This document contains a list of names and identification numbers, followed by details of a target marketing plan and guerrilla marketing campaign for Tiger Snake spirits. The target markets are average income earners aged 30-45 in the US, UK, and 25-45 in China. The guerrilla marketing includes ads on elevator doors in business buildings, life size snakes and ladders games in beer gardens, and full page magazine ads. Social media campaigns encourage posting desires and naming new bottles with a customized label as prizes.