This presentation is made for a restaurant brand which needs to make it's online presence. It's key selling point is it sells homemade food at reasonable prices to the end consumer.

1. Limitations
 Text heavy as not sure needs to be
presented or not
 Not animated to make the file light
upto 2mb Mail-able
 Budget is assumed not known
 Restaurant is assumed to be like
any other except home made food
 The point leave your tiffin box is not
touched sharply at all because
what is important is to create a buzz
of the new place, make the
customer taste and within that
period slow introduce the schemes
subtly
 It is not a client presentation
 It is draft one post confirmation
discussion can be made and
changes can be incorporated

2. Tiffinbox Etc.
Leave your tiffinbox at home

3. Ghar Ka Khana- Multi Regional
Maa ke hatho ka swad….

4. Prospective Location
 Ground floor
 Naman Centre
 Bandra Kurla Complex
 Malls

5. Competitors
Tiffinbox Etc.
• Calorie Care
• Local Canteens Offices
• Local home made dabbawala
• Restaurant & Hotels

6. Price Wars
Competitor Cost
 Calorie Care- Breakfast + lunch
Rs. 450 per Day
 Local Canteens Offices- Rs.50 to
Rs 200 Lunch – Per Day Lunch &
Dinner
 Local home made dabbawala-
Rs. 50-100 Lunch per day
 Restaurant & Hotels- Rs. 200 to
Rs.1000 Per Day Lunch
 Dabawalla- Rs 300 PM but home
made food
Tiffinbox Etc. Cost

7. Target Audience
Morning
 Sec A, Sec B1
Primary Target Audience-
 Working Professionals
 People living else from
hope city
Secondary Target Audience-
 Families

8. Key Selling proposition- Tiffinbox Etc.
 Variety
 Fresh
 Healthy
 No Preservatives
 Convenient
 Hot
 Consistent
 Taste like homemade food

9. Objective

10. Theme- Ghar ka Khana
• Online
• Offline

11. Offline
 Create a multi-cultural event with
Indian music during the lunch
and dinner hours across 7 days
 Music selected will be the
cuisine’s that the restaurant
serves from various cultures
distributed over the days, but will
surely be fusion to attract the
crowd of the TG.
 Free Trail of food would be given
to the office areas in and around
the locality
 We can have on the
wheels(wearing skates)free
service by waiters. Each day the
dishes served will be of different
cuisines and variety to show case
the variety the restaurant serves.

12. Offline
 Before a week of launch a teaser campaign should be
executed in form of coupons which will have QR codes which
will lead the consumers to the online portal where daily dose of
Indian cuisine never heard before would be shared along with
clue on what's going to be next near their office

13. Offline
 From Day1 to Day 6 of launch there should be distribution
of leaflets and brochure which will have only the pictures
of the food and variety the restaurant serves to the
customer & QR codes
 The actual menu will be served to the potential consumer
only on day 7th or Day 8th as the first 6-7 days already must
have created enough buzz for them to come and try
more but no price on menu unless demanded
 The feel and look of the campaign will be modern and
contemporary but lot of Indian touch to it
 Waiters standing at entry and exit of the office buildings
where free trail of food will be served and the on ground
crew taking pictures and uploading it on the FB ,TW etc
pages.

14. Offline
ATM vending Machines-
There would be advertisements printed on the receipt of ATM
withdrawal slip with a personalized message. (it is doable and done
by McDonalds) It can either be a discount coupon or it can be
message informing about the next musical event at the restaurant.

15. Online
 Internet –
 FB , TW , Instagram, G+, YT, Pintstorm, Google AD Words geo
graphic based
 Mobile-
 Geographic(GIS) based campaign, Mob-words and QR
codes

16. Online- Internet
 Social Media Platform-
 FB-TW-Instagram-G+--YT-Pintstorm:
 All the mediums will be promoted from the on ground event’s
to drive traffic and
 Ad words based advertising related to restaurants searches
 Use of niche and trending hash tags across
 Click a pic and upload on the various Social media platforms.
This can be done by the mobile user or by the on board crew
who would help to make it interactive
 Back end gozoop team will help to boost by sharing the
content with relevant TG’s and commenting and following up
with each post.
 Google AD Words geo graphic based:
 This will help to pull more traffic to the Social media platforms
and create a buzz and push offline activity

17. Online-Mobile
Geographic(GIS) based campaign-
The location will be tracked and in the phase of teaser, there would be teaser
campaign run in sync with offline
Post the teaser offer and contest would be posted to them

18. Online-Mobile
Mob-words
Here display ads of the restaurant with contest or discount coupons will be displayed
based on different restaurant application like Zomato and others.

19. Online-Mobile
QR codes
The people who scan the QR codes would be awarded with discount coupons to
increase footfalls

20. Intranet
As BKC has big corporate houses the below mentioned can be
done:
 e-mailer, banner ads activity on the corporate houses intranet
 Take data base of mobile users and direct target them via
mobile advertising

21. Thank You