Mumbai Centric Ads

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The Mumbai Centric Campaign focused its efforts on the city of Mumbai, India's financial capital. It targeted Mumbai residents through print, television, radio and outdoor advertising to promote the company's new line of smartphones. The campaign was a success in boosting brand awareness and sales within Mumbai.

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The New Socio-Economic Classification System was formally launched by Lloyd Mathias, Chairman of MRUC (also President, Corporate Monitoring, Tata Teleservices Limited), and J Rajaretnam, President of the MRSI, in the presence of members of MRUC’s board and MRSI’s Managing Committee. “In 2006, extensive research and inputs from industry experts had thrown up a burning need to revisit the classification system, given that the market environment, as also consumer profiles, preferences and attitudes had undergone a sea-change over the last three decades.” Mathias said. Hope will be useful for all you marketing geeks..

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