This document appears to be a presentation slide deck about communication skills. It includes the speaker's biography and career experience. The slides provide tips for communicators, such as focusing on execution, writing, audience needs, and measurement. It encourages asking the right questions, aligning one's team, and maintaining work-life balance.

1. Thriving as a communicator when
no one wants communication
‘by the book’
Neil Griffiths, ABC, Chart.PR
June 7, 2016
Communica)on Skills Track Sponsor

4. 2002
Graduate:
BA Hons
French &
German
2003
Move to
Montreal,
Canada
JGI Canada
(member/donor
relations)
2006
ICSID
(member
relations / special
projects)
Enrol in
PR Mgmt
@ McGill
2008
John Abbott
College
(Comms Officer)
2009
Graduate
(Dean’s
List)
SNC-Lavalin
(Publications; Special
Projects; Brand & Strategy)
2013
CIPR
accredited;
gained ABC
2014
ERM, Internal
Comms Mgr
Installed into
Guild of PR
Practitioners
2016
Chartered
PR
Practitioner
2015
IABC Rae
Hamlin Award
Various volunteer roles

5. SHOW what good
looks like…
Be resilient.

6. Just practice good
communication!
(even if you have to do it in private…)

8. 1. Great execution

9. “No matter how strategic we aspire
to be, if we can’t get material on the
intranet or flawlessly execute a
CEO’s webex, we will find ourselves
quickly replaced.”
Fitzpatrick, L & Valskov, K. Internal Communication. A manual for
practitioners. (2014). CIPR/Kogan Page

10. 1. Great execution
2. Excellent writing

11. 1. Great execution
2. Excellent writing
3. Relentless audience/
outcome focus

12. 1. Great execution
2. Excellent writing
3. Relentless audience/
outcome focus
4. Ever-present measurement

13. Ask the right
questions at the
beginning…

14. h3p://
spinsucks.co
m/
entrepreneur
/red-flags-in-
business-
rela)onships-
create-
success/
Caroline
Kealey:
h3p://bit.ly/
1Sqle8g
h3p://
www.results
map.com/

17. Align your team
with this
approach and
build your
reputation for
reliability

19. Don’t be Siobhan!
[Video: h3ps://www.youtube.com/watch?v=xjY0784vHN8]

20. It doesn’t all
happen in the
workplace.

22. This session was sponsored by