SlideShare a Scribd company logo
Dealing with the downturn  - or changing our ways? Thoranna Jonsdottir  Belfast, October 6 th  2009
‘ HOW SMALL COUNTRIES DEAL WITH THE DOWNTURN’ Learning the hard way
The roots of the crises Corrupt value system Conflicts of interest Outrageous incentive systems High risk behavior Short term orientation Lack of transparency
A skewed system Lack of diversity  Group-think Co-dependent government NOT sustainable
Emerging trends
Why Auður?  ,[object Object],[object Object],[object Object],[object Object],[object Object],“ It’s not WHAT we do that makes us different, but  HOW we do it”
We are   independent aware of risk  straight talking  We emphasize emotional capital long term returns for the company, customers,  society and the environment “ We put feminine values into finance” Our edge in the HOW
Creating an  investment muscle  for change Wealth Management Private Equity AUÐUR I BJÖRK Corporate  Advisory
Balance and diversity our  WHAT our  HOW our  RESULTS
Urgency to change Measurement of success and well being Laws and regulations? Morality Where do we go from here?
BALANCE  DIVERSITY  SUSTAINABILITY It’s a matter of principle!

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Thoranna Jonsdottir presentation to October 2009 CBI (NI)/ Stratagem Conference

  • 1. Dealing with the downturn - or changing our ways? Thoranna Jonsdottir Belfast, October 6 th 2009
  • 2. ‘ HOW SMALL COUNTRIES DEAL WITH THE DOWNTURN’ Learning the hard way
  • 3. The roots of the crises Corrupt value system Conflicts of interest Outrageous incentive systems High risk behavior Short term orientation Lack of transparency
  • 4. A skewed system Lack of diversity Group-think Co-dependent government NOT sustainable
  • 6.
  • 7. We are independent aware of risk straight talking We emphasize emotional capital long term returns for the company, customers, society and the environment “ We put feminine values into finance” Our edge in the HOW
  • 8. Creating an investment muscle for change Wealth Management Private Equity AUÐUR I BJÖRK Corporate Advisory
  • 9. Balance and diversity our WHAT our HOW our RESULTS
  • 10. Urgency to change Measurement of success and well being Laws and regulations? Morality Where do we go from here?
  • 11. BALANCE DIVERSITY SUSTAINABILITY It’s a matter of principle!