Thomson Reuters Medical Malpractice Direct Order Campaign
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Award winning direct mail campaign to medical malpractice attorneys offering legal research resources in print media.
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Overview of content plan for summer interns who will be creating and posting content for the blog and Facebook page. Covers: business objectives, target audiences; brand themes; editorial calendar; content guidelines; resources and tools.
Dunrovin website rebranding and content strategy
Overview of website rebranding and content strategy for Dunrovin Retreat Center, a Christian nonprofit youth outreach organization.
7 essentials of a marketing proposal
This document outlines the 7 essential components of an effective marketing proposal:
1. Provide an overview of the business situation, market strengths/weaknesses, opportunities, threats, and the fundamental business problem.
2. Define written financial, strategic, and marketing objectives and an agreed timeline.
3. Spell out the scope of work including services, strategy, and creative development activities.
4. Outline the work process including research, planning, creative development, implementation, tracking results, and responsibilities.
5. Include estimated costs that are aligned with the strategic objectives and scope of work.
6. Include a working agreement covering costs, payment, confidentiality, intellectual property, and other legal aspects.
7
Brand journalism 1.0
A look at how customer relationship direct marketing programs from 20 years ago bear a resemblance to brand journalism in digital media today. How the content strategies are similar.
3M Fluorel Segmented Direct Mail Program
The 3M FluorelTM Segmented Growth Program aimed to:
1) Increase retention and wallet share of key customers in the rubber processing industry.
2) Increase 3M's overall market share across sectors through targeted communications.
3) Build preference for FluorelTM among decision makers in the industry.
The program involved quarterly mailings to CEOs, sales managers, and scientists with relevant information, gifts, and reminders of 3M's commitment to innovation and partnership. A database tracked leads and responses to improve program execution over time.
Direct mail strategy & execution
This document provides an overview of strategic considerations for direct mail campaigns. It discusses when to use direct mail as a strategy, components of a direct mail plan such as situation assessments, objectives, tactics and implementation. It also covers strategic elements like creative execution, formats, envelopes, letters, offers and more. The goal is to plan an effective direct mail strategy that achieves measurable objectives.
Marcom planning analysis & reporting
The document outlines an objectives and ROI model for analyzing marketing communications (marcom). It discusses tracking campaign performance, informing budgets, and determining marcom ROI. A survey found most marketers cannot calculate ROI for over half their spending due to a lack of data, measurement consistency, and expertise. The proposed model focuses on business vs. brand communications, and assesses demand, income flow vs. costs, and contribution margins with and without marcom spending.
Marcom planning tools & templates
The document outlines the objectives and intended outcomes of marketing communications planning. It discusses setting strategic priorities, consistent measurement and analysis, effective budget planning, and more efficient resource allocation. Major objectives are to be set for segments and divisions with communication planning guidelines. The objectives are intended to provide focus, drive strategy, enable real ROI analysis, inform budget decisions, and allow for better resource planning and a customer-centered strategy.
More from John Gregory Olson (8)
Blog and Facebook content marketing strategy for nonprofit organization
Blog and Facebook content marketing strategy for nonprofit organization
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The latest Heat Pump Manual from Newentide
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Business storytelling: key ingredients to a story
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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Industrial Tech SW: Category Renewal and Creation
Every industrial revolution has created a new set of categories and a new set of players.
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Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
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Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
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Thomson Reuters Medical Malpractice Direct Order Campaign
- 1. Thomson Reuters Medical Malpractice Direct Order Campaign
- 2. Medical Malpractice Direct Order Campaign Business Objectives: • To increase direct order sales of Medical Malpractice print products. • To leverage West's brand position as the premium provider of research information to the legal industry. Communication Strategy: • Provide industry trend information along with product information. • Develop a format that conveys urgency and timeliness.
- 3. Medical Malpractice Direct Order Campaign Program Execution: • The product brochure was formatted as a Medical Malpractice Alert newsletter, which included industry news and practice tips from the promoted books. Each Alert newsletter in the series contained new information to reinforce the timeliness. • Package included letter and business reply envelope with a multi-option order form. • A free medical dictionary was offered for large orders. • Mailing went out in an oversized envelop to stand out in the clutter. • Winner of ARC gold award from the Midwest Direct Marketing Association for Best B2B Sales Campaign.
- 4. Medical Malpractice Direct Order Campaign