This document discusses challenges and opportunities in the reefer cargo market. It notes that the top container lines control close to 50% of the total market, with an even higher share for reefers. Reefer trade is projected to grow at around 5% annually through 2021. While reefer trade is increasing, production of reefer containers has remained flat in recent years. The document outlines several mega trends, such as population growth and concerns over food safety, that will impact the reefer market. Key implications are that carriers have improved profitability through consolidation, reefer rates are expected to increase, digitization will be embraced by market leaders, and regulatory barriers may rise.