4. Rotherham’s People
• Population of 257,700 (2011 census)
• Projected slight rise overall
• Decline is all working age groups, rises in 0-19 & 65+
Projeted % of 2011 population
115%
110%
105%
100%
95%
90%
2011
2012
0-19
20-29
2013
30-49
2014
Year
50-64
2015
65+
2016
2017
Total
Source: Office of National Statistics, Sub National Population Projections: 2011-2017
Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
5. Rotherham’s People
• Majority white population
– white 93.6%
– non-white 5.5%
• Unemployment higher than nation and the region
Rotherham
% of
economically
active
unemployed
Yorkshire &
Humber
England
10.7
9.8
8.1
• Deprivation
– 6 out of 26 in Yorkshire & Humber
– 53 out of 353 in England
Source: Annual population survey 2012 & Department for Communities and Local Government Year: 2010
Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
8. Rotherham’s Health
Life expectancy by gender
Life Expectancy
Geography
Male
Female
Rotherham
78.0
82.1
Yorkshire and the Humber
78.3
82.2
England
79.2
83.0
Source: Public Health Outcomes Framework:
Year: 2010-12 Measure: Life expectancy in years
• Life expectancy for both male’s and female is significantly
lower in Rotherham than nationally and males life
expectancy is also significantly lower than the regional
average
• Life expectancy in Rotherham ranges by 10.2 years from
most to least deprived areas for men and by 6.4 years for
women
Public Health England – Local Health Profile 2013
Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
9. Rotherham’s Health: Causes of Death
Physical Activity can lower risk
Condition
preventable
through
physical
activity
Current
annual
deaths
Number
preventable
if 100%
active
Number
Number
Number
preventable preventable preventable
if 75% active if 50% active if 25% active
Conronary
Heart
Disease
805
91
62
34
5
Breast
Cancer (new
cases)
170
35
24
13
2
Colorectal
Cancer (new
cases)
132
27
18
10
2
Total
1,199
219
150
81
13
Source: Public Health Observatories http://www.apho.org.uk/RESOURCE/VIEW.ASPX?RID=123459
Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
10. Rotherham’s Health: Obesity
Proportion of the Adult & Child population that are obese
30%
25%
27.6%
26.3%
24.2%
21.6%
20%
19.2%
19.0%
15%
10%
5%
0%
Rotherham
Adult Obesity
Yorkshire and the Humber
England
Childhood Obesity
Data from 2012 ‘Health Profiles’
Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
11. Childhood Obesity
40
% of population
35
30
25
20
15
2006/07
2007/08
2008/09
2009/10
Year
2010/11
2011/12
2012/13
Reception: Prevelance of overweight (including obese)
Year 6: Prevelance of overweight (including obese)
Significantly lower than National Average; Significantly higher than National Average; No significant difference
Source: National Child Measurement Program
Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
12. 23
21
19
% of population
17
15
13
11
9
7
5
2006/07
2007/08
2008/09
2009/10
Year
Reception: Prevelance of obesity
2010/11
2011/12
2012/13
Year 6: Prevelance of obesity
Significantly lower than National Average; Significantly higher than National Average; No significant difference
Source: National Child Measurement Program
Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
13. Excess weight in adults
Geography
Prevelance of overweight adults (%)
England
63.8
Yorkshire & Humber
65.4
Rotherham
65.3
Source: Public Health Outcomes Framework
Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
14. Adult Obesity
Source: Sport England Public Files
Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
15. Rotherham’s Health: Cost of Inactivity
Geography
Total Cost
Cost per 100,000
population
Rotherham
£5.28m
£2.13m
Yorkshire and Humber
£93.16m
£1.76m
England
£944.29m
£1.82m
Total number of deaths 40-79 = 1,199
Total cases of diabetes 40-79 = 11,270
% of population
active
Preventable Deaths
40-79
% of population
active
Preventable cases
40-79
100
219
100
1,549
75
150
75
1,063
50
81
50
577
25
13
25
90
Source: Sport England Local Sports Profile Tool & Public Health Observatories http://www.apho.org.uk/RESOURCE/VIEW.ASPX?RID=123459
Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
26. Who’s Participating
75%
Ben
Chloe
65%
Tim
Jamie
1x30 participation rate
55%
45%
Helena
Leanne
Alison
Jackie
Phillip
Elaine
Kev
Roger & Joy
Ralph & Phyllis
Paula
35%
Brenda
25%
Norma
Terry
15%
5%
Frank
Elsie & Arnold
Age →
Higher socio-economic groups
Source: Sport England Market Segment Tool
Lower socio-economic groups
Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
27. Leanne
• 72% of this segment would like to do more sport
compared to 52% of all adults
• Swimming 27% & Keep Fit/Gym 14% most in
demand
• Motivations – Enjoyment 44% & Keep Fit 34%
• Barriers – Health 41%, Work Commitments 35%
& Other (left school, economic issues etc.) 25%
• ‘Experiential’ – Leanne is open to new ideas and
offers if they are presented in an original and
entertaining way
Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
28. Attitudes & Behaviour towards sport
Change in Behaviour
55%
51.17%
50%
45%
40%
40%
35%
30%
26.64%
Reason for doing less sport
30%
22.18%
25%
37.52%
22.12%
20.44%
20%
20%
15%
10%
10%
12.48%
7.45%
5%
0%
0%
More
Less
The Same
Motivations for doing sport
What would make you do more sport?
36.74%
40%
30.48%
30%
20%
10%
6.99%
8.50%
12.13%
0%
Source: Sport England Market Segment Tool
2.34%
4.03%
1.90%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
Copyright SYSport 2014 - www.sysport.co.uk - sys.admin@sysport.co.uk - 0114 223 5674
