Over 11,000 people registered for the 2014 Walk for Life event in Columbia, South Carolina, with over 8,000 registering online. The majority of registrants were between the ages of 21 and 50, female, and part of a team of two or more people walking or running together. Nearly all registrants were from South Carolina with most coming from Richland, Lexington, and Kershaw counties. The event website saw over 45,000 unique visitors and extensive social media engagement during the week of the event.

1. 2014
Participants
Profile
HOW MANY PEOPLE
REGISTERED? 11,030
HOW MANY PEOPLE
REGISTERED ONLINE?8,305AGE
0
21-30 1511
1831
1710
1559
725
31-40
41-50
51-60
61-70
200 400 600 800 1000 1200 1400 1600 1800
NO. OF REGISTRANTS
80%
Registrations by device
Desktop Phone/Tablet
20%
1,791 MALE 6,512 FEMALE
504People said they
were breast cancer
survivors
*All information in this box is based on online registrations.
2,052 RUNNERS
6,152 WALKERS
451
TEAMWORK 7,019 PEOPLE
(85% OF REGISTRANTS)
WERE PART OF ATEAM
TEAMSTeams ranged in size from two to 132 people
99% OF REGISTRANTS
WERE FROM SOUTH CAROLINA
TOP 3 COUNTIES:
RICHLAND COUNTY
LEXINGTON COUNTY
KERSHAW COUNTY
4,612
2,341
396
8,093
HOW MANYPEOPLE VISITED
WalkForLifeColumbia.org?
45,033unique visitors
Of 81,150 total visits:
9%
27%
visited on a
mobile phone
visited on a
tablet
64%
visited on a
computer
61,200 people reached
4,700 people engaged
8,900 post clicks
41 new likes
During the week of the event
During the week of the event
2,622 total tweets with #WalkRaceForLife2014
504 day-of tweets with #WalkRaceForLife2014
32,000 impressions of @PH_Foundation tweets
680 people engaged
#WalkRaceForLife2014: 504 posts
#OneMorningOneMission: 82 posts
#WalkForLife2014: 33 posts
#WalkForLife: 54 posts
673 total posts
920 likes on Instagram
375 likes and retweets onTwitter
116 likes and shares on Facebook
#Pinkador
PINKADOR
Pinkadors helped lead firstWFLTweet Chat and
participated in the firstWFL Instagram takeover