4. Barnsley’s People
• Population size of 326,400 (2011 Census)
• Population Rising: especially 0-19 and 65+
Projected % of 2011 population
120%
115%
110%
105%
100%
95%
90%
2011
2012
2013
2014
2015
2016
2017
Year
0-19
20-29
30-49
50-64
65+
Total
Source: Office of National Statistics, Sub National Population Projections: 2011-2017
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5. Barnsley’s People
• Largely White (96.1%) specifically White UK
(97.6%) ; Yorkshire 91.1%, England 87.5%
• Fairly deprived - IMD: 47 out of 326
(Doncaster 39, Rotherham 52, Sheffield 56)
• Unemployment relatively high – 29 out of 326
highest in South Yorkshire
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8. Barnsley’s Health
Life expectancy by gender
Life Expectancy
Geography
Male
Female
Barnsley
77.8
81.5
Yorkshire and the Humber
78.3
82.2
England
79.2
83.0
Source: Public Health Outcomes Framework:
Year: 2010-12 Measure: Life expectancy in years
• Life expectancy for both male’s and female is significantly
lower in Rotherham than nationally and females life
expectancy is also significantly lower than the regional
average
• Life expectancy in Rotherham ranges by 8.7 years from most
to least deprived areas for men and by 7.4 years for
womenPublic Health England – Local Health Profile 2013
Public Health England – Local Health Profile 2013
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9. Barnsley’s Health: Causes of Death
Physical Activity can lower risk
Condition
preventable
through
physical
activity
Current
annual
deaths
Number
preventable
if 100%
active
Number
Number
Number
preventable preventable preventable
if 75% active if 50% active if 25% active
Conronary
Heart
Disease
716
79
53
28
3
Breast
Cancer (new
cases)
144
29
20
20
1
Colorectal
Cancer (new
cases)
115
23
16
8
1
Total
1,158
206
140
73
7
Source: Public Health Observatories http://www.apho.org.uk/RESOURCE/VIEW.ASPX?RID=123459
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11. Prevelance of overweight (including obese) %
Childhood Obesity
38
36
34
32
30
28
26
24
22
20
18
2006/07
2007/08
2008/09
2009/10
2010/11
2011/12
2012/13
Year
Reception: Prevelance of overweight (including obese)
Year 6: Prevelance of overweight (including obese)
Significantly lower than National Average; Significantly higher than National Average; No significant difference
Source: National Child Measurement Program
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12. Childhood Obesity
24
22
Prevelance of obesity %
20
18
16
14
12
10
8
6
2006/07
2007/08
2008/09
2009/10
2010/11
2011/12
2012/13
Year
Reception Prevelance of obesity
Year 6: Prevelance of obesity
Significantly lower than National Average; Significantly higher than National Average; No significant difference
Source: National Child Measurement Program
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13. Excess Weight in Adults
Geography
Prevelance of overweight adults (%)
England
63.8
Yorkshire & Humber
65.4
Barnsley
70.5
• Barnsley is significantly worse than the average for England & Yorkshire
Source: Public Health Outcomes Framework
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14. Barnsley’s Health: Obesity
Source: Sport England Public Files
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15. Barnsley Health: Cost of Inactivity
Geography
Total Cost
Cost per 100,000
population
Barnsley
£5.8m
£2.45m
Yorkshire and Humber
£93m
£1.76m
England
£944m
£1.82m
Total No. of Deaths 40 – 76 age is 1158
% of Population
physically active
Preventable Deaths
(40-76 year olds)
Total cases of diabetes 40-79 = 9,864
% of population
active
Preventable cases
40-79
100%
206
100
1,324
75%
140
75
897
50%
73
50
470
25%
7
25
43
Source: Sport England Local Sports Profile Tool & Public Health Observatories http://www.apho.org.uk/RESOURCE/VIEW.ASPX?RID=123459
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26. Who’s Participating
75%
Ben
Chloe
65%
Tim
Jamie
1x30 participation rate
55%
45%
Helena
Leanne
Alison
Jackie
Phillip
Elaine
Kev
Roger & Joy
Ralph & Phyllis
Paula
35%
Brenda
25%
Norma
Terry
15%
5%
Frank
Elsie & Arnold
Age →
Higher socio-economic groups
Source: Sport England Market Segment Tool
Lower socio-economic groups
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27. Leanne
• 72% of this segment would like to do more sport
compared to 52% of all adults
• Swimming 27% & Keep Fit/Gym 14% most in
demand
• Motivations – Enjoyment 44% & Keep Fit 34%
• Barriers – Health 41%, Work Commitments 35%
& Other (left school, economic issues etc.) 25%
• ‘Experiential’ – Leanne is open to new ideas and
offers if they are presented in an original and
entertaining way
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28. Attitudes & Behaviour towards sport
Change in Behaviour
55%
50%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
52.31%
Reason for doing less sport
40%
27.45%
30%
20.24%
22.52%
20.60%
20%
12.60%
7.42%
10%
0%
More
Less
The Same
What would make you do more sport?
Motivations for doing sport
37.16%
40%
30.73%
30%
20%
10%
39.14%
8.55%
12.32%
2.36%
4.04%
1.94%
45%
40%
35%
30%
25%
20%
15%
10%
5%
0%
44.43%
18.28%
14.70%
6.28%
5.76%
5.47%
5.78%
4.29%
6.13%
0%
Source: Sport England Market Segment Tool
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