The document discusses the interpretation of signs and colors as forms of art and communication, emphasizing that the meaning of information can change based on context. It highlights the importance of presentations in facilitating understanding and encourages readers to reach out for assistance with their presentations. Overall, it combines elements of art, traffic signs, and communication theory.

1. This is information.

2. It reads: “Yellow”.

3. This is a yellow wall – and nothing but a
yellow wall – if you or I have painted it.

4. This is not a blue wall: It is art because it’s
been painted by the artist Yves Klein.

5. This is a traffic sign. It reads
“Blue drivers turn right”.

6. This is another piece of information.
It reads “Fair/partly cloudy”.

7. This is a reference for drivers.
It means “Here is a car wash”.

8. This is the Japanese
national flag…

9. …this traffic sign means “Passage
for Japanese cars prohibited”…

10. … and this sign prohibits all kinds of traffic
to an increasing number of participants.

11. Signs turn into information if
we know their meaning...

12. … and the exchange of information
is what we call “Communication”.

13. For which presentations are a
perfect medium, by the way.

14. Now, this is a reference to a medium with
which we would like to contact you.

15. Just send us an email. We’re going to help
your presentation to be understood.