Get insights into how Americans feel about the state of the economy, its impact on their household income, and how the political climate influences their economic outlook. Study contents include outlooks on the following:
1. Household Income
2. Personal Finances
3. Employment
4. U.S. Economy
5. Political Climate
In this report, we examine consumer sentiment across key demographics in the U.S. The findings are especially relevant this year as marketers scramble to get a pulse on the post-pandemic consumer.
Insights from the 2019 ThinkNow™ Pulse survey are timely as we embark upon another year of projected growth for the U.S. economy. The study contents include the following:
Recent Trends in Household Income
Changes in Employment
Outlook for Household Finances
Outlook for US Economy
And More...
Thinknow Pulse Total Market Consumer Sentiment 2018ThinkNow
ThinkNow Research conducted its annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites. Below are insights gleaned from this year's ThinkNow Pulse study:
# Most American's household income stayed the same in 2017
# In 2017, fewer Americans experienced a job loss or a reduction of work hours or salary
# Employment numbers improved in 2017 across the four major race/ethnic segments
# Just under half of consumers are anticipating a better year financially in 2018
# About half of Americans feel the US economy is growing
How do Total Market consumers feel? We conducted a nationwide study to discover their feelings about the economy, their financial situations, and a few of their spending plans. Take a look at what we learned.
U.S. Marketers are quickly shifting growth priorities among multicultural (MC) segments, especially since the White Non-Hispanic (WNH) segment has been declining since 2016. The MC economic outlook for 2018 looks remarkably powerful for several reasons:
• The Employment-Participation rate is higher than WNH and continues to step up, especially for Hispanics
• Unemployment rate is at record lows for all MC segments
• Personal Income has continued to increase for all MC segments while it has slowed down for WNH.
The document discusses the multicultural economy outlook for 2018. Some key points:
- Employment and personal income are increasing for multicultural segments while declining for white non-Hispanics. As a result, multicultural segments now account for 100% of new upscale households and 36% of new affluent households in the US.
- While multicultural consumers' personal finances are healthy, their confidence in the future direction of the US economy has been declining, especially among African Americans. However, they remain more resolved than white non-Hispanics to invest in home improvements and purchases.
- The multicultural economy is projected to reach $4.6 trillion in 2018, growing at twice the rate of
Findings from our latest Snapshots survey are now available. ‘Money Matters’ looks at how optimistic UK consumers feel about their financial situation in 2015, and compares this with results from the previous four surveys.
The document is a summary of key findings from a 2019 nationwide survey conducted by the Rock Center for Corporate Governance at Stanford University on Americans' views toward tax policies. Some major findings include:
- Americans believe that tax rates for the highest income earners are about right, with around half thinking rates should stay the same or decrease and a third thinking they should increase.
- A majority support a wealth tax on individuals with over $50 million in assets but oppose it if it could harm the economy or increase unemployment.
- Americans overwhelmingly reject the idea of setting a maximum limit on personal wealth.
- There is no consensus on universal basic income, with around half opposing the idea and less than a third
In this report, we examine consumer sentiment across key demographics in the U.S. The findings are especially relevant this year as marketers scramble to get a pulse on the post-pandemic consumer.
Insights from the 2019 ThinkNow™ Pulse survey are timely as we embark upon another year of projected growth for the U.S. economy. The study contents include the following:
Recent Trends in Household Income
Changes in Employment
Outlook for Household Finances
Outlook for US Economy
And More...
Thinknow Pulse Total Market Consumer Sentiment 2018ThinkNow
ThinkNow Research conducted its annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites. Below are insights gleaned from this year's ThinkNow Pulse study:
# Most American's household income stayed the same in 2017
# In 2017, fewer Americans experienced a job loss or a reduction of work hours or salary
# Employment numbers improved in 2017 across the four major race/ethnic segments
# Just under half of consumers are anticipating a better year financially in 2018
# About half of Americans feel the US economy is growing
How do Total Market consumers feel? We conducted a nationwide study to discover their feelings about the economy, their financial situations, and a few of their spending plans. Take a look at what we learned.
U.S. Marketers are quickly shifting growth priorities among multicultural (MC) segments, especially since the White Non-Hispanic (WNH) segment has been declining since 2016. The MC economic outlook for 2018 looks remarkably powerful for several reasons:
• The Employment-Participation rate is higher than WNH and continues to step up, especially for Hispanics
• Unemployment rate is at record lows for all MC segments
• Personal Income has continued to increase for all MC segments while it has slowed down for WNH.
The document discusses the multicultural economy outlook for 2018. Some key points:
- Employment and personal income are increasing for multicultural segments while declining for white non-Hispanics. As a result, multicultural segments now account for 100% of new upscale households and 36% of new affluent households in the US.
- While multicultural consumers' personal finances are healthy, their confidence in the future direction of the US economy has been declining, especially among African Americans. However, they remain more resolved than white non-Hispanics to invest in home improvements and purchases.
- The multicultural economy is projected to reach $4.6 trillion in 2018, growing at twice the rate of
Findings from our latest Snapshots survey are now available. ‘Money Matters’ looks at how optimistic UK consumers feel about their financial situation in 2015, and compares this with results from the previous four surveys.
The document is a summary of key findings from a 2019 nationwide survey conducted by the Rock Center for Corporate Governance at Stanford University on Americans' views toward tax policies. Some major findings include:
- Americans believe that tax rates for the highest income earners are about right, with around half thinking rates should stay the same or decrease and a third thinking they should increase.
- A majority support a wealth tax on individuals with over $50 million in assets but oppose it if it could harm the economy or increase unemployment.
- Americans overwhelmingly reject the idea of setting a maximum limit on personal wealth.
- There is no consensus on universal basic income, with around half opposing the idea and less than a third
Radius Energy Solutions Covid19 data analysis 041620Martin Pepper, PE
This document provides a summary and analysis of COVID-19 data updated to 4/15/2020. It includes regional, US state, and country-level data on total cases and deaths. Mortality rates are calculated and compared across locations. Statistical models are presented to estimate total deaths based on population mortality rates. Questions are posed about the effects of public policy and the variability between "Red" and "Blue" US states.
Covid19 Regional, Country and State Analysis 042820Martin Pepper, PE
This document provides a summary and analysis of COVID-19 data updated through 4/27/2020. It includes regional and country-level data on deaths and trends. For the US, it analyzes data and models for deaths at the state level and compares actual data to models. It also compares mortality rates between "Red" and "Blue" states based on 2016 election results. Several questions are posed and interesting findings from the data are discussed. References are provided for the data sources and modeling approaches used.
COVID19 presentation of data and analysis by Radius Energy Solutions. We plot regional, country and state trends as well as model the US States using Mortality Rate as the variable.
Pop estimates 2018_to_post_online_finalARCResearch
The Atlanta region population grew by 75,800 people from 2017 to 2018, a slower rate than the previous year but still strong. Fulton County saw the largest growth at 17,570 new residents. Building permit levels, while down from the previous two years, are recovering from post-recession lows. Most new residential development is occurring in the northern suburbs, while the city of Atlanta is experiencing increased density through multi-family development.
This document analyzes COVID-19 data from around the world updated to 4/19/2020. It provides regional and country-level data on total cases and deaths. For the US, it shows data by state as well as statistical models predicting the trajectory of cases and deaths. It compares mortality rates across locations and models the impact of public policy. Questions posed include how this compares to the flu and the effect of different policy responses.
- The document discusses the reopening of economies after shutdowns due to the COVID-19 pandemic. It notes the challenges faced with attempting phased reopenings while also instituting health restrictions.
- It then discusses the upcoming US presidential election in November, noting the political divisions and uncertainties it could bring. Control of the House, Senate and governorships are also noted.
- Valuation levels remain a concern given uncertainties around economic growth and corporate fundamentals in the current environment.
The document summarizes housing affordability trends in metro Atlanta. Home prices have risen faster than wages since 2011, and fewer affordable homes are being built. While home prices in north Atlanta and northern suburbs have appreciated the most since 2000, prices in southern areas have declined. When factoring in transportation costs, true housing affordability is even more constrained, with over half of average household income spent on housing and transportation across the region.
1. The document outlines the digital, mail, phone, and canvassing efforts of a campaign across several elections that focused on reducing the influence of money in politics.
2. The campaign found that over 10% of voters in these elections identified money in politics as their top issue and that these "issue voters" were evenly split between Democratic, Republican, and Independent.
3. The campaign was successful at reaching and persuading voters, with their ads influencing at least 20% of voters and up to 60% in some districts. Support for their candidates among issue voters exceeded other groups by double digits.
This document provides an economic outlook and forecasts for 2017 from BMO Financial Group. Some key points:
- Global GDP growth is expected to modestly increase to 3.1% in 2017 from 2.8% in 2016, still below the long-term trend of 3.6%.
- The US economy is forecast to grow 2.4% in 2017, up from 1.6% in 2016, supported by potential fiscal stimulus and tax cuts under Trump.
- The Bank of Canada is expected to remain on hold through at least the first half of 2017 due to domestic and US economic uncertainties.
- Canadian GDP growth is projected to rise to 2.0% in 2017 from around 1.
MIXX 2013: Environics "A Changing Consumer Base"IAB Canada
This presentation highlights key Canadian demographic trends. Presented by Dr. Doug Norris, Senior Vice President at Environics in March 2013 as part of IAB Canada's MIXX Conference.
The first slide is a video from Jan Kestle, President & Founder of Environics. This may not play for viewers within SlideShare so forward through to the following slides for the data Environics compiled for this presentation.
This document provides a summary of demographic, economic, and labor market data for Jefferson County. The population increased slightly between 2000 and 2013, driven primarily by natural growth and domestic migration. The population is aging, with fewer residents of prime working age. Educational attainment improved modestly over this period. The county saw significant growth in the number of establishments between 2000 and 2011, largely through new business formation. The largest industries are manufacturing, government, retail trade, and healthcare, although manufacturing experienced job losses since 2002.
This document summarizes and replicates previous research on the electoral effects of fiscal policies. It begins by summarizing 3 prior studies on the relationship between fiscal adjustments and electoral outcomes. It then describes the data and variables used, including measures of electoral outcomes. The document replicates the models from 2 prior studies. The replication finds support for the relationship between economic growth and reelection, but does not replicate the finding that deficits inhibit reelection. The document advocates using a continuous measure of vote share change rather than a binary reelection measure.
ThinkNow Pulse™ Hispanic Consumer Sentiment Study 2017ThinkNow
ThinkNow Research conducted its fourth annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites. Below are insights gleaned from this year's ThinkNow Pulse™ study:
* Recent Trend in Household Finances
* Recent Trend in Household Finances by Hispanic Acculturation Level
* Changes in Employment in 2016
* Outlook for Household Finances
* Perception of America's Economy
* Outlook for US Economy
* Planned Purchases for Next 12 Months
* Economic Issues of Greatest Concern
* Outlook in 2017 Following Presidential Election
ThinkNow Research - Hispanic Consumer Sentiment Study 2014ThinkNow
According to the ThinkNow Research Hispanic Omnibus survey*, U.S. Hispanics are optimistic about their future for the second year in a row, though a little less so this year than last. In early 2013, when asked about their own financial situation and how it would fare in the coming year, 51% of all respondents said they anticipated in would improve (vs. 2012). This year, however, the market research shows that optimism is off a little, with only 46% expecting an improvement. On the other hand, only 9% think it will be worse (same both years).
There are some interesting subsets (related to optimism for the coming year) in the 2014 data… younger Hispanics are more optimistic than older ones, consumer sentiment in the South is the most optimistic of the geographic regions and overall, the most optimistic group is the lowest-acculturated Hispanics, with 61% expecting 2014 to be a better year than 2013. Why is that?
Additionally, Hispanics are a more optimistic group than their non-Hispanic counterparts, where only 42% feel their personal financial situations will improve in 2014 and 13% believe it will get worse.
2017 Edelman Trust Barometer - California ResultsEdelman
For 17 years, the Edelman Trust Barometer has measured trust in institutions including business, media, NGOs and government. View the California Trust survey results.
Read the full global results at www.edelman.com/trust2017
Winnipeg Economic Perspectives - September 2019Tyler Walsh
The survey found that:
- Nearly seven-in-ten Winnipeg adults are optimistic about the city's economic future, with optimism highest among those with children, post-secondary graduates, homeowners, and higher-income earners.
- Half of residents report no change in household finances over the past year, while about a quarter say they are better off and another quarter feel worse off.
- Most anticipate their financial situation will remain the same in the coming year, though nearly three-in-ten expect gains, particularly younger, higher-income, and families with children.
- An overwhelming majority of employed residents are satisfied with their jobs.
- One-in-four feel concerned about potentially losing their job or
Years ago, TV viewers watched and recorded their favorite shows on cable. Chained to our VCRs, we collected episode laden VHS tapes like squirrels collect nuts in the winter. Then DVRs came along, liberating us from reels of magnetic tape and wooing us with the allure of live TV on our own terms. Flash forward a few years. Streaming services disrupt TV as we know it. Viewers now have the option to stream entire seasons of shows from every genre, from throwbacks like The Wonder Years and Full House to Game of Thrones and Westworld, and everything in between.
Traditional networks broadcast live shows and make them available via streaming services or release the entire season, as was the case with the short-lived David Duchovny series Aquarius. “We are fully aware how audiences want to consume multiple episodes of new television series faster and at their own discretion…” NBC Entertainment Chairman Bob Greenblatt explained after the decision to stream all 13 episodes after the show’s two-hour network premiere.
At ThinkNow, we’ve studied this shift in media consumption for three years now. Our ThinkNow Media™ report tracks cross-platform viewing, streaming habits, gaming, and binge viewing habits across the total market. This report a decade ago would have shown little movement in consumer media consumption habits as Netflix would have just been offering their streaming services and live TV held onto its decade’s long dominance of viewers. But now, Netflix is crushing it. Its market cap has exceeded Disney’s. Amazon has become a significant driver of subscriptions for TV companies. Fortnite has become a cultural phenomenon, and AT&T and Time Warner are on the verge of a potential merger.
It is within this tumultuous media climate that we delved into media consumption habits of a representative sample of U.S. Hispanics, African-Americans, Asians, and non-Hispanic whites to get more granular on who within the body of viewers are driving these changes. In this blog, we will highlight several key insights of the ThinkNow Media™ report that will help advertisers better understand the new normal for media consumption.
ThinkNow Research - Hispanic consumer sentiment survey - January 2013ThinkNow
The results of a recent ThinkNow Research Hispanic Omnibus survey* about the feelings of the Hispanic community toward the US economy show that, in general, Hispanics are not only optimistic about the future… but that they’re going to be opening their wallets to support it, as well.
Radius Energy Solutions Covid19 data analysis 041620Martin Pepper, PE
This document provides a summary and analysis of COVID-19 data updated to 4/15/2020. It includes regional, US state, and country-level data on total cases and deaths. Mortality rates are calculated and compared across locations. Statistical models are presented to estimate total deaths based on population mortality rates. Questions are posed about the effects of public policy and the variability between "Red" and "Blue" US states.
Covid19 Regional, Country and State Analysis 042820Martin Pepper, PE
This document provides a summary and analysis of COVID-19 data updated through 4/27/2020. It includes regional and country-level data on deaths and trends. For the US, it analyzes data and models for deaths at the state level and compares actual data to models. It also compares mortality rates between "Red" and "Blue" states based on 2016 election results. Several questions are posed and interesting findings from the data are discussed. References are provided for the data sources and modeling approaches used.
COVID19 presentation of data and analysis by Radius Energy Solutions. We plot regional, country and state trends as well as model the US States using Mortality Rate as the variable.
Pop estimates 2018_to_post_online_finalARCResearch
The Atlanta region population grew by 75,800 people from 2017 to 2018, a slower rate than the previous year but still strong. Fulton County saw the largest growth at 17,570 new residents. Building permit levels, while down from the previous two years, are recovering from post-recession lows. Most new residential development is occurring in the northern suburbs, while the city of Atlanta is experiencing increased density through multi-family development.
This document analyzes COVID-19 data from around the world updated to 4/19/2020. It provides regional and country-level data on total cases and deaths. For the US, it shows data by state as well as statistical models predicting the trajectory of cases and deaths. It compares mortality rates across locations and models the impact of public policy. Questions posed include how this compares to the flu and the effect of different policy responses.
- The document discusses the reopening of economies after shutdowns due to the COVID-19 pandemic. It notes the challenges faced with attempting phased reopenings while also instituting health restrictions.
- It then discusses the upcoming US presidential election in November, noting the political divisions and uncertainties it could bring. Control of the House, Senate and governorships are also noted.
- Valuation levels remain a concern given uncertainties around economic growth and corporate fundamentals in the current environment.
The document summarizes housing affordability trends in metro Atlanta. Home prices have risen faster than wages since 2011, and fewer affordable homes are being built. While home prices in north Atlanta and northern suburbs have appreciated the most since 2000, prices in southern areas have declined. When factoring in transportation costs, true housing affordability is even more constrained, with over half of average household income spent on housing and transportation across the region.
1. The document outlines the digital, mail, phone, and canvassing efforts of a campaign across several elections that focused on reducing the influence of money in politics.
2. The campaign found that over 10% of voters in these elections identified money in politics as their top issue and that these "issue voters" were evenly split between Democratic, Republican, and Independent.
3. The campaign was successful at reaching and persuading voters, with their ads influencing at least 20% of voters and up to 60% in some districts. Support for their candidates among issue voters exceeded other groups by double digits.
This document provides an economic outlook and forecasts for 2017 from BMO Financial Group. Some key points:
- Global GDP growth is expected to modestly increase to 3.1% in 2017 from 2.8% in 2016, still below the long-term trend of 3.6%.
- The US economy is forecast to grow 2.4% in 2017, up from 1.6% in 2016, supported by potential fiscal stimulus and tax cuts under Trump.
- The Bank of Canada is expected to remain on hold through at least the first half of 2017 due to domestic and US economic uncertainties.
- Canadian GDP growth is projected to rise to 2.0% in 2017 from around 1.
MIXX 2013: Environics "A Changing Consumer Base"IAB Canada
This presentation highlights key Canadian demographic trends. Presented by Dr. Doug Norris, Senior Vice President at Environics in March 2013 as part of IAB Canada's MIXX Conference.
The first slide is a video from Jan Kestle, President & Founder of Environics. This may not play for viewers within SlideShare so forward through to the following slides for the data Environics compiled for this presentation.
This document provides a summary of demographic, economic, and labor market data for Jefferson County. The population increased slightly between 2000 and 2013, driven primarily by natural growth and domestic migration. The population is aging, with fewer residents of prime working age. Educational attainment improved modestly over this period. The county saw significant growth in the number of establishments between 2000 and 2011, largely through new business formation. The largest industries are manufacturing, government, retail trade, and healthcare, although manufacturing experienced job losses since 2002.
This document summarizes and replicates previous research on the electoral effects of fiscal policies. It begins by summarizing 3 prior studies on the relationship between fiscal adjustments and electoral outcomes. It then describes the data and variables used, including measures of electoral outcomes. The document replicates the models from 2 prior studies. The replication finds support for the relationship between economic growth and reelection, but does not replicate the finding that deficits inhibit reelection. The document advocates using a continuous measure of vote share change rather than a binary reelection measure.
ThinkNow Pulse™ Hispanic Consumer Sentiment Study 2017ThinkNow
ThinkNow Research conducted its fourth annual Consumer Sentiment Study across a representative sample of Hispanics, African-Americans, Asians, and non-Hispanic whites. Below are insights gleaned from this year's ThinkNow Pulse™ study:
* Recent Trend in Household Finances
* Recent Trend in Household Finances by Hispanic Acculturation Level
* Changes in Employment in 2016
* Outlook for Household Finances
* Perception of America's Economy
* Outlook for US Economy
* Planned Purchases for Next 12 Months
* Economic Issues of Greatest Concern
* Outlook in 2017 Following Presidential Election
ThinkNow Research - Hispanic Consumer Sentiment Study 2014ThinkNow
According to the ThinkNow Research Hispanic Omnibus survey*, U.S. Hispanics are optimistic about their future for the second year in a row, though a little less so this year than last. In early 2013, when asked about their own financial situation and how it would fare in the coming year, 51% of all respondents said they anticipated in would improve (vs. 2012). This year, however, the market research shows that optimism is off a little, with only 46% expecting an improvement. On the other hand, only 9% think it will be worse (same both years).
There are some interesting subsets (related to optimism for the coming year) in the 2014 data… younger Hispanics are more optimistic than older ones, consumer sentiment in the South is the most optimistic of the geographic regions and overall, the most optimistic group is the lowest-acculturated Hispanics, with 61% expecting 2014 to be a better year than 2013. Why is that?
Additionally, Hispanics are a more optimistic group than their non-Hispanic counterparts, where only 42% feel their personal financial situations will improve in 2014 and 13% believe it will get worse.
2017 Edelman Trust Barometer - California ResultsEdelman
For 17 years, the Edelman Trust Barometer has measured trust in institutions including business, media, NGOs and government. View the California Trust survey results.
Read the full global results at www.edelman.com/trust2017
Winnipeg Economic Perspectives - September 2019Tyler Walsh
The survey found that:
- Nearly seven-in-ten Winnipeg adults are optimistic about the city's economic future, with optimism highest among those with children, post-secondary graduates, homeowners, and higher-income earners.
- Half of residents report no change in household finances over the past year, while about a quarter say they are better off and another quarter feel worse off.
- Most anticipate their financial situation will remain the same in the coming year, though nearly three-in-ten expect gains, particularly younger, higher-income, and families with children.
- An overwhelming majority of employed residents are satisfied with their jobs.
- One-in-four feel concerned about potentially losing their job or
Years ago, TV viewers watched and recorded their favorite shows on cable. Chained to our VCRs, we collected episode laden VHS tapes like squirrels collect nuts in the winter. Then DVRs came along, liberating us from reels of magnetic tape and wooing us with the allure of live TV on our own terms. Flash forward a few years. Streaming services disrupt TV as we know it. Viewers now have the option to stream entire seasons of shows from every genre, from throwbacks like The Wonder Years and Full House to Game of Thrones and Westworld, and everything in between.
Traditional networks broadcast live shows and make them available via streaming services or release the entire season, as was the case with the short-lived David Duchovny series Aquarius. “We are fully aware how audiences want to consume multiple episodes of new television series faster and at their own discretion…” NBC Entertainment Chairman Bob Greenblatt explained after the decision to stream all 13 episodes after the show’s two-hour network premiere.
At ThinkNow, we’ve studied this shift in media consumption for three years now. Our ThinkNow Media™ report tracks cross-platform viewing, streaming habits, gaming, and binge viewing habits across the total market. This report a decade ago would have shown little movement in consumer media consumption habits as Netflix would have just been offering their streaming services and live TV held onto its decade’s long dominance of viewers. But now, Netflix is crushing it. Its market cap has exceeded Disney’s. Amazon has become a significant driver of subscriptions for TV companies. Fortnite has become a cultural phenomenon, and AT&T and Time Warner are on the verge of a potential merger.
It is within this tumultuous media climate that we delved into media consumption habits of a representative sample of U.S. Hispanics, African-Americans, Asians, and non-Hispanic whites to get more granular on who within the body of viewers are driving these changes. In this blog, we will highlight several key insights of the ThinkNow Media™ report that will help advertisers better understand the new normal for media consumption.
ThinkNow Research - Hispanic consumer sentiment survey - January 2013ThinkNow
The results of a recent ThinkNow Research Hispanic Omnibus survey* about the feelings of the Hispanic community toward the US economy show that, in general, Hispanics are not only optimistic about the future… but that they’re going to be opening their wallets to support it, as well.
This document provides the results of an Ipsos poll conducted for Reuters between December 12-18, 2018. A total of 2,201 American adults were interviewed online, including 902 Democrats, 783 Republicans, and 280 Independents. The poll found that 34% of Americans believe the country is heading in the right direction, while 54% believe it is on the wrong track. Healthcare was cited as the main problem facing America at 19%, followed by immigration at 19% and the economy at 10%. Approval ratings for President Trump were at 43%, with 52% disapproving.
APA's latest national poll surveyed Millennials and Baby Boomers on community preferences and dispels popular assumptions on how to improve local economies and attract new residents.
This document provides a summary of an Ipsos poll conducted for Reuters between January 23-29, 2019. It surveyed 2,958 American adults, including demographics and political affiliations. Key findings include that 28% of Americans believe the country is heading in the right direction, while 61% believe it is on the wrong track. The top issues facing the country were identified as the economy, healthcare, and immigration. Approval ratings for President Trump and Congress are also reported. The document concludes with information about Ipsos' methodology and credibility intervals.
The majority (58%) of Americans think things in their country are heading in the wrong direction. Americans are most worried about healthcare (38%) and immigration control (37%). Globally, unemployment and poverty/social inequality are the top concerns (both at 32%). The document provides comparisons of concerns between the US and other countries, and trends over time in worries for both the US and worldwide.
The document provides an overview of recent public opinion polling data related to the U.S. economy. Several key findings are highlighted:
- Most economic indicators have improved over the last year, but a plurality believe the economy will remain the same in the coming year. Americans credit consumers and businesses more than President Obama for economic improvements.
- While views of the economy are slightly better than last year, most still feel the nation is headed on the wrong track. Gas prices heavily influence family finances.
- Opinions on trade are mixed, though a majority see opportunities over threats. However, Americans are unsure if trade benefits outweigh costs. Most support recent trade agreements but some Western nations are less optimistic.
The document provides an overview of the political and economic situations in 5 South American countries based on Atradius' STAR political risk ratings. It finds that Argentina poses the highest risk at 8/10, while Chile, Colombia and Peru are rated moderate-low risk at 4/10. Brazil is rated moderate risk at 5/10. The document then analyzes the economies of Argentina, Brazil, Chile and Peru in more detail, discussing factors like GDP growth rates, inflation, fiscal balances, debt levels, exports and political dynamics in each country.
This document provides a summary of findings from an Ipsos poll conducted for Reuters between February 6-12, 2019. A total of 2,240 American adults were interviewed online, including 917 Democrats, 813 Republicans, and 321 Independents. The poll measured approval ratings for President Trump and Congress, as well as opinions on important issues facing the country. The document also describes the methodology used in the poll and provides context on Ipsos, the polling firm that conducted the survey.
This document summarizes the results of an Ipsos poll conducted online for Reuters between February 13-19, 2019 with a sample size of 3,322 American adults. Key findings include:
- 31% of respondents felt the country was heading in the right direction, while 58% felt it was on the wrong track.
- The top issues facing America were healthcare (17%), immigration (19%), and the economy (10%).
- Approval ratings for President Trump were 41% approve and 55% disapprove.
- Approval ratings for Congress were 27% approve and 65% disapprove.
This document summarizes the findings of an Ipsos poll conducted for Reuters between February 27 and March 5, 2019. It surveyed 3,269 American adults, including 1,305 Democrats, 1,158 Republicans, and 525 Independents. The poll measured approval ratings for President Trump and Congress, as well as opinions on important issues, the direction of the country, and party identification. It provides details on the sampling methodology and calculates credibility intervals to indicate the precision of the results.
Bryan Sims, 24 year-old CEO of brass|MEDIA Inc., speaks at a credit union conference about the importance of reaching Generation Y to the financial services industry. Sims outlines basic demographic information of Gen Y, provides statistics illustrating the difficulties in reaching them, shows the power of changing media and technology, while giving examples of how other financial institutions have successfully created programs that resonate with young adults.
brass|MEDIA Inc. is a multimedia and technology company that produces brass|MAGAZINE, a lifestyle money magazine written for young adults, by young adults.
This document summarizes the findings of an Ipsos poll conducted for Reuters between March 20-26, 2019. A total of 4,603 American adults, including 1,845 Democrats, 1,675 Republicans, and 665 Independents were interviewed online. The poll measured Americans' views on political issues including the direction of the country, main problems facing the US, approval ratings of President Trump, and approval of Congress. The document provides detailed tables and charts presenting the results and includes information on methodology, sample sizes, and margins of error.
Wealth advisor confidence survey findings for slide share-compressedHank Berkowitz
Rick Telberg (CPA Trendlines) and Hank Berkowitz (HB Publishing & Marketing) present findings of 3rd annual Wealth Advisor Confidence Survey at Terrapin Media Accounting & Finance Show NYC July 2019
Wealth advisor confidence survey findings for slide share-compressedRick Telberg
(c) 2019. HB Publishing & Marketing Company, LLC | CPA Trendlines Inc. | The Financial Awareness Foundation
Accountants and Wealth Advisors increasingly pessimistic over the past 12 months.
What’s keeping the affluent up at night? Advisors say…
Advisors say Millennials increasingly pessimistic about their financial futures
Why young parents nervous about having more children
Has America’s financial literacy improved over the past 2 years.
CPAs most skeptical that America’s financial literacy has improved.
Young advisors are most optimistic about financial literacy improvement and college’s role.
In danger of outliving their money
Didn’t know their monthly spending
Didn’t know their retirement number.
Had no estate or gift plan.
Why are so many Americans hesitant to obtain estate and gift plans?
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
ThinkNow recently conducted a nationally representative quantitative survey revealing insights into what Americans buy and spend for the holidays. From shopping habits to spending patterns, let's delve into the top five trends shaping the 2023 holiday shopping season.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
The beauty industry has transformed in recent years driven by consumer demands for products that align with their cultural values and personal beliefs. While the top cosmetic brands continue to be L’Oreal and Estee Lauder, they are being challenged by younger, edgier brands like Selena Gomez’s Rare Beauty, Rihanna’s Fenty and e.l.f. Cosmetics. Consumer opinion, however, is not homogeneous. There are significant differences in preferences based on ethnicity, age, income and gender. ThinkNow uncovered some of those differences in our recent Inclusive Beauty Report based on a nationally representative online survey of 2,800 respondents.
Black Consumer Project Wave 4 - Media + EntertainmentThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The fourth wave of the Black Consumer Project explores explores media consumption, behaviors and the power of creators.
Black Consumer Project Wave 3 - Health + WellnessThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The third wave of the Black Consumer Project explores the intersections of health, wellness and lifestyle from a mindset and behavioral lens.
Black Consumer Project Wave 2 - Finance + BankingThinkNow
Black Consumer Project is an in-depth multi-wave study of the economic and cultural contributions of Black Americans. This community has more buying power than ever, and our goal is to uncover the unique perspectives, behaviors, and preferences of Black and African American consumers.
The second wave of the Black Consumer Project explores banking behaviors, financial perceptions and aspirations for the future.
Black Consumer Project Wave 1 - Identity + ValuesThinkNow
This document provides a summary of key findings from a survey of Black consumers in the United States. Some of the main findings include:
- There is no universally preferred label for Black identity, though "Black American" emerged as one of the top three preferred names.
- Black Americans are more likely than non-Blacks to believe that their race/heritage defines who they are.
- While family and faith are top values for all Americans, Black Americans more highly rank personal growth as a driving value.
- Around 57% of Black Americans believe in the American Dream, though rates vary by age, geography, and nativity.
- Black Americans define success more in terms of maintaining personal and financial health rather
We surveyed a nationally representative sample of LGBTQ+ Americans on their views of the current social climate, corporate support for LGBTQ+ causes, personal pronouns, and mental health care.
Our report findings highlight the persistent challenges faced by the LGBTQ+ community and emphasize the role that acceptance, advocacy and allyship play in fostering their well-being and advancement.
The earth isn’t having a good 21st century. In terms of environmental health, the planet is deteriorating across all metrics, and most governments worldwide have failed to address this issue adequately. Politicians may be more willing to push for substantive policies on issues like climate change if they feel their constituents would support them, but they need the data. So, to commemorate Earth Day and Arbor Day, ThinkNow conducted a nationally representative quantitative consumer research study to identify sustainability policies that Americans support and to highlight their views on environmental concerns.
How America Celebrates Holidays & Traditions: Black AmericansThinkNow
Celebrations are positive ways for communities to connect and families to bond. How we celebrate differs by ethnicity, values, traditions, and even geography. In honor of Black History Month, ThinkNow conducted a national study of U.S. adults to understand Black Americans’ attitudes and behaviors toward holiday celebrations and traditions and how they compare to other demographic groups. This report is one in a series of reports examining how Americans celebrate popular holidays throughout the calendar year.
ThinkNow teamed up with Venci Group to create The Digital Media Buyer's Guide to Zero-Party Data – a complete guide for advertisers who want to get the most out of their campaigns using zero-party data. Inside our guidebook, you will:
# Understand why zero-party data is different
# Get a refresher on the different types of data
# Learn why ZPD has become so effective when targeting multicultural audiences
America is at a critical crossroads regarding guns. With growing gun violence being normalized in American culture, we felt as researchers and communicators that we needed to understand the hard facts.
How do gun owners feel about gun control? How about Republican voters? Are there gun control measures that Republicans, Democrats, and Independents would all support?
In a collaborative research project, Team Friday and ThinkNow asked 1,200 Americans their opinions and attitudes toward gun laws.
In a time when U.S. viewership of international sporting events like the Olympics is declining, more attention will be placed on the expanding World Cup audience. Americans will be tuning in, or more precisely, logging on. Brands that care about staying relevant need to be there with them.
ThinkNow conducted a nationwide online survey of U.S. adults to understand how people will be engaging with the 2022 World Cup.
Multicultural consumers are often motivated by a desire to represent their culture in how they identify their race and ethnicity. In 2020, ThinkNow conducted a nationwide online survey among Hispanics, African Americans, and Asian Americans ages 18 to 64 to understand how they prefer to identify themselves among peers and in marketing and media. This year, we conducted a follow-up study in which we found that the needle hadn’t moved much, with a few exceptions.
ThinkNow partnered with Klick Health to address the insight gaps in healthcare marketing geared toward Hispanic communities. To honor the nuances of Hispanic health within the community versus continuing to center the non-Hispanic experience as the baseline for analysis, we looked at the intricacies of Hispanic health attitudes and behaviors through Hispanic identity, age and acculturation, and gender and sexuality.
ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent ReportThinkNow
America’s youth, the first multicultural majority generation in U.S. history, is growing rapidly, adding over 2.3 million consumers (about twice the population of New Hampshire) to the population each year, making them a significant force to be reckoned with. These "mini-millennials” challenge brands to address societal stereotypes, particularly around gender identity, and use their influence to support or disapprove of brands’ diversity and inclusion efforts.
In our first report on diversity and inclusion last year, we analyzed consumer reactions to companies' public declarations of support for social justice in 2020. In our latest wave of ThinkNow Diversity & Inclusion: Brands and Consumer Purchase Intent, we find differences in perceptions and expectations among key demographic groups compared to last year’s report.
ThinkNow Web 3.0 Cryptocurrency Report 2022ThinkNow
Mobile apps like Apple Pay have made online and offline purchases more convenient for consumers, liberating them from having to pull out their wallets, credit cards, and wads of dollar bills and loose change. But the innovations of Web 2.0 are in the rearview, as consumers explore Web 3.0 where digital currency is just a fraction of what the virtual experience has to offer.
For enthusiasts, Web 3.0, or Web3, is a way of democratizing the internet, shifting power away from the behemoths dominating search, sales, and social and giving it back to consumers. The blockchain has made bitcoin, non-fungible tokens (NFTs), and other forms of cryptocurrency ubiquitous among devotees, and the metaverse has become a virtual utopia for consumers and brands.
In our second look at cryptocurrency, ThinkNow conducted a nationwide online survey of adults ages 18 to 64 to understand their familiarity, usage, and interest in cryptocurrency and other Web3 technologies.
Two years ago, the global shutdown sent the economy reeling, and many Americans, especially lower-income households, experienced a seismic shift in their financial security. Consumers reported worsening personal finances and a feeling that the economy was weakening. Their outlook for 2021 was equally as dim, with fewer Americans feeling optimistic about improvements in personal finances for the coming year. Uncertainty about the pandemic, unemployment, and higher prices threatened to thwart the comeback story of the American consumer. But with the mass distribution of COVID-19 vaccines, better protocols and treatments, and the distribution of trillions of dollars in federal stimulus, consumer sentiment has returned to pre-pandemic levels. In our seventh annual ThinkNow Pulse™ Report, Americans say their income has improved in the past year, and their outlook on personal finances and the U.S. economy is just as strong as it was in 2019 or stronger. Download the report here.
ThinkNow Smart Fitness: The Rise of Connected Fitness and CommunityThinkNow
The pandemic has accelerated the shift from traditional in-person gym memberships to broader acceptance of at-home connected fitness equipment. But a recent ThinkNow study shows that the gym isn’t dead, and connected fitness has a long way to go.
For our 2021 ThinkNow Smart Fitness Report, ThinkNow conducted a nationwide online survey of American adults ages 18 to 64 to understand consumer usage of internet-connected fitness equipment and perceptions of connected fitness brands.
Room To Grow
Twenty-five percent of respondents report owning connected fitness equipment. Ownership is highest among Non-Hispanic Whites and African Americans. Within the Total Market, ownership is highest among Millennials and increases drastically with income, and men are twice as likely as women to own smart exercise equipment.
It’s important to reiterate that only one out of four respondents report owning connected fitness equipment, and 20% of those who do not currently own it are at least somewhat interested in purchasing it. This data suggests a tremendous opportunity for brands innovating in or entering the connected fitness space.
Most Popular Connected Fitness Equipment
However, differences emerge when we take a closer look at the types of connected fitness equipment consumers own. Exercise bikes and treadmills, artifacts of the 1970s and 80s fitness movement, have maintained their appeal over the years, getting “smarter” with each passing year. Traditional resistance weight machines, reminiscent of the bodybuilding craze, appear to be losing some ground to, more minimalistic forms of strength training, like resistance bands.
Of the most popular brands of connected fitness equipment available, Peloton, Mirror, and NordicTrack are favored by respondents, while CLMBR, Tonal, and SoulCycle, rank in the bottom few. However, competition within this space is heated, with only a slim margin separating one brand from the next, especially as lines start to blur on product offerings.
Mirror, for example, offers a variety of workouts, from cardio and strength training to Pilates and Tai Chi. Accessories include fitness bands and yoga blocks but no weights. They likely pride themselves on their minimal impact on home life. Tempo and Tonal, however, both positioning themselves as “smart gyms,” offers accessories like weights and smart handles to maximize workouts. NordicTrack has a suite of products, including exercise bikes and an interactive “mirror” similar to Tempo, with a vault of weights and accessories inside. And while Peloton is probably more known for its bikes, the company also offers boot camp style workouts, yoga, barre, among others, with no equipment required.
The most significant threat to the success and continued adoption of connected fitness equipment is forward-thinking gyms innovating to stay competitive.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
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Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
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Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
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How ABM can be a powerful unifier
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
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2. 2
ThinkNow Pulse™
Survey Method
Field Timing
303
Hispanics 500
Hispanics
1,500
Total
Base
Sizes
› Online: ThinkNow Omnibus Study
Regional Coverage
› National
Screening Criteria
500
Non-Hispanic
Whites
250
African-
Americans
250
Asian-
Americans
› 18-64 years of age› December 2019
MethodologyWhat is it?
ThinkNow Pulse™ is a national survey that
examines the consumer sentiment of
Americans. The study looks at the market
as a whole and by key race/ethnic
segments. Results from 2019 are
compared to annual results, 2015-2018.
3. 3
Who We Are
An authority on creating
and managing research
products that help clients
gather insights about
rapidly changing consumer
segments.
Conduct online, in-person
and telephone research.
Research experience
specifically in the Hispanic,
African American, Asian and
Total markets.
Experience in hard-to reach
demographic sub-groups.
Only full-service market
research company that
owns & operates an in-
house Hispanic panel.
Servicing Fortune 500
clients, ad agencies, non-
profits and other market
research companies.
4. 4
• QUANTITATIVE
• QUALITATIVE
• MIXED MODE
ONLINE MARKET
RESEARCH
COMMUNITIES
CONCEPT AND
COPY TESTING
ADVERTISING
EFFECTIVENESS
ONLINE PANEL
BUILDING
WEBSITE
USABILITY
STUDIES
OMNIBUS
SURVEYS
ATTITUDES &
USAGE
BRAND
TRACKING
PRODUCT
TESTING
ONLINE &
OFFLINE
QUALITATIVE
ONLINE
PANEL
INTERCEPTS PHONE
Our Services
Contact:
Greg DeLacy
Account Director
2100 W. Magnolia Blvd, Suite A-B
Burbank, CA 91506
greg@thinknow.com
t: (818) 843-0220 x118
m: (408) 829-5780
6. 6
Compared to a year ago, more Americans expect the U.S. economy and personal finances to remain unchanged in the coming year.
While significantly more people feel that the economy is growing, the proportion of Americans who expects it to be better than a year ago is
statistically flat and significantly fewer feel it will worsen.
33%
39%
33% 35% 36%
42%
38%
41% 39%
36%
22% 20% 19% 19%
22%
2015 2016 2017 2018 2019
Improved
Stayed the same
Worsened
50% 50%
46% 48% 46%
33% 34% 32% 32%
36%
11% 10% 9% 10% 9%
2015 2016 2017 2018 2019
Better than previous
year
About the same as
previous year
Worse than
previous year
35%
41%
34% 33% 33%
33%
26%
23%
26%
34%
22% 23%
26% 27%
18%
2015 2016 2017 2018 2019
Better in the coming
year
About the same in the
coming year
Worse in the coming
year
50%
56%
50% 51%
58%
24% 23% 21% 23% 21%
16%
10% 11% 10% 9%
4% 3%
6% 5% 3%
2015 2016 2017 2018 2019
Growing
Stagnating
Recession
Depression
Personal Finances Outlook for Next year U.S. Economy Outlook
Household Income Change In The Past Year America’s Economy Today is…
Up/down arrows indicate statistically significant
difference from 2018 to 2019. Stat testing
conducted at 95% confidence level.
Base: Total Market - 2015 (n=1285), 2016 (n=1250), 2017 (n=1270), 2018 (n=1280), 2019 (n=1500)
Key Findings: Economic Outlook Flat for 2020
7. 7
December 2019 Results Total Market Hispanics Whites
African-
Americans Asians
Household Financial Situation – perceived change versus year ago:
Improved 36% 33% (+7) 39% 33% 25%
Stayed the same 36% 36% (-9) 36% 34% 51% (+10)
Worsened 22% 25% 20% 27% 19%
Household Financial Situation – Expected change in the coming year
Better than last year 46% 52% 43% (-7) 57% 38%
About the same as last year 36% (+4) 31% 39% (+6) 29% 37%
Worse than last year 9% 10% 9% 4% 13%
Affect of current political climate on Personal Outlook for 2020
Much/Somewhat more optimistic 48% 52% (+10) 47% 49% 40%
No affect 26% 24% 26% 29% 30%
Much/Somewhat less optimistic 26% (-9) 24% (-13) 27% (-7) 22% (-10) 30%
I think the U.S. economy in 2020 will be…
Better than 2019 33% 40% (+6) 31% 31% 33%
About the same as 2019 34% (+8) 25% 37% (+12) 35% 28%
Worse than 2019 18% (-9) 21% 18% 15% (-14) 23%
The U.S. economy today is…
Growing (Net) 58% (+7) 51% 61% 51% 50%
Growing rapidly 23% 20% 23% 21% 17%
Growing slowly 35% (+4) 31% 38% 30% 33%
Stagnating 21% 20% (-6) 20% 26% 25%
In a recession 9% 14% 7% 7% 11%
In a depression 3% 5% 3% 5% 3%
Numbers in parentheses represent the percentage point change versus previous wave.
Only those that are statistically significant versus year ago are shown. Statistical significance calculated @ 95% confidence level.
Key Findings: Positive Sentiment Highest Among Hispanics
Hispanics reported the most positive outlook in 2019 – they were significantly more likely to report improved household financials and better
outlook for the economy in general. Moreover, they are likely to state that the current political climate has a positive impact on their personal
outlook. Non-Hispanic Whites, in general, report a ‘stable’ outlook while African-Americans are less pessimistic than a year ago.
2019 – Base: Hispanics (n=500), Whites (n=500), African Americans (n=250), Asians (n=250)
8. 8
33%
42%
22%
39% 38%
20%
33%
41%
19%
35%
39%
19%
36% 36%
22%
Improved Stayed the same Worsened
Total Market
2015 2016 2017 2018 2019
Base: Total Market - 2015 (n=1285), 2016 (n=1250), 2017 (n=1270), 2018 (n=1280), 2019 (n=1500)
Household income improved for one-third of Americans last year, but the same
proportion stated that it remained unchanged.
Question: Thinking of all of the sources of income that contribute to your household, compared to this same time last year would you say your household financial situation has:
• While there were no significant changes over the last two years, directionally, more reported that their
income worsened. The proportion of those who reported “no change” decreased by the same amount.
• After a significant drop in 2017, household income has rebounded in subsequent years.
Recent Trends in Household Income
Up/down arrows indicate statistically
significant difference from previous year
(95% confidence)
9. 9
33%
36%
25%
39%
36%
20%
33% 34%
27%
25%
51%
19%
Improved Stayed the same Worsened
Hispanic (A) White (B) African American (C) Asian (D)
2018 27% 38% 31% 32% 45% 39% 38% 41% 22% 17% 25% 19%
2017 35% 33% 32% 32% 38% 41% 41% 44% 17% 20% 18% 15%
2016 43% 39% 38% 32% 34% 41% 36% 50% 19% 18% 19% 14%
2015 35% 33% 40% 35% 41% 41% 38% 45% 19% 22% 17% 16%
2019 – Base: Hispanics (n=500), Whites (n=500), African Americans (n=250), Asians (n=250)
Question: Thinking of all of the sources of income that contribute to your household, compared to this same time last year would you say your household financial
situation has:
Year
Results
2019
Non-Hispanic Whites most likely to say household income improved from one year
ago. Significantly more Hispanics report an increase in household income.
• Significantly more Asians reported their household income remained stable.
Recent Trends in Household Income
By Race/Ethnic Segment
D
D
ABC
D
Up/down arrows indicate statistically significant difference
from previous year. Letters indicate statistically significant
difference across noted subgroups within the same year
All stat testing conducted at 95% confidence.
10. 10
23% 22%
11%
54%
24%
20% 20%
49%
15% 15%
10%
56%
17% 15%
12%
53%
19% 21%
13%
57%
Lost a job Work hours were reduced Work salary was reduced None of these
Total Market
2015 2016 2017 2018 2019
.
While more Americans report they were impacted by reduced work hours, the
proportion of those who reported a job loss or salary reduction remained stable.
Changes In Employment
Question: During the past year, have you or someone in your family had to deal with any of the following?
Base: Total Market - 2015 (n=1285), 2016 (n=1250), 2017 (n=1270), 2018 (n=1280), 2019 (n=1500)
Up/down arrows indicate statistically
significant difference from previous year
(95% confidence)
• Overall, more Americans reported they did not experience any of the listed work-related losses.
11. 11
26% 27%
14%
48%
17%
19%
12%
61%
25% 26%
16%
48%
14%
17% 16%
61%
Lost a job Work hours were reduced Work salary was reduced None of these
Hispanic (A) White (B) African American (C) Asian (D)
.
In 2019, significantly more Hispanics, African-Americans lost work hours.
Changes In Employment
By Race/Ethnicity
2018 24% 14% 21% 13% 18% 13% 18% 16% 7% 13% 15% 11% 47% 58% 42% 51%
2017 19% 13% 18% 15% 17% 15% 15% 11% 9% 9% 15% 12% 50% 60% 45% 58%
2016 25% 21% 30% 16% 24% 19% 21% 15% 18% 22% 13% 14% 45% 52% 49% 61%
2015 27% 20% 28% 16% 25% 21% 18% 17% 15% 10% 14% 17% 45% 59% 51% 56%
2019
Year
Results
Question: During the past year, have you or someone in your family had to deal with any of the following?
• Consistent with previous years, minorities are the most likely to have lost a job or work hours during the past year.
2019 – Base: Hispanics (n=500), Whites (n=500), African Americans (n=250), Asians (n=258)
BD BDBC D
AC AC
Up/down arrows indicate statistically significant difference
from previous year. Letters indicate statistically significant
difference across noted subgroups within the same year
All stat testing conducted at 95% confidence.
12. 12
50%
33%
11%
50%
34%
10%
46%
32%
9%
48%
32%
10%
46%
36%
9%
Better than previous year About the same Worse than previous year
Total Market
2015 2016 2017 2018 2019
Outlook For Household Finances
Question: Thinking of your own personal and your family finances for (year), which of the following would you say best describes your feelings towards
this upcoming year?
Nearly half of Americans feel optimistic about their finances in the upcoming year.
• Significantly more this year than a year ago think that their personal finances would be the same as last year’s.
• The proportion of those who feel things would be worse for them has remained consistent over the past 5 years.
Base: Total Market - 2015 (n=1285), 2016 (n=1250), 2017 (n=1270), 2018 (n=1280), 2019 (n=1500)
13. 13
Question: Thinking of your own personal and your family finances for (year), which of the following would you say best describes your feelings towards
this upcoming year?
Asian Americans are less optimistic about their household finances in coming year.
52%
31%
10%
43%
39%
9%
57%
29%
4%
38% 37%
13%
Better than 2019 About the same as 2019 Worse than 2019
Hispanic (A) White (B) African American (C) Asian (D)
2018 46% 50% 57% 36% 31% 33% 23% 36% 10% 9% 8% 16%
2017 50% 45% 50% 45% 28% 35% 25% 28% 7% 9% 10% 14%
2016 56% 44% 63% 47% 29% 42% 21% 39% 8% 9% 8% 7%
2015 57% 45% 61% 42% 23% 38% 26% 37% 12% 12% 6% 12%
2019
Year
Results
2019 – Base: Hispanics (n=500), Whites (n=500), African Americans (n=250), Asians (n=250)
Outlook For Household Finances
By Race/Ethnicity
BD
BD
C C
AC
Up/down arrows indicate statistically significant difference
from previous year. Letters indicate statistically significant
difference across noted subgroups within the same year
All stat testing conducted at 95% confidence.
• Whites are less optimistic than last year, more likely to expect theirs finances to remain stable and less likely to expect them to improve.
14. 14
11%
39%
24%
16%
4%
18%
38%
23%
10%
3%
16%
34%
21%
11%
6%
20%
31%
23%
10%
5%
23%
35%
21%
9%
3%
Growing rapidly Growing slowly Stagnating In a recession In a depression
Total Market
2015 2016 2017 2018 2019
Perception of U.S. Economy
Question: When you think about America's economy today, do you think it is...
Significantly more Americans feel that the economy is growing. “Growing Rapidly”
hits a 5-year high.
Base: Total Market - 2015 (n=1285), 2016 (n=1250), 2017 (n=1270), 2018 (n=1280), 2019 (n=1500)
% Growing Rapidly/Slowly
2019: 58%
2018: 51%
2017: 50%
2016: 56%
2015: 50%
Up/down arrows indicate statistically
significant difference from previous year
(95% confidence)
• The proportion of those who think the U.S. is in a depression dropped significantly in the past year and is now at its lowest, on par with 2016
15. 15
20%
31%
20%
14%
5%
23%
38%
20%
7%
3%
21%
30%
26%
7%
5%
17%
33%
25%
11%
3%
Growing rapidly Growing slowly Stagnating In a recession In a depression
Hispanic (A) White (B) African American (C) Asian (D)
41%
Perception of U.S. Economy
By Race/Ethnicity
Question: When you think about America's economy today, do you think it is...
In general, perception of the U.S. economy is largely unchanged across
race/ethnicity segments.
• Fewer Hispanics this year feel that the economy is stagnating.
Note: Don’t know /
No opinion not shown.
2018 17% 23% 18% 15% 28% 33% 26% 35% 26% 22% 27% 22% 10% 10% 8% 9% 6% 4% 8% 4%
2017 17% 15% 19% 15% 32% 36% 25% 36% 23% 20% 24% 19% 9% 13% 8% 14% 5% 7% 8% 1%
2016 19% 17% 16% 10% 38% 42% 35% 42% 25% 20% 25% 29% 9% 11% 11% 7% 3% 3% 6% 3%
2015 14% 7% 14% 9% 43% 38% 48% 45% 18% 28% 18% 24% 11% 18% 11% 10% 6% 2% 4% 2%
2019
Year
Results
2019 – Base: Hispanics (n=500), Whites (n=500), African Americans (n=250), Asians (n=250)
AC
CD
Up/down arrows indicate statistically significant difference
from previous year. Letters indicate statistically significant
difference across noted subgroups within the same year
All stat testing conducted at 95% confidence.
16. 16
41%
35% 33%
22%
11%
41%
26%
23%
10%
34%
23%
26%
16%
33%
26% 27%
13%
33% 34%
18%
13%
Better in coming year About the same in the coming year Worse in the coming year Not sure
Total Market
2015 2016 2017 2018 2019
Outlook for US Economy in 2020
Question: Thinking about the U.S. economy in general, which of the following would you say best describes your feelings about where things are headed over the
next year?
Americans’ outlook for the U.S. economy is more positive than a year ago.
• While a similar proportion feel that the economy would be better than last year, significantly more feel it will
be the same and significantly fewer feel it will be worse.
Base: Total Market - 2015 (n=1285), 2016 (n=1250), 2017 (n=1270), 2018 (n=1280), 2019 (n=1500)
Up/down arrows indicate statistically
significant difference from previous year
(95% confidence)
17. 17
41%
Question: Thinking about the U.S. economy in general, which of the following would you say best describes your feelings about where things are
headed over the next year?
Hispanics the most optimistic about for the U.S. economy, reporting a
significant increase in the believe that the economy will improve next year.
40%
25%
21%
13%
31%
37%
18%
12%
31%
35%
15%
17%
33%
28%
23%
15%
Better in 2020 About the same in 2020 Worse in 2020 Not sure
Hispanic (A) White (B) African American (C) Asian (D)
2018 34% 35% 29% 27% 28% 25% 27% 29% 23% 26% 29% 29% 12% 13% 13% 10%
2017 31% 36% 26% 34% 27% 21% 25% 24% 24% 27% 23% 23% 16% 15% 23% 16%
2016 44% 47% 23% 37% 24% 26% 25% 26% 21% 20% 34% 25% 10% 6% 17% 12%
2015 43% 32% 41% 34% 31% 31% 30% 37% 18% 27% 13% 19% 8% 8% 15% 9%
2019
Year
Results
Outlook for US Economy
By Race/Ethnicity
2019 – Base: Hispanics (n=500), Whites (n=500), African Americans (n=250), Asians (n=250)
AC
A
BC
C
Up/down arrows indicate statistically significant difference
from previous year. Letters indicate statistically significant
difference across noted subgroups within the same year
All stat testing conducted at 95% confidence.
• Whites are more optimistic than last year about the economy staying stable; African Americans are less pessimistic.
• A notable proportion of consumers still uncertain about the economy’s outlook.
18. 18
B
41%
23%
36%
43%
23%
35%
48%
26% 26%
Much/Somewhat MORE Optimistic No affect Much/Somewhat LESS Optimistic
2017 2018 2019
Significantly more Americans feel that the current political climate will have a
positive impact on their personal outlook in the coming year.
Question: What affect does the current political climate have on your personal outlook for the upcoming year?
Outlook for Coming Year
(Given Political Climate)
Base: Total Market - 2011 (n=1270), 2018 (n=1280), 2019 (n=1500)
• There are significant changes in the proportion of those who are ‘more’ optimistic and ‘less’ optimistic – the decline in the less
optimistic is nearly double the increase in the more optimistic.
• Nearly half are more optimistic, the other half is split between those who are less optimistic and those who feel the current political
climate does not impact their personal outlook.
19. 19
B
52%
24% 24%
47%
26% 27%
49%
29%
22%
40%
30% 30%
Much/Somewhat MORE Optimistic No affect Much/Somewhat LESS Optimistic
Hispanic (A) White (B) African American (C) Asian (D)
Hispanics are significantly more likely this year to feel the political climate would
have a positive impact on their personal outlook.
Question: What affect does the current political climate have on your personal outlook for the upcoming year?
Base – 2019: Hispanics (n=500), Whites (n=500), African Americans (n=250), Asians (n=250)
Outlook for Coming Year
(Given Political Climate)
2018 42% 45% 43% 39% 22% 22% 24% 22% 37% 34% 32% 39%
2017 40% 40% 44% 38% 23% 23% 24% 27% 36% 37% 32% 35%
D
Up/down arrows indicate statistically significant difference
from previous year. Letters indicate statistically significant
difference across noted subgroups within the same year
All stat testing conducted at 95% confidence.
20. 20
B
36%
58%
48%
58%
82%
67%
Household finances improved during
past year
Believe US economy is growing Have a more positive personal outlook
on 2019, given current political climate
Total Market (A) Approve of President (B)
Overall, the approval rate for the U.S. president has remained statistically unchanged.
Base-2019: Total Market (n=1500), Approve of President (n=586)
Sentiment Among Those Who
Approve of President
• As expected, those who approve of the president also have a significantly more positive outlook on the economy.
A
A
A
37% 39%
52% 49%
11% 12%
2018 2019
No opinion
Disapprove
Approve
President Approval
(Total Market)
22. Hispanics White
African-
American Asian
Born in the U.S. 60% 95% 93% 45%
Moved here 40% 5% 7% 55%
Household Income
Under $50,000 (Net) 51% 33% 59% 29%
$50K – $99K (Net) 29% 32% 26% 27%
$100K+ (Net) 16% 31% 13% 40%
Median income ($000) $46 $64 $37 $80
Educational Attainment
High school grad/GED 35% 21% 33% 8%
Some college/AA/
trade/technical school (NET)
35% 38% 45% 32%
Bachelor's degree or higher
(NET)
30% 40% 21% 60%
Sample Profile - 2019
Hispanics Whites
African-
Americans Asians
Male 51% 50% 48% 47%
Female 49% 50% 52% 53%
Age
18 to 34 45% 34% 41% 40%
35 to 64 55% 67% 59% 60%
Mean age 37 42 39 40
Census Region
Northeast 14% 19% 17% 21%
Midwest 9% 26% 17% 12%
South 37% 35% 57% 23%
West 40% 20% 9% 44%
2019 – Base: Hispanics (n=500), Whites (n=500), African Americans (n=250), Asians (n=250)
23. Sample Profile - 2019
Hispanics
Language Spoken at Home
Spanish dominant 35%
Spanish and English equally 35%
English dominant 30%
Country of Origin
Mexican 63%
Puerto Rican 11%
South American 11%
Central American 4%
Cuban 5%
Dominican 2%
Acculturation
Less Acculturated 16%
Bicultural 59%
More Acculturated 25%
2018 – Base: Hispanics (n=500)