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Thinking with your thumbs - how Coram put
mobile at the heart of its strategy
www.coram.org.uk
www.coramadoption.org.uk
Think with your thumbs
• Design
• Content
• User journeys
• Clear CTAs
• Using text with
imagery
• Responsive design
1. Design
• Top down structure
Priority content
Supporting content
Detail
2. Content
3. User journeys
Prominent
sharing icons
Successes
Paying attention to the
mobile experience can
support your desktop
experience
Keeping mobile at the heart of your on-going
strategy
Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk
23 March 2016
London
#charitymobile
Mobile engagement
seminar
Sponsored by

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