The document discusses measuring the return on investment (ROI) of social networking. It provides examples of goals for social media marketing campaigns, including increasing awareness, growing membership, boosting product/service sales, and acquiring new customers. Metrics like referral traffic, pageviews, and conversion rates are presented as ways to measure success against goals and determine if social strategies are effective.

1. Social Networking
Measuring ROI
SlideShare.net/ParamoreRedd
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

2. Hi.
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

3. Kate Gallagher
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

4. Paramore|Redd
Online Marketing
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

5. We're a full-service interactive agency in
Nashville with happy and successful clients
all across America.
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

6. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

7. Online Strategy | Planning
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

8. Online Strategy | Planning
Website Design | Development
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

9. Online Strategy | Planning
Website Design | Development
Online Media Planning
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

10. Online Strategy | Planning
Website Design | Development
Online Media Planning
Email Marketing Design and Development
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

11. Online Strategy | Planning
Website Design | Development
Online Media Planning
Email Marketing Design and Development
Display (Banner) Advertising Design and Development
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

12. Online Strategy | Planning
Website Design | Development
Online Media Planning
Email Marketing Design and Development
Display (Banner) Advertising Design and Development
Search Engine Marketing (SEO & PPC)
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

13. Online Strategy | Planning
Website Design | Development
Online Media Planning
Email Marketing Design and Development
Display (Banner) Advertising Design and Development
Search Engine Marketing (SEO & PPC)
Application Design and Development
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

14. Online Strategy | Planning
Website Design | Development
Online Media Planning
Email Marketing Design and Development
Display (Banner) Advertising Design and Development
Search Engine Marketing (SEO & PPC)
Application Design and Development
Mobile Marketing
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

15. Online Strategy | Planning
Website Design | Development
Online Media Planning
Email Marketing Design and Development
Display (Banner) Advertising Design and Development
Search Engine Marketing (SEO & PPC)
Application Design and Development
Mobile Marketing
Social Marketing
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

16. Online Strategy | Planning
Website Design | Development
Online Media Planning
Email Marketing Design and Development
Display (Banner) Advertising Design and Development
Search Engine Marketing (SEO & PPC)
Application Design and Development
Mobile Marketing
Social Marketing
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

17. Online Strategy | Planning
Website Design | Development
Online Media Planning
Email Marketing Design and Development
Display (Banner) Advertising Design and Development
Search Engine Marketing (SEO & PPC)
Application Design and Development
Mobile Marketing
Social Marketing
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

18. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

19. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

20. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

21. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

22. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

23. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

24. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

25. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

26. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

27. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

28. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

29. I’m trying to gain credibility through logos.
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

30. 2002
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

31. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

32. I’m done with logos.
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

33. 6.5
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

34. 2005
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

35. 2nd
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

36. 20-ish
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

37. Simple. Clear.
Focused on Results.
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

38. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

39. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

40. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

41. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

42. Social Networking
Measuring ROI
SlideShare.net/ParamoreRedd
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

43. Have a Facebook
Fan Page?
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

44. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

45. Familiar with
Hootsuite?
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

46. Have done a search
on Google?
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

47. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

48. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

49. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

50. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

51. Approach Social
Planning
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

52. Define Your Goals
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

53. Define Your Audiences
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

54. Goals
Messages
Audiences
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

55. Goals
Messages
Audiences
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

56. Goals
Messages
Audiences
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

57. Goals
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

58. A Good Goal is...
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

59. A Good Goal is...
realistic
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

60. A Good Goal is...
realistic
measurable
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

61. A Good Goal is...
realistic
measurable
key performance indicators
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

62. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

63. awareness
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

64. awareness
members
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

65. awareness
members
clients
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

66. awareness
members
clients
product sales
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

67. awareness
members
clients
product sales
service sales
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

68. awareness
members
clients
product sales
service sales
subscriptions
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

69. awareness
members
clients
product sales
service sales
subscriptions
new customer leads
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

70. awareness
members
clients
product sales
service sales
subscriptions
new customer leads
donations
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

71. awareness
members
clients
product sales
service sales
subscriptions
new customer leads
donations
referrals
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

72. RETENTION
AWARENESS
CONVERSION
ACQUISITION
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

73. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

74. Heads in beds.
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

75. December ’08
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

76. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

77. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

78. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

79. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

80. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

81. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

82. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

83. Facebook Referral Traffic to tnvacation.com
Vacation E
Pages/ Total New
Month Visits Guide
Visit Pageviews Visits
Request R
12/08 24 3.33 79.92 50% 0
12/09 452 2.66 1202.32 67% 0
12/10 463 2.4 1111.2 72% 36
4/11 979 2.29 2241.91 73% 13
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

84. Is that good?
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

85. Heads in Beds.
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

86. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

87. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

88. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

89. = 1 conversion
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

90. Facebook Referral Traffic to tnvacation.com
Vacation Electronic
Pages/ Total New
Month Visits Guide Guide
Visit Pageviews Visits
Request Request
12/08 24 3.33 79.92 50% 0 0
12/09 452 2.66 1202.32 67% 0 0
12/10 463 2.4 1111.2 72% 36 7
4/11 979 2.29 2241.91 73% 13 2
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

91. Facebook Referral Traffic to tnvacation.com
Vacation Electronic
Pages/ Total New
Month Visits Guide Guide
Visit Pageviews Visits
Request Request
12/08 24 3.33 79.92 50% 0 0
12/09 452 2.66 1202.32 67% 0 0
12/10 463 2.4 1111.2 72% 36 7
4/11 979 2.29 2241.91 73% 13 2
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

92. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals
Visits 9258 487 24 17 95 233 10114
% New 72% 58% 79% 76% 87% 63% 72.5%
Pageviews 19257 2683 87 49 590 888 23554
Guide
575 13 0 1 6 5 600
Requests
Conversion
6.21% 2.7% na 5.9% 6.3% 2.1% 6%
Rate
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

93. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals
Visits 9258 487 24 17 95 233 10114
% New 72% 58% 79% 76% 87% 63% 72.5%
Pageviews 19257 2683 87 49 590 888 23554
Guide
575 13 0 1 6 5 600
Requests
Conversion
6.21% 2.7% na 5.9% 6.3% 2.1% 6%
Rate
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

94. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals
Visits 9258 487 24 17 95 233 10114
% New 72% 58% 79% 76% 87% 63% 72.5%
Pageviews 19257 2683 87 49 590 888 23554
Guide
575 13 0 1 6 5 600
Requests
Conversion
6.21% 2.7% na 5.9% 6.3% 2.1% 6%
Rate
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

95. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals
Visits 9258 487 24 17 95 233 10114
% New 72% 58% 79% 76% 87% 63% 72.5%
Pageviews 19257 2683 87 49 590 888 23554
Guide
575 13 0 1 6 5 600
Requests
Conversion
6.21% 2.7% na 5.9% 6.3% 2.1% 6%
Rate
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

96. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals
Visits 9258 487 24 17 95 233 10114
% New 72% 58% 79% 76% 87% 63% 72.5%
Pageviews 19257 2683 87 49 590 888 23554
Guide
575 13 0 1 6 5 600
Requests
Conversion
6.21% 2.7% na 5.9% 6.3% 2.1% 6%
Rate
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

97. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals
Visits 9258 487 24 17 95 233 10114
% New 72% 58% 79% 76% 87% 63% 72.5%
Pageviews 19257 2683 87 49 590 888 23554
Guide
575 13 0 1 6 5 600
Requests
Conversion
6.21% 2.7% na 5.9% 6.3% 2.1% 6%
Rate
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

98. 2010 Facebook Twitter Flickr YouTube MySpace Blog Totals
Visits 9258 487 24 17 95 233 10114
% New 72% 58% 79% 76% 87% 63% 72.5%
Pageviews 19257 2683 87 49 590 888 23554
Guide
575 13 0 1 6 5 600
Requests
Conversion
6.21% 2.7% na 5.9% 6.3% 2.1% 6%
Rate
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

99. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

100. $60,000.
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

101. RETENTION
AWARENESS
CONVERSION
ACQUISITION
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

102. 2010 Totals $60,000 Values
Visits 10,114 $20,000
AWARENESS $1.98
Page Views 23,554 $20,000
RETENTION $0.85
Guide
600 $20,000
ACQUISITION $33.33
Requests
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

103. 2010 Totals $60,000 Values
AWARENESS
Visits 10,114 $20,000 $1.98
Page Views 23,554 $20,000 RETENTION
$0.85
Guide ACQUISITION
600 $20,000 $33.33
Requests
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

104. 2010 Totals $60,000 Values
Visits 10,114 $20,000 $1.98 AWARENESS
Page Views 23,554 $20,000 $0.85 RETENTION
Guide
600 $20,000 $33.33 ACQUISITION
Requests
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

105. $60,000?
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

106. Never Going to Happen.
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

107. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

108. 100 tickets
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

109. The Takeaway
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

110. Define a Goal on Day 1
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

111. Key Performance
Indicators
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

112. Key Performance
Indicators
• Increased number of brand mentions for a specific
product and/or phrase
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

113. Key Performance
Indicators
• Increased number of brand mentions for a specific
product and/or phrase
• Increased sales and or buzz during off-season time
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

114. Key Performance
Indicators
• Increased number of brand mentions for a specific
product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

115. Key Performance
Indicators
• Increased number of brand mentions for a specific
product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
• Number of Facebook fans
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

116. Key Performance
Indicators
• Increased number of brand mentions for a specific
product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
• Number of Facebook fans
• Number of Twitter followers
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

117. Key Performance
Indicators
• Increased number of brand mentions for a specific
product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
• Number of Facebook fans
• Number of Twitter followers
• Increase in check-ins
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

118. Key Performance
Indicators
• Increased number of brand mentions for a specific
product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
• Number of Facebook fans
• Number of Twitter followers
• Increase in check-ins
• Influence of followers and fans
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

119. Key Performance
Indicators
• Increased number of brand mentions for a specific
product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
• Number of Facebook fans
• Number of Twitter followers
• Increase in check-ins
• Influence of followers and fans
• Number of YouTube video views
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

120. Key Performance
Indicators
• Increased number of brand mentions for a specific
product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
• Number of Facebook fans
• Number of Twitter followers
• Increase in check-ins
• Influence of followers and fans
• Number of YouTube video views
• Comments on posts (blog, Facebook updates)
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

121. Key Performance
Indicators
• Increased number of brand mentions for a specific
product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
• Number of Facebook fans
• Number of Twitter followers
• Increase in check-ins
• Influence of followers and fans
• Number of YouTube video views
• Comments on posts (blog, Facebook updates)
• Retweets
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

122. Key Performance
Indicators
• Increased number of brand mentions for a specific
product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
• Number of Facebook fans
• Number of Twitter followers
• Increase in check-ins
• Influence of followers and fans
• Number of YouTube video views
• Comments on posts (blog, Facebook updates)
• Retweets
• Change in search engine rankings
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

123. Key Performance
Indicators
• Change in sentiment
• Increased number of brand mentions for a specific
product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
• Number of Facebook fans
• Number of Twitter followers
• Increase in check-ins
• Influence of followers and fans
• Number of YouTube video views
• Comments on posts (blog, Facebook updates)
• Retweets
• Change in search engine rankings
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

124. Key Performance
Indicators
• Change in sentiment
• Increased number of brand mentions for a specific
• Time spent with distributed content
product and/or phrase
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
• Number of Facebook fans
• Number of Twitter followers
• Increase in check-ins
• Influence of followers and fans
• Number of YouTube video views
• Comments on posts (blog, Facebook updates)
• Retweets
• Change in search engine rankings
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

125. Key Performance
Indicators
• Change in sentiment
• Increased number of brand mentions for a specific
• Time spent with distributed content
product and/or phrase
• Increase in website traffic
• Increased sales and or buzz during off-season time
• Increased share of voice in the market place
• Number of Facebook fans
• Number of Twitter followers
• Increase in check-ins
• Influence of followers and fans
• Number of YouTube video views
• Comments on posts (blog, Facebook updates)
• Retweets
• Change in search engine rankings
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

126. Key Performance
Indicators
• Change in sentiment
• Increased number of brand mentions for a specific
• Time spent with distributed content
product and/or phrase
• Increase in website traffic
• Increased sales and or buzz during off-season time
• Increase in website referral traffic from social sites to
• Increased share of voice in the market place
your website
• Number of Facebook fans
• Number of Twitter followers
• Increase in check-ins
• Influence of followers and fans
• Number of YouTube video views
• Comments on posts (blog, Facebook updates)
• Retweets
• Change in search engine rankings
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

127. Key Performance
Indicators
• Change in sentiment
• Increased number of brand mentions for a specific
• Time spent with distributed content
product and/or phrase
• Increase in website traffic
• Increased sales and or buzz during off-season time
• Increase in website referral traffic from social sites to
• Increased share of voice in the market place
your website
• Number of Facebook fans
• Surveys taken, polls taken
• Number of Twitter followers
• Increase in check-ins
• Influence of followers and fans
• Number of YouTube video views
• Comments on posts (blog, Facebook updates)
• Retweets
• Change in search engine rankings
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

128. Key Performance
Indicators
• Change in sentiment
• Increased number of brand mentions for a specific
• Time spent with distributed content
product and/or phrase
• Increase in website traffic
• Increased sales and or buzz during off-season time
• Increase in website referral traffic from social sites to
• Increased share of voice in the market place
your website
• Number of Facebook fans
• Surveys taken, polls taken
• Number of Twitter followers
• Contest entries
• Increase in check-ins
• Influence of followers and fans
• Number of YouTube video views
• Comments on posts (blog, Facebook updates)
• Retweets
• Change in search engine rankings
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

129. Key Performance
Indicators
• Change in sentiment
• Increased number of brand mentions for a specific
• Time spent with distributed content
product and/or phrase
• Increase in website traffic
• Increased sales and or buzz during off-season time
• Increase in website referral traffic from social sites to
• Increased share of voice in the market place
your website
• Number of Facebook fans
• Surveys taken, polls taken
• Number of Twitter followers
• Contest entries
• Increase in check-ins
• Increase in customer satisfaction
• Influence of followers and fans
• Number of YouTube video views
• Comments on posts (blog, Facebook updates)
• Retweets
• Change in search engine rankings
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

130. Key Performance
Indicators
• Change in sentiment
• Increased number of brand mentions for a specific
• Time spent with distributed content
product and/or phrase
• Increase in website traffic
• Increased sales and or buzz during off-season time
• Increase in website referral traffic from social sites to
• Increased share of voice in the market place
your website
• Number of Facebook fans
• Surveys taken, polls taken
• Number of Twitter followers
• Contest entries
• Increase in check-ins
• Increase in customer satisfaction
• Influence of followers and fans
• Research and development time saved
• Number of YouTube video views
• Comments on posts (blog, Facebook updates)
• Retweets
• Change in search engine rankings
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

131. Key Performance
Indicators
• Change in sentiment
• Increased number of brand mentions for a specific
• Time spent with distributed content
product and/or phrase
• Increase in website traffic
• Increased sales and or buzz during off-season time
• Increase in website referral traffic from social sites to
• Increased share of voice in the market place
your website
• Number of Facebook fans
• Surveys taken, polls taken
• Number of Twitter followers
• Contest entries
• Increase in check-ins
• Increase in customer satisfaction
• Influence of followers and fans
• Research and development time saved
• Number of YouTube video views
• Cost savings from traditional advertising
• Comments on posts (blog, Facebook updates)
• Retweets
• Change in search engine rankings
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

132. Key Performance
Indicators
• Change in sentiment
• Increased number of brand mentions for a specific
• Time spent with distributed content
product and/or phrase
• Increase in website traffic
• Increased sales and or buzz during off-season time
• Increase in website referral traffic from social sites to
• Increased share of voice in the market place
your website
• Number of Facebook fans
• Surveys taken, polls taken
• Number of Twitter followers
• Contest entries
• Increase in check-ins
• Increase in customer satisfaction
• Influence of followers and fans
• Research and development time saved
• Number of YouTube video views
• Cost savings from traditional advertising
• Comments on posts (blog, Facebook updates)
• Change in conversion rate
• Retweets
• Change in search engine rankings
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

133. Key Performance
Indicators
• Change in sentiment
• Increased number of brand mentions for a specific
• Time spent with distributed content
product and/or phrase
• Increase in website traffic
• Increased sales and or buzz during off-season time
• Increase in website referral traffic from social sites to
• Increased share of voice in the market place
your website
• Number of Facebook fans
• Surveys taken, polls taken
• Number of Twitter followers
• Contest entries
• Increase in check-ins
• Increase in customer satisfaction
• Influence of followers and fans
• Research and development time saved
• Number of YouTube video views
• Cost savings from traditional advertising
• Comments on posts (blog, Facebook updates)
• Change in conversion rate
• Retweets
• Increased attendance
• Change in search engine rankings
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

134. Realistic.
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

135. Just because you
build it...
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

136. X many likes
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

137. X many likes
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

138. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

139. Audiences
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

140. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

141. More than 500 million active users
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People spend over 700 billion minutes per month on Facebook
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

142. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

143. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

144. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

145. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

146. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

147. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

148. There are 75 Million Twitters users Worldwide
140 Million Tweets per day
7% of Americans
27 followers
more educated & rich
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

149. Twitter plays an active role in purchasing decisions.
42% of Twitter users rely on this channel to learn about
new products/services, and 41% of them share opinions
about products/services via Twitter.
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

150. 67% of Twitter users are more likely to buy brands
that they "follow".
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

151. Companies that use Twitter average 2x more leads per
month than those that do not.
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

152. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

153. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

154. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

155. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

156. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

157. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

158. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

159. establish yourself as an expert
provide a catered message
search rankings
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

160. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

161. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

162. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

163. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

164. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

165. Kate Gallagher
Kate Gallagher
Media Director | | Paramore|Redd Online Marketing
Media Director Paramore|Redd Online Marketing
www.ParamoreRedd.com
www.ParamoreRedd.com
@K8Gallagher
@K8Gallagher

166. Kate Gallagher
Kate Gallagher
Media Director | | Paramore|Redd Online Marketing
Media Director Paramore|Redd Online Marketing
www.ParamoreRedd.com
www.ParamoreRedd.com
@K8Gallagher
@K8Gallagher

167. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

168. Messages
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

169. Content Creation
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

170. SCARY.
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

171. Repurposing Content
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

172. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

173. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

174. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

175. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

176. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

177. Brand Loyalty
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

178. Brand Loyalty
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

179. Mutually Beneficial
Relationship
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

180. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

181. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

182. Fresh
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

183. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

184. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

185. PageModo.com
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

186. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

187. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

188. the off season
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

189. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

190. side note
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

191. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

192. Consistency
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

193. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

194. If you do 1 thing.
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

195. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

196. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

197. Twitter Profile Stats Owly Aggregated Click Stats Facebook Insights
Profile Summary Summary Stats
Mentions by Influencers Clicks by Region Snapshot
Compare Keywords Top Referrers Daily Likes
Follower Growth Most Popular Links Gender and Age
Twitter Sentiment Compare Summary Stats Regional Stats
Daily Post Feedback
Google Analytics Daily Page Activity
Compare Daily Likes
Twitter to Web Conversion
Regional Site Traffic - Map Overlay
Traffic Sources
Top Content
Sparklines
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

198. Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

199. If you can handle 55
things...
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

200. 1 Write down your goals.
• Identify those that are trackable.
• Identify trackable key performance indicators that the non-
trackable goals are being met.
2 Get setup in HootSuite with all of your accounts and spend the time to get
a quality report within HootSuite scheduled to be emailed to you weekly.
Get setup in Google Analytics and spend the time to get a report that
3 provides you with information on the conversions occurring on your
website and the referral traffic eliciting those conversions.
4 Monthly or at least quartlery do a deep dive into what content elicited the
most feedback and adjust your content accordingly.
Track the time and resources being used to keep your social campaign
5 going. Compare that cost to the cost it would've taken to garner that type
of authentic engagement through other types of media.
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

201. 1 Write down your goals.
• Identify those that are trackable.
• Identify trackable key performance indicators that the non-
trackable goals are being met.
2 Get setup in HootSuite with all of your accounts and spend the time to get
a quality report within HootSuite scheduled to be emailed to you weekly.
Get setup in Google Analytics and spend the time to get a report that
3 provides you with information on the conversions occurring on your
website and the referral traffic eliciting those conversions.
4 Monthly or at least quartlery do a deep dive into what content elicited the
most feedback and adjust your content accordingly.
Track the time and resources being used to keep your social campaign
5 going. Compare that cost to the cost it would've taken to garner that type
of authentic engagement through other types of media.
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

202. 1 Write down your goals.
• Identify those that are trackable.
• Identify trackable key performance indicators that the non-
trackable goals are being met.
2 Get setup in HootSuite with all of your accounts and spend the time to get
a quality report within HootSuite scheduled to be emailed to you weekly.
Get setup in Google Analytics and spend the time to get a report that
3 provides you with information on the conversions occurring on your
website, and the referral traffic eliciting those conversions.
4 Monthly or at least quartlery do a deep dive into what content elicited the
most feedback and adjust your content accordingly.
Track the time and resources being used to keep your social campaign
5 going. Compare that cost to the cost it would've taken to garner that type
of authentic engagement through other types of media.
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

203. 1 Write down your goals.
• Identify those that are trackable.
• Identify trackable key performance indicators that the non-
trackable goals are being met.
2 Get setup in HootSuite with all of your accounts and spend the time to get
a quality report within HootSuite scheduled to be emailed to you weekly.
Get setup in Google Analytics and spend the time to get a report that
3 provides you with information on the conversions occurring on your
website and the referral traffic eliciting those conversions.
4 Monthly (or at least quarterly) do a deep dive into what content elicited the
most feedback, and adjust your content accordingly.
Track the time and resources being used to keep your social campaign
5 going. Compare that cost to the cost it would've taken to garner that type
of authentic engagement through other types of media.
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

204. 1 Write down your goals.
• Identify those that are trackable.
• Identify trackable key performance indicators that the non-
trackable goals are being met.
2 Get setup in HootSuite with all of your accounts and spend the time to get
a quality report within HootSuite scheduled to be emailed to you weekly.
Get setup in Google Analytics and spend the time to get a report that
3 provides you with information on the conversions occurring on your
website and the referral traffic eliciting those conversions.
4 Monthly (or at least quarterly) do a deep dive into what content elicited the
most feedback, and adjust your content accordingly.
Track the time and resources being used to keep your social campaign
5 going. Compare that cost to the cost it would've taken to garner that type
of authentic engagement through other types of media.
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher

205. Thank YOU!
SlideShare.net/ParamoreRedd
Kate Gallagher
Media Director | Paramore|Redd Online Marketing
www.ParamoreRedd.com
@K8Gallagher