The document advocates thinking smaller rather than bigger with ideas. It argues that big ideas require large budgets and efforts but often fail, while small ideas are easier to deploy. Small, unique ideas can create distinction and fuel movements. In today's competitive environment with limited resources, smaller budgets that focus tightly will be most effective for achieving maximum impact. True creativity involves developing simple solutions to complex problems. If ideas are broken down into smaller parts by removing unnecessary elements, projects can be executed better. Simplicity is the most valuable asset, so start with small ideas that can then grow bigger.
8. COMPETITION IS INCREASING
SO... GET SMALLER
Use your small size and uniqueness to create
distinction and divergence.
Stick with what makes you different and don’t
pretend that a small audience won’t matter.
9. COMPETITION IS INCREASING
SO... GET SMALLER
Use your small size and uniqueness to create
distinction and divergence.
Stick with what makes you different and don’t
pretend that a small audience won’t matter.
Small, passionate groups can fuel big movements.
10. ALL RESOURCES ARE LIMITED
SMALLER BUDGETS = TIGHTER FOCUS
There’s no denying that we live in an ever-evolving
world with always-escalating costs in an increasingly-
competitive environment with scarce resources.
11. ALL RESOURCES ARE LIMITED
SMALLER BUDGETS = TIGHTER FOCUS
There’s no denying that we live in an ever-evolving
world with always-escalating costs in an increasingly-
competitive environment with scarce resources.
Smaller budgets with a tighter focus will rule the day.
12. ALL RESOURCES ARE LIMITED
SMALLER BUDGETS, TIGHTER FOCUS
There’s no denying that we live in an ever-evolving
world with always-escalating costs in an increasingly-
competitive environment with scarce resources.
Smaller budgets with a tighter focus will rule the day.
If we pay for focus, and focus on targeting, then we can
achieve a maximized impact.
13. COMPLEXITY & CREATIVITY
CREATIVITY IS A PROCESS WITHIN A DYNAMIC SYSTEM
We live in a complex world, yet we insist on keeping
things simple.
14. COMPLEXITY & CREATIVITY
CREATIVITY IS A PROCESS WITHIN A DYNAMIC SYSTEM
We live in a complex world, yet we insist on keeping
things simple.
What does this mean?
15. COMPLEXITY & CREATIVITY
CREATIVITY IS A PROCESS WITHIN A DYNAMIC SYSTEM
We live in a complex world, yet we insist on keeping
things simple.
What does this mean?
It means that true creativity should be about developing
simple solutions to complex problems.
16. SMALLER IS SIMPLE
GREATER THAN THE SUM OF ITS PARTS
Every idea can be divided into smaller parts that make
any project easier to handle.
17. SMALLER IS SIMPLE
GREATER THAN THE SUM OF ITS PARTS
Every idea can be divided into smaller parts that make
any project easier to handle.
If we can reduce the number of variables within a
project, and remove all the unnecessary moving pieces,
then we can effectively execute a better idea.
18. SMALLER IS BIGGER
IDEAS DON’T HAVE CASH VALUE
Every idea is worthless until it gets executed.
19. SMALLER IS BIGGER
IDEAS DON’T HAVE CASH VALUE
Every idea is worthless until it gets executed.
In an age of increasing levels of complexity, simplicity will
be your most valuable asset.
20. SMALLER IS BIGGER
IDEAS DON’T HAVE CASH VALUE
Every idea is worthless until it gets executed.
In an age of increasing levels of complexity, simplicity will
be your most valuable asset.
Start small.
21. SMALLER IS BIGGER
IDEAS DON’T HAVE CASH VALUE
Every idea is worthless until it gets executed.
In an age of increasing levels of complexity, simplicity will
be your most valuable asset.
Start small.
GROW BIGGER.