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THINK SMALLER
by dave racine | strategist
STOP THINKING BIG
THINK SMALL
STOP THINKING BIG
THINK SMALL

Big ideas can be brutal.
STOP THINKING BIG
THINK SMALL

Big ideas can be brutal.

Big ideas require big budgets and carry big expectations.
STOP THINKING BIG
THINK SMALL

Big ideas take massive effort. Small ideas do not.
STOP THINKING BIG
THINK SMALL

Big ideas take massive effort. Small ideas do not.

Shrink your ideas. Make them easier to deploy.
COMPETITION IS INCREASING
SO... GET SMALLER

Use your small size and uniqueness to create
distinction and divergence.
COMPETITION IS INCREASING
SO... GET SMALLER

Use your small size and uniqueness to create
distinction and divergence.

Stick with what makes you different and don’t
pretend that a small audience won’t matter.
COMPETITION IS INCREASING
SO... GET SMALLER

Use your small size and uniqueness to create
distinction and divergence.

Stick with what makes you different and don’t
pretend that a small audience won’t matter.

Small, passionate groups can fuel big movements.
ALL RESOURCES ARE LIMITED
SMALLER BUDGETS = TIGHTER FOCUS

There’s no denying that we live in an ever-evolving
world with always-escalating costs in an increasingly-
competitive environment with scarce resources.
ALL RESOURCES ARE LIMITED
SMALLER BUDGETS = TIGHTER FOCUS

There’s no denying that we live in an ever-evolving
world with always-escalating costs in an increasingly-
competitive environment with scarce resources.

Smaller budgets with a tighter focus will rule the day.
ALL RESOURCES ARE LIMITED
SMALLER BUDGETS, TIGHTER FOCUS

There’s no denying that we live in an ever-evolving
world with always-escalating costs in an increasingly-
competitive environment with scarce resources.

Smaller budgets with a tighter focus will rule the day.

If we pay for focus, and focus on targeting, then we can
achieve a maximized impact.
COMPLEXITY & CREATIVITY
CREATIVITY IS A PROCESS WITHIN A DYNAMIC SYSTEM

We live in a complex world, yet we insist on keeping
things simple.
COMPLEXITY & CREATIVITY
CREATIVITY IS A PROCESS WITHIN A DYNAMIC SYSTEM

We live in a complex world, yet we insist on keeping
things simple.

What does this mean?
COMPLEXITY & CREATIVITY
CREATIVITY IS A PROCESS WITHIN A DYNAMIC SYSTEM

We live in a complex world, yet we insist on keeping
things simple.

What does this mean?

It means that true creativity should be about developing
simple solutions to complex problems.
SMALLER IS SIMPLE
GREATER THAN THE SUM OF ITS PARTS

Every idea can be divided into smaller parts that make
any project easier to handle.
SMALLER IS SIMPLE
GREATER THAN THE SUM OF ITS PARTS

Every idea can be divided into smaller parts that make
any project easier to handle.

If we can reduce the number of variables within a
project, and remove all the unnecessary moving pieces,
then we can effectively execute a better idea.
SMALLER IS BIGGER
IDEAS DON’T HAVE CASH VALUE

Every idea is worthless until it gets executed.
SMALLER IS BIGGER
IDEAS DON’T HAVE CASH VALUE

Every idea is worthless until it gets executed.

In an age of increasing levels of complexity, simplicity will
be your most valuable asset.
SMALLER IS BIGGER
IDEAS DON’T HAVE CASH VALUE

Every idea is worthless until it gets executed.

In an age of increasing levels of complexity, simplicity will
be your most valuable asset.

Start small.
SMALLER IS BIGGER
IDEAS DON’T HAVE CASH VALUE

Every idea is worthless until it gets executed.

In an age of increasing levels of complexity, simplicity will
be your most valuable asset.

Start small.


GROW BIGGER.
@mkedave | doer of small things

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How Thinking Smaller Can Lead to Bigger Success

  • 1. THINK SMALLER by dave racine | strategist
  • 3. STOP THINKING BIG THINK SMALL Big ideas can be brutal.
  • 4. STOP THINKING BIG THINK SMALL Big ideas can be brutal. Big ideas require big budgets and carry big expectations.
  • 5. STOP THINKING BIG THINK SMALL Big ideas take massive effort. Small ideas do not.
  • 6. STOP THINKING BIG THINK SMALL Big ideas take massive effort. Small ideas do not. Shrink your ideas. Make them easier to deploy.
  • 7. COMPETITION IS INCREASING SO... GET SMALLER Use your small size and uniqueness to create distinction and divergence.
  • 8. COMPETITION IS INCREASING SO... GET SMALLER Use your small size and uniqueness to create distinction and divergence. Stick with what makes you different and don’t pretend that a small audience won’t matter.
  • 9. COMPETITION IS INCREASING SO... GET SMALLER Use your small size and uniqueness to create distinction and divergence. Stick with what makes you different and don’t pretend that a small audience won’t matter. Small, passionate groups can fuel big movements.
  • 10. ALL RESOURCES ARE LIMITED SMALLER BUDGETS = TIGHTER FOCUS There’s no denying that we live in an ever-evolving world with always-escalating costs in an increasingly- competitive environment with scarce resources.
  • 11. ALL RESOURCES ARE LIMITED SMALLER BUDGETS = TIGHTER FOCUS There’s no denying that we live in an ever-evolving world with always-escalating costs in an increasingly- competitive environment with scarce resources. Smaller budgets with a tighter focus will rule the day.
  • 12. ALL RESOURCES ARE LIMITED SMALLER BUDGETS, TIGHTER FOCUS There’s no denying that we live in an ever-evolving world with always-escalating costs in an increasingly- competitive environment with scarce resources. Smaller budgets with a tighter focus will rule the day. If we pay for focus, and focus on targeting, then we can achieve a maximized impact.
  • 13. COMPLEXITY & CREATIVITY CREATIVITY IS A PROCESS WITHIN A DYNAMIC SYSTEM We live in a complex world, yet we insist on keeping things simple.
  • 14. COMPLEXITY & CREATIVITY CREATIVITY IS A PROCESS WITHIN A DYNAMIC SYSTEM We live in a complex world, yet we insist on keeping things simple. What does this mean?
  • 15. COMPLEXITY & CREATIVITY CREATIVITY IS A PROCESS WITHIN A DYNAMIC SYSTEM We live in a complex world, yet we insist on keeping things simple. What does this mean? It means that true creativity should be about developing simple solutions to complex problems.
  • 16. SMALLER IS SIMPLE GREATER THAN THE SUM OF ITS PARTS Every idea can be divided into smaller parts that make any project easier to handle.
  • 17. SMALLER IS SIMPLE GREATER THAN THE SUM OF ITS PARTS Every idea can be divided into smaller parts that make any project easier to handle. If we can reduce the number of variables within a project, and remove all the unnecessary moving pieces, then we can effectively execute a better idea.
  • 18. SMALLER IS BIGGER IDEAS DON’T HAVE CASH VALUE Every idea is worthless until it gets executed.
  • 19. SMALLER IS BIGGER IDEAS DON’T HAVE CASH VALUE Every idea is worthless until it gets executed. In an age of increasing levels of complexity, simplicity will be your most valuable asset.
  • 20. SMALLER IS BIGGER IDEAS DON’T HAVE CASH VALUE Every idea is worthless until it gets executed. In an age of increasing levels of complexity, simplicity will be your most valuable asset. Start small.
  • 21. SMALLER IS BIGGER IDEAS DON’T HAVE CASH VALUE Every idea is worthless until it gets executed. In an age of increasing levels of complexity, simplicity will be your most valuable asset. Start small. GROW BIGGER.
  • 22. @mkedave | doer of small things

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