Business model Myths in the Circular Economy

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Circular economy, social justice, business model innovation, business model canvas, myths

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Business model Myths in the Circular Economy

  1. 1. JEN VAN DER MEER - REASON STREET | PARSONS @JENVANDERMEER
  2. 2. HI I’M JEN
  3. 3. ORIGINAL TALK IDEA: ▸ Is there such a thing as a circular economy business model? ▸ How we think and conceive of business, revenue, and value creation shapes the core decisions that drive a business. ▸ When we borrow models from previous industries, we have to be wary of the hidden levers that may prohibit more equitable outcomes. ▸ Subscription, renting, 2-sided marketplace, pay-per-use, advertising and other popular business models will be compared for the potential to realize a circular economy.
  4. 4. THINGS CHANGED.
  5. 5. THINGS CHANGED.
  6. 6. SO LET’S REDIRECT ▸ Is there such a thing as a circular economy business model? ▸ How we think and conceive of business, revenue, and value creation shapes the core decisions that drive a business. ▸ When we borrow models from previous industries, we have to be wary of the hidden levers that may prohibit more equitable outcomes. ▸ Subscription, renting, 2-sided marketplace, pay-per-use, advertising and other popular business models will be compared for the potential to realize a circular economy.
  7. 7. LET’S TALK ABOUT THIS: ▸ Equitable outcomes. ▸ Ray Anderson. ▸ Circular economy. Business model myths. ▸ People-centered capitalism. ▸ Business model innovation as the strongest tool for survival and resilience
  8. 8. CONVERSATION WITH RAY
  9. 9. Ray Anderson: 1934 – 2011
  10. 10. “It’s not just about your company. You have to take the whole industry, your partners with you.”
  11. 11. “We need to provide better value to our customers, better work experiences to our employees. It can’t be about scarcity. It can’t be grim.”
  12. 12. - Ray Anderson “Once you become an environmentalist, you won’t quit.”
  13. 13. Don’t QuitDon’t Quit
  14. 14. MYTH 1: Circular business models are by nature disruptive
  15. 15. Circular business models Enabling business models
  16. 16. MYTH 2: Circular models are always better for the environment
  17. 17. REDUCE REUSE RECYCLE PAPER, WARM AIR DRYER JET DRYER? PREVENT BIN
  18. 18. MYTH 3: Circular business models make life better for people
  19. 19. Where are the people????
  20. 20. Where is the justice?
  21. 21. Where is the joy?
  22. 22. Business models are for people Business models are for people
  23. 23. KENNETH BOULDING 1966
  24. 24. Business model innovation in 5 hard steps Business model innovation in 5 hard steps
  25. 25. 1. Define your vision.
  26. 26. 1. Define your vision.
  27. 27. 2. Include People
  28. 28. 3. Search for the starter model that launches your vision
  29. 29. 4. Get out of the building.
  30. 30. Whom do you want to serve? What problem do you see?
  31. 31. ALWAYS START WITH THE CUSTOMER: Customer Segments Customer Relationships Value Proposition Key ActivitiesPartners Key Resources Customer Channels RevenuesCosts Source: Strategyzer Osterwalder, Pigneur Whom are you here to serve?
  32. 32. ALWAYS START WITH THE CUSTOMER: Get out of the building
  33. 33. ALWAYS START WITH THE CUSTOMER: Customer Segments Customer Relationships Value Proposition Customer Channels Source: Strategyzer Osterwalder, Pigneur VALUE? What problem do you see?
  34. 34. 5. Business model validation = ask for help
  35. 35. Ask for help GET OUT OF THE BUILDING
  36. 36. Customer Segments Customer Relationships Value Proposition Key ActivitiesPartners Key Resources Customer Channels RevenuesCosts Source: Strategyzer Osterwalder, Pigneur GET TO VALUE PROPOSITION FIT
  37. 37. TEST YOUR PROPOSITION WITH CUSTOMERS Validate with customers
  38. 38. Customer Segments Customer Relationships Value Proposition Key ActivitiesPartners Key Resources Customer Channels RevenuesCosts Source: Strategyzer Osterwalder, Pigneur AND THE REST OF THE BUSINESS MODEL WILL FOLLOW
  39. 39. Build your network
  40. 40. 1. Define your vision 2. Add people 3. Find your starter business model 4. Get out of the building 5. Ask for help
  41. 41. Thank you.Thank you.
  42. 42. @JENVANDERMEER REASONSTREET.CO

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