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Hot
Takeaways
No need
to brief the
agency
No need
to brief the
agency

Clear
changes in brand
positioning
No need
to brief the
agency

Clear
changes in brand
positioning

Relevant
refinement to the
Max campaign
Joeri Van den Bergh InSites Consulting
@Joeri_InSites
Erkan Balkan PepsiCo Turkey

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Think Big and Connect to the Max at MRS Kids & Youth Research Summit

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  • 34. No need to brief the agency
  • 35. No need to brief the agency Clear changes in brand positioning
  • 36. No need to brief the agency Clear changes in brand positioning Relevant refinement to the Max campaign
  • 37.
  • 38. Joeri Van den Bergh InSites Consulting @Joeri_InSites Erkan Balkan PepsiCo Turkey