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UX Basics Workshop - Guest Lecture at NSCAD University

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Slides for a guest lecture given at NSCAD University on November 13, 2015.

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UX Basics Workshop - Guest Lecture at NSCAD University

  1. 1. UX? WTF? An Introduction to User Experience Design
  2. 2. I am Sebastian Tory-Pratt Freelance Creative + Design Lead at Addo @yellinglouder Hey!
  3. 3. Today’s Agenda ◉ Defining user experience design ◉ 2 key ingredients to successful projects ◉ Hands on work Don’t waste time writing what the slides say. This presentation will be on Slideshare.
  4. 4. What is User Experience Design? Lets Get Started
  5. 5. “ User Experience encompasses all aspects of the end-user’s interaction with the company, its services and its products. -Nielsen/Norman Group
  6. 6. “ User Experience encompasses all aspects of the end-user’s interaction with the company, its services and its products. -Nielsen/Norman Group
  7. 7. “ User Experience [..] is the quality of experience a person has when interacting with a specific design. This can range from a specific artifact such as a cup, toy or website, up to larger, integrated experiences such as a museum or airport. -UXnet.org
  8. 8. “ User Experience [..] is the quality of experience a person has when interacting with a specific design. This can range from a specific artifact such as a cup, toy or website, up to larger, integrated experiences such as a museum or airport. -UXnet.org
  9. 9. “ User Experience design [..] describes the overarching experience a person has as a result of their interactions with a particular product or service, its delivery, and related artifacts, according to their design -Wikipedia
  10. 10. “ User Experience design [..] describes the overarching experience a person has as a result of their interactions with a particular product or service, its delivery, and related artifacts, according to their design -Wikipedia
  11. 11. UX/UI
  12. 12. UX/UI
  13. 13. UX + UI
  14. 14. UX + UI What should it be What should it look like
  15. 15. UX is Deadlines Touchpoints Workflow Culture Context Scope Interface Performance Psycology Behaviour
  16. 16. UX is... ◉ A mindset ◉ About inspiring the right kind of ideas ◉ Focused on delivering value ◉ Intended to guide decision-making
  17. 17. The secret to good UX
  18. 18. The secret to good UX Kill your kittens
  19. 19. The secret to good UX Kill your kittens
  20. 20. The secret to good UX Test your assumptions
  21. 21. Or this will happen...
  22. 22. Make the right thing 1
  23. 23. Then make the thing right 1
  24. 24. How? 1 But how?
  25. 25. Go to the user! 2
  26. 26. Users Needs Uses Features Product The UX Stack
  27. 27. Users Needs Uses Features Product The UX Stack Company purpose, vision, ideas
  28. 28. Users Needs Uses Features Product The UX Stack Company purpose, vision, ideas Sketches, wireframes, prototypes
  29. 29. Just ask them? Not Quite
  30. 30. What would make your life easier?
  31. 31. What would make your life easier? A bridge.
  32. 32. We made the bridge! Woo.
  33. 33. So I can go talk to my friends Why would a bridge make life easier?
  34. 34. Calling them is a lot faster So we didn’t have to build a bridge?
  35. 35. Gillette wants to sell razors in India Did market research with Indian men in the US
  36. 36. Nobody wanted them
  37. 37. Most Indian men shave without running water
  38. 38. “ “I care more about not cutting myself than a close shave” “Affordability is everthing”
  39. 39. Understanding the user + their context changed the product ◉ Only 1 blade ◉ Sold for 15 rupees (30c) Gillette became 50% of the market in six months
  40. 40. People everywhere need this
  41. 41. What’s the problem? Politicians rely on short public memory and a lack of transparency + citizen engagement to escape accountability
  42. 42. Solution An open platform that encourages citizen participation and makes it easy for anyone to see if their leaders are following through on promises
  43. 43. Who needs it the most? Activists NGO’s Journalists
  44. 44. Who needs it the most? Activists NGO’s Journalists
  45. 45. Create an ideal user persona to guide decisions ◉ Not just demographics ◉ What do they do that makes them a good ideal user? ◉ How are they solving the problem now? These are assumptions. Edit as you learn new information.
  46. 46. Our Persona - Ercan Demographics 28 years old Lives in Ankara In a relationship Works for the National Democratic Institute Behaviours Has non-activist friends Heavy reader of local + global news Is an information resource for friends User of online + RW activist communities Needs / Goals Believes information flow key to change Wants more people to participate in politics Wants to inform friends to inspire them to act
  47. 47. Then what? What NGO’s would Ercan work for? Show them the existing solution Learn what they really need
  48. 48. Time to try it out
  49. 49. Winter can be terrible
  50. 50. Winter is terribleHow might we improve the experience of Halifax in wintertime?
  51. 51. 5 minutes to find out the particular needs of your partner in this situation Exercise 5 min Person A 5 min Person B
  52. 52. Some Tips ◉ Don’t ask yes/no questions ◉ Ask “why” a lot ◉ Find out what they really need 3 Minutes leftStart! 1 Minute left
  53. 53. Some Tips ◉ Don’t ask yes/no questions ◉ Ask “why” a lot ◉ Find out what they really need 3 Minutes leftStart! 1 Minute left
  54. 54. Some Tips ◉ Don’t ask yes/no questions ◉ Ask “why” a lot ◉ Find out what they really need 3 Minutes leftStart! 1 Minute left
  55. 55. Some Tips ◉ Don’t ask yes/no questions ◉ Ask “why” a lot ◉ Find out what they really need 3 Minutes leftStart! 1 Minute left
  56. 56. Time’s Up Switch Partners
  57. 57. Some Tips ◉ Don’t ask yes/no questions ◉ Ask “why” a lot ◉ Find out what they really need 3 Minutes leftStart! 1 Minute left
  58. 58. Some Tips ◉ Don’t ask yes/no questions ◉ Ask “why” a lot ◉ Find out what they really need 3 Minutes leftStart! 1 Minute left
  59. 59. Some Tips ◉ Don’t ask yes/no questions ◉ Ask “why” a lot ◉ Find out what they really need 3 Minutes leftStart! 1 Minute left
  60. 60. Time’s Up
  61. 61. 5 minutes to sketch 3 ideas. Be quick. Try web, mobile, object or service. Storyboard their pain points and journey. Sketch Focus on how your design will solve their needs.
  62. 62. Go! 3 Minutes leftStart! 1 Minute left
  63. 63. Go! 3 Minutes leftStart! 1 Minute left
  64. 64. Go! 3 Minutes leftStart! 1 Minute left
  65. 65. 5 minutes to gather information. Explain your ideas, don’t sell them. Feedback 5 min Person A 5 min Person B
  66. 66. Go! 3 Minutes leftStart! 1 Minute left
  67. 67. Go! 3 Minutes leftStart! 1 Minute left
  68. 68. Go! 3 Minutes leftStart! 1 Minute left
  69. 69. Time’s Up Switch Partners
  70. 70. Go! 3 Minutes leftStart! 1 Minute left
  71. 71. Go! 3 Minutes leftStart! 1 Minute left
  72. 72. Go! 3 Minutes leftStart! 1 Minute left
  73. 73. Time’s Up
  74. 74. What did you learn? What changed from your first idea? Did anything surprise you? Got any lingering questions?
  75. 75. Feedback Make this talk better ◉ Did you find this useful? ◉ Anything confusing? ◉ Something you really liked? ◉ Want to know more?
  76. 76. Shameless Plug Workshop Sunday, Nov 29 What will be covered ◉ How to make clients + developers love you ◉ UX for Startups ◉ How to test design concepts ◉ UX Tools + Processes
  77. 77. Thank You You can find me at ◉ @yellinglouder ◉ s.tory.pratt@gmail.com Workshop registration: goo.gl/forms/YNqgjHpzyE Slideshare: slideshare.net/SebastianToryPratt
  78. 78. Credit where credit is due ◉ http://www.slideshare.net/pboersma/ux- deliverables-in-practice-1466984 ◉ http://www.slideshare.net/AngelaPark2/ux- workshop-27794832 ◉ http://www.slideshare.net/intelleto/designing- with-lean-ux-rapid-product-design-ux-lisbon- 2014 ◉ Base presentation template by SlidesCarnival

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