Digital Technology: You Can't Do It All. But How Do You Get Through It? - John Blue, from the 2013 Indiana Farm Bureau Young Farmers Leadership Conference, January 26, 2013, Indianapolis, Indiana, USA. This presentation will provide actionable information and resources to farmers and ranchers looking to determine the value of digital tools, learn when to stop using one tool and start using another, and discover how people are connecting in digital spaces.

1. Digital Technology:
You Can’t Do It All.
But How Do You
Get Through It?
Saturday, January 26, 13

2. Truffle Media
Ned Arthur, Director of Sales and
Content Development
John Blue, Chief of
Community Creation
Saturday, January 26, 13

3. Thanks to Indiana Farm Bureau for
the opportunity to provide you
information you can use.
Saturday, January 26, 13

4. Reminder to use
#IFBYF13
hashtag!
Saturday, January 26, 13

5. 1793 The Pennsylvania Evening Post becomes America's
first daily newspaper.
1851 Selling for a penny a copy, the New York Times
debuts.
1885 William Dempster Hoard wrote his issue of a "journal
devoted to dairy farming.
1962 Agri-Marketing magazine started
1984 United States newspaper circulation peaks at 63
million people
191 Years
Saturday, January 26, 13

6. 1995 The American Reporter first daily newspaper on Internet
2004 Podcasting started
2004 Facebook launched
2005 YouTube launched
2006 Twitter launched
2010 Facebook passed 63 million US people
15 Years
Saturday, January 26, 13

7. Landscape
Saturday, January 26, 13

8. Write down as many
things as you can:
What are the things
you take for granted
about technology
today.
Saturday, January 26, 13

9. Saturday, January 26, 13

10. Saturday, January 26, 13

11. Who is involved in
Agriculture Media?
Saturday, January 26, 13

12. 78+
Ag
agencies
70+
Ag
associa/ons
160+
Ag
focused
companies
232+
Ag
focused
print
media
http://www.agrimarketing.com/
Saturday, January 26, 13

13. Print Association
Company Agency
Saturday, January 26, 13

14. Saturday, January 26, 13

15. Number of farms
Saturday, January 26, 13

16. Relative farm population segments
http://agtoday.us/us-farmer-subgroups-info-2011
http://www.census.gov/compendia/statab/2012/tables/12s0823.pdf
Saturday, January 26, 13

17. Relative farm revenue size
http://agtoday.us/us-farmer-subgroups-info-2011
http://www.census.gov/compendia/statab/2012/tables/12s0823.pdf
Saturday, January 26, 13

18. Farms, Land in Farms, and Livestock Operations 2011 Summary
http://usda01.library.cornell.edu/usda/current/FarmLandIn/FarmLandIn-02-17-2012.pdf
Saturday, January 26, 13

19. Saturday, January 26, 13

20. Pictures via Twitter: Lower Dairy Farm, Tracy Zeorian, Ryan froman, Marilena Barbera,
Jennifer Dewey, Chad Ingels, Susie J Kirkham, Suderman Bros, sean harmon, McGregor
Farms, Zach Watson, Philip Brigham, John Pawsey, Brenda Kirsch, Tried&True, Bryan
Avison, James Lane
Saturday, January 26, 13

21. Saturday, January 26, 13

22. Saturday, January 26, 13

23. Trends
Saturday, January 26, 13

24. Pinterest has strong Interest
Data from
Saturday, January 26, 13

25. Over 300 million
visits per month to
Tumblr based sites
Data from
Saturday, January 26, 13

26. Saturday, January 26, 13

27. Trends
Sept, 2012, 1.3 Million Android activations per day!
(Feb, 2012, 850,000 Android activations per day!)
Saturday, January 26, 13

28. No
smartphone Android iPhone Blackberry
35% 31% 22% 7%
2012 Survey of farmer smart phone use
Saturday, January 26, 13

29. With limited resources?
Saturday, January 26, 13

30. Here are some key steps
Identify
Learn
Triage
Implement
Review
Saturday, January 26, 13

31. 1) Identify
Saturday, January 26, 13

32. Saturday, January 26, 13

33. Saturday, January 26, 13

34. Other ways to discover what is
coming?
Saturday, January 26, 13

35. Other ways to discover what is
coming?
http://www.pewresearch.org/
http://www.knightfoundation.org/grants/
Saturday, January 26, 13

36. How do I discover what is coming?
Saturday, January 26, 13

37. 2) Learn and Discover
Example:
Agriculture
Saturday, January 26, 13

38. Example: BSE, smoke
and fire analogy.
http://agtoday.us/bse-social-media-in-action
Saturday, January 26, 13

39. Example: BSE, smoke
and fire analogy.
http://agtoday.us/bse-social-media-in-action
Saturday, January 26, 13

40. 3) Triage
Remember: you can't do it all!
Saturday, January 26, 13

41. 4) Implement
Saturday, January 26, 13

42. Start to understand the return on investment
calculations. What metrics need to be collected. How
will you know using a service or process will pay off?
Saturday, January 26, 13

43. A great resource on
understanding ROI in
marketing is in
Marketing White Belt by
Christopher S. Penn,
http://agtoday.us/
marketing-white-belt
(affiliate link).
Saturday, January 26, 13

44. 5) Review
Saturday, January 26, 13

45. Remember:
Identify
Learn
Triage
Implement
Review
Saturday, January 26, 13

46. Saturday, January 26, 13

47. Some examples
Saturday, January 26, 13

48. Search networks
Saturday, January 26, 13

49. Arlan subscribes to these
Arlan is on these lists
Find interesting people
Saturday, January 26, 13

50. Arlan subscribes to these
Arlan is on these lists
Find interesting people
Saturday, January 26, 13

51. Twitter Chat Schedule - Google Docs
http://agtoday.us/twitter-chat-list
Saturday, January 26, 13

52. Twitter as a discussion place
Twitter chats as a source to listen and
connect.
Google “twitter chat schedule” or see
http://agtoday.us/schedule-twitter-chats
A sample of ag focused hash tags:
#agchat #farm #ag #plant12
#harvest12 #nppcwpx #agmedia
More hashtags at
http://agtoday.us/more-twitter-hashtags
Saturday, January 26, 13

53. Find a safe place to have conversations
Saturday, January 26, 13

54. Saturday, January 26, 13

55. Now What?
Deciding what to do...
Too many places, not enough time.
There will always be more information and tools than you
can use. You must limit, cut out, focus on a few to really
reach your goals.
Saturday, January 26, 13

56. Take aways
Develop a way to stay connected to trends in
technology, media, and journalism.
Take advantage of opportunities to try out new
approaches to discover, editing, and publishing.
Implement with measurable goals in mind.
Regularly review with those measures and goals.
Saturday, January 26, 13

57. Write down as many
things as you can:
What are the things
you take for granted
about technology
today.
What did you write
down?
Saturday, January 26, 13

58. Truffle Media
Some #AgNerd /
#Technology
recommendations
from other farmers
Saturday, January 26, 13

59. “For my dairy herd records,
Evernote is a couple hundred dollars
cheaper than a mobile app designed
specifically for that purpose, and
is adequate for a herd our size.”
Nathan Kringle
Saturday, January 26, 13

60. "I needed something where I
put the miles on it (not used)
and lights that allow me to
see better"
Dallas Foster
Saturday, January 26, 13

61. "We need Otter Boxes
because we will run over the
phone with the tractor at least
once"
Emily Zweber
Saturday, January 26, 13

62. “Google calendar for scheduling employees.”
Carrie Chestnut Mess
Saturday, January 26, 13

63. “JD Link is their telematics system.
Of course they want a monthly fee
but JD Apex has the ability to input
costs and then you can create a
profit map just like a yield map. I
think there would be some very
interesting data to mine there."
Brian Scott
Saturday, January 26, 13

64. "Dropbox to communicate between iPad & PC"
Carolyn Olson
Saturday, January 26, 13

65. Saturday, January 26, 13

66. "The iPhone lets me do pretty
much everything I need to do
for work and home"
Meggie Foster
Saturday, January 26, 13

67. Truffle Media
Questions?
Saturday, January 26, 13

68. Saturday, January 26, 13

69. Contact Information
TruffleMedia.com
(877) 558-7833
info@TruffleMedia.com
@TruffleMedia
TruffleMedia.com/Facebook
Saturday, January 26, 13

70. Truffle Media
Ned Arthur, Director of Sales and
Content Development
John Blue, Chief of
Community Creation
Saturday, January 26, 13