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REBRANDING To remain ‘the drink that satisfies’ with a focus on the future. Kelly DeChiaro - Drambuie Brand 04/23/10
1909 1960 2000 2009 Kelly DeChiaro - Drambuie Brand 04/23/10
Brand Brief ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Kelly DeChiaro - Drambuie Brand 04/23/10
Kelly DeChiaro - Drambuie Brand 04/23/10
Kelly DeChiaro - Drambuie Brand 04/23/10
Kelly DeChiaro - Drambuie Brand 04/23/10
[object Object],[object Object],[object Object],[object Object],[object Object],Kelly DeChiaro - Drambuie Brand 04/23/10
[object Object],[object Object],[object Object],Kelly DeChiaro - Drambuie Brand 04/23/10
Kelly DeChiaro - Drambuie Brand 04/23/10
Kelly DeChiaro - Drambuie Brand 04/23/10
Kelly DeChiaro - Drambuie Brand 04/23/10
Kelly DeChiaro - Drambuie Brand 04/23/10
Kelly DeChiaro - Drambuie Brand 04/23/10
Kelly DeChiaro - Drambuie Brand 04/23/10
Kelly DeChiaro - Drambuie Brand 04/23/10
THANK YOU! Kelly DeChiaro - Drambuie Brand 04/23/10

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Drambuie Rebranding Proposal

Editor's Notes

  1. Hello I’m Kelly DeChiaro & I’m going to present the rebranding of Drambuie
  2. , the creator of the Drambuie secret recipe in 1745.
  3. , the creator of the Drambuie secret recipe in 1745.
  4. , the creator of the Drambuie secret recipe in 1745.
  5. , the creator of the Drambuie secret recipe in 1745.
  6. The goal is to have the Drambuie bottle become immediately recognizable, appeal to our target demographics and jump out at consumers from both the liquor distributor displays as well as from the top shelf of nightclubs and bars.