2. WHICH OF THE FOLLOWING
ARE IMPORTANT IN
YOUR WORK?
Data analysis, obtaining insight and collecting PRE data were
Addressing patient adherence considered the most important. However, data analysis was
more important than obtaining insight. Patient adherence,
regulatory issues and policy were rated as very important by
Policy
less than half of participants.
Keeping up with new advances
Obtaining insight
Data analysis
Very important
PRO regulatory issues
Somewhat important
Interpreting PRE data
Not at all important
Interpreting PRO data
Collecting PRE
Using PRO measures
0 20 40 60 80 100
% Base
Copyright DHP Research 2012 22 respondents

3. HOW IMPORTANT ARE THE FOLLOWING FOR
YOU TO LEARN ABOUT ISSUES THAT AFFECT
YOUR DAY-TO-DAY ROLE?
Peer reviewed papers were
considered very important
Other
concerning issues affecting
respondents day-to-day role, with
Workshops white papers, case studies, article
and blogs as fairly important.
Conferences
Peer reviewed papers
Not at all important
White papers
Fairly important
Webinars Very important
Case studies
Articles and blogs
0 20 40 60 80
%
Base
Copyright DHP Research 2012 23 respondents

4. HOW IMPORTANT ARE THE FOLLOWING FEATURES OF
A BLOG?
Cutting edge
Informative, interesting, accessible, and
innovative are the key requirements of a
more than one blog a week
blog. However, cutting edge is also
important. The number of blogs posted a
Authoratative week does not seem to be an important
feature nor the blog being controversial.
although being authoritative is a key
Entertaining
expectation.
Contoversial
Innovative
Accesible
use of infographics and charts
Not very important
Interactive Fairly important
Very important
Interesting
Informative
0 10 20 30 40 50 60 70 80 90
% Base
Copyright DHP Research 2012 23 respondents

5. WHAT LENGTH OF BLOG WOULD YOU BE PREPARED
TO READ IF IT WAS VERY INTERESTING AND OR
RELEVANT TO YOUR WORK?
Over 85% of respondents would definitely read
a blog of about 250 words compared to just
over 47% who would definitely read a blog of
750 words. Just 14% would definitely read a
85.71
blog of a 1000 words. However, over 52%
would more than likely read a blog of a 1000
words if it was interesting or relevant to their
71.43
work.
Percentage
47.37
14.29
10
0 200 400 600 800 1000 1200 1400 1600 1800
Blog word length
Base
Copyright DHP Research 2012 21 respondents

6. Which issues would you like to see discussed in the
blog that affect your day-to-day role?
Updates on how regulatory bodies Empowering the patient
use PROs in policy decisions.
the utility of PREs regarding personal health
government in diabetology
provision and national policy
Evidence Based Medicine and Patient Centred
Healthcare (personal medicine)
Research methodologies, data collection and
analysis
OUTCOME MEASUREMENT
Quantitative methods
Updates on how regulatory bodies use
PROs in policy decisions.
Patient Experience Survey data analysis - Current information
creative ways for looking at and reporting the
data. PAYER AND REGULATORY PERSPECTIVES
Base
Copyright DHP Research 2012 14 respondents

7. Which issues would you like to see discussed in the
blog that affect your day-to-day role?
Base
Copyright DHP Research 2012 14 respondents

8. WHICH OF THE FOLLOWING BEST DESCRIBES YOUR
AREA OF WORK?
Consultancy
including CRO
4%
Private health
9%
Health service
30%
Academia
31%
Pharmaceutical
industry
26%
Base
Copyright DHP Research 2012 23 respondents

9. WHAT WE PLAN TO DO
From the results of our survey it is clear that our viewers want quality and
concise content from the blog.
In addition based on the figures we will:
• Provide more links to peer reviewed journals
• Continue to cover issues on methodologies, collecting and analysing PRO and PRE
data
• Discuss issues on obtaining actionable insight from data
• Ensure the blog is more accessible
• Attempt to limit blogs to a maximum of 750 words
• Be innovative
THANK YOU FOR RESPONDING TO OUR SURVEY
Copyright DHP Research 2012

10. About DHP Research FIND OUT
MORE
We provide a range of consultancy and support to clinical
research teams, the NHS and academia in making key
decisions when using patient reported outcome (PRO)
and experience (PRE) measures. This includes: DHP Research & Consultancy Ltd
Bloxham Mill Business Centre
 Literature reviews and evaluation of existing patient Barford Road, Bloxham
reported outcome (PRO) measures
 Qualitative interviews to derive appropriate content for PROs
Banbury
 Write academic scripts Oxfordshire
 Training in PROs and research methodologies OX15 4FF
 Development of patient reported outcomes (PRO)measures UK: +44 (0)1295 724233
Our expertise in the measurement of patient reported
www.dhpresearch.com
experience includes:
info@dhpresearch.com
 Help in choosing the right measures
 Development of PREMs using state-of-the-art methodologies
 Interpreting PREM data.
Copyright DHP Research 2012 10