rewords ®: A new method to help companies compare and measure the sustainability strategy in the different business and organizational models.

1. responsible workplace
developing sustainability

2. Why measure sustainability
Institutional
Relations
(Communities, NGOs)
Financial Business
(Ratings) (Brand, products,
reputation)
Sustainability
Innovation Motivation and
(R&D, Supply
chain)
Inspiration
(Employees)
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3. What to measure How to measure
STRATEGIES AND PROCESSES
• Practice and process Audit
• Strategic implications
• Public information and reputational attacks
Index and benchmarking
PERCEPTIONS
External interviews
• Management
• Employees
Internal surveys
• Stakeholders
Psychological interviews
GAPS
• Internal and external
• Among functions or business lines
VALUES AND EMOTIONS
• Management
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4. The 3 pillars of rewords®
Response Great Place to Work VerA
Research Institute
Largest academic
specialized in
project on CSR funded Strategic consulting
organization climate
by European company
survey.
Commission
19 multinationals Present in 46 countries Specialized in
180 stakeholders More than 5000 institutional relations
1200 managers organizations studied and stakeholder
4 Universities every year engagement
430 interviews to top VerA introduced in Italy
management and 1.5 million employees the concept of
stakeholders interviewed responsible lobbying
Web survey Methodologies and Part of FIPRA, the most
on some selected tools based on more important independent
companies than 25 years of Public Affairs Network
research experience in the world
• Response website: http://www.insead.edu/v1/ibis/response_project/
• Great Place to Work Institute® Italia website: http://www.greatplacetowork.it/
• Vera website: http://www.veraonline.it/home/
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5. The rewords® model • Role of the organization in society
Sustainability • Motivation
• Relations with stakeholders
• Sustainability processes and
practices
• Barriers to development
• Benchmarking
Great Place
Surveys and analysis
To Work • Credibility
- Sustainability
- Great Place to Work ® • Respect
Interviews to - Audit • Fairness
stakeholders • Pride
• Camaraderie
Psychological interviews Psychological
to management attitudes • Moral dilemmas
• Values
• Emotions
Audits • Culture Audit©
• Sustainability Audit
rewords® ranking
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6. Why rewords® is different
Classic rewords®
indexes
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7. What’s new in rewords®
Integration of
Not only public sustainability with
data, but internal organizational
and external climate and
assessments stakeholder
consultation
Role of
Analysis of gaps
stakeholders: from
between managers
engagement
and stakeholders in
counterparts to
perceptions of
levers for internal
sustainability
learning and change
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8. rewords® adds value in several ways
Sustainability strategy based on scientifically validated data
• A sound sustainability strategy requires managers to rethink the entire organization and its business processes. To this end
management need objective data collected and analyzed through cutting edge methodologies.
Real perceptions , not only public information
• rewords® analysis is based on real internal data collected from employees, managers and stakeholders; not only on public
information or a single company questionnaire.
Stakeholders as learning and improvement opportunities, not as obstacles
• Stakeholder engagement process through an ex-ante and ex-post fairness opinion drives towards a constructive
relationship.
International Benchmarking
• The benchmarking with best international performers and their best practices helps organizations in continuous learning
and change management processes.
Reputation strategy from inside out
• Reputation can only be developed through deep and sustained internal change efforts. rewords® is designed to help
companies achieve this strategic objective.
Enhancing financial performance
• Research show that sustainable companies generate better financial performance especially in economic downturns. Rewords®
can offer proprietary analysis to financial raters on company sustainability.
Building competitive advantage from motivated and inspired human resources
• A sustainable organization improves talent attraction and retention. Motivated and inspired personnel generates higher
productivity and faster innovation.
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9. rewords® team
Alessandro Zollo, MBA
• Rewords s.r.l. and Great Place to Work ® CEO, MBA.
• He served as research manager on the Italian Centre for Social Responsibility (I-CSR) and as a consultant for Accenture
and Ernst and Young Financial Business Advisors
• He holds a laurea degree in development economics from Bocconi University and an Executive MBA from SDA Bocconi.
Gilberto Dondè
• Great Place to Work® Institute Italia President
• He served on Human Resource Development and Marketing for IBM for 22 years
• He published several national and international researches and studies regarding workforce, training and professional
skills management
Francesco Schlitzer
• VerA s.r.l. CEO
• Public and stakeholder relation expert, he served as chief of Institutional Affairs on Autostrade Group and has been former
member of Traforo Montebianco S.p.A. board
• He worked in Brussels and Italy for some of the largest international PR Networks
• He is Vicepresident of «l’altra» Napoli no profit association.
Maurizio Zollo, Ph.D.
• Rewords® Scientific Director
• President of Vera Advisory board
• Director of the Center for Research in Organization and Management and Bocconi Dean’s Chaired Professor in Strategy
and Corporate Responsibility at Bocconi University.
• Editor of the European Management Review, the official journal of the European Academy of Management (EURAM).
• He served on the faculty of INSEAD for 10 years. He holds a Ph.D. degree in management from the Wharton School of the
University of Pennsylvania and a laurea degree in monetary economics from Bocconi University.
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10. rewords® modules
CUSTOMISED
Psychological
analysis ADVANCED
Sustainability
strategy Live
Analytic Audit Analytic Report Stakeholders Benchmarking
Interviews
External
communication and
workshop
STANDARD
Change
management plan
Fairness opinion by Telephone
Synthetic Climate Sustainability Synthetic Rewords®
two NGOs Stakeholders
Audit Survey Survey Report Ranking
Interviews
Stakeholder
engagement
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11. rewords® future
Interest by DG
Enterprise and Commmunication of
European
Policy Industry on Commission on
sustainability CSR
measuring systems
First Europe,
Great Place to
Extension Work® Network
afterword America
and Asia
Best Sustainable
Starting date
Ranking January 2011
Company Italy
June 2012
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12. Thank you!
For any information
www.rewords.eu
Via della Moscova 40/5, 20121, Milano
Tel: +39 02 49469340
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