The document discusses the changing behaviors of consumers in the new normal after the Great Recession. It outlines several key changes in consumer behavior, including being more judicious spenders, feeling more empowered with access to information, and distrusting large institutions more. It also discusses how companies can respond by having a clear brand purpose, integrating customer data to understand consumers, and engaging with them across channels.
Customers Are Channel Neutral: The truth about multi-channel marketingDavid Harkins
Originally written in 2003 as a prediction for what would come to be known as "Omni-Channel marketing."
______
From 2003:
The term "multi-channel marketing" refers to the process of building a customer relationship across two or more marketing or sales channels.The channels are those that are interactive,such as face-to-face,telephone,email,Internet,or perhaps direct mail.These channels provide an organization the opportunity to develop and maintain the brand promise as the customer engages the organization at each point of contact.
Deloitte and Facebook team up to dissect reams of data, and then tell us that they have found out that "....young mums upload more pics after having their kids..."
Customers Are Channel Neutral: The truth about multi-channel marketingDavid Harkins
Originally written in 2003 as a prediction for what would come to be known as "Omni-Channel marketing."
______
From 2003:
The term "multi-channel marketing" refers to the process of building a customer relationship across two or more marketing or sales channels.The channels are those that are interactive,such as face-to-face,telephone,email,Internet,or perhaps direct mail.These channels provide an organization the opportunity to develop and maintain the brand promise as the customer engages the organization at each point of contact.
Deloitte and Facebook team up to dissect reams of data, and then tell us that they have found out that "....young mums upload more pics after having their kids..."
Taking friction out of banking white paper - UKNils Mork-Ulnes
In our white paper, ‘Taking the friction out of banking’ we research the threat from disruptive FinTech start-ups and look into designing for banking innovation with a focus on improving the digital experience for increasingly digitally-focused consumers.
You are your content - Being here, now: State of content 2017Accenture Insurance
Our relationship to content has been transformed. So many aspects of our lives, big and small, are lived online. From education to recreation, one is hard-pressed to identify aspects of modern life not changed by digital content. This second annual study from Accenture Interactive surveyed over 1,000 executives from 14 countries and 18 industries to understand this shifting paradigm, and to help organizations respond.
Content must be a vital expression of an organizations purpose, and true to its lifeblood. Content is how the organization expresses itself. In this hyper-connected age, You are Your Content, it is the voice of your organization. And so, it is no surprise that organizations are beginning to want to own that voice, building new in-house capabilities, innovating in distribution channels, focusing on quality, and establishing stewardship at the most senior levels of the organization in order to be everywhere for their audiences.
Taking friction out of banking white paper - USNils Mork-Ulnes
In our white paper, ‘Taking the friction out of banking’ we research the threat from disruptive FinTech start-ups and look into designing for banking innovation with a focus on improving the digital experience for increasingly digitally-focused consumers.
IBM Retail solutions offer long-standing commitment and investment
in leading-edge mobile partnerships, cognitive computing solution
development, acquisitions and research that provide disruptive
creativity and take a new approach (new business models) to solve
business problems.
Gen Y consumers will earn 46% of the income in the United States by 2025, but they’re often misunderstood or ignored by financial services providers. This is especially true when it comes to online and mobile behavior and attitudes toward traditional banking.
Understanding this problem and designing to overcome it is critical to our work at Comrade, so we’re pleased to have partnered with Javelin Strategy & Research to publish “The Three Costliest Myths about Gen Y". This report applies consumer data to dispel the myths circulating in financial services today about Gen Y consumers. Beyond exposing pervasive misconceptions, it also explains how to optimize digital and physical touchpoints to attract tomorrow’s most profitable bank customers.
Power to the People: Customer Care and Social MediaCognizant
The growth of social media, including Facebook and Twitter, offers many opportunities for businesses to connect with customers. Nonetheless, most companies still view social media as an extension of their traditional sales and marketing efforts; few are using social media to strengthen customer care and offer customers consistent, seamless and satisfying experiences.
ZenithOptimedia is championing a new strategic approach to communications planning that sees a radical rethink of the way clients prioritise and allocate resources across paid, owned and earned media.
2016 IndustRE Workshop - 1 business models and policy recommendationsLeonardo ENERGY
www.industre.eu
September 2016 Stakeholders Workshop.
Presentation of business models for industrial demand side management and policy recommendations for the electricity market design.
Taking friction out of banking white paper - UKNils Mork-Ulnes
In our white paper, ‘Taking the friction out of banking’ we research the threat from disruptive FinTech start-ups and look into designing for banking innovation with a focus on improving the digital experience for increasingly digitally-focused consumers.
You are your content - Being here, now: State of content 2017Accenture Insurance
Our relationship to content has been transformed. So many aspects of our lives, big and small, are lived online. From education to recreation, one is hard-pressed to identify aspects of modern life not changed by digital content. This second annual study from Accenture Interactive surveyed over 1,000 executives from 14 countries and 18 industries to understand this shifting paradigm, and to help organizations respond.
Content must be a vital expression of an organizations purpose, and true to its lifeblood. Content is how the organization expresses itself. In this hyper-connected age, You are Your Content, it is the voice of your organization. And so, it is no surprise that organizations are beginning to want to own that voice, building new in-house capabilities, innovating in distribution channels, focusing on quality, and establishing stewardship at the most senior levels of the organization in order to be everywhere for their audiences.
Taking friction out of banking white paper - USNils Mork-Ulnes
In our white paper, ‘Taking the friction out of banking’ we research the threat from disruptive FinTech start-ups and look into designing for banking innovation with a focus on improving the digital experience for increasingly digitally-focused consumers.
IBM Retail solutions offer long-standing commitment and investment
in leading-edge mobile partnerships, cognitive computing solution
development, acquisitions and research that provide disruptive
creativity and take a new approach (new business models) to solve
business problems.
Gen Y consumers will earn 46% of the income in the United States by 2025, but they’re often misunderstood or ignored by financial services providers. This is especially true when it comes to online and mobile behavior and attitudes toward traditional banking.
Understanding this problem and designing to overcome it is critical to our work at Comrade, so we’re pleased to have partnered with Javelin Strategy & Research to publish “The Three Costliest Myths about Gen Y". This report applies consumer data to dispel the myths circulating in financial services today about Gen Y consumers. Beyond exposing pervasive misconceptions, it also explains how to optimize digital and physical touchpoints to attract tomorrow’s most profitable bank customers.
Power to the People: Customer Care and Social MediaCognizant
The growth of social media, including Facebook and Twitter, offers many opportunities for businesses to connect with customers. Nonetheless, most companies still view social media as an extension of their traditional sales and marketing efforts; few are using social media to strengthen customer care and offer customers consistent, seamless and satisfying experiences.
ZenithOptimedia is championing a new strategic approach to communications planning that sees a radical rethink of the way clients prioritise and allocate resources across paid, owned and earned media.
2016 IndustRE Workshop - 1 business models and policy recommendationsLeonardo ENERGY
www.industre.eu
September 2016 Stakeholders Workshop.
Presentation of business models for industrial demand side management and policy recommendations for the electricity market design.
The iPad Program at Chapel Hill-Chauncy Hall SchoolCory Olcott
Since 2013, Cory Olcott has served as an English instructor and the director of student activities at Chapel Hill-Chauncy Hall School (CH-CH) in Waltham, Massachusetts. Cory Olcott also leads as dean of the sophomore class and works to integrate technology into daily activities as a member of the school’s Tech Innovation Committee.
2016 IndustRE Workshop - 3 DSM Flexibility Assessment MethodologyLeonardo ENERGY
www.industre.eu
September 2016 Stakeholders Workshop
Simplified methodology to determine the value of industrial flexibility in given electricity market conditions.
Induction Heating – Operation, Applications and Case StudiesLeonardo ENERGY
The industrial process heating applications that use electrotechnologies have been found to improve product quality, productivity, energy efficiency, reduce energy intensity and have many other non-energy benefits. Induction technology is another electrotechnology based heating method for heating electrical conductive materials. It involves sending an alternating current (AC) through a copper coil which surrounds the material to be heated or melted. When a metal is placed inside the coil and enters the magnetic field, circulating eddy currents are induced within the metal. The resistance of the metal to the flow of the eddy currents causes the metal to heat up. In this webcast, the operation principles of induction heating technology used for both heating and melting, its applications and EPRI case studies will be presented. The information of vendors as well as other links to reference materials will be presented at the end.
What Is the Future of Data Sharing? - Consumer Mindsets and the Power of BrandsDavid Rogers
READ an OVERVIEW: https://www.linkedin.com/pulse/new-research-what-future-data-sharing-david-rogers
This research study was produced by Columbia Business School’s Center on Global Brand Leadership, in conjunction with the Aimia Institute.
As data becomes an increasingly important asset for any business, access to accurate data from customers—about their interests, behaviors, and identity—is vital to successful, durable relationships. Our research explores how businesses can make data sharing a “win-win” for both companies and the customers they serve.
Co-authors David Rogers and Matthew Quint surveyed attitudes towards sharing data with business in six different industries, talking with 8,000 consumers from the US, UK, Canada, France, and India.
Our surprising findings show that even consumers who are actively protective of their data are often happy to share it for relevant offers and value. The study revealed four distinct “mindsets” that consumers have towards sharing data. And we uncovered clear opportunities for business to use data to add more value to their relationships with consumers.
Columbia Business School's Center on Global Brand Leadership, in conjunction with the Aimia Institute, surveyed over 8000 global consumers to uncover how they perceive
and act on sharing their data with companies.
More information is available from:
http://gsb.columbia.edu/globalbrands
or
http://aimia.com
New lessons on building the consumer products brand experience. For CP companies, time, technology, changing consumer lifestyles, as well as disruptive competitors, are creating new opportunities beyond the traditional.
IBM Executive Report - New lessons on building the consumer products brand ex...Susanna Harper
Are consumer products (CP) companies about to have their Hollywood moment? Studios traditionally have been dream factories for consumers in a linear supply chain consisting of theaters and retail. But the combination of digital technology and Millennials has radically altered the entertainment industry. To reach increasingly empowered consumers, Hollywood is now a content creator at the center of a digital ecosystem, with business models that range from retail to direct-to-consumer. Similarly, for CP companies, time, technology, changing consumer lifestyles, as well as disruptive competitors, are creating new opportunities beyond the traditional. To take advantage, they must use digital technologies and secure the broadest possible ecosystem of business partners to create compelling brand experiences, drive purchase behavior and create unbreakable bonds with consumers.
The Digital Future: a game plan for consumer packaged-goodsAidelisa Gutierrez
The CPG industry is fast approaching a tipping point;
companies need to plan for a “1-5-10” market in the U.S.
over the next five years. The experience of other sectors
demonstrates that early movers often establish tough-totrump
positions and advantages.
Get Loyalty Smart - Sectors of Opportunityemmersons1
Brands are starting to rethink what loyalty means for their customers, and this week, we look at a the range of strategies that different sectors are adopting.
Digital vs. Traditional Marketing The Debate that Shouldn’t E.docxlynettearnold46882
Digital vs. Traditional Marketing: The Debate that Shouldn’t Exist
June 6, 2014 Jessie Gould
Content Marketing & Content Strategy, Mobile Marketing & Strategy
Really, it’s getting old.
It’s true that in the early days digital marketing was the wild child in the marketing world,
always experimenting with bizarre banner ads and keyword-stuffed webpages. In recent years,
however, the cards have flipped. It’s now popular to laud the accomplishments of digital
marketing and condemn traditional avenues as ineffective. In reality, neither perception is
correct. Here’s why.
Traditional marketing is still effective
Take a moment and imagine a billboard ad you’ve seen recently. Anything specific come to
mind? If so, you can rest assured that billboard advertising is alive and well. Now think of a
commercial, a magazine ad.
Contrary to what some marketers are shouting from the rooftops, traditional marketing is not
dying. In fact, it’s not going anywhere until paper, television, and commutes are no longer a part
of daily life. That’s assuredly a long time from now.
The marketing playing field is evening out. As digital rises in popularity, traditional is of course
taking a hit. That’s not to say that traditional will become irrelevant. Each medium has its unique
functions, able to reach different people in different ways.
Time to break down the walls
While traditional marketing isn’t dying, it is changing.
The division between digital and traditional is blurry at best, and arbitrary and unhelpful at
worst. Take an ad inside an ebook, for example. Is this traditional or digital? What about a
commercial that plays both on TV and before a YouTube clip?
It’s time to change the way we think about traditional and digital channels. One isn’t better or
more effective than the other; each has a role to play. Your goal as marketer is to determine what
roles those are and how to use them effectively.
The bottom line
If you’re trying to determine your budget for digital vs. traditional marketing, start with your
target audience. Where are they spending their time? Half of the battle is the message; the other
half is actually getting your message to your customers. Once you have found your audience, let
their preferred channels guide your budget decisions.
Stop thinking digital and traditional. Think customer service, and think results.
LaneTerralever is the agency of the future. A full-service agency is like a good mechanic, able to
utilize the right digital and traditional tools in any situation. See what we can do to get your
message to your audience and drive your bottom line.
HBR.ORG DECEMBER 2013
REPRINT R1312G
When Marketing
Is Strategy
Why you must shift your strategy downstream,
from products to customers by Niraj Dawar
This document is authorized for use only in Faculty's From Marketing Strategy to Execution - WMBA 6667/MRKT 6900-NEW course at Laureate Education - Baltimore, from Aug.
Brand purpose gives companies the competitive advantage in crafting brand identity & winning an evolving market with new consumer expectations.
For more info visit: https://www.accenture.com/us-en/insights/strategy/brand-purpose
CCF provides near real-time insights into the customer experience and journey that previously could only be obtained through labor-intensive and time-consuming traditional research techniques. By applying predictive technologies to social data, SDL gives companies the means to better understand what customers care about, the reasons behind their actions, their attitudes and triggers for their behaviors, all of which can effectively translate audience experiences into strategic opportunities.
Accenture research reveals how transforming to a living business enables insurance companies to achieve sustainable growth through hyper-relevance. To learn more visit: https://www.accenture.com/us-en/insights/insurance/living-business
How to leverage new ideas and engage customers
For more white papers and webinars, go to http://www.sldesignlounge.com
Or visit us at http://www.sld.com
Similar to The-new-normal-of-consumer-behavior-and-how-to-respond (20)