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The EquityKey Solution
Introduction
Too many eggs in one basket?
Major Household Assets
Source: Federal Reserve Board, Survey of Consumer Finances
62%
10%
16%12%
Primary Home
Non-Financial Assests
Financial Assets
Other Real Estate
How to free up cash
If a homeowner needed or wanted cash out of their
home, there have historically only been 2 options:
• Take on debt (mortgage, reverse, or HELOC)
• Sell the property
Until EquityKey!
Unlocking The Future Value of Real Estate Today
 It’s not a loan, so there are no
monthly payments and no interest
 The existing home equity remains
the homeowner’s
 Only up-front cost to the
homeowner is the cost of an
appraisal
 Agreement ends upon sale or
transfer of the property.
Homeowners choose the %
of future appreciation
sold to EquityKey
EquityKey pays your client cash today in exchange
for a percentage of the future appreciation of their home.
How Does this Help Clients?
• Access money from the property without debt or sale
• Creates cash without impacting lifestyle or investments (“found
asset”); and one that likely would not be realized during lifetime
• Proceeds are tax deferred
• Eliminates downside price risk but leaves some upside in hands
of homeowner
• Estate planning: allows them to convert uncertain, taxable
assets into certain tax free or cash-flow generating assets.
How Much Money Do They Receive?
Example: Home value of $1,000,000
Share of Future
Appreciation Sold
75% 11.25% - 17.250% $112,500 - $172,500
70% 10.50% - 16.125% $105,000 - $161,250
65% 9.75% - 15.000% $97,500 - $150,000
60% 9.00% - 13.875% $90,000 - $138,750
50% 7.50% - 11.625% $75,000 - $116,250
40% 6.00% - 9.375% $60,000 - $93,750
30% 4.50% - 7.125% $45,000 - $71,250
% of Home Value Paid
Purchase Price Ranges
Purchase Price Paid
Examples above are for illustration purposes only. Actual agreements will vary and prices are subject to change without notice.
Sample Calculation of Appreciation
Growth Rate Property
Metro Month Year Index Total Annualized Value
San Diego July 2003 168.98 $1,000,000
May 2014 201.94 20.22 1.71% $1,202,000
Examples above are for illustration purposes only; actual index performance will vary across geographic regions. There can be no guarantee
that the Case-Shiller indices will perform similarly in the future.
Covering Downside Risk
While EquityKey is only buying a portion of the home’s future
appreciation, we are willing to cover 100% of any depreciation
(as calculated by the index), up to the total amount we paid the
homeowner.
Allows homeowners to take money off the table and sell risk
“When the boomers start to sell off their houses, there are
going to be too many boomers and not enough buyers.“
Dowell Myers, Demographer at USC
What Is Our Target Market?
Property Homeowner
Primary & Secondary Residences, Single
Family Attached & Detached, Site
Condo/Condo
Age 18 +
Properties located in CA, FL, NY
Planning to own the property for 7 or more
years
May use money from EK to pay down to Equity
Tier
Financially sound: acceptable DTI, credit
score, no delinquencies, not in danger of
default or foreclosure
Minimum Home Values
Los Angeles $465,000
San Diego $420,000
San Francisco $600,000
San Jose $650,000
New York $460,000
Miami $215,000
Tampa $160,000
Who Can Qualify?
Equity Tiered Underwriting Guidelines
Equity
Tier
Maximum Lien-to-Value (LTV)
Ratio*
Maximum Debt-to-
Income (DTI) Ratio*
Minimum FICO
1 Existing LTV1
+ EK2
= 60% 80% 600
2 Existing LTV1
+ EK2
= 70% 50% 640
3 Existing LTV1
+ EK2
= 80% 45% 680
1
Total available balance(s) of outstanding mortgage(s).
2
Total amount of Purchase Price percentage paid by EK at time of funding.
*Monies from EK Purchase Price can be used at time of funding to pay down LTV and/or DTI to
acceptable tier maximum.
All EquityKey transactions are subject to complete underwriting review and approval by EquityKey, in its sole
discretion. Underwriting guidelines may change, with or without notice.
Who is the ideal EquityKey Client?
Case Study, San Jose, CA– Real Estate Investment
• Couple in their late 50’s
• August 2014 Home Value:
$3,850,000
• Purchase Price paid to homeowners:
$670,000
• Appreciation Sold to EK: 75%
Summary: Clients plan to give their son $100,000 for a downpayment on
his first home and then use the balance to purchase an investment
property…free and clear! They are still invested in the growth of real
estate but now have income as well!
The equity key solution real estate intro

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The equity key solution real estate intro

  • 2. Too many eggs in one basket? Major Household Assets Source: Federal Reserve Board, Survey of Consumer Finances 62% 10% 16%12% Primary Home Non-Financial Assests Financial Assets Other Real Estate
  • 3. How to free up cash If a homeowner needed or wanted cash out of their home, there have historically only been 2 options: • Take on debt (mortgage, reverse, or HELOC) • Sell the property Until EquityKey!
  • 4. Unlocking The Future Value of Real Estate Today  It’s not a loan, so there are no monthly payments and no interest  The existing home equity remains the homeowner’s  Only up-front cost to the homeowner is the cost of an appraisal  Agreement ends upon sale or transfer of the property. Homeowners choose the % of future appreciation sold to EquityKey EquityKey pays your client cash today in exchange for a percentage of the future appreciation of their home.
  • 5. How Does this Help Clients? • Access money from the property without debt or sale • Creates cash without impacting lifestyle or investments (“found asset”); and one that likely would not be realized during lifetime • Proceeds are tax deferred • Eliminates downside price risk but leaves some upside in hands of homeowner • Estate planning: allows them to convert uncertain, taxable assets into certain tax free or cash-flow generating assets.
  • 6. How Much Money Do They Receive? Example: Home value of $1,000,000 Share of Future Appreciation Sold 75% 11.25% - 17.250% $112,500 - $172,500 70% 10.50% - 16.125% $105,000 - $161,250 65% 9.75% - 15.000% $97,500 - $150,000 60% 9.00% - 13.875% $90,000 - $138,750 50% 7.50% - 11.625% $75,000 - $116,250 40% 6.00% - 9.375% $60,000 - $93,750 30% 4.50% - 7.125% $45,000 - $71,250 % of Home Value Paid Purchase Price Ranges Purchase Price Paid Examples above are for illustration purposes only. Actual agreements will vary and prices are subject to change without notice.
  • 7. Sample Calculation of Appreciation Growth Rate Property Metro Month Year Index Total Annualized Value San Diego July 2003 168.98 $1,000,000 May 2014 201.94 20.22 1.71% $1,202,000 Examples above are for illustration purposes only; actual index performance will vary across geographic regions. There can be no guarantee that the Case-Shiller indices will perform similarly in the future.
  • 8. Covering Downside Risk While EquityKey is only buying a portion of the home’s future appreciation, we are willing to cover 100% of any depreciation (as calculated by the index), up to the total amount we paid the homeowner. Allows homeowners to take money off the table and sell risk “When the boomers start to sell off their houses, there are going to be too many boomers and not enough buyers.“ Dowell Myers, Demographer at USC
  • 9. What Is Our Target Market? Property Homeowner Primary & Secondary Residences, Single Family Attached & Detached, Site Condo/Condo Age 18 + Properties located in CA, FL, NY Planning to own the property for 7 or more years May use money from EK to pay down to Equity Tier Financially sound: acceptable DTI, credit score, no delinquencies, not in danger of default or foreclosure Minimum Home Values Los Angeles $465,000 San Diego $420,000 San Francisco $600,000 San Jose $650,000 New York $460,000 Miami $215,000 Tampa $160,000
  • 10. Who Can Qualify? Equity Tiered Underwriting Guidelines Equity Tier Maximum Lien-to-Value (LTV) Ratio* Maximum Debt-to- Income (DTI) Ratio* Minimum FICO 1 Existing LTV1 + EK2 = 60% 80% 600 2 Existing LTV1 + EK2 = 70% 50% 640 3 Existing LTV1 + EK2 = 80% 45% 680 1 Total available balance(s) of outstanding mortgage(s). 2 Total amount of Purchase Price percentage paid by EK at time of funding. *Monies from EK Purchase Price can be used at time of funding to pay down LTV and/or DTI to acceptable tier maximum. All EquityKey transactions are subject to complete underwriting review and approval by EquityKey, in its sole discretion. Underwriting guidelines may change, with or without notice.
  • 11. Who is the ideal EquityKey Client?
  • 12. Case Study, San Jose, CA– Real Estate Investment • Couple in their late 50’s • August 2014 Home Value: $3,850,000 • Purchase Price paid to homeowners: $670,000 • Appreciation Sold to EK: 75% Summary: Clients plan to give their son $100,000 for a downpayment on his first home and then use the balance to purchase an investment property…free and clear! They are still invested in the growth of real estate but now have income as well!

Editor's Notes

  1. Don’t try to explain settlement bases. Client is going to have a choice of how much appreciation they want to sell. For 50% sold, they can receive anywhere between _____________ and ______________. That’s a pretty broad range, so how do we decide…
  2. 18-85??
  3. 18-85??