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THE
FOODSERVICE
Arrah Mina DG. Claveria,
LPT
WHAT IS FOOD
SERVICE?
Food service is a process
or system where food
is served to a guest or
customer in an
establishment. It concerns
taking food and beverages
from their source to its
consumer and
identifying any
manpower required to
bridge those two points.
PITCH DECK
2
3
TYPES OF FOOD AND BEVERAGE
SERVICE
Understanding these 5 different types of food
and beverage services and their benefits and
challenges will help you decide which one to
use for your restaurant.
1. Waiter service
More commonly known as sit-down service,
this type of service requires a waiter to take
care of everything from taking orders to serving
food and payment.
4
TYPES OF FOOD AND BEVERAGE
SERVICE
Benefits
• Service is more personalized as you serve
diners directly.
• You can accommodate special requests more
easily compared to other services.
Challenges
• It requires skilled service staff because the
waiter must remember orders and service
protocols, as well as serve promptly.
• More prone to mistakes as miscommunication
with the kitchen can lead to wrong orders being
served to guests.
5
This is another form of waiter service
where each waiter takes care of a
table or group of tables with 10-12
guests. Dishes are usually communal
and shared.
Benefits
Guests feel more relaxed because of
the communal sharing dishes. Food
served is usually pre-ordered so the
waiters don’t have to worry about
taking orders.
Challenges
It requires several skilled staff
because different tables you must be
able to serve simultaneously.
Coordination with the kitchen is crucial
since servers must present the food all
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In a buffet service, guests can choose their food from a wider
selection made available on the buffet line. There are 4 common
types of buffet service:
3. BUFFET SERVICE
8
Benefits
• Buffet tables are easy to
prepare.
• Waiters focus only on serving
a few dishes and clearing
tables.
Challenges
• Last-minute special requests
can be challenging because of
time and resource constraints.
• This service can make diners
feel alienated as waiters only
clear plates and have little
9
4. Self-service
In this type of food service, diners
place, pay, and pick up their orders
at a counter similar to fast casual
and fast-food establishments.
Benefits
• Waiters only need to stay behind
the station counter to take orders.
• Waiters do not have to go around
the restaurant as the food is self-
serviced.
Challenges
• Diners expect quick service, so you
must prepare or pre-prepare
promptly.
• Rush hours can be tiring and
stressful because there may be
10
5. Semi-self service
Similar to self-service, this type of
service requires diners to order and pay
for their orders at the counter but waiters
serve the food when ready.
Benefits
• Waiters only need to stay at the
counter to take orders and receive
payment.
• Services have an easier time delivering
orders because a number system
identifies diners.
Challenges
• You must prepare food promptly since
customers expect quick service.
• Rush hours can be tiring and even
more challenging when a long line forms
and guests expect speedy service.
11
Different types of service for your
restaurant
With all the different types of service
available, finding the right one for
your restaurant can create a more
enjoyable experience for your diners.
Here are 4 common types of
restaurants and the types of
matching services:
1. High-end restaurant – Waiter
service
2. Casual dining restaurant –
Waiter service/semi-self-service/self-
service
3. Fast food – Self-service/semi-self
service
4. Café – Self-service
Types Of Service
There are a number of service styles to be followed when it comes to
how food and beverage should be served to the customers. The
following are the most prominent styles −
Table Service
In this type of service, the guests enter the dining area and take seats.
The waiter offers them water and menu card. The guests then place
their order to the waiter. The table is covered in this service. It is
grouped into the following types.
English or Family Service
Here, the host contributes actively in the service. The waiter
brings food on platters, shows to the host for approval, and
then places the platters on the tables. The host either makes
food portions and serves the guests or allows the waiter to
serve. To replenish the guests’ plates, the waiter takes the
platters around to serve or to let the guests help themselves.
This is a common family service in specialty restaurants
where customers spend more time on premise.
American or Plate Service
The food is served on guest's plate in the kitchen
itself in predetermined portion. The
accompaniments served with the food, the color,
and the presentation are determined in the kitchen.
The food plates are then brought to the guest. This
service is commonly used in a coffee shop where
service is required to be fast.
French Service
It is very personalized and private service. The food is taken in platters
and casseroles and kept on the table of guests near their plates. The
guests then help themselves. It is expensive and elaborate service
commonly used in fine dining restaurants. This service has two variants
−
•Cart French Service − The food is prepared and assembled at
tableside. The guests select food from the cart while sitting at their
tables and are later served from the right. It is offered for small groups
of VIPs.
•Banquet French Service − The food is prepared in the kitchen. The
servers serve food on each individual’s plate from guest’s left side. For
replenishment, the servers keep the food platters in front of the guests.
French Service
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BANQUET FRENCH SERVICE
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GUERIDON SERVICE
• In this service, partially cooked food from the kitchen is taken
to the Gueridon Trolly for cooking it completely. This partial
cooking is done beside the guest table for achieving a
particular appearance and aroma of food, and for exhibiting
showmanship. It also offers a complete view of food. The
waiter needs to perform the role of cook partially and needs
to be dexterous.
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SILVER SERVICE
• In this service, the food is presented on silver platters and
casseroles. The table is set with sterling silverware. The
food is portioned into silver platters in the kitchen itself. The
platters are placed on the sideboard with burners or hot
plates. At the time of serving, the waiter picks the platter
from hot plate and presents it to the host for approval and
serves each guest using a service spoon and fork.
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RUSSIAN SERVICE
• It is identical to the Cart
French service barring
the servers place the
food on the platters and
serve it from the left side.
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ASSISTED SERVICE
• Here, the guests enter the
dining area, collect their plates,
and go to buffet counters and
help themselves. The guests
may partially get service at the
table or replenish their own
plates themselves.
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BUFFET SERVICE
• It this type of service, the guests get
plates from the stack and goes to
buffet counter where food is kept in
large casseroles and platters with
burners. The guests can serve
themselves or can request the server
behind the buffet table to serve. In sit-
down buffet restaurants, the tables
are arranged with crockery and cutlery
where guests can sit and eat, and then
replenish their plates.
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SELF SERVICE
• In this type of service, the guests
enter the dining area and select
food items. They pay for coupons
of respective food items. They go
to food counter and give the
coupons to avail the chosen food.
The guests are required to take
their own plates to the table and
eat.
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CAFETERIA SERVICE
• This service exists in industrial
canteens, hostels, and
cafeterias. The menu and the
space is limited; the cutlery is
handed over to the guests. The
tables are not covered.
Sometimes high chairs are
provided to eat food at narrow
tables. It is a quick service.
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SINGLE POINT SERVICE
• In this type of service, the
guest orders, pays for his
order and gets served all at a
single point. There may be
may not be any dining area
or seats. The following are
the different methods of
Single Point Service.
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FOOD COURT
• This is an array of
autonomous counters at
which the customers can
order, eat, or buy from a
number of different counters
and eat in adjacent eating
area.
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KIOSKS
• The customer enters the
choice and amount of
money physically and the
machine dispenses what
customer demanded
accurately.
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TAKE AWAY
• Customer orders and
avails food and beverage
from a single counter and
consumes it off the
premises.
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VENDING
• The customer can get food
or beverage service by
means of automatic
machines. The vending
machines are installed in
industrial canteens,
shopping centers, and
airports.
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SPECIAL SERVICE
GRILL ROOM SERVICE
It is called special service because it provides food
and beverage at the places which are not meant for
food & beverage service. The following are the
different methods of special service.
• In this type of service, various
vegetables and meats are displayed
for better view and choice. The
counter is decorated with great
aesthetics, and the guest can select
meat or vegetable of choice. The
guest then takes a seat and is
served cooked food with
accompaniments.
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TRAY SERVICE
• Method of service of
whole or part of meal on
tray to customer in situ,
such as hospitals,
aircraft, or railway
catering.
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TROLLEY/GUERIDON
SERVICE
• Food is cooked, finished or
presented to the guest at a
table, from a moveable
trolley. For example, food
served on trollies for office
workers or in aircrafts and
trains.
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HOME DELIVERY
• Food delivered to a
customer’s home or place of
work. For example, home
delivery of pizza or Meals on
Wheels.
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`
Lounge Service
• Service of variety of
foods and beverages in
lounge area of a hotel or
independent place.
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ROOM SERVICE
• Here food is served to guests in their allotted rooms in hotels. Small
orders are served in trays. Major meals are taken to the room on
trolleys. The guest places his order with the room service order
taker.
• The waiter receives the order and transmits the same to the
kitchen. Meanwhile, he prepares his tray or trolley. He then goes to
the cashier to prepare and take the bill. He then takes the bill along
with the food order for the guests’ signature or payment. Usually
clearance of soiled dishes from the room is done after half an hour
or an hour. However, the guest can telephone Room Service for the
clearance as and when he has finished with the meal.
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FOOD AND BEVERAGE SERVICES
- OUTLETS
• Today, numerous types of food and beverage service outlets
have come up in the market. They offer a wide range of food and
beverage services that the customers can avail. The extent of
service depends upon the type of service outlet. They include
drive-through service of fast food where the customers can
purchase their favorite food without having to leave their cars and
pick-up points where food is delivered in minutes. There are also
some elite class fine dining outlets which exhibit classy articles in
the house and provide elaborate food services.
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GENERAL LAYOUT OF F&B
OUTLETS
(Food and Beverage)
• Appropriate architecture of F&B outlet makes it prepare,
present, and serve in optimum way and increase productivity.
These are few basic considerations for various sections of
F&B outlets −
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KITCHEN
• It is farthest from the
customers.
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STORE
• It has large fridges,
cupboards with multiple
shelves, and lockers. It is
attached to the kitchen
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PANTRY
• It is being the area where
food or beverage is prepared
ready to serve, it is located
between the dining area and
the kitchen.
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RESTROOMS
• There are two different
schools of thought for
location of restrooms − some
experts consider that the
restrooms must be near the
entrance and some think that
it should be isolated from
entrance or dining area.
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GENERAL CONSIDERATIONS FOR
F&B SERVICES LAYOUT
• While designing an F&B outlet, one needs to
consider every factor that contributes to the
smooth running of operations right from food
preparation, cooking, dish presentation,
serving, and all allied tasks.
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WHILE DESIGNING COMMERCIAL F&B
OUTLETS, THE FOLLOWING POINTS
ARE IMPORTANT −
• Target customer segment
(Youth/Men/Women/All).
• Type of food (Light Food/Fast Food/Fine
Dining).
• Manner of food production
(Cooking/Grilling/Boiling/Baking/Steaming).
• Type of food distribution (On/Off Premise).
• Availability of carpet area.
• Number of staff required.
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NOTE:
• The kitchen is designed not
to be directly visible. The
chef cannot directly
communicate to the guests.
The guest tables and chairs
are placed away from
kitchen.
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FOOD AND BEVERAGE SERVICES
- OPERATIONS
• Food and Beverage Service operations involve a multitude of
activities which engage the staff right from purchasing raw
material, preparing food and beverage, keeping the inventory of
material, maintaining service quality continuously, managing
various catered events, and most importantly, analyzing the
business outcomes to decide future policies.
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PRODUCT CYCLE IN F&B
SERVICE
• The purchasing department
in F&B Services is
responsible for purchasing,
storing, and issuing the
supply of raw food items,
canned/bottled beverages,
and equipment. The
following is a typical product
purchasing cycle −
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PURCHASING PRODUCT
• The purchaser is responsible for purchasing a product. He
studies the market, and analyzes and selects suppliers,
wholesalers, and the contemporary market prices. He then
liaisons with suppliers and wholesalers to get good material
at fair price and purchases the required commodities by
following appropriate purchase procedures.
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RECEIVING THE PRODUCT
• The receiver receives the products from the
suppliers. He checks the product for right quality
and quantity. He deals with the delivery
personnel from the supplier’s end and signs on
the related receipts.
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STORING AND ISSUING THE
PRODUCT
• The store men carry out the task of storing received
supply and issuing it to respective departments.
They update the stock database, and manage old
and new material in the stock. They also keep
record of stock to the latest date.
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PREPARING AND
PRESENTING AN F&B
PRODUCT
• This includes preparation of various food items and fresh
beverages. The cooks prepare various foods and the bar
tenders prepare cold beverages such as mocktails and
cocktails. They also make the dish most presentable by
arranging food on platter and decorating it in an attractive
manner. The beverages are also decorated by using fruit slices,
decorating the glasses, sippers, and stirrers.
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CONSUMING THE F&B
PRODUCT
• This part is played by the guests. At the service end, the
respective staff takes inventory of the consumed and
balanced stock of food and beverages and keeps it updated
to latest figures.
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MAINTAINING FOOD AND
BEVERAGE STANDARDS
• It is very vital for an F&B Services organization or an F&B
department in a large hotel to keep their standards of food
and beverage high. If the quality of food and beverage along
with the best service is what the guests liked, then the
chances of the guests coming repeatedly and singing praises
of what they received are high.
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FOOD AND BEVERAGE
STANDARDS
• For ensuring food safety, a system named Hazard Analysis and
Critical Control Points (HACCP) in Europe works to identify
Critical Control Points (CCP) for the presence of physical,
chemical, and bacterial hazards to food. HACCP has set
guidelines and principles on producing healthy and safe food. It
also enables food and beverage businesses to adhere to
consistent safety and quality of food production.
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MANAGING BUFFETS, BANQUETS,
AND CATERED EVENTS
• Before planning and
executing buffets, banquets,
or catered events, the
respective managers and
supervisors need to consider
the following factors −
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TYPE OF EVENT
• It can be formal such as seminars, meetings, or conference,
or informal such as a wedding reception, birthday party,
employee outing, and alike.
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INVOLVEMENT OF VARIOUS
PERSONS
• The participants such as decorating staff, planning staff
such as managers, serving staff, supervising staff, whole
sellers, and the guests.
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EVENT REQUIREMENTS
• It is important to know the date and time of event, the number
of expected guests, dance floor, audio or projector systems, or
any special requirement demanded by the guests before
planning the event.
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DECORS
• It includes flowers, table arrangement, center-pieces,
candles, artificial fountains/waterfalls, decorative art pieces,
plants and pots; for both formal and informal occasions with
the involvement of dĂŠcor artists. The display pieces may be
carved, baked, or assembled; made of edible or non-edible
substances according to the laid standards. The decoration
needs to go in pair with the theme of the banquet, buffet, or
some event.
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MENU
• According to the time of event, it can include starters,
salads, breads, main courses (meats, poultry, or sea food),
desserts (fruits, pastries, or frozen desserts), beverages,
accompaniments, and garnishes according to the
establishment standards. It must be hygienic, in-line with
the occasion, and meeting the F&B Services establishment
standards.
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SERVING EQUIPMENT
• Depending upon the requirement of guests and serving style, it
can include silverware, platters, table linens, and other required
serving equipment. It also includes size and shape of tables
and chairs.
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SERVING NORMS
• According to establishment norms, serving right food at right
temperature, replenishing food platters timely, keeping the
overall display neat and attractive, storing food and
managing beverage consumption after service, cleaning
buffet or banquet area, restoring plates, cutlery, Guerion
trollies, and glassware after completion of service.
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F & B SERVICES - ANALYSIS
& DECISION MAKING
• The decision making responsibility in an F&B establishment
rests with the managers. They have full access to the
numbers, data, reports, and trends of the market as well as
knowledge of F&B establishments.
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F&B SERVICES ANALYSIS
• The F&B services managers need to conduct financial
analysis and quality analysis.
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FINANCIAL ANALYSIS IS
CARRIED OUT IN THREE
STEPS −
• Setting expectations (BUDGET)
• The managers study current and future market trends and forecast
expenses. Budgets are prepared based on managers’ inputs.
• Evaluating actual situation (INCOME STATEMENT)
• The managers also keep a keen eye on present situation in which
F&B Services is functioning. They need to consider fixed
costs such as rents and property taxes, and variable costs such
as material, advertisement, and music and entertainment costs.
• Analyzing the difference (PROFIT/LOSS)
• They come up with the difference and find out the reasons and
apply the required policies.
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THE QUALITY ANALYSIS NEEDS TO CONSIDER
THE FOLLOWING FACTORS WHILE PROVIDING
THE FOOD PRODUCT OR SERVICE. SOME OF
THESE FACTORS ARE −
• Evaluating ongoing product analysis checklist that includes
doneness, aroma and taste of the ready dish, garnish, color,
appearance, presentation, serving portion, and alike.
• Evaluating the food or beverage product for safety against
consumption.
• Evaluating weekly review of product deviation that includes date,
product name, problem, solutions, and recommendation.
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F&B SERVICES DECISION MAKING
It includes coming up with corrective actions in case
of certain unpleasant results. The managers make
decisions after going through the following steps −
• Identifying problems
• Identifying reason
• Determining a number of solutions
• Selecting a best solution
• Applying the solution
• Evaluating the solution
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• For example, the response for chilled cucumber soup is
declining for the past four months.
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• Identify problems − Menu problem? Taste issue? Price issue?
Serving quantity or quality issue?
• Identify reason − Soup is outstanding on quality, portion of
service, and taste marks. But it is Winter and guests are preferring
hot soups than the chilled ones though it is on the lunch menu.
• Solutions − Can a hot variant of the same soup be developed?
Can the soup be replaced by a preferred alternative?
• Best solution − Shift chilled cucumber soup to summer-time
menus and bring in a new hot soup or a variant of one of the
present soups that will potentially rule the guests’ taste buds.
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WHAT IS FOOD SERVICE?
• Food service is a means in which food is served at an
establishment that isn't in the home. According to the National
Restaurant Association, the industry is the biggest employer in
the private sector.
The primary purpose of a food service operation is to serve
food. However, other services can be provided at the same
time such as entertainment or group accommodations. They
can range from a small take-out joint to a large luxurious
restaurant.
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THE BASIC OPERATIONS OF
FOOD SERVICE
• Every food service business has procedures to follow
for daily operations. A restaurant manager will lay out
these guidelines in training. However, each person
serving eventually comes up with their own way to
proceed while still using the guide as a reference.
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MOST RESTAURANTS HAVE A
STANDARD BLUEPRINT THAT IS
FOLLOWED REGARDLESS OF
WHAT TYPE OF ESTABLISHMENT
IT IS. IT INCLUDES-
1. GREETING THE
GUEST
• One of the biggest complaints from guests in restaurants is
having to wait for service. Guests should be greeted no
longer than 2 minutes after they are sat in a restaurant. If it
is a walk-up service, they should be greeted immediately.
Never let the customer wait.
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2. TAKE THE DRINK AND APPETIZER
ORDER
• After a quick introduction, servers will ask what the patrons
are having to drink. At this time inquiring about starting with
appetizers is often added. This allows the guests to feel
noticed but they also aren't being rushed for their main food
order.
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3. DELIVER THE DRINKS AND ANSWER QUESTIONS
• Once the drinks are put into the POS (point of sale)
system they should be dropped off at the table. Some
guests will know what hey want to order but others may
need more time to decide. Answering questions or
making recommendations goes a long way with relating
to the customer and making them feel heard.
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4. TAKE FOOD ORDER
• When taking the food order ensure all substitutions or
dietary needs are accounted for. Sending food back to the
kitchen because it wasn't prepared correctly the first time is
a hassle for everyone. Some servers come up with a form
of short-hand to write orders swiftly and still remember
what they were when ringing them up.
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5. DELIVER THE FOOD
• Once the food is ready it's important to not let it sit out. A
cold or dry dish will get sent back. Once the food is dropped
off the server should ask if anything else is needed. Before
the main dishes are set out, the table should be cleared of
any empty plates and drinks should be refilled.
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6. CHECK IN
• It's customary to do a check-in with guests to see if
everything has been prepared to their liking or if they need
anything further. This should be done a few times throughout
the course of their meal but not to the point where it becomes
overbearing.
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7. ASK ABOUT DESSERT
• Once the table has finished eating and the empty dishes
have been cleared is when dessert orders should be taken.
This can also mean just tea or coffee orders. In any event, if
the guests request dessert and/or coffee get everything
prepared. If not, drop off their bill and thank them for coming
to the establishment.
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TYPES OF FOOD
SERVICE
1. WAITER SERVICE
The types of food service vary, each with
individual benefits and challenges.
• Wait service is the most common form of sit-down service. A
server takes the orders of guests at the table, routinely
provides continued service, and often takes payment. The
service is more personalized than other forms of food
service as the diners and wait staff interact throughout the
meal. This means the staff should be highly trained and
skilled with customer service.
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2. BANQUET SERVICE
• Another form of table service, however it is usually a
group of 10-12 guests which are served. Dishes are
preordered which cuts down on time. This also
means the coordination between the kitchen and
wait staff needs to be on point as all the food has to
be served fresh at the same time.
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3. BUFFET SERVICE
• Buffet service is popular in hotels and cruise ships.
This style of food service allows guest to choose from
a wide selection of food that is offered. Most often, the
food is organized by regional cuisine such as Asian,
Greek, or Continental. The wait staff at buffets
generally only takes beverage orders and clears out
dishes.
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4. SELF-SERVICE
• Diner pay in advance and pick up their order at the
counter. This is a similar design to fast food chains. The
staff stays behind the counter and ensures orders are
prepared promptly so guests aren't kept waiting.
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5. ROOM SERVICE
• Most high-end hotels offer a room service option. This
is another form of food service where guests can call
down to the dining room and place and order that is
then brought to their room. Wait staff are used to
transport the food from the kitchen up to the rooms.
They are trained in presentation of the meal ordered
and the layout of the hotel to get up to the room
without delay.
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BEST FOOD SERVICE
CUSTOMER PRACTICES
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• Restaurant owners know that customer service is essential to
success in the foodservice industry. Customers like to be
seen and heard which becomes integral from the time they
enter the door to the time they go back out of it. They should
be greeted with genuine attention.
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THE 10/5 RULE
• The 10 and 5 rule is a guideline used throughout the food
service and hospitality industry. It is simple to follow but
makes a big impact. Simply stated- when a guest is 10 feet
from a staff member they should be acknowledged with a
smile and direct eye contact. When the guest is 5 feet away a
verbal greeting should be used. If that guest is a regular,
greeting them by their name is even better.
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NO WAITING
• Diners should never be left to wait to be greeted, seated
or served. Once they are forced to wait for extended
periods without being acknowledged it can turn their
experience into a negative one. At this point, it will be
hard to turn their negative experience around regardless
of how good the food is. The goal is to accommodate
your diners with exactly the same quality food and service
at any time of day.
8/03/20XX PITCH DECK 93
FIX PROBLEMS SWIFTLY
• No matter how many steps are in place to create a
seamless experience for guests there are bound to be
problems. When this happens, it's best to find a way to
smooth over the situation immediately. Some tips to do this
include-
8/03/20XX PITCH DECK 94
• Listen without interrupting.
• Acknowledge the problem.
• Stay calm, even if the customer isn't.
• Maintain eye contact
• Negotiate a solution that is acceptable to everyone.
• Always empathize, don't blame.
• Apologize
• Solve the problem quickly and without drama.
8/03/20XX PITCH DECK 95
INCORPORATE
TECHNOLOGY
• With the changes in restaurant technology, diners now
expect a certain level of technological advancement to
be available when they dine out. Which type of
technology to incorporate comes down to the type of
foodservice business model.
8/03/20XX PITCH DECK 96
HERE ARE A FEW
OPTIONS THAT ARE
POPULAR-
• Online Ordering- Using an app or going direct off the
website to order provides a level of convenience that
customers appreciate.
• Table Ordering- When dining in, having the option to
order from the table without waiting for the server also
provides a level of convenience and speed that guests
enjoy.
• Free Wi-Fi- These are busy times, and a lot of people take
their work with them when dining. Having access to
dependable Wi-Fi is a must-have for some diners.
8/03/20XX PITCH DECK 97
• Table Games- While adults enjoy versions of electronic
casino games at bar tops, it's also a good idea to
incorporate kid-friendly games at tables. Parents will be
thankful that their children have something to keep their
attention.
8/03/20XX PITCH DECK 98
DELIVERY OPTIONS
• A few years ago, food delivery options were limited. Now,
thanks to third party delivery services the choices are
endless. On the success of these companies many in the
food service industry have branched out and began
incorporating their own delivery service methods. Even
grocery chains are getting involved with delivery options
that brings groceries right to the customers door.
8/03/20XX PITCH DECK 99
GHOST KITCHENS
• Ghost kitchens are a business model that provides offsite
cooking space to restaurants for a rental fee. It's a way to
expand without diving into real estate or renovations.
8/03/20XX PITCH DECK 100
WORKPLACE DINING
• Having a break room at the office isn't new but what is
new are the tiny market options that are now springing
up. Self-serve refrigerators are stocked daily with grab-
and-go fresh food options around the clock. Eat Club is
another option for workers to get hot meals delivered to
the office. This virtual cafe delivers individually packaged
meals so everyone gets to eat what they want.
8/03/20XX PITCH DECK 101
GREEN KITCHENS
• Food waste has become an increasing problem facing
the food service industry. In the United States alone,
52 million tons of food are sent to landfills annually.
Given this information, restaurants and suppliers are
coming up with ideas to reduce waste, and re-purpose
what can't be used.
8/03/20XX PITCH DECK 102
THE CONCLUSION TO
FOOD SERVICE
• According to the National Restaurant Association, the industry
is the biggest employer in the private sector.
• In the United States alone, the food service industry is
considered the largest employer.
• Basic guidelines for sit-down service include- greeting the
guest; taking the order; answering questions; checking in
frequently; and thanking them for coming to the
establishment.
• Restaurant technology is almost expected by consumers to
be available. Any food service business should consider
incorporating some form of technology.
8/03/20XX PITCH DECK 103
END

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The-different types of foodservice in industry.pptx

  • 2. WHAT IS FOOD SERVICE? Food service is a process or system where food is served to a guest or customer in an establishment. It concerns taking food and beverages from their source to its consumer and identifying any manpower required to bridge those two points. PITCH DECK 2
  • 3. 3 TYPES OF FOOD AND BEVERAGE SERVICE Understanding these 5 different types of food and beverage services and their benefits and challenges will help you decide which one to use for your restaurant. 1. Waiter service More commonly known as sit-down service, this type of service requires a waiter to take care of everything from taking orders to serving food and payment.
  • 4. 4 TYPES OF FOOD AND BEVERAGE SERVICE Benefits • Service is more personalized as you serve diners directly. • You can accommodate special requests more easily compared to other services. Challenges • It requires skilled service staff because the waiter must remember orders and service protocols, as well as serve promptly. • More prone to mistakes as miscommunication with the kitchen can lead to wrong orders being served to guests.
  • 5. 5 This is another form of waiter service where each waiter takes care of a table or group of tables with 10-12 guests. Dishes are usually communal and shared. Benefits Guests feel more relaxed because of the communal sharing dishes. Food served is usually pre-ordered so the waiters don’t have to worry about taking orders. Challenges It requires several skilled staff because different tables you must be able to serve simultaneously. Coordination with the kitchen is crucial since servers must present the food all
  • 6. 8/03/20XX PITCH DECK 6 In a buffet service, guests can choose their food from a wider selection made available on the buffet line. There are 4 common types of buffet service: 3. BUFFET SERVICE
  • 7.
  • 8. 8 Benefits • Buffet tables are easy to prepare. • Waiters focus only on serving a few dishes and clearing tables. Challenges • Last-minute special requests can be challenging because of time and resource constraints. • This service can make diners feel alienated as waiters only clear plates and have little
  • 9. 9 4. Self-service In this type of food service, diners place, pay, and pick up their orders at a counter similar to fast casual and fast-food establishments. Benefits • Waiters only need to stay behind the station counter to take orders. • Waiters do not have to go around the restaurant as the food is self- serviced. Challenges • Diners expect quick service, so you must prepare or pre-prepare promptly. • Rush hours can be tiring and stressful because there may be
  • 10. 10 5. Semi-self service Similar to self-service, this type of service requires diners to order and pay for their orders at the counter but waiters serve the food when ready. Benefits • Waiters only need to stay at the counter to take orders and receive payment. • Services have an easier time delivering orders because a number system identifies diners. Challenges • You must prepare food promptly since customers expect quick service. • Rush hours can be tiring and even more challenging when a long line forms and guests expect speedy service.
  • 11. 11 Different types of service for your restaurant With all the different types of service available, finding the right one for your restaurant can create a more enjoyable experience for your diners. Here are 4 common types of restaurants and the types of matching services: 1. High-end restaurant – Waiter service 2. Casual dining restaurant – Waiter service/semi-self-service/self- service 3. Fast food – Self-service/semi-self service 4. CafĂŠ – Self-service
  • 12. Types Of Service There are a number of service styles to be followed when it comes to how food and beverage should be served to the customers. The following are the most prominent styles − Table Service In this type of service, the guests enter the dining area and take seats. The waiter offers them water and menu card. The guests then place their order to the waiter. The table is covered in this service. It is grouped into the following types.
  • 13. English or Family Service Here, the host contributes actively in the service. The waiter brings food on platters, shows to the host for approval, and then places the platters on the tables. The host either makes food portions and serves the guests or allows the waiter to serve. To replenish the guests’ plates, the waiter takes the platters around to serve or to let the guests help themselves. This is a common family service in specialty restaurants where customers spend more time on premise.
  • 14. American or Plate Service The food is served on guest's plate in the kitchen itself in predetermined portion. The accompaniments served with the food, the color, and the presentation are determined in the kitchen. The food plates are then brought to the guest. This service is commonly used in a coffee shop where service is required to be fast.
  • 15. French Service It is very personalized and private service. The food is taken in platters and casseroles and kept on the table of guests near their plates. The guests then help themselves. It is expensive and elaborate service commonly used in fine dining restaurants. This service has two variants − •Cart French Service − The food is prepared and assembled at tableside. The guests select food from the cart while sitting at their tables and are later served from the right. It is offered for small groups of VIPs. •Banquet French Service − The food is prepared in the kitchen. The servers serve food on each individual’s plate from guest’s left side. For replenishment, the servers keep the food platters in front of the guests.
  • 17. 8/03/20XX PITCH DECK 17 BANQUET FRENCH SERVICE
  • 18. 8/03/20XX PITCH DECK 18 GUERIDON SERVICE • In this service, partially cooked food from the kitchen is taken to the Gueridon Trolly for cooking it completely. This partial cooking is done beside the guest table for achieving a particular appearance and aroma of food, and for exhibiting showmanship. It also offers a complete view of food. The waiter needs to perform the role of cook partially and needs to be dexterous.
  • 20. 8/03/20XX PITCH DECK 20 SILVER SERVICE • In this service, the food is presented on silver platters and casseroles. The table is set with sterling silverware. The food is portioned into silver platters in the kitchen itself. The platters are placed on the sideboard with burners or hot plates. At the time of serving, the waiter picks the platter from hot plate and presents it to the host for approval and serves each guest using a service spoon and fork.
  • 22. 8/03/20XX PITCH DECK 22 RUSSIAN SERVICE • It is identical to the Cart French service barring the servers place the food on the platters and serve it from the left side.
  • 23. 8/03/20XX PITCH DECK 23 ASSISTED SERVICE • Here, the guests enter the dining area, collect their plates, and go to buffet counters and help themselves. The guests may partially get service at the table or replenish their own plates themselves.
  • 24. 8/03/20XX PITCH DECK 24 BUFFET SERVICE • It this type of service, the guests get plates from the stack and goes to buffet counter where food is kept in large casseroles and platters with burners. The guests can serve themselves or can request the server behind the buffet table to serve. In sit- down buffet restaurants, the tables are arranged with crockery and cutlery where guests can sit and eat, and then replenish their plates.
  • 25. 8/03/20XX PITCH DECK 25 SELF SERVICE • In this type of service, the guests enter the dining area and select food items. They pay for coupons of respective food items. They go to food counter and give the coupons to avail the chosen food. The guests are required to take their own plates to the table and eat.
  • 26. 8/03/20XX PITCH DECK 26 CAFETERIA SERVICE • This service exists in industrial canteens, hostels, and cafeterias. The menu and the space is limited; the cutlery is handed over to the guests. The tables are not covered. Sometimes high chairs are provided to eat food at narrow tables. It is a quick service.
  • 27. 8/03/20XX PITCH DECK 27 SINGLE POINT SERVICE • In this type of service, the guest orders, pays for his order and gets served all at a single point. There may be may not be any dining area or seats. The following are the different methods of Single Point Service.
  • 28. 8/03/20XX PITCH DECK 28 FOOD COURT • This is an array of autonomous counters at which the customers can order, eat, or buy from a number of different counters and eat in adjacent eating area.
  • 29. 8/03/20XX PITCH DECK 29 KIOSKS • The customer enters the choice and amount of money physically and the machine dispenses what customer demanded accurately.
  • 30. 8/03/20XX PITCH DECK 30 TAKE AWAY • Customer orders and avails food and beverage from a single counter and consumes it off the premises.
  • 31. 8/03/20XX PITCH DECK 31 VENDING • The customer can get food or beverage service by means of automatic machines. The vending machines are installed in industrial canteens, shopping centers, and airports.
  • 32. 8/03/20XX PITCH DECK 32 SPECIAL SERVICE GRILL ROOM SERVICE It is called special service because it provides food and beverage at the places which are not meant for food & beverage service. The following are the different methods of special service. • In this type of service, various vegetables and meats are displayed for better view and choice. The counter is decorated with great aesthetics, and the guest can select meat or vegetable of choice. The guest then takes a seat and is served cooked food with accompaniments.
  • 33. 8/03/20XX PITCH DECK 33 TRAY SERVICE • Method of service of whole or part of meal on tray to customer in situ, such as hospitals, aircraft, or railway catering.
  • 34. 8/03/20XX PITCH DECK 34 TROLLEY/GUERIDON SERVICE • Food is cooked, finished or presented to the guest at a table, from a moveable trolley. For example, food served on trollies for office workers or in aircrafts and trains.
  • 35. 8/03/20XX PITCH DECK 35 HOME DELIVERY • Food delivered to a customer’s home or place of work. For example, home delivery of pizza or Meals on Wheels.
  • 36. 8/03/20XX PITCH DECK 36 ` Lounge Service • Service of variety of foods and beverages in lounge area of a hotel or independent place.
  • 37. 8/03/20XX PITCH DECK 37 ROOM SERVICE • Here food is served to guests in their allotted rooms in hotels. Small orders are served in trays. Major meals are taken to the room on trolleys. The guest places his order with the room service order taker. • The waiter receives the order and transmits the same to the kitchen. Meanwhile, he prepares his tray or trolley. He then goes to the cashier to prepare and take the bill. He then takes the bill along with the food order for the guests’ signature or payment. Usually clearance of soiled dishes from the room is done after half an hour or an hour. However, the guest can telephone Room Service for the clearance as and when he has finished with the meal.
  • 39. 8/03/20XX PITCH DECK 39 FOOD AND BEVERAGE SERVICES - OUTLETS • Today, numerous types of food and beverage service outlets have come up in the market. They offer a wide range of food and beverage services that the customers can avail. The extent of service depends upon the type of service outlet. They include drive-through service of fast food where the customers can purchase their favorite food without having to leave their cars and pick-up points where food is delivered in minutes. There are also some elite class fine dining outlets which exhibit classy articles in the house and provide elaborate food services.
  • 43. 8/03/20XX PITCH DECK 43 GENERAL LAYOUT OF F&B OUTLETS (Food and Beverage) • Appropriate architecture of F&B outlet makes it prepare, present, and serve in optimum way and increase productivity. These are few basic considerations for various sections of F&B outlets −
  • 44. 8/03/20XX PITCH DECK 44 KITCHEN • It is farthest from the customers.
  • 45. 8/03/20XX PITCH DECK 45 STORE • It has large fridges, cupboards with multiple shelves, and lockers. It is attached to the kitchen
  • 46. 8/03/20XX PITCH DECK 46 PANTRY • It is being the area where food or beverage is prepared ready to serve, it is located between the dining area and the kitchen.
  • 47. 8/03/20XX PITCH DECK 47 RESTROOMS • There are two different schools of thought for location of restrooms − some experts consider that the restrooms must be near the entrance and some think that it should be isolated from entrance or dining area.
  • 48. 8/03/20XX PITCH DECK 48 GENERAL CONSIDERATIONS FOR F&B SERVICES LAYOUT • While designing an F&B outlet, one needs to consider every factor that contributes to the smooth running of operations right from food preparation, cooking, dish presentation, serving, and all allied tasks.
  • 49. 8/03/20XX PITCH DECK 49 WHILE DESIGNING COMMERCIAL F&B OUTLETS, THE FOLLOWING POINTS ARE IMPORTANT − • Target customer segment (Youth/Men/Women/All). • Type of food (Light Food/Fast Food/Fine Dining). • Manner of food production (Cooking/Grilling/Boiling/Baking/Steaming). • Type of food distribution (On/Off Premise). • Availability of carpet area. • Number of staff required.
  • 50. 8/03/20XX PITCH DECK 50 NOTE: • The kitchen is designed not to be directly visible. The chef cannot directly communicate to the guests. The guest tables and chairs are placed away from kitchen.
  • 51. 8/03/20XX PITCH DECK 51 FOOD AND BEVERAGE SERVICES - OPERATIONS • Food and Beverage Service operations involve a multitude of activities which engage the staff right from purchasing raw material, preparing food and beverage, keeping the inventory of material, maintaining service quality continuously, managing various catered events, and most importantly, analyzing the business outcomes to decide future policies.
  • 52. 8/03/20XX PITCH DECK 52 PRODUCT CYCLE IN F&B SERVICE • The purchasing department in F&B Services is responsible for purchasing, storing, and issuing the supply of raw food items, canned/bottled beverages, and equipment. The following is a typical product purchasing cycle −
  • 53. 8/03/20XX PITCH DECK 53 PURCHASING PRODUCT • The purchaser is responsible for purchasing a product. He studies the market, and analyzes and selects suppliers, wholesalers, and the contemporary market prices. He then liaisons with suppliers and wholesalers to get good material at fair price and purchases the required commodities by following appropriate purchase procedures.
  • 54. 8/03/20XX PITCH DECK 54 RECEIVING THE PRODUCT • The receiver receives the products from the suppliers. He checks the product for right quality and quantity. He deals with the delivery personnel from the supplier’s end and signs on the related receipts.
  • 55. 8/03/20XX PITCH DECK 55 STORING AND ISSUING THE PRODUCT • The store men carry out the task of storing received supply and issuing it to respective departments. They update the stock database, and manage old and new material in the stock. They also keep record of stock to the latest date.
  • 56. 8/03/20XX PITCH DECK 56 PREPARING AND PRESENTING AN F&B PRODUCT • This includes preparation of various food items and fresh beverages. The cooks prepare various foods and the bar tenders prepare cold beverages such as mocktails and cocktails. They also make the dish most presentable by arranging food on platter and decorating it in an attractive manner. The beverages are also decorated by using fruit slices, decorating the glasses, sippers, and stirrers.
  • 57. 8/03/20XX PITCH DECK 57 CONSUMING THE F&B PRODUCT • This part is played by the guests. At the service end, the respective staff takes inventory of the consumed and balanced stock of food and beverages and keeps it updated to latest figures.
  • 58. 8/03/20XX PITCH DECK 58 MAINTAINING FOOD AND BEVERAGE STANDARDS • It is very vital for an F&B Services organization or an F&B department in a large hotel to keep their standards of food and beverage high. If the quality of food and beverage along with the best service is what the guests liked, then the chances of the guests coming repeatedly and singing praises of what they received are high.
  • 59. 8/03/20XX PITCH DECK 59 FOOD AND BEVERAGE STANDARDS • For ensuring food safety, a system named Hazard Analysis and Critical Control Points (HACCP) in Europe works to identify Critical Control Points (CCP) for the presence of physical, chemical, and bacterial hazards to food. HACCP has set guidelines and principles on producing healthy and safe food. It also enables food and beverage businesses to adhere to consistent safety and quality of food production.
  • 60. 8/03/20XX PITCH DECK 60 MANAGING BUFFETS, BANQUETS, AND CATERED EVENTS • Before planning and executing buffets, banquets, or catered events, the respective managers and supervisors need to consider the following factors −
  • 61. 8/03/20XX PITCH DECK 61 TYPE OF EVENT • It can be formal such as seminars, meetings, or conference, or informal such as a wedding reception, birthday party, employee outing, and alike.
  • 62. 8/03/20XX PITCH DECK 62 INVOLVEMENT OF VARIOUS PERSONS • The participants such as decorating staff, planning staff such as managers, serving staff, supervising staff, whole sellers, and the guests.
  • 63. 8/03/20XX PITCH DECK 63 EVENT REQUIREMENTS • It is important to know the date and time of event, the number of expected guests, dance floor, audio or projector systems, or any special requirement demanded by the guests before planning the event.
  • 64. 8/03/20XX PITCH DECK 64 DECORS • It includes flowers, table arrangement, center-pieces, candles, artificial fountains/waterfalls, decorative art pieces, plants and pots; for both formal and informal occasions with the involvement of dĂŠcor artists. The display pieces may be carved, baked, or assembled; made of edible or non-edible substances according to the laid standards. The decoration needs to go in pair with the theme of the banquet, buffet, or some event.
  • 65. 8/03/20XX PITCH DECK 65 MENU • According to the time of event, it can include starters, salads, breads, main courses (meats, poultry, or sea food), desserts (fruits, pastries, or frozen desserts), beverages, accompaniments, and garnishes according to the establishment standards. It must be hygienic, in-line with the occasion, and meeting the F&B Services establishment standards.
  • 66. 8/03/20XX PITCH DECK 66 SERVING EQUIPMENT • Depending upon the requirement of guests and serving style, it can include silverware, platters, table linens, and other required serving equipment. It also includes size and shape of tables and chairs.
  • 67. 8/03/20XX PITCH DECK 67 SERVING NORMS • According to establishment norms, serving right food at right temperature, replenishing food platters timely, keeping the overall display neat and attractive, storing food and managing beverage consumption after service, cleaning buffet or banquet area, restoring plates, cutlery, Guerion trollies, and glassware after completion of service.
  • 68. 8/03/20XX PITCH DECK 68 F & B SERVICES - ANALYSIS & DECISION MAKING • The decision making responsibility in an F&B establishment rests with the managers. They have full access to the numbers, data, reports, and trends of the market as well as knowledge of F&B establishments.
  • 69. 8/03/20XX PITCH DECK 69 F&B SERVICES ANALYSIS • The F&B services managers need to conduct financial analysis and quality analysis.
  • 70. 8/03/20XX PITCH DECK 70 FINANCIAL ANALYSIS IS CARRIED OUT IN THREE STEPS − • Setting expectations (BUDGET) • The managers study current and future market trends and forecast expenses. Budgets are prepared based on managers’ inputs. • Evaluating actual situation (INCOME STATEMENT) • The managers also keep a keen eye on present situation in which F&B Services is functioning. They need to consider fixed costs such as rents and property taxes, and variable costs such as material, advertisement, and music and entertainment costs. • Analyzing the difference (PROFIT/LOSS) • They come up with the difference and find out the reasons and apply the required policies.
  • 71. 8/03/20XX PITCH DECK 71 THE QUALITY ANALYSIS NEEDS TO CONSIDER THE FOLLOWING FACTORS WHILE PROVIDING THE FOOD PRODUCT OR SERVICE. SOME OF THESE FACTORS ARE − • Evaluating ongoing product analysis checklist that includes doneness, aroma and taste of the ready dish, garnish, color, appearance, presentation, serving portion, and alike. • Evaluating the food or beverage product for safety against consumption. • Evaluating weekly review of product deviation that includes date, product name, problem, solutions, and recommendation.
  • 72. 8/03/20XX PITCH DECK 72 F&B SERVICES DECISION MAKING It includes coming up with corrective actions in case of certain unpleasant results. The managers make decisions after going through the following steps − • Identifying problems • Identifying reason • Determining a number of solutions • Selecting a best solution • Applying the solution • Evaluating the solution
  • 73. 8/03/20XX PITCH DECK 73 • For example, the response for chilled cucumber soup is declining for the past four months.
  • 74. 8/03/20XX PITCH DECK 74 • Identify problems − Menu problem? Taste issue? Price issue? Serving quantity or quality issue? • Identify reason − Soup is outstanding on quality, portion of service, and taste marks. But it is Winter and guests are preferring hot soups than the chilled ones though it is on the lunch menu. • Solutions − Can a hot variant of the same soup be developed? Can the soup be replaced by a preferred alternative? • Best solution − Shift chilled cucumber soup to summer-time menus and bring in a new hot soup or a variant of one of the present soups that will potentially rule the guests’ taste buds.
  • 75. 8/03/20XX PITCH DECK 75 WHAT IS FOOD SERVICE? • Food service is a means in which food is served at an establishment that isn't in the home. According to the National Restaurant Association, the industry is the biggest employer in the private sector. The primary purpose of a food service operation is to serve food. However, other services can be provided at the same time such as entertainment or group accommodations. They can range from a small take-out joint to a large luxurious restaurant.
  • 76. 8/03/20XX PITCH DECK 76 THE BASIC OPERATIONS OF FOOD SERVICE • Every food service business has procedures to follow for daily operations. A restaurant manager will lay out these guidelines in training. However, each person serving eventually comes up with their own way to proceed while still using the guide as a reference.
  • 77. 8/03/20XX PITCH DECK 77 MOST RESTAURANTS HAVE A STANDARD BLUEPRINT THAT IS FOLLOWED REGARDLESS OF WHAT TYPE OF ESTABLISHMENT IT IS. IT INCLUDES- 1. GREETING THE GUEST • One of the biggest complaints from guests in restaurants is having to wait for service. Guests should be greeted no longer than 2 minutes after they are sat in a restaurant. If it is a walk-up service, they should be greeted immediately. Never let the customer wait.
  • 78. 8/03/20XX PITCH DECK 78 2. TAKE THE DRINK AND APPETIZER ORDER • After a quick introduction, servers will ask what the patrons are having to drink. At this time inquiring about starting with appetizers is often added. This allows the guests to feel noticed but they also aren't being rushed for their main food order.
  • 79. 8/03/20XX PITCH DECK 79 3. DELIVER THE DRINKS AND ANSWER QUESTIONS • Once the drinks are put into the POS (point of sale) system they should be dropped off at the table. Some guests will know what hey want to order but others may need more time to decide. Answering questions or making recommendations goes a long way with relating to the customer and making them feel heard.
  • 80. 8/03/20XX PITCH DECK 80 4. TAKE FOOD ORDER • When taking the food order ensure all substitutions or dietary needs are accounted for. Sending food back to the kitchen because it wasn't prepared correctly the first time is a hassle for everyone. Some servers come up with a form of short-hand to write orders swiftly and still remember what they were when ringing them up.
  • 81. 8/03/20XX PITCH DECK 81 5. DELIVER THE FOOD • Once the food is ready it's important to not let it sit out. A cold or dry dish will get sent back. Once the food is dropped off the server should ask if anything else is needed. Before the main dishes are set out, the table should be cleared of any empty plates and drinks should be refilled.
  • 82. 8/03/20XX PITCH DECK 82 6. CHECK IN • It's customary to do a check-in with guests to see if everything has been prepared to their liking or if they need anything further. This should be done a few times throughout the course of their meal but not to the point where it becomes overbearing.
  • 83. 8/03/20XX PITCH DECK 83 7. ASK ABOUT DESSERT • Once the table has finished eating and the empty dishes have been cleared is when dessert orders should be taken. This can also mean just tea or coffee orders. In any event, if the guests request dessert and/or coffee get everything prepared. If not, drop off their bill and thank them for coming to the establishment.
  • 84. 8/03/20XX PITCH DECK 84 TYPES OF FOOD SERVICE 1. WAITER SERVICE The types of food service vary, each with individual benefits and challenges. • Wait service is the most common form of sit-down service. A server takes the orders of guests at the table, routinely provides continued service, and often takes payment. The service is more personalized than other forms of food service as the diners and wait staff interact throughout the meal. This means the staff should be highly trained and skilled with customer service.
  • 85. 8/03/20XX PITCH DECK 85 2. BANQUET SERVICE • Another form of table service, however it is usually a group of 10-12 guests which are served. Dishes are preordered which cuts down on time. This also means the coordination between the kitchen and wait staff needs to be on point as all the food has to be served fresh at the same time.
  • 86. 8/03/20XX PITCH DECK 86 3. BUFFET SERVICE • Buffet service is popular in hotels and cruise ships. This style of food service allows guest to choose from a wide selection of food that is offered. Most often, the food is organized by regional cuisine such as Asian, Greek, or Continental. The wait staff at buffets generally only takes beverage orders and clears out dishes.
  • 87. 8/03/20XX PITCH DECK 87 4. SELF-SERVICE • Diner pay in advance and pick up their order at the counter. This is a similar design to fast food chains. The staff stays behind the counter and ensures orders are prepared promptly so guests aren't kept waiting.
  • 88. 8/03/20XX PITCH DECK 88 5. ROOM SERVICE • Most high-end hotels offer a room service option. This is another form of food service where guests can call down to the dining room and place and order that is then brought to their room. Wait staff are used to transport the food from the kitchen up to the rooms. They are trained in presentation of the meal ordered and the layout of the hotel to get up to the room without delay.
  • 89. 8/03/20XX PITCH DECK 89 BEST FOOD SERVICE CUSTOMER PRACTICES
  • 90. 8/03/20XX PITCH DECK 90 • Restaurant owners know that customer service is essential to success in the foodservice industry. Customers like to be seen and heard which becomes integral from the time they enter the door to the time they go back out of it. They should be greeted with genuine attention.
  • 91. 8/03/20XX PITCH DECK 91 THE 10/5 RULE • The 10 and 5 rule is a guideline used throughout the food service and hospitality industry. It is simple to follow but makes a big impact. Simply stated- when a guest is 10 feet from a staff member they should be acknowledged with a smile and direct eye contact. When the guest is 5 feet away a verbal greeting should be used. If that guest is a regular, greeting them by their name is even better.
  • 92. 8/03/20XX PITCH DECK 92 NO WAITING • Diners should never be left to wait to be greeted, seated or served. Once they are forced to wait for extended periods without being acknowledged it can turn their experience into a negative one. At this point, it will be hard to turn their negative experience around regardless of how good the food is. The goal is to accommodate your diners with exactly the same quality food and service at any time of day.
  • 93. 8/03/20XX PITCH DECK 93 FIX PROBLEMS SWIFTLY • No matter how many steps are in place to create a seamless experience for guests there are bound to be problems. When this happens, it's best to find a way to smooth over the situation immediately. Some tips to do this include-
  • 94. 8/03/20XX PITCH DECK 94 • Listen without interrupting. • Acknowledge the problem. • Stay calm, even if the customer isn't. • Maintain eye contact • Negotiate a solution that is acceptable to everyone. • Always empathize, don't blame. • Apologize • Solve the problem quickly and without drama.
  • 95. 8/03/20XX PITCH DECK 95 INCORPORATE TECHNOLOGY • With the changes in restaurant technology, diners now expect a certain level of technological advancement to be available when they dine out. Which type of technology to incorporate comes down to the type of foodservice business model.
  • 96. 8/03/20XX PITCH DECK 96 HERE ARE A FEW OPTIONS THAT ARE POPULAR- • Online Ordering- Using an app or going direct off the website to order provides a level of convenience that customers appreciate. • Table Ordering- When dining in, having the option to order from the table without waiting for the server also provides a level of convenience and speed that guests enjoy. • Free Wi-Fi- These are busy times, and a lot of people take their work with them when dining. Having access to dependable Wi-Fi is a must-have for some diners.
  • 97. 8/03/20XX PITCH DECK 97 • Table Games- While adults enjoy versions of electronic casino games at bar tops, it's also a good idea to incorporate kid-friendly games at tables. Parents will be thankful that their children have something to keep their attention.
  • 98. 8/03/20XX PITCH DECK 98 DELIVERY OPTIONS • A few years ago, food delivery options were limited. Now, thanks to third party delivery services the choices are endless. On the success of these companies many in the food service industry have branched out and began incorporating their own delivery service methods. Even grocery chains are getting involved with delivery options that brings groceries right to the customers door.
  • 99. 8/03/20XX PITCH DECK 99 GHOST KITCHENS • Ghost kitchens are a business model that provides offsite cooking space to restaurants for a rental fee. It's a way to expand without diving into real estate or renovations.
  • 100. 8/03/20XX PITCH DECK 100 WORKPLACE DINING • Having a break room at the office isn't new but what is new are the tiny market options that are now springing up. Self-serve refrigerators are stocked daily with grab- and-go fresh food options around the clock. Eat Club is another option for workers to get hot meals delivered to the office. This virtual cafe delivers individually packaged meals so everyone gets to eat what they want.
  • 101. 8/03/20XX PITCH DECK 101 GREEN KITCHENS • Food waste has become an increasing problem facing the food service industry. In the United States alone, 52 million tons of food are sent to landfills annually. Given this information, restaurants and suppliers are coming up with ideas to reduce waste, and re-purpose what can't be used.
  • 102. 8/03/20XX PITCH DECK 102 THE CONCLUSION TO FOOD SERVICE • According to the National Restaurant Association, the industry is the biggest employer in the private sector. • In the United States alone, the food service industry is considered the largest employer. • Basic guidelines for sit-down service include- greeting the guest; taking the order; answering questions; checking in frequently; and thanking them for coming to the establishment. • Restaurant technology is almost expected by consumers to be available. Any food service business should consider incorporating some form of technology.