This document provides information about the CMG Ad Network, including its services, targeting options, creative guidelines, processes, and frequently asked questions. Key services include Facebook Exchange (FBX), run of network, contextual and behavioral targeting, search retargeting using Cross Pixel, IP address targeting, site retargeting, look-alike modeling, and geo targeting. It discusses campaign set up, reporting, and best practices. Creative file sizes and formats are specified for different ad units including Facebook. Average click-through rates for various targeting options are also provided.
This document discusses using geographic targeting for pay-per-click marketing campaigns. It explains that while geographic targeting allows advertisers to target specific areas, the technology has limitations because an internet user's physical location does not always match their IP address location. The document recommends using larger metro target areas instead of small radii to maximize audience reach within a location. It also notes that interactivity in pay-per-click marketing allows users to self-select if a school is too far for them.
The document discusses integrating mobile marketing into an overall marketing strategy. It provides tips on choosing the right mobile channels like mobile web, text messaging, and pay-per-click advertising. The key is to plan a mobile campaign that aligns with marketing goals and target demographics, and integrates across channels with a consistent message. Success requires testing different approaches and tracking both direct and indirect impacts on sales.
The document provides an overview of advertising options on the WSOCTV.com website, including various types of graphical, text-based, video, and mobile ads. It details specific ad units like leaderboard ads, skyscraper ads, display ads, and video pre-roll ads. It also outlines sponsorship opportunities, email marketing, and text message alerts. The goal is to offer advertisers attention-grabbing options using the latest online and mobile capabilities. Consultants can recommend the best tools to help advertisers achieve their goals.
Integrating Mobile In The Marketing Mixguestca744f
The document discusses integrating mobile marketing into an overall marketing strategy. It recommends evaluating the target market's mobile habits, planning a mobile campaign that aligns with marketing goals and the target market, and integrating the mobile campaign with other marketing efforts. The document also provides examples of different mobile marketing channels like mobile websites, text messaging, and mobile pay-per-click ads, and suggests best practices for messages on each channel.
As WSOCTV.com\'s first dedicated "Internet Marketing Specialist" // I\'ve developed a two-part media kit that I feel very strongly about. Part One is an overview of the website, the audience, and the competition. Part Two is a true "Advertiser\'s Toolbox" that illuminates options available to my clients.
Every publisher we speak with wants to know how we drive such high ad performance with our optimization layer. Although we’ve always been completely candid with our publishers in our meetings, we’ve never revealed our trade secrets around our performance in a documented form – until now.
The truth is, performing the optimizations we do for Upsight requires some very proprietary technology, so we feel we can comfortably reveal our optimization secrets. To that end, VP Mediation Platform, Darren Keyes, decided to sit down and write ‘The Art & Science of Ad Optimization’. He explains in painful detail all the tricks of our industry-leading trade.
Ad networks mediation is an ad-tracking platform that is integrated with multiple ad networks. It can facilitate ad networks management and ads optimization. By employing it, you can add unlimited ad networks and efficiently manage them to enrich the content and form of mobile advertising and optimize the fill rate and eCPM.
Programmatic Ad Mediation | Pavel GolubevJessica Tams
Delivered at Casual Connect Europe 2016
For years, advertisers were using programmatic ad buying solutions to get the most out of their ad budget. Now, publishers can level the playing field with programmatic ad mediation. Programmatic ad mediation increases revenue for publishers by engaging ad networks in real-time auction-based competition for every ad impression.
This document discusses using geographic targeting for pay-per-click marketing campaigns. It explains that while geographic targeting allows advertisers to target specific areas, the technology has limitations because an internet user's physical location does not always match their IP address location. The document recommends using larger metro target areas instead of small radii to maximize audience reach within a location. It also notes that interactivity in pay-per-click marketing allows users to self-select if a school is too far for them.
The document discusses integrating mobile marketing into an overall marketing strategy. It provides tips on choosing the right mobile channels like mobile web, text messaging, and pay-per-click advertising. The key is to plan a mobile campaign that aligns with marketing goals and target demographics, and integrates across channels with a consistent message. Success requires testing different approaches and tracking both direct and indirect impacts on sales.
The document provides an overview of advertising options on the WSOCTV.com website, including various types of graphical, text-based, video, and mobile ads. It details specific ad units like leaderboard ads, skyscraper ads, display ads, and video pre-roll ads. It also outlines sponsorship opportunities, email marketing, and text message alerts. The goal is to offer advertisers attention-grabbing options using the latest online and mobile capabilities. Consultants can recommend the best tools to help advertisers achieve their goals.
Integrating Mobile In The Marketing Mixguestca744f
The document discusses integrating mobile marketing into an overall marketing strategy. It recommends evaluating the target market's mobile habits, planning a mobile campaign that aligns with marketing goals and the target market, and integrating the mobile campaign with other marketing efforts. The document also provides examples of different mobile marketing channels like mobile websites, text messaging, and mobile pay-per-click ads, and suggests best practices for messages on each channel.
As WSOCTV.com\'s first dedicated "Internet Marketing Specialist" // I\'ve developed a two-part media kit that I feel very strongly about. Part One is an overview of the website, the audience, and the competition. Part Two is a true "Advertiser\'s Toolbox" that illuminates options available to my clients.
Every publisher we speak with wants to know how we drive such high ad performance with our optimization layer. Although we’ve always been completely candid with our publishers in our meetings, we’ve never revealed our trade secrets around our performance in a documented form – until now.
The truth is, performing the optimizations we do for Upsight requires some very proprietary technology, so we feel we can comfortably reveal our optimization secrets. To that end, VP Mediation Platform, Darren Keyes, decided to sit down and write ‘The Art & Science of Ad Optimization’. He explains in painful detail all the tricks of our industry-leading trade.
Ad networks mediation is an ad-tracking platform that is integrated with multiple ad networks. It can facilitate ad networks management and ads optimization. By employing it, you can add unlimited ad networks and efficiently manage them to enrich the content and form of mobile advertising and optimize the fill rate and eCPM.
Programmatic Ad Mediation | Pavel GolubevJessica Tams
Delivered at Casual Connect Europe 2016
For years, advertisers were using programmatic ad buying solutions to get the most out of their ad budget. Now, publishers can level the playing field with programmatic ad mediation. Programmatic ad mediation increases revenue for publishers by engaging ad networks in real-time auction-based competition for every ad impression.
Webtrends analyzed over 11,000 Facebook ad campaigns to provide benchmarks on key metrics like click-through rate, cost per click, cost per thousand impressions, and cost per fan. Their analysis found that click-through rates have decreased from 2009 to 2010 while costs have increased. Certain factors like age, gender, education level, and using friend-of-fan targeting can impact ad performance. The report provides distribution curves to help marketers evaluate how their campaign metrics compare.
1) Facebook advertising spending is predicted to hit $4 billion in 2011, twice the amount spent in 2010. However, brands lack experience to evaluate campaign performance.
2) Webtrends analyzed over 11,000 campaigns and provided benchmarks for click-through rate, cost per click, cost per thousand impressions, and cost per fan.
3) Older users and women click more on ads. Certain industries see higher click-through rates. Friend endorsements increase clicks regardless of education level.
Facebook advertising is predicted to hit US$4 billion this year, which is
twice the volume of 2010 spending according to eMarketer. While brands
are rapidly investing in the space, they lack comparative experience to
assess how well their campaigns are performing. Webtrends has analyzed
over eleven thousand campaigns to provide performance benchmarks
brands can use to evaluate their own campaign performance.
Mobile Marketing for Developers - Glossary of TermsComboApp, Inc
A-B testing involves testing two versions of an ad, website element, etc. to see which performs better. Key terms include acquisition, the act of gaining a new customer; CPC which is cost per click that advertisers pay; and CPI or cost per install where advertisers only pay for app installs. Mobile marketing uses techniques like audience targeting and behavioral data to deliver relevant ads to consumers.
Digital Access is a digital marketing agency that has been operating since 1999. They specialize in native advertising by creating branded content for publishers' editorial streams. They aim to deliver higher engagement rates for advertisers. Their services include native ads, digital marketing, mobile marketing, video advertising, and publisher monetization. They work with clients of all sizes based in the Middle East, Africa, and abroad. Their native ad formats include basic in-feed ads, expandable in-feed ads, and immersive page takeovers. They use data to better target audiences and align advertisers with relevant topics. Most of their publishers are based in the Middle East, with some in North America, North Africa, and Europe.
This document provides an overview of Facebook advertising options. It describes Facebook's strengths such as its large audience size and strong targeting capabilities. It also outlines weaknesses like non-standard analytics. The document then details the different types of ads Facebook offers, including Marketplace and Premium ads, and how ads would be placed on the site like in the news feed or on profile pages. It also explains how advertisers can target specific audiences by leveraging the detailed profile data users provide.
Marketing for Independent Insurance Agents on a Shoestring BudgetThree Deep Marketing
This presentation is for independent insurance agents. Jeff Sauer presented at the Trust in Marketing Seminar in Minneapolis, MN on 3/20/2012. This presentation showcases marketing activities done by large organizations and how to achieve a similar effect on a shoestring budget.
Mobile ad formats can be display, video, social media, or incentivized. Display formats include banners of various sizes that are effective for branding. Video ads have high engagement but production costs. Incentivized ads have high conversion rates but quality varies. Social media allows granular targeting on platforms and has 26% click-to-install rates on average. Understanding different formats, costs, volumes, and pros/cons is key to choosing the right mobile advertising strategy.
Cobalt Communications Corporation is a marketing and branding firm founded in 2009 that has grown significantly, and now provides a wide range of digital marketing solutions including banner advertising, content marketing, social media management, and data analytics services. The company operates several subsidiary businesses focused on specific marketing areas like digital media, public relations, graphic design, and event planning. Cobalt aims to deliver customized marketing solutions and generate tangible returns for its clients across industries.
This playbook tells you all you need to know about app marketing from the experienced team at Performance Revenues. Covering how to get ROI on app marketing, choosing the right ad network and how to avoid fraud this is an indispensable guide for any app marketer.
Charlene Davidoff from Vodacom visited World Wide Creative to present on advertising opportunities at South Africa's biggest mobile operator. This presentation is part of World Wide Creative's ongoing Think Tank Thursday sessions - a weekly forum for digital marketing experts to present to the WWC studio team.
This document provides a list and overview of 12 incentivized mobile ad networks: SupersonicAds, NativeX, FreeMyApps, TapJoy, Kiip, CA Reward, Getjar, WildTangent Media, Metaps, Jana, TinyLoot. It describes each network's pricing models, platforms supported, and key features. Incentivized mobile ad networks allow users to earn rewards like virtual currency for engaging with ads or completing tasks. The document discusses how this model can increase user engagement with ads compared to regular mobile advertising.
Facebook is a powerful marketing platform with over 400 million active users who spend an average of 25 minutes per day on the platform. Facebook Pages allow brands to create a content "hub" to develop relationships with consumers and drive fans. Marketers can use Facebook Pages to communicate directly with fans, update statuses, and build a two-way dialogue on the page wall. Facebook also offers targeted advertising opportunities with over 100 billion monthly impressions. Marketers can optimize their Facebook campaigns and ads based on user interests, demographics, behaviors and connections.
A.I.TOUCH HUB provides advertising tools and solutions to fulfill clients' needs. They have been in the internet advertising market since 2017 with an active team of 11 specialists. They have successfully run over 10,000 advertising campaigns in partnership with FISH Media HUB. Their tools include programmatic RTB, websites, video, social networks, and mobile platforms. They provide pre-roll and content roll placements on licensed video and news sites that receive over 3 million monthly users and 30 million monthly impressions. Their video division covers over 5 million monthly users and 50 million monthly impressions across various licensed video streaming sites. They provide case studies and performance metrics for different client verticals such as gaming, cosmetics, retail,
This document provides information about various advertising opportunities across different online platforms, including details on placement, targeting options, ad specifications, and pricing. Some key offerings mentioned are running social media campaigns for R36,000, guaranteed 10,000 views of an ad for R15,000, and premium digital magazine advertising starting at R10,000. Demographic and usage data is also provided for each platform to help advertisers effectively target their audiences.
This document discusses Facebook's growing presence in online video and brand advertising. It notes that Facebook is the second largest online video platform and has a large daily audience. It also discusses how Facebook's large amount of user data and ability to track users across the web through tools like the Facebook Pixel allow it to better measure and prove the ROI of advertising campaigns. The document suggests Facebook will likely continue expanding into these areas by developing new video ad formats and measurement tools that can track offline conversions and ad effectiveness similar to television.
This document provides information on various digital marketing services including retargeting, behavioral targeting, keyword targeting, and placement on Facebook, Instagram, and mobile apps. It discusses how these strategies work and the benefits of each. Contact information is provided for Dave McCallum to discuss setting up a digital marketing campaign.
Steve Chester- Breakfast & Brains October 2013Brainient
This document summarizes the key points from a presentation on future digital advertising formats, brand effectiveness measurement, and viewable impressions.
The presentation evaluated the effectiveness of different ad formats on key brand metrics like awareness, message association, and purchase intent. It found that larger formats like billboards and wallpaper performed best for awareness early in the sales funnel, while skyscrapers and wallpaper led for purchase intent.
It also discussed the industry initiative to establish a viewable impressions standard to measure ads that are actually viewable to users. The proposed standard is that 50% of an ad must be in view for 1 second to count as a viewable impression. While viewability varies significantly now, the initiative aims to improve planning
Webtrends analyzed over 11,000 Facebook ad campaigns to provide benchmarks on key metrics like click-through rate, cost per click, cost per thousand impressions, and cost per fan. Their analysis found that click-through rates have decreased from 2009 to 2010 while costs have increased. Certain factors like age, gender, education level, and using friend-of-fan targeting can impact ad performance. The report provides distribution curves to help marketers evaluate how their campaign metrics compare.
1) Facebook advertising spending is predicted to hit $4 billion in 2011, twice the amount spent in 2010. However, brands lack experience to evaluate campaign performance.
2) Webtrends analyzed over 11,000 campaigns and provided benchmarks for click-through rate, cost per click, cost per thousand impressions, and cost per fan.
3) Older users and women click more on ads. Certain industries see higher click-through rates. Friend endorsements increase clicks regardless of education level.
Facebook advertising is predicted to hit US$4 billion this year, which is
twice the volume of 2010 spending according to eMarketer. While brands
are rapidly investing in the space, they lack comparative experience to
assess how well their campaigns are performing. Webtrends has analyzed
over eleven thousand campaigns to provide performance benchmarks
brands can use to evaluate their own campaign performance.
Mobile Marketing for Developers - Glossary of TermsComboApp, Inc
A-B testing involves testing two versions of an ad, website element, etc. to see which performs better. Key terms include acquisition, the act of gaining a new customer; CPC which is cost per click that advertisers pay; and CPI or cost per install where advertisers only pay for app installs. Mobile marketing uses techniques like audience targeting and behavioral data to deliver relevant ads to consumers.
Digital Access is a digital marketing agency that has been operating since 1999. They specialize in native advertising by creating branded content for publishers' editorial streams. They aim to deliver higher engagement rates for advertisers. Their services include native ads, digital marketing, mobile marketing, video advertising, and publisher monetization. They work with clients of all sizes based in the Middle East, Africa, and abroad. Their native ad formats include basic in-feed ads, expandable in-feed ads, and immersive page takeovers. They use data to better target audiences and align advertisers with relevant topics. Most of their publishers are based in the Middle East, with some in North America, North Africa, and Europe.
This document provides an overview of Facebook advertising options. It describes Facebook's strengths such as its large audience size and strong targeting capabilities. It also outlines weaknesses like non-standard analytics. The document then details the different types of ads Facebook offers, including Marketplace and Premium ads, and how ads would be placed on the site like in the news feed or on profile pages. It also explains how advertisers can target specific audiences by leveraging the detailed profile data users provide.
Marketing for Independent Insurance Agents on a Shoestring BudgetThree Deep Marketing
This presentation is for independent insurance agents. Jeff Sauer presented at the Trust in Marketing Seminar in Minneapolis, MN on 3/20/2012. This presentation showcases marketing activities done by large organizations and how to achieve a similar effect on a shoestring budget.
Mobile ad formats can be display, video, social media, or incentivized. Display formats include banners of various sizes that are effective for branding. Video ads have high engagement but production costs. Incentivized ads have high conversion rates but quality varies. Social media allows granular targeting on platforms and has 26% click-to-install rates on average. Understanding different formats, costs, volumes, and pros/cons is key to choosing the right mobile advertising strategy.
Cobalt Communications Corporation is a marketing and branding firm founded in 2009 that has grown significantly, and now provides a wide range of digital marketing solutions including banner advertising, content marketing, social media management, and data analytics services. The company operates several subsidiary businesses focused on specific marketing areas like digital media, public relations, graphic design, and event planning. Cobalt aims to deliver customized marketing solutions and generate tangible returns for its clients across industries.
This playbook tells you all you need to know about app marketing from the experienced team at Performance Revenues. Covering how to get ROI on app marketing, choosing the right ad network and how to avoid fraud this is an indispensable guide for any app marketer.
Charlene Davidoff from Vodacom visited World Wide Creative to present on advertising opportunities at South Africa's biggest mobile operator. This presentation is part of World Wide Creative's ongoing Think Tank Thursday sessions - a weekly forum for digital marketing experts to present to the WWC studio team.
This document provides a list and overview of 12 incentivized mobile ad networks: SupersonicAds, NativeX, FreeMyApps, TapJoy, Kiip, CA Reward, Getjar, WildTangent Media, Metaps, Jana, TinyLoot. It describes each network's pricing models, platforms supported, and key features. Incentivized mobile ad networks allow users to earn rewards like virtual currency for engaging with ads or completing tasks. The document discusses how this model can increase user engagement with ads compared to regular mobile advertising.
Facebook is a powerful marketing platform with over 400 million active users who spend an average of 25 minutes per day on the platform. Facebook Pages allow brands to create a content "hub" to develop relationships with consumers and drive fans. Marketers can use Facebook Pages to communicate directly with fans, update statuses, and build a two-way dialogue on the page wall. Facebook also offers targeted advertising opportunities with over 100 billion monthly impressions. Marketers can optimize their Facebook campaigns and ads based on user interests, demographics, behaviors and connections.
A.I.TOUCH HUB provides advertising tools and solutions to fulfill clients' needs. They have been in the internet advertising market since 2017 with an active team of 11 specialists. They have successfully run over 10,000 advertising campaigns in partnership with FISH Media HUB. Their tools include programmatic RTB, websites, video, social networks, and mobile platforms. They provide pre-roll and content roll placements on licensed video and news sites that receive over 3 million monthly users and 30 million monthly impressions. Their video division covers over 5 million monthly users and 50 million monthly impressions across various licensed video streaming sites. They provide case studies and performance metrics for different client verticals such as gaming, cosmetics, retail,
This document provides information about various advertising opportunities across different online platforms, including details on placement, targeting options, ad specifications, and pricing. Some key offerings mentioned are running social media campaigns for R36,000, guaranteed 10,000 views of an ad for R15,000, and premium digital magazine advertising starting at R10,000. Demographic and usage data is also provided for each platform to help advertisers effectively target their audiences.
This document discusses Facebook's growing presence in online video and brand advertising. It notes that Facebook is the second largest online video platform and has a large daily audience. It also discusses how Facebook's large amount of user data and ability to track users across the web through tools like the Facebook Pixel allow it to better measure and prove the ROI of advertising campaigns. The document suggests Facebook will likely continue expanding into these areas by developing new video ad formats and measurement tools that can track offline conversions and ad effectiveness similar to television.
This document provides information on various digital marketing services including retargeting, behavioral targeting, keyword targeting, and placement on Facebook, Instagram, and mobile apps. It discusses how these strategies work and the benefits of each. Contact information is provided for Dave McCallum to discuss setting up a digital marketing campaign.
Steve Chester- Breakfast & Brains October 2013Brainient
This document summarizes the key points from a presentation on future digital advertising formats, brand effectiveness measurement, and viewable impressions.
The presentation evaluated the effectiveness of different ad formats on key brand metrics like awareness, message association, and purchase intent. It found that larger formats like billboards and wallpaper performed best for awareness early in the sales funnel, while skyscrapers and wallpaper led for purchase intent.
It also discussed the industry initiative to establish a viewable impressions standard to measure ads that are actually viewable to users. The proposed standard is that 50% of an ad must be in view for 1 second to count as a viewable impression. While viewability varies significantly now, the initiative aims to improve planning
This was the presentation that Ben Zelikovitz used to showcase all the new features and functionality of the SiteScout DSP during our webinar on September 10th, 2014, which include: new inventory, new data partners, campaign groups and folders, mobile rich media (MRAID), and various other improvements.
The document summarizes the capabilities of Spot200 & PerfSpot Agency Media including:
- Reaching over 5 billion impressions and 200 countries monthly through thousands of premium publishers
- Advanced targeting capabilities including behavioral, demographic, and geographic targeting
- Dynamic pricing that optimizes rates based on campaign goals
- Social media marketing options through sites like Facebook and extensive targeting on the PerfSpot social network
- Detailed reporting and optimization of campaigns
The document provides tips for creating effective display banner ads, summarizing research findings and best practices. It recommends keeping messages simple, highlighting benefits, prominently featuring brands and logos, using promotions to increase clicks, leveraging emotions through images and messaging, using strong headlines and creating urgency, coordinating colors and images, balancing text and visuals, varying ad sizes, and including clear calls-to-action.
EDS is a pioneer in location-based mobile advertising founded in 2006. It processes over 100GB of location data per hour and analyzes 26 billion bid requests daily. EDS uses proprietary location technology like Smart Pin and Smart Scale to provide accurate user location data. It offers targeted advertising solutions like geo-fencing, audience targeting, and cross-device retargeting using location and behavioral data. EDS also provides performance reporting and measurement tools to help advertisers understand user engagement.
The document provides information about digital advertising and programmatic advertising. It defines key terms related to programmatic advertising like real time bidding, demand side platforms, supply side platforms, and ad exchanges. It also describes common digital ad formats from the IAB like banners, rectangles, skyscrapers. The document shares how programmatic advertising works through real time bidding on ad exchanges. It provides metrics to measure ad campaign performance like CTR, CPM, CPC, CR. Finally, it showcases different ad format options on the MENA MarketPlace programmatic platform.
A presentation for the lovely students studying Advertising Management & Campaigns Project (ADV30002) at Swinburne University of Technology on Thursday, 20th March 2014.
This is a great initiative organised by lecturer, Mr David Reid.
Today, we will cover the following agenda items:
- Introduction
- Relationships
- Digital update & opportunities
- 5 step work-flow
- Q&A's
If you have any questions, please contact me on:
damus@puglifeadsolutions.com.au
Get Noticed: Using Creativity and Engaging Ad Formats to Break Through the NoiseMichael Zarcone
Here's what people don't like: being yelled at. Here's what they prefer: interactive experiences. They want innovative and fun calls to action. Entertaining video and other unique content. Coupons that are relevant to their current activity or location. Fundamentally, consumers want (and deserve) an invitation into an ongoing brand relationship that both fits their current context and experience, and actually adds value to one or both.
With an introduction by the IAB's Peter Minnium, this webinar is presented by Matthew Flanagan, PointRoll's Vice President of Business Development and Publishers, who will discuss how engaging formats and features like those seen in IAB's Rising Stars demonstrate the power of creativity and interactivity in driving performance.
This document provides training on digital advertising, including platforms like Google, Facebook, and YouTube. It discusses key metrics like impressions, clicks, conversions, and frequencies. It then details best practices for different objectives on Facebook, including using images of people, focusing the message, and A/B testing. It also covers the Google Search Network, Display Network, and YouTube video ads. The document concludes with discussing purpose definition, suitable strategies like centralized, continuous, and blinking, and provides a best practice case study on awareness and conversion phases.
Join Hanapin Marketing’s Cassie Oumedian and Bryan Gaynor as they walk you through the 5 reasons your business should be taking advantage of the capabilities of Amazon DSP – as well as results businesses are seeing from the platform.
EDS is a pioneer in location-based mobile advertising. It processes 100GB of location data per hour and analyzes 26BN bid requests daily. EDS specializes in TikTok marketing in Dubai through various ad formats like In-Feed Ads, TopView, and Branded Hashtag Challenges. It offers targeting options and promises to create and manage effective campaigns, providing reports. The document provides statistics on TikTok usage and costs for advertising placements in Saudi Arabia, UAE, and other markets.
DIGITAL MARKETING,Ad Operations & TERMS,AD CAMPAIGN,REVENUE UNITS IN DIGITAL ADVERTISING,LIFE OF AN AD CALL,VPAID,TYPE OF CREATIVES,TARGETING,AD TYPES
ad selection Algorithm,Types of Advertising,SALES FUNNEL,REMNANT INVENTORY
Sponsored ads are paid advertisements that target a specific audience to increase brand awareness, sales, and deliver messaging in a cost-effective manner. They can be run on social media and search engines to reach large audiences of potentially millions of people or more niche audiences of thousands with a particular interest. Creating a successful sponsored ad campaign involves setting objectives, targeting the right audience, choosing relevant keywords, designing compelling ad content, monitoring key performance indicators like clicks, and adjusting the campaign based on what performs best. It is an effective way for businesses to gain new customers and drive sales through online advertising.
Social Media Workshop: Social Advertising OverviewPlaid Swan
A general overview of traditional & social advertising including how social should fit as part of your marketing mix. Focus is on Facebook & Instagram ads, goals, and best practices. Also covers the difference between Facebook promoted and boosted posts. May 2018
The document discusses the evolution of media over time from 1960 to present day and projected future changes. It notes that traditional media like television, radio and print are blurring together with digital media like the internet, mobile and user-generated content. New forms of interactive and personalized media are emerging that allow for communication, sharing and transactions across devices.
Similar to The_Book_of_Capabilities_Reach Extension (20)
2. SERVICE FEATURES
FACEBOOK EXCHANGE: FBX - With FBX you can
improve the quality and quantity of your reach.
RUN OF NETWORK: run ads on multiple exchanges.
CONTEXTUAL TARGETING: target visitors on sites
that are relevant to clients business. (auto categories,
shopping categories, etc.)
BEHAVIORAL TARGETING: target potential custom-
ers with known behavioral patterns.
SEARCH RETARGETING: keyword targeting done
through a third party called Cross Pixel. This takes
additional time but is basically another form of Be-
havioral Targeting. This works best if combined with
look-alike modeling.
PRE-, MID- AND POST-ROLL VIDEO WITH TARGET-
ING: host creative directly and support 3rd party tags.
All display targeting is also available in video.
IP ADDRESS TARGETING: targeting a range of IP
addresses. Example: a single university or corporation.
This should only be used to target big companies, not
local stores.
SITE RETARGETING: target visitors to the client’s
sites as they visit other sites. Involves a cookie/code.
LOOK-ALIKE MODELING: we use the client’s existing
retargeting audience and then build a larger audience
of people who“look like”visitors to the client’s site but
haven’t actually gone there yet.
GEO ZONE: targeting by geographical area.
WE WORK WITH ALL THE MAJOR DATA PARTNERS
AND OVER 27,000 AUDIENCE SEGMENTS
SERVICE CPM PRICING & AVERAGE CLICK THRU RATES
Service Click Through Rate
Facebook Right Rail
Facebook Newsfeed
Run of network
Contextual
Behavioral Targeting
Pre-roll video with targeting
Search retargeting (Cross pixel – keyword)
IP Targeting
Site retargeting
Look-alike modeling
Geo zone targeting
0.03%
0.05%
0.03 - 0.05%
0.5-0.7%
0.5-0.7%
0.1-0.15%
0.03-0.05%
0.05-0.07%
0.1-0.2% sometimes higher
0.05%
0.04%
CMG Ad Network
2
3. austin.eater.com
www.thetoptens.com
start.new.toshiba.com
www.trulia.com
amazingribs.com
ibtimes.com
www.foxnews.com
zillow.com
TYPE OF CUSTOMER: LOCAL HEARING AID CENTER
SAMPLE SITE LIST
CREDIT CARD HOLDERS
ESTIMATED HOUSEHOLD INCOME LEVELS
GENDER: Male or Female
EDUCATION LEVELS:
Completed college
Some college
High school
Graduate school
LUXURY LIFESTYLE
AGE: 18-60, 21-60, 21-34, 34-40, 40-50, 50-60
INTERESTS SUCH AS:
Arts & Entertainment
Cars/Autos
Fitness
Food/Wine
Healthy Living
Home Décor/Home Furnishing
Home Improvement
Music
Real Estate
Sports
Travel – Cruise
Travel – Domestic
Travel – General Travel
Travel – International
BEHAVIORAL TARGETING CATEGORIES
CMG Ad Network
allrecipes.com
www.perk.com
tabs.ultimate-guitar.com
tmz.com
nypost.com
theberry.com
www.championselect.net
www.dailymail.co.uk
www.castup.tv
www.gamenunu.com
www.youtube.com
vid.modamob.com
www.tasteofhome.com
www.apartmenttherapy.com
3
4. Get 10% more reach
Treat FBX like another inventory source.
Right hand side. Newsfeed.
We have all the same targeting capabilities as a reg-
ular TTD campaign minus contextual targeting.
1st Party Data Advertisers have valuable data that
can be utilized on FBX, but cannot be utilized on Na-
tive Facebook campaigns.
Manage and optimize FBX campaigns with the same
tools you use across the other exchanges like geo tar-
geting, frequency pricing, frequency caps, time of day
and day of week.
Ability to track whether a user converts on the ad-
vertiser’s website after seeing or clicking on the ad on
Facebook.
Any campaigns struggling to get reach, FBX can
help reach more users as they browse the Web. Mobile
Newsfeed and Right rail won’t be available anytime
soon for any DSP (Data service providers).
The typical number of views for a single News Feed
impression is typically between 2 and 3 views. The
average being around 2.8 views per impression.
After every 12-13 organic pieces of Newsfeed content
there is the opportunity to serve an ad. This allows for
every 14th page post that appears on a user’s News-
feed to be an ad.
Creative file size 600x315 and URL is needed and is
visible in creative.
EXTEND YOUR REACH BY ADDING FBX
FACEBOOK: FBX
GENERAL SPECS FOR RIGHT RAIL AND NEWSFEED ADS
TITLE: 25 characters maximum
BODY: 90 characters maximum
USER MESSAGE: 500 characters maximum (Available only for Newsfeed)
IMAGE: Text within the image must be less than 20% of the total creative design
MAX FILE SIZE: 100KB
CMG Ad Network
4
5. FREQUENTLY ASKED QUESTIONS
Q) HOW LONG DOES IT TAKE TO LAUNCH A CAMPAIGN?
A) We require 6 business days to build and launch a campaign.
Q) WHEN WILL CAMPAIGN VERIFICATION BE PROVIDED?
A) Once the campaign goes live, communication will go out to the coordinator and sales rep via
Pipeline.
Q) CAN I SERVE VIDEO IN MY CAMPAIGN?
A) Yes, you can run 400x300 and 640x360 in pre-, mid- and post-roll. Pre-roll is preferred as this rep-
resents the majority of RTB inventory. You can also run 300x250 in banner video. The ad must include a
play, pause, mute and unmute buttons. You also have the option of 15, 30 or 60 second videos. CMG ad
network has the ability to host creative directly and support 3rd party tags. All display targeting capabilities
are available in video.
*** If you are using a 3rd party tag for your pre-/post-/mid-roll ad you will need to use the Google approved
ad formats if you want to run on Google.
Google only supports: 480x360, 640x360, and 1920x800
Q) DOES FACEBOOK CAP THE NUMBER OF TOTAL ADS ON A USER’S NEWSFEED?
A) No, currently there is no overall cap.
Q) DOES FBX NEWSFEED LIMIT THE NUMBER OF ADS THAT EACH ADVERTISER CAN SERVE IN A
SINGLE NEWS FEED?
A) Facebook allows a 2/24 frequency for Newsfeed. Additionally, if a user“Likes”the Newsfeed ad or the
Advertiser’s page we will be able to serve that user 4 ads in a 24-hour period. These caps are per 24-hour
time period per Advertiser/brand across all ad sources (other DSPs and standard/direct FB included).
Q) HOW SHOULD WE SET OUR FREQUENCY CAP FOR FBX?
A) The F-Cap for a Newsfeed Ad Group should be set at 2/24 to ensure that there is no missed opportunity
to bid on a user, while ensuring you do not continue bidding when FB will not allow an additional ad from
the same advertiser.
PRODUCTION INFORMATION & PROCESS
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Q) ARE WEEKLY REPORTS AVAILABLE?
A) Yes, snapshot reports are available 24/7 by using our online dashboard.
Q) HOW FAR IN ADVANCE SHOULD A SITE RETARGETING PIXEL BE PLACED ON THE
ADVERTISER'S SITE?
A) At least 7 days prior to the campaign launch date.
6. FREQUENTLY ASKED QUESTIONS
Q) WHAT CAN I EXPECT TO SEE IN MY CAMPAIGN END REPORT AND WHO SENDS THIS?
A) The monthly reports will be provided by the 7th of each month by the digital product specialist and will
include the following:
Impressions
Clicks
CTR
Top 5 sites
Top 5 site categories
Top 5 behavioral targets (if part of campaign)
Weekly reports are available upon special request by the digital account coordinator and will include the following:
Impressions
Clicks
CTR
Q) WHAT IS THE AVERAGE CLICK-THROUGH RATE?
A) Retargeting: 0.1%
Contextual: 0.5-0.7
Behavioral: 0.5-0.7%
ROE (run of exchange): 0.03-0.05%
Video: 0.1-0.15%
IP address: 0.05-0.07%
Facebook: right-hand side 0.03% and newsfeed .05%
REPORTING
Q) DO YOU ACCEPT THIRD PARTY TAGS?
A) Yes, we accept over 50 vendors.
Q) WHAT ARE THE CREATIVE SIZES OFFERED?
A) We offer an extensive size list. The following sizes are standard:
Display: 300x250, 728x90, 320x50, 160x600, 300x600, 300x50, 120x60.
Video: in banner 300x250
Pre-, mid- and post-roll: 400x300 and 640x360 (preferred)
CREATIVE PROCESS & INFORMATION
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7. FREQUENTLY ASKED QUESTIONS
CREATIVE PROCESS & INFORMATION CONTINUED
Q) WHAT ARE MY CREATIVE FILE LIMITS?
A) Third party tag size should not exceed 150k for display ads
Pre-roll and in-banner video max file size is 60 MB and the backup static image should not exceed 2mb. We
can accept the following video files: mp4, flv, mov, WebM, wmv, mpg, mpeg.
Video 3rd-party tag: H.264 (MP4), Flash Video (FLV) WebM is recommended, but not required. VPAID is not
supported. The 3rd-party video file size that is recommended is 1MB. The max is 10MB.
Display Mobile (GIF, PNG, JPG) should be less than 150K for basic banners and enhanced banners. The larger
the file, the longer the download time. While we can host larger file sizes the following are recommended for
mobile: 5kb for basic banners and 7.5kb for enhanced
Facebook creative: 100kb file size max and ad size is 600x315
MISCELLANEOUS
Q) CAN I HAVE MULTIPLE CLICK THRU LINKS FOR MULTIPLE PIECES OF CREATIVE?
A) Yes, you may upload in a Word doc, Excel s/s or Zip file
Q) CAN I SERVE MOBILE?
A) Yes, as of now we offer mobile in browser inventory, meaning users on their mobile or tablet browsing in
their Internet browser will be served ads. We do not offer mobile in app at this time, but stay tuned!
Q) CAN I RUN ADS WITH THE FOLLOWING CONTENT: CASINOS, WEAPONS, AMMUNITION OR
TOBACCO PRODUCTS?
A) No, you may not.
Q) CAN I RUN ADS WITH POLITICAL CONTENT?
A) Yes. Example: Voting ads are fine. But we do not allow advertising for political candidates or parties where
it’s prohibited by law. Any political advertising must comply with local, state and national election laws.
Q) CAN I RUN POLITICAL ADS ON ELECTION DAY?
A) Yes, but the CPM will most likely be much higher.
Q) CAN I RUN EXPANDABLE AD SIZE CREATIVE?
A) Yes, with sizes 300x250, 728x90 and 160x600.
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8. FREQUENTLY ASKED QUESTIONS
MISCELLANEOUS CONTINUED
Q) WHERE WILL MY ADS SHOW UP?
A) We work with all major ad exchanges partners. These are listed below under inventory partners.
BEST PRACTICES
WHAT YOU NEED TO KNOW
IN ORDER TO BUILD AN
EFFECTIVE CAMPAIGN:
Documents:
Web IO
Goal Discovery Form (Must
be filled out completely or
it will be rejected)
Click thru
Creative: Standard sizes
needed include 300x250,
728x90, 160x600. Mobile,
video and FBX are optional.
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9. TARGETING OPTIONS
Facebook Exchange – FBX With FBX you can im-
prove the quality and quantity of your reach
Right-handed-side (RHS) and News-feed
Run of network – run ads on multiple exchanges.
Contextual Targeting- target visitors on sites
that are relevant to clients business
Behavioral Targeting - target potential customers
with known behavioral patterns
Search Retargeting – keyword targeting done
through a 3rd party called cross pixel. This takes ad-
ditional time but is basically another form of BT. This
works best if combined with look-alike modeling
Pre, mid, post-roll and in banner video with tar-
geting – host creative directly and support 3rd-
party tags.
IP Address Targeting – Targeting a range of IP ad-
dresses. (e.g., at a single university or corporation).
Site Retargeting- target visitors to the client’s sites
as they visit other sites. Involves cookie/code.
Lookalike modeling - We use the client’s existing
retargeting audience and then build a larger audience
of people who“look like”visitors to the client’s site but
haven’t actually gone there yet.
Geo zone – targeting by geographical area.
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10. CREATIVE GUIDELINES
GIF, JPEG image files
Flash files (suggested version Flash 8 or lower)
3rd-Party Ad Tags from approved ad servers (HTML or raw JavaScript)
Rich media (supported with some limitations, please speak with your Account Manager if you intend to
run rich media)
Supported Standard Ad Sizes:
160 x 600 Wide skyscraper
300 x 250 medium rectangle
728 x 90 leaderboard
OTHER SPECIFICATIONS
Creative images must be clear, recognizable and relevant; text appearing in the ad must be legible.
Creative must occupy the entire space of the image size you’ve chosen.
Creative cannot appear sideways or upside down.
Ad must have a visible border of a contrasting color to the majority background color of the creative.
Creative cannot be segmented, contain multiple copies of itself within the ad, or otherwise appear to be
more than one ad.
All display ads must be 150K or smaller in file size.
All creative must contain a click-thru link.
Animated ads are restricted to a maximum of 15 seconds of looping, after which point they must remain static.
Flash creative must use the click TAG function on the top-most layer and must have the stop function on
the last frame of the animation. First party optional back-up static image is supported.
In-banner video and pre-roll video creative should be in flash format with a 60MB max file load. Video 3rd-
party tag size limit is between 1MB-10MB.
For auto-start video ads, there is a 15 second limit. Audio should not be heard unless initiated by a mouse
over; video should be backstopped by a static 300x250, which should click through to a landing page.
All in-banner and pre-roll video ads must include the play, pause, mute and unmute controls.
FACEBOOK CREATIVE
Title: 25 Characters, including spaces
Body: 90 Characters, including spaces
Cannot contain two punctuation symbols in a row (e.g.,“Buy now!!”or“Save 20%”).
Static-only Image size 600x315
Click Through URL
Mobile Creative
GIF, PNG, JPG for still images
Animated GIF for animations
100kb file size for basic and enhanced FBX banners
SUPPORTED AD FORMATS
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11. DESIGN & SET UP
The Digital Account Coordinator reaches out to client for creative assets and instructions for building (if
not provided to them by Sales) within 1 business day of receipt of IO from sales rep.
The Digital Account Coordinator uploads complete client materials & instructions to AEPortal.
If retargeting is part of the client’s campaign the client will need to install a pixel on their site. The pixel will come
from the vendor. Either the sales rep or the Digital Account Coordinator will email the pixel to the client.
The Digital Account Coordinator provides proof to client within one (1) business day of uploading materials
into AEPortal. We have a 24-hour turnaround time for proofs as long as we are using Gerald’s templates.
Client notifies the Digital Account Coordinator of any revisions. Repeat as needed. Two (2) revisions
included. 8-24 hours are needed to complete all revisions.
Sales rep or the client approves of ad through email.
The Digital Account Coordinator provides assets to vendors within one (1) business day.
LAUNCH
A note will be sent through Pipeline that says“this campaign is now live.”
The Digital Account Coordinator confirms successful start to order and sends confirmation through
Web IO to sales rep on day one of campaign.
POST CAMPAIGN
Communication will be sent via Pipeline once campaign goes live.
Monthly reports will be sent by the 7th of each new month by the Digital Product Specialist. A look back
at the past 30 days will be included in the monthly report along with impressions, clicks, CTR, top 5 BT’s,
top 5 sites and top 5 site categories.
Weekly reports available upon special request and will be provided by the Digital Account Coordinator
and will include impressions, clicks and CTR.
Now you are ready to sell some big campaigns!
INTERNAL PROCESSES
Estimated Total Project Life ~6 business days based on Workload
PRE SALES
Sales rep is responsible for the CNA as well as research.
Sales rep should input client information as a lead into Salesforce as soon as client is identified as a lead.
Sales rep should complete an IO and goals discovery form and submit through the digital collaboration tool.
The Digital Account Coordinator has 24 hours to submit to billing and Pipeline once they receive payment.
Digital Account Coordinator or product specialist will upload IO, goals discovery form, creative and
click-thru to the Pipeline and Order Services will enter IO into DTI within *two (2) business days.
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