This document provides tips on how small businesses can utilize various technologies. It lists statements beginning with "Yes it's possible to" followed by capabilities that technologies allow, such as measuring advertising effectiveness, automating marketing, accepting mobile payments, delivering goods at no cost, and more. The document suggests specific companies and services that can enable each capability.

1. THE ‘YES IT’S POSSIBLE’
GUIDE TO SMALL BUSINESS
EVERYTHING
Sponsored by Caffeine
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2. Shoutout to my Doctor Who people.

3. • Yes it’s possible to measure how many people came to you after seeing that Ad.
• Yes it’s possible to track how many people bought a gift card after seeing that Ad.
• Yes it’s possible to target 19 year old white girls with interests in Yoga and Ugg Boots.
• Yes it’s possible to automate your marketing.
• Yes it’s possible to deliver food at no extra cost.
• Yes it’s possible to remove paper receipts from your life altogether.
• Yes it’s possible to accept payments with your smartphone.
• Yes it’s possible that a disgruntled customer could see a stray rodent in the general area of your shop,
take a picture of it, post it online and set you back a year or two. No there is not a legal way to prevent
this.
• Yes it’s possible to grant wishes in your neighborhood every day.
• Yes it’s possible to get automated refunds on every shipped package that arrives 1 second late.
• Yes it’s possible to turn a supply shortage into an opportunity to support your favorite teacher at no extra
cost.
• Yes it’s possible to make consignment selling a little less stressful.
• Yes it’s possible to be rewarded for being sustainable.
• Yes it’s possible to collaborate with neighbors every day.
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4. Advertising.
“As we speak, consumers everywhere need
reminding of just how fat and unattractive they
are.”
–Roger Dodger
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5. Advertising
.
“Yes it’s possible to measure how many people came to you after
seeing that Ad.”
With FourSquare. FourSquare will show your Ad to people
searching for your solution in your area. When they click, you
get charged. FourSquare has a cool little feature they call
Check-in. Basically, they’ve made it fun for people to tell their
friends that they’re at your spot. Because FourSquare knows
when someone is at your spot, and they know if they clicked
on your Ad, they can tell you how many people came into your
spot after clicking the Ad. Use average party size and average
order size to estimate how much revenue the FourSquare Ad
brought in.
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6. 6
Advertising
.
“Yes it’s possible to track how many people bought a gift card
after seeing that Ad.”
With Facebook’s Conversion Pixel. Facebook’s
Conversion Pixel is a little snippet of words and
numbers that you can copy and paste onto your Gift
Card confirmation page. Whenever someone clicks on
an Ad for a gift card and clicks through to the checkout
page, that little bit of words and numbers is activated.
Facebook can’t tell you exactly how much the person
spent on the Gift Card, but you’ll know how many
people saw the Facebook Ad, clicked through and
eventually made a purchase.

7. possible to target 19 year old white girls with interests in Yoga and Ugg Advertising.
With Facebook’s Custom Audience. Facebook lets you target users
can optimize for website clicks, event commitments and a few other 7

8. Advertising.
“Yes it’s possible to collaborate with Neighbors every day.”
the headline and forget that they’re just a part of someone’s larger

9. Advertising.
“Yes it’s possible to collaborate with Neighbors every day.”
businesses try to be the headline and forget that they’re just a part of

10. Delivery.
Tommy: How long have you delivered food to
Mr. Koufax?
Nazo: I deliver food for six years. Plus, I'm
stripper. But I've gained weight so that's a
problem.
–Big Daddy

11. Delivery.
“Yes it’s possible to deliver food at no extra
cost.”
uriers and promise timely order delivery from any restaurant in the https://www.trycaviar.com/
https://postmates.com/

12. Logistics.
Rusty: You'd need at least a dozen guys doing a
combination of cons.
Danny: Like what, do you think?
Rusty: Off the top of my head, I'd say you're
looking at a Boeski, a Jim Brown, a Miss Daisy,
two Jethros and a Leon Spinks, not to mention
the biggest Ella Fitzgerald ever.
–Oceans Eleven
The Wolf: That's thirty minutes away. I'll be there in ten.
–Pulp Fiction

13. Logistics.
(Shipping)
possible to get automated refunds on every shipment that arrives 1 second over $2 Billion in refunds go unclaimed each year. They’ll track all your https://www.71lbs.com/

14. Logistics.
(Supplies)
turn a supply shortage into an opportunity to support your favorite teacher pens and much more. They’ll let you give 5% of your order total to http://chalkfly.com/

15. Operations.
Colonel Sandurz: Try here. Stop.
Dark Helmet: What the hell am I looking at? When does this happen in the movie?
Colonel Sandurz: Now. You're looking at now, sir. Everything that happens now, is
happening now.
Dark Helmet: What happened to then?
Colonel Sandurz: We passed then.
Dark Helmet: When?
Colonel Sandurz: Just now. We're at now now.
Dark Helmet: Go back to then.
Colonel Sandurz: When?
Dark Helmet: Now.
Colonel Sandurz: Now?
Dark Helmet: Now.
Colonel Sandurz: I can't.
Dark Helmet: Why?
Colonel Sandurz: We missed it.
Dark Helmet: When?
Colonel Sandurz: Just now.
Dark Helmet: When will then be now?
Colonel Sandurz: Soon.
Dark Helmet: How soon?
- Spaceballs

16. Operations.
possible to build demand for products in your store before they’re even available as Board partners and have them post ideas. Social Networks are

17. Operations.
“Yes it’s possible to accept payments with your smartphone.”
card payments immediately. Customers can sign and receive digital https://squareup.com/

18. Operations.
Yes it’s possible to make consignment selling a little less stressful.”
tracking - never worry about tallying up money owed or inventory sold. https://popinshop.me/

19. New slides every coffee.

20. Bill McBride
PCR Social
Philadelphia