SlideShare a Scribd company logo
Warranty
1. B2B: Lifetime Warranty
2. B2C: 5-Year Warranty with with an
option to extend warranty to be
purchased at a discount rate
After Sales Service & Product Support
Guaranteed within 1 working day.
● Onsite support
● Online self-help & troubleshooting
● Support forum
● Via Live chat
● Via Email
● Via Phone call: toll- free 24 hours
Credit
Enterprise customer may have credit term
up to 90 days
Delivery
Local courier with cushion packaging
USB Charging stations
8 charging tips
US$2453
http://www.chargebar.com.au
Wireless Charging stations
Powermat
$109.97 for two Phone
Market Segment: Hospital / Airport / Restaurant / Hotel /University
Source : http://chargetech.com
built-in wireless charging : extra EUR 20
wireless charging kits: EUR30
Ikea Starbucks
Market Segment: Furniture designer and manufacturers / household
Energy cloud
$150 $99
¼ m2 energycloud
Charging Furniture
Powermat Home and
Office Mat at 99.99$
Sanctuary universal charger
Cost from $129.95
Powermat
$109.97 for two Phone
Customer willing to pay extra money for the convenience
Market segment: Furniture designer and manufacturers / household
$150 $49Energy cloud
energycloud sticker $1
special case : $30
Power Rings:$10
Challenge:
Build more charge stations
Embedded in office/traffic card/ Phone cover casemanufactures
Classic phone charger Portable power bank
Powermat Wireless Charging to Be Embedded in
the Samsung Galaxy S6 No need Rings
Place:
• Penetrating Pricing Policy
• Single unit and multiple unit pricing
the larger order quantity
Reasonable price to them
A new product, promotional discounts building share and a user base.
• Dynamic pricing- discounts, consultation
and value added service for key customers
• Forex consideration
Pricing can be adjusted when customers'
currency is at a disadvantage.
● Sticker --->$1 / free
● Extra 2 year protection plan
● Different design for different demands of customers.
Price Cut Price Increase Price Cut
Promotion Improve quality
(R&D , design)
Cost reduction
Foresee a large potential to cut cost by focusing on plate cost reduction and with large
production.
EnergyCloud - Product Marketing Segmentation & Dffusion Strategy
EnergyCloud - Product Marketing Segmentation & Dffusion Strategy
EnergyCloud - Product Marketing Segmentation & Dffusion Strategy
EnergyCloud - Product Marketing Segmentation & Dffusion Strategy
EnergyCloud - Product Marketing Segmentation & Dffusion Strategy
EnergyCloud - Product Marketing Segmentation & Dffusion Strategy
EnergyCloud - Product Marketing Segmentation & Dffusion Strategy
EnergyCloud - Product Marketing Segmentation & Dffusion Strategy
EnergyCloud - Product Marketing Segmentation & Dffusion Strategy
EnergyCloud - Product Marketing Segmentation & Dffusion Strategy
EnergyCloud - Product Marketing Segmentation & Dffusion Strategy
EnergyCloud - Product Marketing Segmentation & Dffusion Strategy
EnergyCloud - Product Marketing Segmentation & Dffusion Strategy

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EnergyCloud - Product Marketing Segmentation & Dffusion Strategy

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  • 38.
  • 39. Warranty 1. B2B: Lifetime Warranty 2. B2C: 5-Year Warranty with with an option to extend warranty to be purchased at a discount rate After Sales Service & Product Support Guaranteed within 1 working day. ● Onsite support ● Online self-help & troubleshooting ● Support forum ● Via Live chat ● Via Email ● Via Phone call: toll- free 24 hours Credit Enterprise customer may have credit term up to 90 days Delivery Local courier with cushion packaging
  • 40.
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  • 46.
  • 47.
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  • 53.
  • 54. USB Charging stations 8 charging tips US$2453 http://www.chargebar.com.au Wireless Charging stations Powermat $109.97 for two Phone Market Segment: Hospital / Airport / Restaurant / Hotel /University Source : http://chargetech.com
  • 55. built-in wireless charging : extra EUR 20 wireless charging kits: EUR30 Ikea Starbucks Market Segment: Furniture designer and manufacturers / household Energy cloud $150 $99 ¼ m2 energycloud Charging Furniture Powermat Home and Office Mat at 99.99$
  • 56. Sanctuary universal charger Cost from $129.95 Powermat $109.97 for two Phone Customer willing to pay extra money for the convenience Market segment: Furniture designer and manufacturers / household $150 $49Energy cloud
  • 57. energycloud sticker $1 special case : $30 Power Rings:$10 Challenge: Build more charge stations Embedded in office/traffic card/ Phone cover casemanufactures Classic phone charger Portable power bank Powermat Wireless Charging to Be Embedded in the Samsung Galaxy S6 No need Rings Place:
  • 58.
  • 59. • Penetrating Pricing Policy • Single unit and multiple unit pricing the larger order quantity Reasonable price to them A new product, promotional discounts building share and a user base. • Dynamic pricing- discounts, consultation and value added service for key customers • Forex consideration Pricing can be adjusted when customers' currency is at a disadvantage. ● Sticker --->$1 / free ● Extra 2 year protection plan ● Different design for different demands of customers.
  • 60. Price Cut Price Increase Price Cut Promotion Improve quality (R&D , design) Cost reduction Foresee a large potential to cut cost by focusing on plate cost reduction and with large production.