DAFA is an advertising company that has been hired by E.ON to create a campaign to make people aware of how they can save energy. The campaign will target children aged 10 and older to educate them on saving energy from a young age. DAFA plans to use a website, mobile ads, posters, banners and leaflets to deliver the message "Save Money, Help the Planet" and promote E.ON's app to remotely control home temperatures to save energy.
Presentació de la Directora General de Qualitat Ambiental, el 19 de novembre de 2014, al Smart City World Congress en el marc del speak corner organitzat per la plataforma Live, on es van exposar s'exposar els beneficis de les plataformes publicoprivades a l'hora d'impulsar la mobilitat sostenible i intel·ligent a les regions i, en concret, el cas de la plataforma LIVE a Barcelona i Catalunya.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: This session will cover a consumer study that investigates the different ways consumers interpret affiliate web content.
Presentació de la Directora General de Qualitat Ambiental, el 19 de novembre de 2014, al Smart City World Congress en el marc del speak corner organitzat per la plataforma Live, on es van exposar s'exposar els beneficis de les plataformes publicoprivades a l'hora d'impulsar la mobilitat sostenible i intel·ligent a les regions i, en concret, el cas de la plataforma LIVE a Barcelona i Catalunya.
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: This session will cover a consumer study that investigates the different ways consumers interpret affiliate web content.
Our telecom client wanted to advertise the new RECYCLED sim card, by printing POSTERS, LEAFLETS, and OUTDOOR PRINT ADS.....but doesn't that ruin the whole purpose of the campaign?
In this presentation, my team and I gave him a set of solutions that included his requests and our recommendations.
How should we tackle with climate change? (ver.1.0)aidan deckard
We human being cannot help wasting the earth. It's important to balance economy with ecology, in the other words consumption with global environment. I hope GpA(Green per Action) could assist it. For our children.
Telling your green story niagara sustainability workshop 2014Laura Dunkley
Best Practice Sharing workshop, Laura Dunkley of L Dunkley Communications started a round table discussion with NSI partners by introducing the key pieces to telling your green story. Carbon Project partners then shared their greening successes and challenges, providing inspiration for some and an open forum to brainstorm solutions for others. The overarching conclusion: sustainability solutions are not ‘one size fits all’.
X factor-stars-love-affair-with-londons-west-endTheatre Breaks
X-factor stars are all turning up in big musicals and shows in London and around the UK. Who is your favourite? Matt Cardle, Ray Quinn, Alexandra Burke, Shayne Ward, Joe McElderry? Find out where and when to see them and in what. Will it be The Bodyguard or Kinky Boots or Tommy or Memphis?
Going to London? Want to see a show? Don't Know what is on at the Theatre? Pick from our Top 10 Musicals for a highlight to a short break that you will never forget.
Environment Corporate Csr Unity May 2012 2Saudi Aramco
This presentation is an overview of the Unity approach and methodology to corporate, environmental and CSR. We have included a series of case studies so you can see our work and the results.
If you would like to discuss any of this work please e-mail jonny@hellounity.com
Environment Corporate Csr Unity May 2012 2Saudi Aramco
This presentation is an overview of the Unity approach and methodology to corporate, environmental and CSR. We have included a series of case studies so you can see our work and the results.
If you would like to discuss any of this work please e-mail jonny@hellounity.com
Forster Communications was founded in 1996 with one purpose - to use the power of communications to protect and improve lives. 25 years later and our purpose is still the same. Everything we do, inside our company as well as with our clients and partners, is designed to add positive value for people and the planet.
This report details our impact for 2020-21 across three priority areas:
1. Tackling the climate emergency
2. Addressing inequality and building diversity
3. Promoting health and wellbeing
Our telecom client wanted to advertise the new RECYCLED sim card, by printing POSTERS, LEAFLETS, and OUTDOOR PRINT ADS.....but doesn't that ruin the whole purpose of the campaign?
In this presentation, my team and I gave him a set of solutions that included his requests and our recommendations.
How should we tackle with climate change? (ver.1.0)aidan deckard
We human being cannot help wasting the earth. It's important to balance economy with ecology, in the other words consumption with global environment. I hope GpA(Green per Action) could assist it. For our children.
Telling your green story niagara sustainability workshop 2014Laura Dunkley
Best Practice Sharing workshop, Laura Dunkley of L Dunkley Communications started a round table discussion with NSI partners by introducing the key pieces to telling your green story. Carbon Project partners then shared their greening successes and challenges, providing inspiration for some and an open forum to brainstorm solutions for others. The overarching conclusion: sustainability solutions are not ‘one size fits all’.
X factor-stars-love-affair-with-londons-west-endTheatre Breaks
X-factor stars are all turning up in big musicals and shows in London and around the UK. Who is your favourite? Matt Cardle, Ray Quinn, Alexandra Burke, Shayne Ward, Joe McElderry? Find out where and when to see them and in what. Will it be The Bodyguard or Kinky Boots or Tommy or Memphis?
Going to London? Want to see a show? Don't Know what is on at the Theatre? Pick from our Top 10 Musicals for a highlight to a short break that you will never forget.
Environment Corporate Csr Unity May 2012 2Saudi Aramco
This presentation is an overview of the Unity approach and methodology to corporate, environmental and CSR. We have included a series of case studies so you can see our work and the results.
If you would like to discuss any of this work please e-mail jonny@hellounity.com
Environment Corporate Csr Unity May 2012 2Saudi Aramco
This presentation is an overview of the Unity approach and methodology to corporate, environmental and CSR. We have included a series of case studies so you can see our work and the results.
If you would like to discuss any of this work please e-mail jonny@hellounity.com
Forster Communications was founded in 1996 with one purpose - to use the power of communications to protect and improve lives. 25 years later and our purpose is still the same. Everything we do, inside our company as well as with our clients and partners, is designed to add positive value for people and the planet.
This report details our impact for 2020-21 across three priority areas:
1. Tackling the climate emergency
2. Addressing inequality and building diversity
3. Promoting health and wellbeing
The objective outline was for the creation of a Global Marketing
Strategy for P&G’s Tide Coldwater/ Ariel (Focusing on product
packaging; in store campaigns and social media only).
The GMS had to kept with P&G’s set of 2020 Sustainability
Goals. http://www.pg.com/en_US/sustainability/overview.shtml
The objective: convert 70% of wash loads into cold water by 2020Challenge: I was required to work with colleagues in NKU (Haile US Bank College of Business) on
a Global Marketing Strategy project for the client, Tide Coldwater/Ariel
(P&G) and was responsible to update its existing marketing strategy to
make it more global by accounting for the global and cultural challenges.
The primary focus was placed on developing specific strategies related
to product packaging, in-store campaigns, and social media and
require to create mock-ups (e.g., mock up of
packaging, in-store campaign, and/or social media use).
2. Company Profile
DAFA is an advertising company based in the United
Kingdom who specializes in advertising campaigns
for different companies.
Established in 2011, the previous companies we’ve
worked with before was The Sun during the
Olympics to find volunteers and Newham College,
advertising their new creative media course.
3. Brief For E.On
E.ON has asked us to create a campaign to make
people aware of how they could save energy by
changing the way they use it daily.
Not only will this help people save money but it also
makes a difference to the environment.
4. Target Audience
In 1971, just 8% of households had two or more cars compared to nearly 50%
of households who did not own a car, but over the last 30 years, the statistics
have changed. Now almost a third of people own two cars or more, while the
number of people without a car has decreased in size.
The main chemical in Air Pollution is Carbon
Dioxide (CO2) which can lead to people developing
Asthma and Cancer.
Graph Of Greenhouse Gases
Air
Pollution
5. State The Problem
In this campaign we will make
sure that our advertising,
reaches a wide target audience
and that the message is big and
clear.
We’ve found the best way to do
this, is by targeting children
from the age of 10 onwards, so
they can be aware of how to
save energy from a young age.
6. Message Objectives
We plan to make people aware of the energy they are wasting and how we could
help them to change the way they use it.
The End Result
• Make people aware about electrical and gas energy
• Try to help the environment and prevent global warming.
• Our campaign Help save money by cutting down energy costs.
Focus The Message
The message we are focusing on is ‘Save Money Help The Planet’.
Benefit statement
We have an app with British gas, which is designed to allow people to control the
temperature of their homes, even while they’re not there. It connects to a
wireless enabled programmable thermostat at a home and is available for all
types of advanced phones.
7. Proposed Solution
For this campaign we will use a website, Iads, banners, posters
and leaflets, to reach a wide target audience.
Our website will be aimed at any one who is old enough to use
and understand the Internet, and also will be promoted
through presentations and expeditions.
Posters and leaflets will be handed out around in the
community, Iads will be available for Iphones and banners
on digital billboards.