The document analyzes the U.S. Spanish-language telenovela 'Pasión Prohibida,' addressing criticisms such as cultural homogenization and lack of authenticity. It discusses the genre's hybrid nature and the importance of appealing to a diverse domestic audience in Miami before exporting content. The text highlights Miami's emergence as a significant location for the production of telenovelas and the complex identity of U.S. Latinos.

1. The US Spanish-Language
Telenovela as a Globalized Genre
By Juan Ramos

2. US Telenovela: ‘Pasión prohibida’

3. Criticisms
• Hybridity
• Mexican protagonists
• ‘Neutral’ Spanish
• Homogenized version of Latin America
• Lack of authenticity
• Second-rate acting
• “Tendency to dissolve cultural difference into
cheap and profitable exoticism” (Martín-
Barbero, 1995: 284).

5. • Globalization or the production of
telenovelas in Miami has not caused genre
homogenization
• The imperative to succeed domestically
before export
• “Transnational Latin American identity”
(Mato, 2001)
• US Latinos as a heterogeneous audience
• Miami as a new telenovela territory.