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Wealth A Look at the last Decade 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Will Budget 2012 lead to Preservation of wealth?? Creation Erosion Erosion Re-creation Preservation ??
So the question is … Will Budget 2012 be able to “Preserve” the economy and how will it impact “ Investing India ” ?
A glimpse of Investing India
Inflation GDP Contraction IIP Downgrades Fuel Price Hikes Weakening Rupee Rising Interest rates Political Paralysis Exorbitant real estate Black Money Volatile Markets Stagnant Infrastucture Income Tax Impact What is ‘ Investing India’  thinking about ?
BUDGET 2012 So what’s in store this February??
Will this Budget help the common man fight against all his fears or will it fulfill all his expectations ?
Will Mrs. Sharma pay in excess of Rs. 100 for a kilo of onions? OR Will she be able to make her favorite DO PYAAZA every Sunday?
Will your purchase from amazon.com in USD cost… Rs 540 OR Rs 450
Will your next vehicle purchase be.. Petrol driven OR Diesel driven OR CNG driven
Will money generated from India remain in…. India OR Switzerland
What will happen of Mr. Shah’s portfolio in 2012-13? Will it be up ? Will it be down ? Will there be no change ?
Will the Almeida family continue to live in a rented 1 BHK ? OR Will they be able to move into their DREAM HOME in 2011-12?
Will we see world class Airports across the nation and in not just 3 / 4 cities? Will India manage 24/7 power for each and every Indian citizen? Will we see HIGH SPEED TRAINS which will connect Mumbai and Delhi in under 6 hours?
And Finally.... Will your tax burden REDUCE OR INCREASE
These are the issues that are swirling in the minds of INVESTING INDIA and issues that the government is grappling with
Budget 2012-13 Populist or Practical?
From the Editor’s Desk ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
moneycontrol.com presents BUDGET 2012 Disposable Income Reach Investors Affluence Multi Device Finance Minister Economy India Taxes Sops Standard Deduction Business News Community M3 Influence Knowledge Wealth Sticky Leader NSE BSE Global Indices Portfolio
Source: ComScore, TG: All Internet Users,  Total visits (‘’000s) moneycontrol.com is bigger than rest of the category  put together…and the lead continues to grow 24.85 mn  Total Visits
A loyal and growing base of users… Source: ComScore, TG: All Internet Users  Avg. Daily Visitors (000s)  563 k+  Avg Daily visitors
… Who also spend more and more time reading through the articles as time goes Source: ComScore, TG: All Internet Users , Time Spent: Total Mins (mn)   287 mn  Total minutes spent
… And read a lot !   Source: ComScore, TG: All Internet Users , Total Pages Viewed (MM) 239 mn  Total pages viewed
The consistent leader for 12 years…  Source: ComScore, TG: All Internet Users , Total Unique Visitors (000)   4.5 mn +  Total unique visitors
… .Internationally too Source: ComScore, TG: All Internet Users , Total Visits (000)  , worldwide 33 mn +  Total visits Worldwide
An eventful year @ moneycontrol.com Multi devices, Multi platforms
moneycontrol.com on Mobile (WAP) Period – Jan 1, 2011 – Nov 20, 2011, Source – Google Analytics 210%  growth in page views  712   mn  PVs in 2011 as against  231  mn  in 2010
moneycontrol.com mobile Apps moneycontrol.com on the move - accessed by professionals through their mobile 800k+  downloads of the app across multiple platforms – iPhone, Nokia, BlackBerry and Android.
moneycontrol.com on iPad Offering users the knowledge of moneycontrol.com exclusively on their iPads The no. 1 finance app in India  Launched on 1 st  Dec 2011. 25,000+   downloads within 2 weeks of launch
Reaching out across multiple platforms WAP sites Mobile TV Apps  – early on the block & great UI as per builds moneycontrol.com on Snaptu – mobile app store NEWSHUNT SMS, IVR and WAP UC Web mobile browser
moneycontrol.com… moneycontrol.com is now available on Internet capable TVs of Panasonic and Samsung. Now also on your TV
[object Object],[object Object],[object Object],15 mn moneycontrol.com reaches out to over 15mn* users across multiple platforms Source – Google Analytics
moneycontrol.com @ Social scape ,[object Object],[object Object],[object Object],[object Object],[object Object]
moneycontrol.com @ Social scape Contd… A comprehensive Twitter handle on Stocks and Finance Adding 1000+ followers a month Tweets by the Editor and the moneycontrol team A finance and stocks News Wire on Twitter
Social Presence On New Networks Featured content provider on Linkedin Today The 1 st  Financial and Stocks Page on Google+ !
moneycontrol.com’s Social Influence A High Peerindex Score ,[object Object],[object Object],[object Object],[object Object],[object Object],moneycontrol.com has a High influence count Is the more authoritative than the Sports Minister and msnbc.com’s Business handle!
MY TV Period – Jan 1, 2011 – Nov 20, 2011, Source – Google Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object]
M3 Period – Jan 1, 2011 – Nov 20, 2011, Source – Google Analytics ,[object Object],[object Object],[object Object],[object Object]
PowerYourTrade.com ,[object Object],[object Object],[object Object],[object Object]
Budget is Big….and gets bigger every year ,[object Object],[object Object],Period – Jan 1, 2011 – Nov 20, 2011, Source – Google Analytics
Audience in cities which matter… Period – Jan 1, 2011 – Nov 20, 2011, Source – Google Analytics
… . Reaching  86  top cities of India 65 <1mn 21 1 mn+ 7 2 mn+ 3 5 mn + 3 10mn + No. of cities reached Population
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],moneycontrol.com brings you
moneycontrol.com brings you ,[object Object],[object Object],[object Object],[object Object],[object Object]
Targeted Brand Building  this Budget season
Main Sponsorship 5 days Portfolio logout (400*400)- moneycontrol.com 5 days Jacket banner on company pages moneycontrol.com 5 Days Newscentre fixed (300*250) moneycontrol.com 8 days on the Home page Fixed Spot Presence (147*140) moneycontrol.com ROS 5 mn Banner Impressions ROS moneycontrol.com 21 days Presence on all the Budgets Sections in the form of Main sponsor  moneycontrol.com No. of Days Deliverables Site
Main Sponsor Cost & Schedule  Cost : Rs 1 crore   2 26 24 22 17 Jacket on Price and Chart    5 1 29 24 21 Portfolio Logout    3 27 23 21 16 News Center 300*250            16 147*140  3rd  HP            27 147*140 2nd  HP  5 28 25 20 17 15 147*140 1st HP  Dates- Feb/March Main Sponsor-Schedule
Associate Sponsorship-Deliverables 3 days Jacket banner on company pages moneycontrol.com 3 Days Budget  Period on Newcentre section moneycontrol.com 6 days on the Home page Fixed Spot Presence (147*140) moneycontrol.com 2 mn Banner Impressions ROS moneycontrol.com 21 days Presence on all the Budgets Sections in the form of Associate sponsor   moneycontrol.com No. of Days Deliverables Site
Associate Sponsorship-1 Cost & Schedule Cost : Rs 60 lakhs 5 27 20 Jacket on Price and Chart  28 20 15 News Center 300*250      1 147*140 3rd  HP    2 28 147*140 2nd  HP  21 18 16 147*140 1st HP  Dates Associate -1
Associate Sponsorship-2 Cost & Schedule Cost : Rs 60 lakhs 28 21 16 Jacket on Price and Chart  29 22 17 News Center 300*250    23 18 147*140 3rd  HP      15 147*140 2nd  HP  1 27 22 147*140 1st HP  Dates Associate 2
Associate Sponsorship-3 Cost & Schedule Cost : Rs 60 lakhs 29 23 18 Jacket on Price and Chart  5 1 24 News Center 300*250  25 22 15 147*140 3rd  HP      17 147*140 2nd  HP    6 2 147*140 1st HP  Dates Associate 3
Associate Sponsorship-4 Cost & Schedule Cost : Rs 60 lakhs 6 1 15 Jacket on Price and Chart  6 2 25 News Center 300*250    5 27 147*140 3rd  HP    3 22 147*140 2nd  HP    29 23 147*140 1st HP  Dates Associate 4
Best of Clicks
IT Sectoral Report Highlights from leading industrialists on the current state of the IT industry and their expectations from this Budget. A snapshot of major policy announcements made in the previous Budget and its impact on the sector ,[object Object],[object Object],[object Object],[object Object],[object Object],Cost : Rs 15 lakhs
Auto sectoral report Highlights from leading industrialists on the current state of the Auto industry and their expectations from this Budget. A snapshot of major policy announcements made in the previous Budget and its impact on the sector ,[object Object],[object Object],[object Object],[object Object],[object Object],Cost : Rs 15 lakhs
Telecom sectoral report Highlights from leading industrialists on the current state of the Telecom sector and their expectations from this Budget. A snapshot of major policy announcements made in the previous Budget and its impact on the sector ,[object Object],[object Object],[object Object],[object Object],[object Object],Cost : Rs 15 lakhs
Real estate sectoral report Highlights from leading industrialists on the current state of the Real Estate sector and their expectations from this Budget. A snapshot of major policy announcements made in the previous Budget and its impact on the sector ,[object Object],[object Object],[object Object],[object Object],[object Object],Cost : Rs 15 lakhs
Banking sectoral report Highlights from leading industrialists on the current state of the Banking sector and their expectations from this Budget. A snapshot of major policy announcements made in the previous Budget and its impact on the sector ,[object Object],[object Object],[object Object],[object Object],[object Object],Cost : Rs 15 lakhs
CEO speak Comments from top CEOs who share their expectations from Budget 2012. 50 bytes on the first day with 150 bytes over the 21 day Budget period ,[object Object],[object Object],[object Object],[object Object],[object Object],Cost:Rs 18 lakhs
FM speech Watch the Finance Minister present the Budget 2012 live. Users can also read the Budget speech later at their own leisure. Text of previous budget speeches are also available on moneycontrol.com ,[object Object],[object Object],[object Object],[object Object],[object Object],Cost : Rs 18 lakhs
Rail Budget LIVE Coverage of the Railway Budget Speech. Views on issues like hike/slash in ticket rates, launch of new trains and archives and details over the last few years.  ,[object Object],[object Object],[object Object],[object Object],[object Object],Cost : Rs 15 lakhs
Travel Budget Cost : Rs 15 Lacs How will the policy decisions in the Budget affect the travel sector and will it have an impact on the travel expenses of the common man ,[object Object],[object Object],[object Object],[object Object],[object Object]
Take stock  A detailed analysis of the Budget and its impact on various stocks and sectors.  Tools to see the stocks that have gained or lost the most since last Budget. ,[object Object],[object Object],[object Object],[object Object],[object Object],Cost : RS 15 lakhs
Budget tips  Tips from experts from all fields on managing your finances pre and post Budget for investors, professionals, home-makers, retired people etc. Cost : Rs 15 lakhs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Budget 360  Get a sector wise summation of last year’s Budget along with the winning and losing sectors  Cost : Rs 15 lakhs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Budget archives  ,[object Object],[object Object],[object Object],[object Object],[object Object],Archives and text from past Budgets with a comprehensive section-wise summation of all sectors Cost: Rs 15 lakhs
Budget best buys  ,[object Object],[object Object],[object Object],[object Object],[object Object],An incisive analysis of the best performing stocks and broker reactions. Reports from leading brokerage houses as well as post Budget Mutual Funds reactions Cost: Rs 15 lakhs
FII reactions  ,[object Object],[object Object],[object Object],[object Object],[object Object],Foreign Institutional Investors give their comments and reactions on the Budget.  Cost : Rs 15 lakhs
Tax calculator ,[object Object],[object Object],[object Object],[object Object],[object Object],A  ready reckoner to check the Budget’s impact on your Income Tax; without waiting for the morning newspaper. The tax calculator can also be downloaded for future reference. Cost : Rs 15 Lakhs
Debates/Polls/Surveys ,[object Object],[object Object],[object Object],[object Object],[object Object],Surveys, Polls and Debates before and after the Budget.  Cost : Rs 18 lakhs
Contests  ,[object Object],[object Object],[object Object],[object Object],[object Object],Win exciting prizes by participating in contests like Guess the Sensex, Budget Rumors, Answer and Win and more .  Cost : Rs 15 lakhs
Capital gains calculator  ,[object Object],[object Object],[object Object],[object Object],A user-friendly and interactive tool to help calculate capital gains tax Cost : Rs 15 lakhs
Countdown clock The number of days/hours/minutes to go before the Finance Minister begins his Budget Speech. Cost : Rs 15 lakhs ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mutual fund Meter Calculate the impact of the Budget on your Mutual Funds with the easy Mutual Fund Calculator ,[object Object],[object Object],[object Object],[object Object],[object Object],Cost : Rs 15 lakhs
Graph – the sensex Cost : Rs 18 Lakhs SPONSORSHIP OF THE GRAPH The all important Sensex graph – How the markets react on the Budget day
More ad spots Property Description CPM/ Rate 147x140 (HP) Fixed on Budget Homepage for 20 days (Rotated between the 3 spots Rs. 30 Lacs (Net + Taxes) On Day of Budget Rs 15 lac(Net + Taxes) Print Button Mouse rollover branding on every story’s print button Rs. 15 Lacs (Net + Taxes) ROS 300x600 banner Rs. 900 CPM
Happy Budgeting

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The union budget 12 13 on moneycontrol.com

  • 1.  
  • 2. Wealth A Look at the last Decade 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Will Budget 2012 lead to Preservation of wealth?? Creation Erosion Erosion Re-creation Preservation ??
  • 3. So the question is … Will Budget 2012 be able to “Preserve” the economy and how will it impact “ Investing India ” ?
  • 4. A glimpse of Investing India
  • 5. Inflation GDP Contraction IIP Downgrades Fuel Price Hikes Weakening Rupee Rising Interest rates Political Paralysis Exorbitant real estate Black Money Volatile Markets Stagnant Infrastucture Income Tax Impact What is ‘ Investing India’ thinking about ?
  • 6. BUDGET 2012 So what’s in store this February??
  • 7. Will this Budget help the common man fight against all his fears or will it fulfill all his expectations ?
  • 8. Will Mrs. Sharma pay in excess of Rs. 100 for a kilo of onions? OR Will she be able to make her favorite DO PYAAZA every Sunday?
  • 9. Will your purchase from amazon.com in USD cost… Rs 540 OR Rs 450
  • 10. Will your next vehicle purchase be.. Petrol driven OR Diesel driven OR CNG driven
  • 11. Will money generated from India remain in…. India OR Switzerland
  • 12. What will happen of Mr. Shah’s portfolio in 2012-13? Will it be up ? Will it be down ? Will there be no change ?
  • 13. Will the Almeida family continue to live in a rented 1 BHK ? OR Will they be able to move into their DREAM HOME in 2011-12?
  • 14. Will we see world class Airports across the nation and in not just 3 / 4 cities? Will India manage 24/7 power for each and every Indian citizen? Will we see HIGH SPEED TRAINS which will connect Mumbai and Delhi in under 6 hours?
  • 15. And Finally.... Will your tax burden REDUCE OR INCREASE
  • 16. These are the issues that are swirling in the minds of INVESTING INDIA and issues that the government is grappling with
  • 17. Budget 2012-13 Populist or Practical?
  • 18.
  • 19. moneycontrol.com presents BUDGET 2012 Disposable Income Reach Investors Affluence Multi Device Finance Minister Economy India Taxes Sops Standard Deduction Business News Community M3 Influence Knowledge Wealth Sticky Leader NSE BSE Global Indices Portfolio
  • 20. Source: ComScore, TG: All Internet Users, Total visits (‘’000s) moneycontrol.com is bigger than rest of the category put together…and the lead continues to grow 24.85 mn Total Visits
  • 21. A loyal and growing base of users… Source: ComScore, TG: All Internet Users Avg. Daily Visitors (000s) 563 k+ Avg Daily visitors
  • 22. … Who also spend more and more time reading through the articles as time goes Source: ComScore, TG: All Internet Users , Time Spent: Total Mins (mn) 287 mn Total minutes spent
  • 23. … And read a lot ! Source: ComScore, TG: All Internet Users , Total Pages Viewed (MM) 239 mn Total pages viewed
  • 24. The consistent leader for 12 years… Source: ComScore, TG: All Internet Users , Total Unique Visitors (000) 4.5 mn + Total unique visitors
  • 25. … .Internationally too Source: ComScore, TG: All Internet Users , Total Visits (000) , worldwide 33 mn + Total visits Worldwide
  • 26. An eventful year @ moneycontrol.com Multi devices, Multi platforms
  • 27. moneycontrol.com on Mobile (WAP) Period – Jan 1, 2011 – Nov 20, 2011, Source – Google Analytics 210% growth in page views 712 mn PVs in 2011 as against 231 mn in 2010
  • 28. moneycontrol.com mobile Apps moneycontrol.com on the move - accessed by professionals through their mobile 800k+ downloads of the app across multiple platforms – iPhone, Nokia, BlackBerry and Android.
  • 29. moneycontrol.com on iPad Offering users the knowledge of moneycontrol.com exclusively on their iPads The no. 1 finance app in India Launched on 1 st Dec 2011. 25,000+ downloads within 2 weeks of launch
  • 30. Reaching out across multiple platforms WAP sites Mobile TV Apps – early on the block & great UI as per builds moneycontrol.com on Snaptu – mobile app store NEWSHUNT SMS, IVR and WAP UC Web mobile browser
  • 31. moneycontrol.com… moneycontrol.com is now available on Internet capable TVs of Panasonic and Samsung. Now also on your TV
  • 32.
  • 33.
  • 34. moneycontrol.com @ Social scape Contd… A comprehensive Twitter handle on Stocks and Finance Adding 1000+ followers a month Tweets by the Editor and the moneycontrol team A finance and stocks News Wire on Twitter
  • 35. Social Presence On New Networks Featured content provider on Linkedin Today The 1 st Financial and Stocks Page on Google+ !
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41. Audience in cities which matter… Period – Jan 1, 2011 – Nov 20, 2011, Source – Google Analytics
  • 42. … . Reaching 86 top cities of India 65 <1mn 21 1 mn+ 7 2 mn+ 3 5 mn + 3 10mn + No. of cities reached Population
  • 43.
  • 44.
  • 45. Targeted Brand Building this Budget season
  • 46. Main Sponsorship 5 days Portfolio logout (400*400)- moneycontrol.com 5 days Jacket banner on company pages moneycontrol.com 5 Days Newscentre fixed (300*250) moneycontrol.com 8 days on the Home page Fixed Spot Presence (147*140) moneycontrol.com ROS 5 mn Banner Impressions ROS moneycontrol.com 21 days Presence on all the Budgets Sections in the form of Main sponsor moneycontrol.com No. of Days Deliverables Site
  • 47. Main Sponsor Cost & Schedule Cost : Rs 1 crore   2 26 24 22 17 Jacket on Price and Chart   5 1 29 24 21 Portfolio Logout   3 27 23 21 16 News Center 300*250           16 147*140 3rd HP           27 147*140 2nd HP 5 28 25 20 17 15 147*140 1st HP Dates- Feb/March Main Sponsor-Schedule
  • 48. Associate Sponsorship-Deliverables 3 days Jacket banner on company pages moneycontrol.com 3 Days Budget Period on Newcentre section moneycontrol.com 6 days on the Home page Fixed Spot Presence (147*140) moneycontrol.com 2 mn Banner Impressions ROS moneycontrol.com 21 days Presence on all the Budgets Sections in the form of Associate sponsor moneycontrol.com No. of Days Deliverables Site
  • 49. Associate Sponsorship-1 Cost & Schedule Cost : Rs 60 lakhs 5 27 20 Jacket on Price and Chart 28 20 15 News Center 300*250     1 147*140 3rd HP   2 28 147*140 2nd HP 21 18 16 147*140 1st HP Dates Associate -1
  • 50. Associate Sponsorship-2 Cost & Schedule Cost : Rs 60 lakhs 28 21 16 Jacket on Price and Chart 29 22 17 News Center 300*250   23 18 147*140 3rd HP     15 147*140 2nd HP 1 27 22 147*140 1st HP Dates Associate 2
  • 51. Associate Sponsorship-3 Cost & Schedule Cost : Rs 60 lakhs 29 23 18 Jacket on Price and Chart 5 1 24 News Center 300*250 25 22 15 147*140 3rd HP     17 147*140 2nd HP   6 2 147*140 1st HP Dates Associate 3
  • 52. Associate Sponsorship-4 Cost & Schedule Cost : Rs 60 lakhs 6 1 15 Jacket on Price and Chart 6 2 25 News Center 300*250   5 27 147*140 3rd HP   3 22 147*140 2nd HP   29 23 147*140 1st HP Dates Associate 4
  • 54.
  • 55.
  • 56.
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  • 70.
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  • 73.
  • 74.
  • 75. Graph – the sensex Cost : Rs 18 Lakhs SPONSORSHIP OF THE GRAPH The all important Sensex graph – How the markets react on the Budget day
  • 76. More ad spots Property Description CPM/ Rate 147x140 (HP) Fixed on Budget Homepage for 20 days (Rotated between the 3 spots Rs. 30 Lacs (Net + Taxes) On Day of Budget Rs 15 lac(Net + Taxes) Print Button Mouse rollover branding on every story’s print button Rs. 15 Lacs (Net + Taxes) ROS 300x600 banner Rs. 900 CPM

Editor's Notes

  1. Same as before. Fuck all color for the graphs – Ask for Jai’s intervention. Graph needs animation as well. The yellow color looks crappy.
  2. .
  3. We need to think up an 2/3 slide intro into these slides. Stuff like: WE’VE DONE THIS 12 TIMES OVER. WE’VE CREATED WEALTH FOR INVESTORS AND ADVERTISERS ALIKE. THE OPTIONS ALLOW YOU PLATFORMS RANGING FROM REACH TO SALIENCE. THE BUDGET ADVERTISER HAS ENHANCED SOV. SPONSORSHIPS DRIVE UNPARALLELED ROI’S. 21 DAYS OF A MEGA INVESTING INDIA MELA. TARGETED REACH BASED ON PORTFOLIO SIZE AND OTHER NEW AND IMPROVED DIRECT MAIL FEATURES. 360 DEGREE AND MULTI CONTENT FORMAT ACTIVATIONS. DEVICE AND PLATFORM BASED TARGETING. Like, we must create a mad number of “reasons to buy” as an entry to the sales packages