Download to read offline
![Because you made it this far!
The end is in sight!
WHY
[INSERT IMAGE]](https://image.slidesharecdn.com/drupalconnola2016-contentquality-160511204203/85/The-Ultimate-Super-Duper-Guide-to-Content-Quality-DrupalCon-2016-68-320.jpg)
![Getting Started with Apache Spark: Big Data Made Simple [Free Meetup]](https://cdn.slidesharecdn.com/ss_thumbnails/apachesparkgettingstarted-260203175547-8361bcc3-thumbnail.jpg?width=640&height=640&fit=bounds)
The Ultimate Super Duper Guide to Content Quality - DrupalCon 2016
- 1. The Ultimate SuperDuper Guide To CONTENT QUALITY Courtney Clark @circlish Managing Director of UX Kristina Bjoran @bjoran_identity Senior Creative Strategist
- 3. My name isCourtney. I woke up like this.
- 4. My name is Kristina.Some kind of hybrid.
- 6.
- 7.
- 8. OUTDATED POORLY WRITTEN UNMANAGEABLEOVERGROWN TOO MANY COOKS NO OVERSIGHT NOT ON BRANDOR MESSAGE Quality Probs
- 9.
- 10.
- 11. StructureMACHINES & PEOPLELOVE IT 1
- 12. How content ismarked up. The code behind it. WHAT
- 15. STRUCTURE When you correctlystructure your content, both humans and machines can easily read it. Ultimately, you’re improving accessibility and SEO. Do this! So that... 1
- 16.
- 17. Look and feel Linelength, colors, typography WHAT
- 18. YELLOW-RUMPED WARBLER Setophaga coronata Fourclosely related North American bird forms—the eastern myrtle warbler (ssp coronata), its western counterpart, Audubon's warbler (ssp group auduboni), the northwest Mexican black-fronted warbler (ssp nigrifrons), and the Guatemalan Goldman's warbler (ssp goldmani)—are periodically lumped as the yellow-rumped warbler (Setophaga coronata).
- 19. PRESENTATION When your contentis clearly presented, it’s easier and more enjoyable to read. Ultimately, you’re improving legibility and experience. So that... 2 Do this!
- 20.
- 21. Ease of understanding Readinglevel, relevant imagery WHAT
- 22. YELLOW-RUMPED WARBLER Setophaga coronata Fourclosely related North American bird forms—the eastern myrtle warbler (ssp coronata), its western counterpart, Audubon's warbler (ssp group auduboni), the northwest Mexican black-fronted warbler (ssp nigrifrons), and the Guatemalan Goldman's warbler (ssp goldmani)—are periodically lumped as the yellow-rumped warbler (Setophaga coronata). Four closely related North American birds forms—the eastern myrtle warbler (ssp coronata), its western counterpart, Audubon's warbler (ssp group auduboni), the northwest Mexican black-fronted warbler (ssp nigrifrons), and the Guatemalan Goldman's warbler (ssp goldmani)— are periodically sometimes lumped grouped as the yellow-rumped warbler (Setophaga coronata).
- 23. CLARITY When your contentis clear and readable, people can actually understand it. Ultimately, you’re improving comprehension. So that... 3 Do this!
- 24. KeywordsUSE THE RIGHTTERMS, OFTEN. 4
- 25. Right words, righttime What visitors came for WHAT
- 26. YELLOW-RUMPED WARBLER Setophaga coronata Fourclosely-related North American birds —the eastern myrtle warbler, its western counterpart, Audubon's warbler, the northwest Mexican black-fronted warbler, and the Guatemalan Goldman's warbler—are sometimes grouped as the yellow- rumped warbler (Setophaga coronata).
- 27. KEYWORDS When you consistentlyuse smart and appropriate keywords, people find you more easily and get the message. Ultimately, you’re improving SEO and brand messaging. So that... 4 Do this!
- 28. VoiceMAKE IT YOUROWN! 5
- 29. What makes itunique Character. Personality. WHAT
- 30. YELLOW-RUMPED WARBLER Setophaga coronata Flashingits trademark yellow rump patch as it flies away, calling check for confirmation, this is one of our best- known warblers. While most of its relatives migrate to the tropics in fall, the Yellow-rump, able to live on berries, commonly remains as far north as New England and Seattle; it is the main winter warbler in North America. Included in this species are two different-looking forms, the eastern "Myrtle" Warbler and western "Audubon's" Warbler. Four closely-related North American birds —the eastern myrtle warbler, its western counterpart, Audubon's warbler, the northwest Mexican black-fronted warbler, and the Guatemalan Goldman's warbler—are sometimes grouped as the yellow- rumped warbler (Setophaga coronata).
- 31. VOICE When your contenthas a clear and consistent voice, Google values your perspective (and people do too). Ultimately, you’re improving SEO and brand messaging. So that... 5 Do this!
- 32.
- 33.
- 35. ORGANIZATION When your contentis smartly organized, people can find what they came for and more! Ultimately, you’re improving usability and findability. So that... 6 Do this!
- 36. Where it fits. Findability. Whatmakes it unique. Character. Personality. Right words, right time. What visitors came for. Ease of understanding. Reading level, relevant imagery. Look and feel. Line length, colors, typography. How content is marked up. The code behind it. 6 ELEMENTS of CONTENT QUALITY Organization Voice Keywords Clarity Presentation Structure
- 37. 6 ELEMENTS ofCONTENT QUALITY WebAIM - Designing for Screenreader Compatibility WebAIM - Testing Web Content for Accessibility WebAIM - Text/Typographical Layout The Design School Guide to Visual Hierarchy Readability Score WebAIM - Writing Clearly and Simply Moz.com GoogleRankings.com VoiceAndTone.com Voice, Tone, and Style Information Architecture for the World Wide Web Organization Voice Keywords Clarity Presentation Structure
- 38. Higher than Wikipedia isa good thing.
- 39.
- 40.
- 41. How to AssessQuality Finally the juicy bits
- 42.
- 43.
- 44.
- 45.
- 46. Know what’s there Settingstage for audit WHY
- 47. TAKE STOCK 1 Choose a METHOD Automatedor Manual 2 Get URLs Automated - from a tool / crawl Manual - just you and the spreadsheet 3 Organize into SECTIONS Group by content type (events, news, reports) OR section (About, People, Resources, etc) 4 YAY! Celebrate and pretend nothing else needs to happen How to
- 48. Types of Inventories Spoiler:they’re all a pain in the ass.
- 49. BIRD LAW Kelly Schoolfor 13,290 pages 2 person team + 1 student employee 30 content authors Not governed by reason Site Size Owners Authors Reason
- 50. BIRD LAW Kelly Schoolfor Specific Content Top 50 most trafficked pages Landing pages for all sections All Content All the things! VS
- 51. Protip If you auto-generatea list, you will have a lot of cleanin’ to do.
- 52.
- 53. Determine level ofeffort Setting stage for audit WHY
- 54. PLAN 1 CHOOSE ELEMENTS We will assesscontent for clarity, structure, and tone. 2 DEFINITIONS Our team agrees that tone means … Here’s an example. 3 SET SCOPE We will assess the 50 most visited pages. We will assess 20 pages within each primary nav section. 4 ESTABLISH BASELINE Generate a definitive analytics snapshot before auditing to track performance improvement. How to
- 55. BIRD LAW Kelly Schoolfor 1-2 Elements Check only for 1 or 2 elements of quality (e.g. proper <h> tag usage, missing images, can we delete this page?) All Elements Assess for ALL THE THINGS! (e.g. page structure, tone / voice, design, keyword usage, broken elements...and so much more!) VS
- 56. Protip Add conditional logicthat turns “Toss” content bright red.
- 57. AssessOUT WITH THEOLD... 3
- 58. Judge your content Findthe problems WHY
- 59. ASSESS 1 JUST DOIT There’s no other way to put it; get clicking, get auditing. 2 ADJUST ORGANIZATION You may see different patterns in the organization of your content - adjust audit as needed. 3 PATTERN SPOTTING Note any patterns, and clearly mark content that needs to be trashed. How to
- 60. BIRD LAW Kelly Schoolfor Low Effort High EffortVS
- 61. Protip Split the work,if possible. Also, think about content in groups when applicable.
- 62.
- 63. Can’t fix everythingnow Some content is more important WHY
- 64. PRIORITIZE 1 A GOOD BACK PAT Goodjob. You deserve a treat. 2 BRAIN DUMP Summarize your high-level discoveries. 3 IDENTIFY What’s most urgent? What’s the best ROI? What can you realistically do and when? How to
- 65. BIRD LAW Kelly Schoolfor One Issue Plan to tackle only one discovered issue, and document other issues for a later time. All Issues Prepare detailed plan to tackle all issues, with a timeline and detailed approach VS
- 66. Protip Be cutthroat, andinvolve as few people as possible.
- 67.
- 68. Because you madeit this far! The end is in sight! WHY [INSERT IMAGE]
- 69. EXECUTE 1 OUTLINE & ASSIGN TASKS Ifyou’re working with a team, be sure they know what to do. 2 SET DEADLINES Deadlines keep the ball rolling. 3 REVIEW & PUBLISH Ultimate content owner should review changes, or empower others to publish. Mark complete when done. 4 CELEBRATE! What comes before part B? PARTAY! How to
- 70. BIRD LAW Kelly Schoolfor Low Effort High EffortVS
- 71. Protip: If you dividethe work, set clear deadlines and guidelines.
- 73. Give It aTry! Pick 3 pages. Do a quick review. Apply to bigger picture.
- 74.
- 75. Google Analytics &Sheets Moz Screaming Frog - SEO Spider Tool Content Insights (CAT) NPR’s Writing Guidelines Readability Score Content Audits and Inventories Content Strategy in 652 Steps Accessible Design is Good Design Inventory Tools Content Quality
- 76. Questions & (Hopefully)Answers Thank You! Courtney Clark @circlish Managing Director of UX Kristina Bjoran @bjoran_identity Senior Creative Strategist