Product-led content is more than just a buzzword in the world of SaaS marketing today. Putting your SaaS product at the forefront of your content but not making it sound like a sales pitch requires some excellent storytelling skills and a solid strategy. In this slideshow, you can learn - I. How to build a product-led content strategy that converts customers 1. Know your SaaS product inside out 2. Understand your customers’ challenges and needs 3. Find the right topics to target 4. Determine how to position the product in your content 5. Create, distribute and promote your product-led content II. Which are the best tools for a product-led growth strategy? Read the complete article - https://blog.narrato.io/the-ultimate-guide-to-product-led-content-marketing-strategy-for-saas-companies/

1. https://narrato.io/
The Ultimate Guide to
Product-Led Content
Marketing Strategy for
SaaS Companies
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2. Table of Contents
Know your SaaS product inside out
Understand your customers’ challenges and needs
Find the right topics to target
Determine how to position the product in your content
Create, distribute and promote your product-led content
I. How to build a product-led content strategy that converts
customers?
1.
2.
3.
4.
5.
II. Which are the best tools for a product-led growth strategy?
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3. How to build a product-led content
strategy that converts customers?
Product-led content needs both skillful
writing and a solid user experience.
Content strategy encapsulates everything -
from content planning to what your
audience sees on the surface.
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4. 1. Know your SaaS
product inside out
A thorough understanding of the product is
essential for creating effective product-led
content
Inputs from Product Managers and Product
Teams is crucial
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5. 2. Understand customers’
challenges and needs
Customer feedback can bring to light
deficiencies or opportunities in your
SaaS product
Involvement of Customer Success and
Sales teams is crucial
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6. 3. Find the right topics to target
Topics that match search intent and have traffic
potential
Topics that can easily accommodate your product
and have business potential
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7. 4. Determine how to position
the product in your content
Prioritize topics based on how well you can weave
the product into it
Can your product be the hero, is one of many
solutions or just gets a fleeting mention?
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8. 5. Create, distribute and promote your
product-led content
Use product-led storytelling skills to create impactful
content
Choose the right distribution and promotion channels to
increase chances of generating product-qualified leads.
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9. Content
collaboration
platforms like
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CRM platforms or
customer feedback
platforms
Product
analytics tools
Screen recording
and graphic
designing tools
Which are the best tools for a product-led growth
strategy?
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10. THANK YOU
Read the full article: https://blog.narrato.io/the-ultimate-guide-to-
product-led-content-marketing-strategy-for-saas-companies/
narrato
https://narrato.io/