Email has been around for many years now, and it is the most practical tool to deliver campaign notes via email marketing while increasing leads and converting them into sales.
DigiLearn digital marketing training institute in chnadigarh.pptxPsychologyEngineerin
DigiLearn is Asia’s leading professional training company focusing on imparting new-age skills to individuals & organizations.
Since 2009, over 95,000+ professionals (including CXOs) from 16,000+ brands such as Nokia, Google, eBay, Reliance, volkswagen, Cisco, MakeMyTrip, Naukri, SAP,Fila, Toyota, Intel, ITC, CNBC, Madison & CII, and 55+ countries have participated in more than 6,100+ training batches conducted by DigiLean.
DigiLearn is the official training partner of Google & Microsoft India and has partnerships with Global Social Media giants such as Facebook, LinkedIn, NASSCOM and Vskills.
Craft Your Career With Email Marketing Jobs.pptxk2technologies58
Emails were envisioned as the digital version in the late twentieth century. It is essential to business, education, government, and other aspects of our lives. In the evolving era of digital communication, as the digital world expands, so do the prospects and employment in email marketing.
Email marketing involves sending commercial messages via email to promote products, services, or build brand awareness. It has evolved alongside technology growth. The first mass email marketing campaign in 1978 resulted in $13 million in sales. Email marketing can be transactional, direct, or mobile. It requires segmentation, relevant messaging, timely automation, and benchmarking to be effective. The major aims are promotion, brand loyalty, and immediate sales. Benefits include lower cost, measurability, and improved customer relationships.
Introduction
Email is one of the oldest forms of digital communication, but its popularity has not waned over the years. With more than 4 billion email users in the world, it still enjoys a user base that surpasses the most popular social media platforms. In 2021, around 319.6 billion emails were sent and received every day all over the world. With that sort of traffic, email becomes an indispensable tool in the arsenal of any digital marketer and/or brand.
With email, marketers and brands can interact with customers on a more intimate level by entering their private space: their inboxes. Additionally, email marketing allows you to own the connection with your customer; you need not worry about algorithms pushing you around.
Mastering Email Marketing: A Comprehensive GuideNtambueNsenga
Welcome to "Mastering Email Marketing: A Comprehensive Guide." In today's digital age, email marketing remains one of the most effective tools for businesses to connect with their audience, build relationships, and drive conversions. However, with the ever-evolving landscape of digital marketing, mastering the art of email marketing requires a deep understanding of strategies, tactics, and best practices.
This guide is designed to equip you with the knowledge and skills needed to create successful email marketing campaigns that yield results. Whether you're a beginner looking to get started or a seasoned marketer aiming to refine your approach, this book will provide valuable insights and actionable tips to enhance your email marketing efforts.
From crafting compelling subject lines to segmenting your audience effectively, each chapter delves into key aspects of email marketing, offering practical advice backed by industry expertise. By the end of this guide, you'll have the confidence and expertise to leverage email marketing as a powerful tool for business growth.
Email marketing stands as a cornerstone of digital communication, facilitating direct engagement with audiences in an intimate and personalized manner. At its core, email marketing entails the strategic use of email to promote products, services, or content to a targeted audience. It serves as a versatile tool for businesses, allowing them to nurture relationships, drive conversions, and foster brand loyalty.
The importance of understanding the fundamentals of email marketing cannot be overstated. For businesses of all sizes, email remains one of the most cost-effective and efficient means of communication. Unlike social media or other digital channels, email provides a direct line of communication to subscribers who have willingly opted in to receive messages. This level of permission ensures that email marketing efforts are reaching an audience that is already interested in what the business has to offer.
Moreover, email marketing offers unparalleled flexibility and scalability. Whether it's sending a weekly newsletter, promoting a new product launch, or nurturing leads through a drip campaign, email allows businesses to tailor their messaging to specific segments of their audience. This level of customization not only increases the relevance of the content but also enhances engagement and drives conversions.
Understanding the fundamentals of email marketing begins with grasping the various types of emails and their purposes. From promotional emails that highlight special offers to transactional emails that confirm purchases or provide order updates, each type serves a unique function within the overarching marketing strategy. By understanding the role of each email type, businesses can create cohesive campaigns that guide subscribers through the customer journey.
Welcome to Vajs Web Soft Solution, your premier digital marketing company in Mayur Vihar. At Vajs Web Soft Solution,
we pride ourselves on delivering innovative and results-driven digital marketing solutions
Email marketing is a digital marketing strategy that involves sending targeted messages via email to a group of people with the goal of promoting products, services, or building relationships. It's a cost-effective and measurable way to engage with an audience, offering features like personalization, automation, and analytics to optimize campaign performance. Email marketing helps businesses reach their audience directly, providing a platform for sharing valuable content, driving sales, and fostering customer loyalty.
Outbound Lead Generation Strategies Using Email Outreach Platform.pdfSendEngage
Outbound lead generation refers to the proactive approach of initiating contact with potential customers or clients through various outbound channels such as cold calling, cold emailing, direct mail, and advertising.
DigiLearn digital marketing training institute in chnadigarh.pptxPsychologyEngineerin
DigiLearn is Asia’s leading professional training company focusing on imparting new-age skills to individuals & organizations.
Since 2009, over 95,000+ professionals (including CXOs) from 16,000+ brands such as Nokia, Google, eBay, Reliance, volkswagen, Cisco, MakeMyTrip, Naukri, SAP,Fila, Toyota, Intel, ITC, CNBC, Madison & CII, and 55+ countries have participated in more than 6,100+ training batches conducted by DigiLean.
DigiLearn is the official training partner of Google & Microsoft India and has partnerships with Global Social Media giants such as Facebook, LinkedIn, NASSCOM and Vskills.
Craft Your Career With Email Marketing Jobs.pptxk2technologies58
Emails were envisioned as the digital version in the late twentieth century. It is essential to business, education, government, and other aspects of our lives. In the evolving era of digital communication, as the digital world expands, so do the prospects and employment in email marketing.
Email marketing involves sending commercial messages via email to promote products, services, or build brand awareness. It has evolved alongside technology growth. The first mass email marketing campaign in 1978 resulted in $13 million in sales. Email marketing can be transactional, direct, or mobile. It requires segmentation, relevant messaging, timely automation, and benchmarking to be effective. The major aims are promotion, brand loyalty, and immediate sales. Benefits include lower cost, measurability, and improved customer relationships.
Introduction
Email is one of the oldest forms of digital communication, but its popularity has not waned over the years. With more than 4 billion email users in the world, it still enjoys a user base that surpasses the most popular social media platforms. In 2021, around 319.6 billion emails were sent and received every day all over the world. With that sort of traffic, email becomes an indispensable tool in the arsenal of any digital marketer and/or brand.
With email, marketers and brands can interact with customers on a more intimate level by entering their private space: their inboxes. Additionally, email marketing allows you to own the connection with your customer; you need not worry about algorithms pushing you around.
Mastering Email Marketing: A Comprehensive GuideNtambueNsenga
Welcome to "Mastering Email Marketing: A Comprehensive Guide." In today's digital age, email marketing remains one of the most effective tools for businesses to connect with their audience, build relationships, and drive conversions. However, with the ever-evolving landscape of digital marketing, mastering the art of email marketing requires a deep understanding of strategies, tactics, and best practices.
This guide is designed to equip you with the knowledge and skills needed to create successful email marketing campaigns that yield results. Whether you're a beginner looking to get started or a seasoned marketer aiming to refine your approach, this book will provide valuable insights and actionable tips to enhance your email marketing efforts.
From crafting compelling subject lines to segmenting your audience effectively, each chapter delves into key aspects of email marketing, offering practical advice backed by industry expertise. By the end of this guide, you'll have the confidence and expertise to leverage email marketing as a powerful tool for business growth.
Email marketing stands as a cornerstone of digital communication, facilitating direct engagement with audiences in an intimate and personalized manner. At its core, email marketing entails the strategic use of email to promote products, services, or content to a targeted audience. It serves as a versatile tool for businesses, allowing them to nurture relationships, drive conversions, and foster brand loyalty.
The importance of understanding the fundamentals of email marketing cannot be overstated. For businesses of all sizes, email remains one of the most cost-effective and efficient means of communication. Unlike social media or other digital channels, email provides a direct line of communication to subscribers who have willingly opted in to receive messages. This level of permission ensures that email marketing efforts are reaching an audience that is already interested in what the business has to offer.
Moreover, email marketing offers unparalleled flexibility and scalability. Whether it's sending a weekly newsletter, promoting a new product launch, or nurturing leads through a drip campaign, email allows businesses to tailor their messaging to specific segments of their audience. This level of customization not only increases the relevance of the content but also enhances engagement and drives conversions.
Understanding the fundamentals of email marketing begins with grasping the various types of emails and their purposes. From promotional emails that highlight special offers to transactional emails that confirm purchases or provide order updates, each type serves a unique function within the overarching marketing strategy. By understanding the role of each email type, businesses can create cohesive campaigns that guide subscribers through the customer journey.
Welcome to Vajs Web Soft Solution, your premier digital marketing company in Mayur Vihar. At Vajs Web Soft Solution,
we pride ourselves on delivering innovative and results-driven digital marketing solutions
Email marketing is a digital marketing strategy that involves sending targeted messages via email to a group of people with the goal of promoting products, services, or building relationships. It's a cost-effective and measurable way to engage with an audience, offering features like personalization, automation, and analytics to optimize campaign performance. Email marketing helps businesses reach their audience directly, providing a platform for sharing valuable content, driving sales, and fostering customer loyalty.
Outbound Lead Generation Strategies Using Email Outreach Platform.pdfSendEngage
Outbound lead generation refers to the proactive approach of initiating contact with potential customers or clients through various outbound channels such as cold calling, cold emailing, direct mail, and advertising.
Unleash Your Potential: How Digital and Email Marketing Shape CareersbluetroyvictorVinay
In today’s rapidly evolving digital landscape, the intersection of technology and marketing has become pivotal in shaping career trajectories. Digital marketing and email marketing, in particular, stand out as indispensable tools for individuals aiming to unlock their full professional potential.
Best institute for Digital Marketing in Pitampura, RohiniAbhishek820844
DICS Computer Education is a well esteem organization in the field of IT Training which provides preliminaries in PHP, Java, .NET, DOEACC Courses, Digital Marketing, Website Designing, Graphics Designing, Computer Course Training, MCSE, CCNA, Computerized Financial Accounting courses.
What we doing is integrated marketing strategies and custom software to grow your business. Please visit www.blackcodesolution.com to know more about us.
Email marketing involves directly marketing commercial messages via email. It can be used to build loyalty, trust or brand awareness. Some key benefits include being quicker and cheaper than other forms of communication, allowing targeting of users according to their preferences, and enabling immediate tracking of results. Common objectives of email marketing include promoting new products, increasing brand patronage and loyalty, and driving immediate buying actions.
Email marketing for business isn’t a new concept, and it has been proven to be one of the best marketing tactics for return on investment.
With more than 205 billion emails being sent and received every day if your business isn't taking advantage of this powerful and massive marketing channel, then you are missing out on a highly effective way to reach your target audience.
This document discusses email marketing. It defines email marketing as sending commercial messages to groups using email to advertise, promote sales, or solicit donations. The goals are typically to build loyalty, trust or brand awareness. Email marketing campaigns aim to engage customers, acquire new customers, and encourage purchases or donations. The document also outlines the types of emails like newsletters, transactional emails, and behavioral emails. It discusses benefits such as low cost, ability to reach an engaged audience, ease of getting started, global reach, and instant impact. Finally, it discusses email marketing software platforms, best practices, and tools like Campaign Monitor.
Email marketing provides numerous benefits for businesses when executed effectively. It offers a cost-effective and direct way for businesses to communicate with their audiences while also allowing for targeted messaging and measurable results. Some key benefits of email marketing include enabling direct communication, cost-effectiveness, targeted messaging, measurable analytics, automation tools, and building customer relationships over time. Overall, when implemented strategically, email marketing can be a valuable tool in driving business growth.
Shrim Solutions is a digital marketing company that was formed by professionals to transform marketing using mobile apps and social media. Their vision is to be a preferred global partner for clients by providing innovative digital marketing solutions and ensuring employee growth. Their mission is to develop adaptable and user-friendly solutions for clients in the digital marketing industry. They aim to make SEO and SMM solutions accessible to businesses worldwide. Their services include improving ROI for clients, cutting-edge support, cultivating strategies, empowering clients, and partnering with industry experts to mutually grow their business. They value professionalism, honesty, transparency, respect, and building long-term client relationships.
How to Leverage E-Mail Campaigns to Drive Saleskilleenchamber
This document provides tips for using email marketing to drive sales, including segmenting email lists, crafting personalized and compelling content, A/B testing campaigns, ensuring responsive design for mobile devices, and analyzing campaign data and tracking to improve future campaigns.
When you want to grow your brand or sell your stuff, email marketing is one of the most popular—and effective—tools around. Learn how to do successful email marketing with our guide.https://orcasdigital.com/
Email marketing continues to be an effective marketing strategy for businesses. It allows businesses of all sizes to promote their products and services to a broad customer base in a cost-effective manner. Advances in artificial intelligence are also enhancing email marketing by enabling more personalized and targeted campaigns through machine learning. While other channels exist, email marketing consistently provides high returns on investment and allows businesses to nurture customer relationships over time through automated and segmented communications.
Make Your Email Investment Pay for ItselfDatranMike
Webinar: How to Make Your Email Marketing Investment Pay for Itself. Datran Media's vice president of market strategy Dave Hendricks, and Jeanniey Mullen, senior partner at Ogilvy and the founder of the Email Experience Council, teamed up to help today's best brands and agencies discover the information needed to improve campaign results, increase brand awareness and generate greater acquisition and revenues from the email channel.
The document discusses how to make email marketing profitable through various means. It covers defining your audience through data, funding email programs through driving direct revenue, increasing conversions through best practices, new pricing models like performance and impression-based, using email for acquisition, leveraging email inventory, and using exchanges to monetize unused inventory. The presentation aims to help marketers transform their understanding and use of email marketing.
Want to know what is email marketing and how it helps businesses. Want to know more about email marketing features and what email it has to offer...then this is the perfect email marketing guide for you to get better understanding. (www.emailit.co)
Mastering Email Marketing - A Comprehensive Guide.pdfkassou kacem
Mastering email marketing involves understanding your audience deeply, crafting personalized and compelling content, and leveraging automation tools for efficient campaign management. Analyzing metrics and iteratively improving your strategies based on data insights is key to long-term success.
The document provides information on developing an effective email marketing strategy. It discusses segmenting customers into lifecycle stages from attracting new visitors to converting leads into customers. The strategy should track which programs are most cost-effective at generating leads and converting them while also identifying areas where the customer list is becoming exhausted. An example email template is provided that includes elements like the logo, pre-header, header, call-to-action buttons, content sections, social sharing options, and footer. Metrics like open and click-through rates should be monitored to evaluate campaign performance at each stage of the customer lifecycle.
DICS Computer Education is a well reputed oraganisation in the field of IT Training which provides Trainings in PHP,Java,. Digital Marketing course ,NET,DOEACC Courses,
Digital marketing institute in pitampura – dics innovativesdicslaxminagar
Learn 25 Modules with 3 Live Projects, 9 Super Specializations, 15 Certifications. Asia's No1 Training Institute in Digital Marketing. 100% Placement Assistance. 18,000+ Placed. Award Winning Training. 24,000+ Students Trained. 200+ Free Tools. New Batch Starting Soon.
Social Media Marketing Tips for Beginners.pptxThe Big Unit
With the ever-increasing number of social media users, the concept of marketing has shifted dramatically. Digital marketers, whether novice or skilled are altering their focus and stressing social media marketing more than ever before.
Social Media Marketing Tips for Beginners.pptxThe Big Unit
With the ever-increasing number of social media users, the concept of marketing has shifted dramatically. Digital marketers, whether novice or skilled are altering their focus and stressing social media marketing more than ever before.
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Best institute for Digital Marketing in Pitampura, RohiniAbhishek820844
DICS Computer Education is a well esteem organization in the field of IT Training which provides preliminaries in PHP, Java, .NET, DOEACC Courses, Digital Marketing, Website Designing, Graphics Designing, Computer Course Training, MCSE, CCNA, Computerized Financial Accounting courses.
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Email marketing involves directly marketing commercial messages via email. It can be used to build loyalty, trust or brand awareness. Some key benefits include being quicker and cheaper than other forms of communication, allowing targeting of users according to their preferences, and enabling immediate tracking of results. Common objectives of email marketing include promoting new products, increasing brand patronage and loyalty, and driving immediate buying actions.
Email marketing for business isn’t a new concept, and it has been proven to be one of the best marketing tactics for return on investment.
With more than 205 billion emails being sent and received every day if your business isn't taking advantage of this powerful and massive marketing channel, then you are missing out on a highly effective way to reach your target audience.
This document discusses email marketing. It defines email marketing as sending commercial messages to groups using email to advertise, promote sales, or solicit donations. The goals are typically to build loyalty, trust or brand awareness. Email marketing campaigns aim to engage customers, acquire new customers, and encourage purchases or donations. The document also outlines the types of emails like newsletters, transactional emails, and behavioral emails. It discusses benefits such as low cost, ability to reach an engaged audience, ease of getting started, global reach, and instant impact. Finally, it discusses email marketing software platforms, best practices, and tools like Campaign Monitor.
Email marketing provides numerous benefits for businesses when executed effectively. It offers a cost-effective and direct way for businesses to communicate with their audiences while also allowing for targeted messaging and measurable results. Some key benefits of email marketing include enabling direct communication, cost-effectiveness, targeted messaging, measurable analytics, automation tools, and building customer relationships over time. Overall, when implemented strategically, email marketing can be a valuable tool in driving business growth.
Shrim Solutions is a digital marketing company that was formed by professionals to transform marketing using mobile apps and social media. Their vision is to be a preferred global partner for clients by providing innovative digital marketing solutions and ensuring employee growth. Their mission is to develop adaptable and user-friendly solutions for clients in the digital marketing industry. They aim to make SEO and SMM solutions accessible to businesses worldwide. Their services include improving ROI for clients, cutting-edge support, cultivating strategies, empowering clients, and partnering with industry experts to mutually grow their business. They value professionalism, honesty, transparency, respect, and building long-term client relationships.
How to Leverage E-Mail Campaigns to Drive Saleskilleenchamber
This document provides tips for using email marketing to drive sales, including segmenting email lists, crafting personalized and compelling content, A/B testing campaigns, ensuring responsive design for mobile devices, and analyzing campaign data and tracking to improve future campaigns.
When you want to grow your brand or sell your stuff, email marketing is one of the most popular—and effective—tools around. Learn how to do successful email marketing with our guide.https://orcasdigital.com/
Email marketing continues to be an effective marketing strategy for businesses. It allows businesses of all sizes to promote their products and services to a broad customer base in a cost-effective manner. Advances in artificial intelligence are also enhancing email marketing by enabling more personalized and targeted campaigns through machine learning. While other channels exist, email marketing consistently provides high returns on investment and allows businesses to nurture customer relationships over time through automated and segmented communications.
Make Your Email Investment Pay for ItselfDatranMike
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The document discusses how to make email marketing profitable through various means. It covers defining your audience through data, funding email programs through driving direct revenue, increasing conversions through best practices, new pricing models like performance and impression-based, using email for acquisition, leveraging email inventory, and using exchanges to monetize unused inventory. The presentation aims to help marketers transform their understanding and use of email marketing.
Want to know what is email marketing and how it helps businesses. Want to know more about email marketing features and what email it has to offer...then this is the perfect email marketing guide for you to get better understanding. (www.emailit.co)
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Mastering email marketing involves understanding your audience deeply, crafting personalized and compelling content, and leveraging automation tools for efficient campaign management. Analyzing metrics and iteratively improving your strategies based on data insights is key to long-term success.
The document provides information on developing an effective email marketing strategy. It discusses segmenting customers into lifecycle stages from attracting new visitors to converting leads into customers. The strategy should track which programs are most cost-effective at generating leads and converting them while also identifying areas where the customer list is becoming exhausted. An example email template is provided that includes elements like the logo, pre-header, header, call-to-action buttons, content sections, social sharing options, and footer. Metrics like open and click-through rates should be monitored to evaluate campaign performance at each stage of the customer lifecycle.
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How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
GridMate - End to end testing is a critical piece to ensure quality and avoid...ThomasParaiso2
End to end testing is a critical piece to ensure quality and avoid regressions. In this session, we share our journey building an E2E testing pipeline for GridMate components (LWC and Aura) using Cypress, JSForce, FakerJS…
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Full-RAG: A modern architecture for hyper-personalization
The Ultimate Guide to Email Marketing.pptx
1. The Ultimate Guide to Email Marketing
Email has been around for
many years now, and it is
the most practical tool to
deliver campaign notes via
email marketing while
increasing leads and
converting them into sales.
2. What is Email Marketing?
Email Marketing is a
method that can handle
your contact lists by
helping you plan and
send compelling emails
targeted to a specific
audience at any provided
time.
3. Email Marketing
Integrations
Producing your campaigns
successfully efficiently can
be done with marketing
automation. You can
integrate your email
marketing strategy with
other digital marketing, like
social media.
4. Artificial Intelligence in
Email Marketing
The term is often applied
to designing systems with
the philosophical methods
of humans, such as logic,
discovering purpose,
generalizing, or
understanding from past
experiences.
5. What Does a
Good Email
Look Like?
A good email should
include a catchy subject
and brief and charming
content, including a call-
to-action escorted by
imagery or vibrancy to
move your message
home.