With the ever-increasing number of social media users, the concept of marketing has shifted dramatically. Digital marketers, whether novice or skilled are altering their focus and stressing social media marketing more than ever before.
Businesses are constantly looking for new ways to market themselves to attract new customers and social media is one of the most popular channels. As traditional methods of marketing such as TV ads or direct mail become less and less effective, companies are turning to social media to find and communicate with consumers and the people who influence them.
https://www.tycoonstory.com/social-media/social-media-marketing-5-benefits/
Social media marketing involves creating and maintaining social media profiles, posting engaging content, and interacting with followers to achieve marketing goals. It has several benefits including humanizing a business, driving traffic, generating leads and customers, increasing brand awareness, and building relationships. While requiring an investment of time and resources, social media marketing can help businesses connect with customers and promote their brand if done strategically and appropriately across major platforms like Facebook, Instagram, LinkedIn, and Twitter.
Online marketing involves promoting products and services over the Internet. It combines creative and technical aspects of design, development, advertising, and sales online. Common online marketing methods include email marketing, blogging, pay-per-click advertising, social media marketing, digital marketing, viral marketing, and utilizing the AIDA model of generating awareness, interest, desire, and action among customers. Both push marketing, which promotes products directly to consumers, and pull marketing, which aims to establish loyalty and draw customers in, are used online.
This tip is not really related to Social Media Promotion Services like marketing but it is needed first step that sets up all the other steps listed here today for achievement.
The Ultimate Guide to Social Media Advertising Platforms.pdfSocially Savvy
As the digital realm continues to shape the way we interact, conduct business, and share information, social media platforms have become a bustling marketplace for marketers and businesses seeking to establish a formidable online presence. This guide aims to unravel the intricacies of social media advertising, demystify the vast array of platforms available, and equip you with the knowledge and strategies needed to harness their potential to drive success.
Whether you're a marketing professional, an entrepreneur, or someone simply curious about the digital advertising universe, this guide will provide insights and actionable tips to help you make informed decisions and create effective social media advertising campaigns. From the giants like Facebook and Instagram to the rising stars like TikTok, we'll explore the strengths, nuances, and opportunities presented by each platform.
We'll delve into the mechanics of ad creation, targeting, and optimization, unravel the latest trends in the world of social media advertising, and address the challenges that marketers face in this fast-paced environment. Our goal is to empower you with the knowledge to not only survive but thrive in the ever-shifting sands of social media advertising.
Digital marketing presentation
Learn the fundamentals of digital marketing to help your business or career.
Types of Marketing
There are mainly two types of Marketing
1) Traditional Marketing
2) Digital Marketing
TYPES OF DIGITAL MARKETING
SEO (SEARCH INGINE OPTIMIZATION)
SEM (SEARCH INGINE MARKETING)
EMAIL MARKETING
AFFILIATE MARKETING
SOCIAL MEDIA MARKETING
CONTENT MARKETING
MOBILE ADVERTISING
WEB DESIGN
APP DEVELOPMENT
Businesses are constantly looking for new ways to market themselves to attract new customers and social media is one of the most popular channels. As traditional methods of marketing such as TV ads or direct mail become less and less effective, companies are turning to social media to find and communicate with consumers and the people who influence them.
https://www.tycoonstory.com/social-media/social-media-marketing-5-benefits/
Social media marketing involves creating and maintaining social media profiles, posting engaging content, and interacting with followers to achieve marketing goals. It has several benefits including humanizing a business, driving traffic, generating leads and customers, increasing brand awareness, and building relationships. While requiring an investment of time and resources, social media marketing can help businesses connect with customers and promote their brand if done strategically and appropriately across major platforms like Facebook, Instagram, LinkedIn, and Twitter.
Online marketing involves promoting products and services over the Internet. It combines creative and technical aspects of design, development, advertising, and sales online. Common online marketing methods include email marketing, blogging, pay-per-click advertising, social media marketing, digital marketing, viral marketing, and utilizing the AIDA model of generating awareness, interest, desire, and action among customers. Both push marketing, which promotes products directly to consumers, and pull marketing, which aims to establish loyalty and draw customers in, are used online.
This tip is not really related to Social Media Promotion Services like marketing but it is needed first step that sets up all the other steps listed here today for achievement.
The Ultimate Guide to Social Media Advertising Platforms.pdfSocially Savvy
As the digital realm continues to shape the way we interact, conduct business, and share information, social media platforms have become a bustling marketplace for marketers and businesses seeking to establish a formidable online presence. This guide aims to unravel the intricacies of social media advertising, demystify the vast array of platforms available, and equip you with the knowledge and strategies needed to harness their potential to drive success.
Whether you're a marketing professional, an entrepreneur, or someone simply curious about the digital advertising universe, this guide will provide insights and actionable tips to help you make informed decisions and create effective social media advertising campaigns. From the giants like Facebook and Instagram to the rising stars like TikTok, we'll explore the strengths, nuances, and opportunities presented by each platform.
We'll delve into the mechanics of ad creation, targeting, and optimization, unravel the latest trends in the world of social media advertising, and address the challenges that marketers face in this fast-paced environment. Our goal is to empower you with the knowledge to not only survive but thrive in the ever-shifting sands of social media advertising.
Digital marketing presentation
Learn the fundamentals of digital marketing to help your business or career.
Types of Marketing
There are mainly two types of Marketing
1) Traditional Marketing
2) Digital Marketing
TYPES OF DIGITAL MARKETING
SEO (SEARCH INGINE OPTIMIZATION)
SEM (SEARCH INGINE MARKETING)
EMAIL MARKETING
AFFILIATE MARKETING
SOCIAL MEDIA MARKETING
CONTENT MARKETING
MOBILE ADVERTISING
WEB DESIGN
APP DEVELOPMENT
Social Media Marketing Courses Building an Effective Online Presence.pdfDigital Aacharya
Digital marketers may improve their skill set by taking social media training courses. It is a technique to increase your online presence, interact with customers, and expand your business.
Every successful marketing strategy now must include social media marketing. Businesses can interact with their target audience, increase brand awareness, and foster meaningful engagement by utilizing the power of social media platforms.
Businesses can profit from social media marketing’s multiple advantages by making regular, deliberate efforts. To be successful over the long term in the always changing world of social media marketing, keep in mind to analyze your results, adjust to changes, and interact with your audience
Mobile App Development services in HyderabadRahul316243
3 Zen is an innovative digital marketing platform that provides cutting-edge solutions for businesses and also we're an enthusiastic recruiting agency, buzzing with energy and ready to match the perfect individual to their ideal job!
3 Zen is an innovative digital marketing platform that provides cutting-edge solutions for businesses and also we're an enthusiastic recruiting agency, buzzing with energy and ready to match the perfect individual to their ideal job!
3 Zen is an innovative digital marketing platform that provides cutting-edge solutions for businesses and also we're an enthusiastic recruiting agency, buzzing with energy and ready to match the perfect individual to their ideal job!
social media marketing services in HyderabadRahul316243
3 Zen is an innovative digital marketing platform that provides cutting-edge solutions for businesses and also we're an enthusiastic recruiting agency, buzzing with energy and ready to match the perfect individual to their ideal job!
Android App Development services in HyderabadRahul316243
3 Zen is an innovative digital marketing platform that provides cutting-edge solutions for businesses and also we're an enthusiastic recruiting agency, buzzing with energy and ready to match the perfect individual to their ideal job!
E-commerce website designers in HyderabadRahul316243
3 Zen is an innovative digital marketing platform that provides cutting-edge solutions for businesses and also we're an enthusiastic recruiting agency, buzzing with energy and ready to match the perfect individual to their ideal job!
3 Zen is an innovative digital marketing platform that provides cutting-edge solutions for businesses and also we're an enthusiastic recruiting agency, buzzing with energy and ready to match the perfect individual to their ideal job!
Social media marketing (SMM), often referred to as digital marketing and e-marketing, is the process of using social media—the websites where people create social networks and share information—to enhance a company's reputation, boost sales, and direct visitors to its website. Also, Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. Discover how Social Media Marketing Courses Los Angeles can help you generate leads, boost conversions, and increase brand awareness.
Social media marketing Training in Lahore-BITS.pptxirfanakram32
Social media marketing is a digital marketing strategy that involves using social media platforms to promote a product, service, or brand. The goal of social media marketing is to create content that will attract and engage your target audience and ultimately get them to take a desired action, such as making a purchase or signing up for a newsletter. If you want to learn social media marketing training. Burraq Engineering solutions is an Engineering institute that provides the best Social media marketing Training in Lahore. Social media marketing has become an essential part of any modern marketing strategy. There are several benefits to using social media platforms for marketing, including increased brand awareness, better customer engagement, and increased website traffic.
Social media marketing (SMM) has become an essential part of any modern marketing strategy. With billions of active users on various social media platforms, businesses can reach their target audience more effectively and efficiently than ever before. In this article, we'll explore what social media marketing is, why it's important, and some key strategies for success.
Social Media Marketing Tips for Small Businesses.pdfWWW.APPZSOFT.COM
In today's digital age, social media has become an integral part of our lives. With over 4.2 billion active users worldwide, it has become a powerful platform for businesses to reach and engage with their target audience. Social media marketing, also known as SMM, has proven to be an effective tool for businesses of all sizes, especially for small businesses with limited resources. In this article, we will explore the world of social media marketing for small businesses, including its benefits, different platforms, crafting a strategy, building a presence, advertising, staying consistent, utilizing tools, and staying up-to-date with algorithm changes.
Understanding Social Media Marketing
Social media marketing is a form of internet marketing that utilizes social media platforms to promote products or services and engage with potential and existing customers. It involves creating and sharing content, engaging with users, and running ads on various social media platforms to achieve specific business goals. Some common objectives of social media marketing for small businesses include increasing brand awareness, generating leads, driving website traffic, and boosting sales.
Why Social Media Matters for Small Businesses
Think of social media as a bustling marketplace where millions of potential customers gather to connect, interact, and be entertained. By establishing your brand as a participant in this dynamic space, you unlock a treasure trove of benefits, including:
Enhanced Brand Awareness: Social media platforms help you put your brand on the map, fostering familiarity and recognition among your target audience.
Direct Engagement: Communicate directly with your customers, understand their needs and preferences, and build valuable relationships.
Targeted Advertising: Reach the right people with laser-focused ads, maximizing your marketing budget and optimizing ROI.
Cost-Effective Promotion: Compared to traditional media, social media offers a relatively inexpensive way to reach a large audience.
Increased Website Traffic: Drive valuable leads and customers to your website by promoting your content and offers on social platforms.
Boost Brand Loyalty: Foster a community around your brand, encouraging user-generated content and positive word-of-mouth marketing.
Stay Ahead of the Curve: Social media keeps you up-to-date with industry trends and allows you to adapt your marketing strategies accordingly.
Benefits of Social Media for Small Businesses
One of the most significant benefits of social media for small businesses is its cost-effectiveness. Creating a profile on most social media platforms is free, and running ads can be done with a minimal budget compared to traditional advertising methods. It also allows businesses to reach a wider audience and target specific demographics, making it easier to connect with potential customers.
Digital marketing is the use of online channels to promote products and services. It includes activities like search engine ads, social media posts, and email marketing. Compared to traditional marketing, digital marketing allows for more personalized targeting, global reach, and measurable results. It is also generally more cost-effective. While requiring technical skills, digital marketing enables two-way communication with customers and viral sharing of content. A successful digital marketing strategy provides direction, helps understand the market and customers, avoids wasted resources, and integrates digital efforts with other marketing channels.
Social media marketing involves using social media platforms like Facebook, Twitter, and Pinterest to achieve marketing goals. It allows businesses both large and small to reach more customers by sharing content, videos, and images. Customers now interact with brands through social media, so having a strong social media presence is important. With the correct implementation, social media marketing can bring remarkable success to a business.
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docxYoroflow
Social media marketing is a digital strategy utilizing social media platforms to promote and market products, services, or brands. It develops relationships with customers and the expansive reach of these platforms to engage with target audiences, cultivate interactions with potential customers, and foster brand recognition.
Digital marketing Training center in Hyderabad, Digital marketing certificate, Testing Courses with Certification, Trending Software Courses with certification, Cloud computing Training Institution, Full Stack Development courses.
Digital marketing, also known as online marketing, is the promotion of products to interact with potential customers through the Internet and other digital media. This includes not only email, social media and web-based marketing, but also text and multimedia messaging as a marketing channel. Digital marketing includes a variety of techniques and marketing strategies aimed at promoting products, services or products through digital means.
Social Media Marketing Tips for Beginners.pptxThe Big Unit
With the ever-increasing number of social media users, the concept of marketing has shifted dramatically. Digital marketers, whether novice or skilled are altering their focus and stressing social media marketing more than ever before.
Importance of Digital Marketing in Building Brands.pptxThe Big Unit
The social media platforms have proved to be the best for consumers at large as they are able to find and select the products and services of their choice.
More Related Content
Similar to Social Media Marketing Tips for Beginners.pptx
Social Media Marketing Courses Building an Effective Online Presence.pdfDigital Aacharya
Digital marketers may improve their skill set by taking social media training courses. It is a technique to increase your online presence, interact with customers, and expand your business.
Every successful marketing strategy now must include social media marketing. Businesses can interact with their target audience, increase brand awareness, and foster meaningful engagement by utilizing the power of social media platforms.
Businesses can profit from social media marketing’s multiple advantages by making regular, deliberate efforts. To be successful over the long term in the always changing world of social media marketing, keep in mind to analyze your results, adjust to changes, and interact with your audience
Mobile App Development services in HyderabadRahul316243
3 Zen is an innovative digital marketing platform that provides cutting-edge solutions for businesses and also we're an enthusiastic recruiting agency, buzzing with energy and ready to match the perfect individual to their ideal job!
3 Zen is an innovative digital marketing platform that provides cutting-edge solutions for businesses and also we're an enthusiastic recruiting agency, buzzing with energy and ready to match the perfect individual to their ideal job!
3 Zen is an innovative digital marketing platform that provides cutting-edge solutions for businesses and also we're an enthusiastic recruiting agency, buzzing with energy and ready to match the perfect individual to their ideal job!
social media marketing services in HyderabadRahul316243
3 Zen is an innovative digital marketing platform that provides cutting-edge solutions for businesses and also we're an enthusiastic recruiting agency, buzzing with energy and ready to match the perfect individual to their ideal job!
Android App Development services in HyderabadRahul316243
3 Zen is an innovative digital marketing platform that provides cutting-edge solutions for businesses and also we're an enthusiastic recruiting agency, buzzing with energy and ready to match the perfect individual to their ideal job!
E-commerce website designers in HyderabadRahul316243
3 Zen is an innovative digital marketing platform that provides cutting-edge solutions for businesses and also we're an enthusiastic recruiting agency, buzzing with energy and ready to match the perfect individual to their ideal job!
3 Zen is an innovative digital marketing platform that provides cutting-edge solutions for businesses and also we're an enthusiastic recruiting agency, buzzing with energy and ready to match the perfect individual to their ideal job!
Social media marketing (SMM), often referred to as digital marketing and e-marketing, is the process of using social media—the websites where people create social networks and share information—to enhance a company's reputation, boost sales, and direct visitors to its website. Also, Social media marketing (SMM) is a form of internet marketing that uses social media apps as a marketing tool. Discover how Social Media Marketing Courses Los Angeles can help you generate leads, boost conversions, and increase brand awareness.
Social media marketing Training in Lahore-BITS.pptxirfanakram32
Social media marketing is a digital marketing strategy that involves using social media platforms to promote a product, service, or brand. The goal of social media marketing is to create content that will attract and engage your target audience and ultimately get them to take a desired action, such as making a purchase or signing up for a newsletter. If you want to learn social media marketing training. Burraq Engineering solutions is an Engineering institute that provides the best Social media marketing Training in Lahore. Social media marketing has become an essential part of any modern marketing strategy. There are several benefits to using social media platforms for marketing, including increased brand awareness, better customer engagement, and increased website traffic.
Social media marketing (SMM) has become an essential part of any modern marketing strategy. With billions of active users on various social media platforms, businesses can reach their target audience more effectively and efficiently than ever before. In this article, we'll explore what social media marketing is, why it's important, and some key strategies for success.
Social Media Marketing Tips for Small Businesses.pdfWWW.APPZSOFT.COM
In today's digital age, social media has become an integral part of our lives. With over 4.2 billion active users worldwide, it has become a powerful platform for businesses to reach and engage with their target audience. Social media marketing, also known as SMM, has proven to be an effective tool for businesses of all sizes, especially for small businesses with limited resources. In this article, we will explore the world of social media marketing for small businesses, including its benefits, different platforms, crafting a strategy, building a presence, advertising, staying consistent, utilizing tools, and staying up-to-date with algorithm changes.
Understanding Social Media Marketing
Social media marketing is a form of internet marketing that utilizes social media platforms to promote products or services and engage with potential and existing customers. It involves creating and sharing content, engaging with users, and running ads on various social media platforms to achieve specific business goals. Some common objectives of social media marketing for small businesses include increasing brand awareness, generating leads, driving website traffic, and boosting sales.
Why Social Media Matters for Small Businesses
Think of social media as a bustling marketplace where millions of potential customers gather to connect, interact, and be entertained. By establishing your brand as a participant in this dynamic space, you unlock a treasure trove of benefits, including:
Enhanced Brand Awareness: Social media platforms help you put your brand on the map, fostering familiarity and recognition among your target audience.
Direct Engagement: Communicate directly with your customers, understand their needs and preferences, and build valuable relationships.
Targeted Advertising: Reach the right people with laser-focused ads, maximizing your marketing budget and optimizing ROI.
Cost-Effective Promotion: Compared to traditional media, social media offers a relatively inexpensive way to reach a large audience.
Increased Website Traffic: Drive valuable leads and customers to your website by promoting your content and offers on social platforms.
Boost Brand Loyalty: Foster a community around your brand, encouraging user-generated content and positive word-of-mouth marketing.
Stay Ahead of the Curve: Social media keeps you up-to-date with industry trends and allows you to adapt your marketing strategies accordingly.
Benefits of Social Media for Small Businesses
One of the most significant benefits of social media for small businesses is its cost-effectiveness. Creating a profile on most social media platforms is free, and running ads can be done with a minimal budget compared to traditional advertising methods. It also allows businesses to reach a wider audience and target specific demographics, making it easier to connect with potential customers.
Digital marketing is the use of online channels to promote products and services. It includes activities like search engine ads, social media posts, and email marketing. Compared to traditional marketing, digital marketing allows for more personalized targeting, global reach, and measurable results. It is also generally more cost-effective. While requiring technical skills, digital marketing enables two-way communication with customers and viral sharing of content. A successful digital marketing strategy provides direction, helps understand the market and customers, avoids wasted resources, and integrates digital efforts with other marketing channels.
Social media marketing involves using social media platforms like Facebook, Twitter, and Pinterest to achieve marketing goals. It allows businesses both large and small to reach more customers by sharing content, videos, and images. Customers now interact with brands through social media, so having a strong social media presence is important. With the correct implementation, social media marketing can bring remarkable success to a business.
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docxYoroflow
Social media marketing is a digital strategy utilizing social media platforms to promote and market products, services, or brands. It develops relationships with customers and the expansive reach of these platforms to engage with target audiences, cultivate interactions with potential customers, and foster brand recognition.
Digital marketing Training center in Hyderabad, Digital marketing certificate, Testing Courses with Certification, Trending Software Courses with certification, Cloud computing Training Institution, Full Stack Development courses.
Digital marketing, also known as online marketing, is the promotion of products to interact with potential customers through the Internet and other digital media. This includes not only email, social media and web-based marketing, but also text and multimedia messaging as a marketing channel. Digital marketing includes a variety of techniques and marketing strategies aimed at promoting products, services or products through digital means.
Social Media Marketing Tips for Beginners.pptxThe Big Unit
With the ever-increasing number of social media users, the concept of marketing has shifted dramatically. Digital marketers, whether novice or skilled are altering their focus and stressing social media marketing more than ever before.
Importance of Digital Marketing in Building Brands.pptxThe Big Unit
The social media platforms have proved to be the best for consumers at large as they are able to find and select the products and services of their choice.
How Do Landing Pages Generate Leads.pptxThe Big Unit
Amid the large-scale data available on your business website, it is the landing page that sets apart and helps in the long-term and continuous lead generation.
Examples of Social Media Marketing.pptxThe Big Unit
The best Social media campaigns have one thing in common — they engage individuals. Social media can encourage, enrage, entertain, and sell loads of goods.
Things You Should Never Ignore For Effective Content Writing.pptxThe Big Unit
Let the truth be told! Content writing is not a child’s play. It is difficult and requires skill learning.
However, at the same time, it is said that content writing is the type of marketing method mostly used by 98% of the surveyed marketing team.
Types of Content That Will Bring in More Traffic.pptxThe Big Unit
Digital marketing through social media channels requires in-depth, well-researched content. Every social media platform demands different types of content as the audience varies with each platform.
Read More : https://thebigunit.com.au/blog/types-of-content-that-will-bring-in-more-traffic/
Basics, Benefits and Components of Digital Branding.pptxThe Big Unit
The brand will not get anywhere if it is not present digitally. It has got
a new framework and has diversified itself since the inception of digital/ social media platforms.
How Does Digital Marketing Influence Your Target Customer.pptxThe Big Unit
Over the years, digital marketing has significantly evolved the customer journey and client experience. In the past, marketing was about uncovering leads.
Read more- https://thebigunitdigitalmarketing.blogspot.com/2022/12/how-does-digital-marketing-influence.html
The Ultimate Guide to Email Marketing.pptxThe Big Unit
Email has been around for many years now, and it is the most practical tool to deliver campaign notes via email marketing while increasing leads and converting them into sales.
Is it Worth, Spending Money on Lead Generation.pptxThe Big Unit
Lead generation professionals have expertise, in-depth knowledge, and skills. What an experienced lead generation professional can do, business owners can’t do.
How effective is digital marketing for your business.pptxThe Big Unit
A solid digital marketing strategy is critical in today’s business setting. Nearly all business owners understand the significance and value of digital marketing.
Read more- https://thebigunitdigitalmarketing.wordpress.com/2022/10/18/how-effective-is-digital-marketing-for-your-business/
How to Use Social Media for Your Business.pptxThe Big Unit
Are you looking to build a company with low funding? Social media is your convenient, cost-effective marketing process available to everyone.
Read more- https://medium.com/@thebigunit/how-to-use-social-media-for-your-business-76287d1aebc2
Get A Marketing Funnel for A Better Customer Journey .pptxThe Big Unit
As much as digital marketing strategies offer numerous benefits to businesses. It is also important to know the main concepts that build a strong foundation for mass communication.
Read more https://thebigunit.com.au/blog/get-a-marketing-funnel-for-a-better-customer-journey/
Importance of Social Media Marketing.pptxThe Big Unit
Social media become the most effective platform is not only utilized for social networking but is also a great way of digitally promoting your brand and your services.
Read more https://medium.com/@thebigunit/importance-of-social-media-marketing-b44694856efc
Important Stages in Content Marketing.pptxThe Big Unit
The process of placing the content on different social media channels is called content marketing. Each step in digital marketing has its own detailing.
A Simplified Guide to Content Marketing.pptxThe Big Unit
Content is what your customers are looking for – on social media platforms, search engines, and the internet. It is important to create content that is organic, valuable, authentic
How to Create a Social Media Strategy in 9 Easy Steps.pptxThe Big Unit
Social media has become the most influential and essential virtual space where the platforms are not just used for social networking but also a great way of digitally advertising your brand.
Real estate lead generation how to build a pipeline using social mediaThe Big Unit
The Digital revolution has brought massive changes in businesses operations around the world. Real estate was no exception too. Just like people search for information online, the digital revolution has brought changes in the way properties are bought and sold. If you want to get more information regarding real estate lead generation campaigns then visit our website. Read more: https://thebigunit.com.au/real-estate-lead-generation-how-to-build-a-pipeline-using-social-media/
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentations
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...SOFTTECHHUB
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Epistemic Interaction - tuning interfaces to provide information for AI support
Social Media Marketing Tips for Beginners.pptx
1. Social Media Marketing
Tips for Beginners
With the ever-increasing number of
social media users, the concept of
marketing has shifted dramatically.
Digital marketers, whether novice or
skilled are altering focus and stressing
social media marketing more than ever
before.
2. The Value of Social Media
Marketing
Social media marketing (SMM) is the
activity of reaching out to customers
using social media platforms such as
Facebook, YouTube, Instagram, and
Twitter. Social media marketing may
reach thousands of buyers or clients,
whether you want to promote your
services or items.
3. Investigate Your Audience
After you developed your approach,
you should research your target
audience. You may accomplish this by
following your rivals — what they are
doing, what is popular right now, and
so on.
4. Select your Platform
There are several platforms
available, and each has a
unique audience base. As a
result, it is prudent to
concentrate on a single
platform at first. Following
that, you can approach
additional platforms.
5. Link your websites
Make sure your profile is
ready before selecting a
platform! In your
marketing effort,
provide connections to
your website or product
URLs. Tell your
customers what you
have to offer and why
they should choose your
brand. This manner, you
may attract more
visitors to your website,
eventually converting
them into long-term
clients.