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Understanding
Behavioral
Economics:
the truth about
decision making
workshop
#beingunderstood
Ever wonder why when faced
with a small coffee for $3.00 and
a large coffee for $5.00, the
large seems outrageous…
But when a medium is
introduced at $4.50, the large
seems like a great deal for only
50 more cents…
subtle influence
predictable result
Or ever wonder why you
would drive halfway across
town to save $10 on a $20
sweater…
…but won’t make the same
drive to save $10 on
a $500 suit?
seems irrational
Understood Connections can tell you why.
So, why the supposedly disconnected decisions?
$10 is $10
supposedly
irrelevant
factors
such as loss aversion, defaults and
decoy pricing influence how
humans actually analyze choices
and make decisions
behavioral
economics
explains
the often subtle factors, like
framing, anchoring, and social
norms that drive decision making
processes
Understanding Behavioral
Economics: the truth about
decision making workshop
can connect you with insights to adjust your
messaging, pricing, and customer experience
environment to be more effective
Join other thought leaders and
innovators for an engaging look
at this emerging field of
behavioral economics to gain
practical and actionable tips,
tools and techniques.
WANT TO UNDERSTAND?
This interactive workshop is
crafted for those who lead
functional teams in such areas as
marketing, operations,
consumer experience,
communications, and strategy.
WHO SHOULD ATTEND?
Understanding Behavioral
Economics: the truth about
decision making workshop
February 12, 2018
Greensboro, NC
9:00 – 4:00
connect today
registration in bio
info@understoodconnections.com
209.803.8787
understoodconnections.com
#beingunderstood

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The Truth About Decision Making workshop