The document summarizes Troy Media as a major media supplier that provides distribution of commentaries and editorials to over 17,000 journalists across Canada. It details how Troy Media gives its clients access to its proprietary distribution network to increase visibility and influence among media outlets and decision makers. The document promotes Troy Media's services for growing brands and profiles through widespread media coverage and positioning as a source.

1. Trusted by major media outlets across
Canada and the world
Troy Media is a major and respected
media supplier of high-quality
opinion, analyses and timely
editorial.
2012

2. You work hard to create
brand awareness and to
raise your profile.
You want to make sure your
efforts are effective.
That’s where we come in.

3. The Troy Media Advantage
As our client, Troy Media
gives you access to our
proprietary media
distribution network of
over 17,000 journalists.
Commentaries edited and distributed by Troy Media have run in the Globe and Mail, the Toronto
Star, the National Post, the Victoria Times Colonist, the Vancouver Sun, the Vancouver Province
…

4. What does that mean for you?
First
• Each of your commentaries is
distributed to over 3,200 print,
online and broadcast editors. They
are the ones who decide what is to be
published or posted, or who is to
appear as guests.
… the Calgary Herald, the Edmonton Journal, the Saskatoon Star Phoenix, the Winnipeg Free
Press, the Montreal Gazette, the Moncton Times & Transcript, New Brunswick Telegraph-Journal
…

5. Second
• Each of your commentaries is then
distributed through our various News
Beats*. Journalists quickly become
familiar with your areas of
expertise and begin to use you as a
source for their stories.
* The Business News Beat, the Careers News Beat, the Education News Beat, the Environment News Beat, the Health
News Beat, the Lifestyle News Beat, the Political News Beat, the Science/Technology News Beat, the Travel News
Beat.
… the Halifax Chronicle-Herald, Halifax Sunday Herald, the Cape Breton Post,
St. John's Telegram, the Charlottetown Guardian, the Summerside Journal-Pioneer
…

6. We are your One-Stop Media
Distribution Network
In 2012, Troy Media commentaries ran over 8,300 times in
media outlets across Canada.
Since 2005, Troy
Media commentaries
have run over
36,000 in media
outlets across
Canada.
… the Whitehorse Star, the Yukon News, the Red Deer Advocate, the Red Deer Express, 100 Mile
House Free Press, Abbotsford News, Trail Daily Times, Airdrie City View, Spruce Grove Examiner
…

7. Better yet . . .
In 2012, Troy Media clients were used as sources over
17,000 times in journalist-generated articles.
Since 2005, Troy
Media’s clients
were used as
sources over
50,000 times by
media outlets
across Canada.
… the Whitehorse Star, the Yukon News, the Red Deer Advocate, the Red Deer Express, 100 Mile
House Free Press, Abbotsford News, Trail Daily Times, Airdrie City View, Spruce Grove Examiner
…

8. Grow Your Profile
Create a powerful brand (credible,
reputable)
Increased visibility increases
your fundraising capabilities
Become an important part of the
public policy conversation
Increase your influence with decision
makers and the general public
… the Tisdale Recorder, the Humboldt Journal, the Brandon Sun, Waterloo Region Record, the
Guelph Mercury, the Sudbury Star, the Toronto Sun, the Calgary Sun, the Edmonton Sun, and
many, many more right across Canada.

9. Fresh & Trusted Content Needed
News media have come to rely on Troy Media
for trusted editorial content edited
to the highest journalistic standards.
Read a selection of our Media Testimonials
Troy Media has a very good Troy Media is an insightful,
sense of what interests authoritative voice on the
newspapers and what will issues of the day.
reach readers. Sudbury Star
Edmonton Journal
We put a high value on the
Troy Media’s articles and submissions received from the
columns are extremely well Troy Media.
written and edited. Waterloo Region Record
Globe and Mail
A dependable source of
Troy Media meets all our fearless, thoughtful
standards for insight, commentary.
clarity, and fairness. Halifax Chronicle-Herald
Montreal Gazette

10. Client Testimonials
We began working with Troy Media during the inaugural year (2009) of the Macdonald-Laurier
Institute and that was one of our best communications decisions. They do as they promise and
they do it efficiently and well. We have had great exposure across the land as a result.
Brian Lee Crowley, Macdonald Laurier Institute
Troy Media has greatly increased the reach and circulation of Fraser Institute commentaries,
exposing the writings of our researchers to a wider audience across Canada.
Dean Pelkey, The Fraser Institute
Troy Media was instrumental in creating a truly national presence across Canada’s diverse and
truly far flung media landscape for the Frontier Centre for Public Policy. In particular,
Troy Media’s networks and relationships with outlets, editors and media people were highly
effective in raising our profile to a level we only dreamed of ever achieving.
Peter Holle, The Frontier Centre for Public Policy
Even if you already write and distribute your own content, Troy Media represents excellent
value. Here's why: Editors pay attention to Troy Media.
David Dodge, The Pembina Institute
Troy Media is a great solution for organizations looking to increase media presence and
public recognition. If your organization is prepared to make the commitment required to take
its media strategy to the next level, then it is time to talk with Troy Media.
Jason Brisbois, Western Centre for Economic Research
Troy Media took the Canada West Foundation to a whole new level of media coverage.
Roger Gibbins, Canada West Foundation

11. Client Testimonials
Troy Media has done a great job helping EvidenceNetwork.ca find a broad audience, getting our
Experts’ op-eds in print in multiple publications. Increasingly, with Troy Media’s help, our
Experts are being asked to do interviews with radio and TV outlets across the country.
Noralou Roos, EvidenceNetwork.ca
Troy Media has developed a service, a network and an understanding that makes it a service
superior in the market.
Perry Kinkaide, Alberta Council of Technologies
Think-tanks based in western Canada are now dominating much of the national public policy
debates. The most quoted research on (any) subject is now coming from the Frontier Centre for
Public Policy, the Fraser Institute and Canada West Foundation, forming the basis for much of
the national public policy debate.
New Brunswick Telegraph Journal
Troy Media provides an exemplary service disseminating information to a broad audience.
Dr. Verena Menec, Centre on Aging, University of Manitoba
Troy Media’s media range and connections are broader than any organization could hope to
establish independently.
Kim McGrail, Associate Director, Centre for Health Services and Policy Research,
University of British Columbia

12. Get started NOW!
CONTACT US:
editorial@troymedia.
com
(403) 212-1876
www.troymedia.com