The Witspotter's Top TV Shows in Social Media
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Tuesday, April 3 in MIP TV, our CEO Virginia Mouseler unveiled the results of our research on the social media response towards new TV shows in 2012. We thought you might want to have a look.
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The Witspotter's Top TV Shows in Social Media
- 2. We help broadcasters, producers, advertisers find the best tv & digital content from around the world. 59 188 shows in The Wit database. 650 new shows each month. 44 countries
- 3. The Witspotter’s Social tv analytics help our subscribers : 1. Discover New Content that may slip under-the-radar of the classic tv ratings 2. Better appreciate and Add value to the engaged tv audience of a show 3. Monitor the audience feedback How people are actually reacting to content An unfiltered focus group of insight
- 5. 2 breakthrough new tv shows this season on Facebook Berlin Day & Night Scripted reality soap Likes: n° 1 in Germany in 1st season Talks: Most talked about new tv show – worldwide Bref Comedy Likes : n° 3 in France in 1st season Talks : 2nd most talked about new tv show – worldwide WitspottER – Sept 11 – March 12
- 8. What people like on Facebook Comedy + Soap + Reality
- 9. You have to be funny to be popular 2/3 of the No 1 tv shows on Facebook bring fun.
- 10. You have to be soapy to be popular Long-running shows bring loyal fans.
- 11. Second Screen branded spin off (Good Times Bad Times, RTL4, Netherlands)
- 12. You have to engage to be popular Reality shows bring viewers participation.
- 13. Facebook vs Twitter 75% Likes go to scripted shows / 25% non scripted 78% Followers for non scripted shows / 22% for scripted
- 14. Most anticipated new shows* 1. The River, ABC, USA : 256 923 likes 2. The Voice, Ch 2, Israel : 19 240 likes 3. Tallafornia, TV3, Ireland : 8 760 likes * Weighted by market size WitspottER – 1 Jan 12 – 25 March 12
- 15. Most anticipated new shows 1. The Voice, BBC One, UK: 24 885 followers 2. Alcatraz, FOX, USA: 15 302 followers 3. Smash, NBC, USA: 11 802 followers WitspottER – 1 Jan 12 – 25 March 12
- 17. 2. ENGAGE THE AUDIENCE
- 18. Who’s pushy ? 29% of the new shows have an official Facebook page 33% : USA 12% : UK & Germany 15% of the new shows have an official Twitter account 85% : Mexico 02% : Germany WitspottER – 1 Jan 12 – 25 March 12
- 19. Who’s pushy on twitter ? 1. Por ella soy Eva, Mexico : 3246 tweets, + 7 2. The X Factor, USA: 2497 tweets, + 7 3. Got Talent, Colombia: 1980 tweets, + 7 WitspottER – 1 Sept 11 – 19 March 12
- 20. Who was not pushy on twitter ? Work it, ABC, USA, 2 tweets (+ 7), canceled after 2 weeks WitspottER – 1 Sept 11 – 19 March 12
- 22. The most commented new tv shows USA : 72% Scripted Outside USA : 71% Non Scripted WitspottER – 1 Jan 12 – 25 March 12
- 23. The most commented new shows : Latin America 1. Amor Eterno Amor, scripted, TV Globo, Brazil 2. Los Graduados, scripted, Telefe, Argentina 3. Por Ella soy Eva, scripted, Canal de las Estrellas, Mexico WitspottER – 1 Jan 12 – 25 March 12
- 24. The most commented new shows : UK 1. The Voice UK, non scripted, BBC One 2. Titanic, scripted, ITV1 3. Stargazing Live: Back to Earth, non scripted, BBC Two WitspottER – 1 Jan 12 – 25 March 12
- 25. The most commented new shows : USA 1. GCB, scripted, ABC 2. The River, scripted, ABC 3. Fashion Star, non scripted, NBC WitspottER – 1 Jan 12 – 25 March 12
- 26. The most commented … Last week
- 27. To know more about our Social TV research and analytics : thewitspotter@thewit.com
- 28. Discover the social features of the Fresh TV database