Byran Martin, Chairman, and CTO of 8x8 talked about the third wave of enterprise communications at Channel Partners 2018. For more key takeaways from Channel Partners 2018 go to http://bit.ly/2Kd6XJz

1. THE VENETIAN & SANDS EXPO, LAS VEGAS
Channel Partners:
Where Ideas Get Real
April 17-20, 2018
channelpartnersconference.com
Delivered by

2. CustomerExperienceandthe
NextWaveofEnterprise
Communications

3. #CPExpo
channelpartnersconference.com
SPEAKER
Bryan
Martin
Chairman & CTO
@BryanMartin8x8

4. #CPExpo
channelpartnersconference.com
Cloud Is a Disruptor
QUESTION IS:
Are You
Disrupting or
Getting
Disrupted?

5. #CPExpo
channelpartnersconference.com
What’s Holding Your Organization Back from Wider Cloud
Adoption?
Source: Google Security Forum, 3.21.2018
4%
16%
17%
18%
31%
32%
34%
39%
56%
0% 10% 20% 30% 40% 50% 60%
Other
Lack of Expertise
Visibility
Migration
Integration
Legal
Regulatory
Data Loss / Leakage
Security

6. #CPExpo
channelpartnersconference.com
The Reality of Security & Compliance in the Cloud
Network
Engineering
Security &
Compliance
IaaS
• Exceptional quality
• Granular route control
• Global network
visibility
• Privacy Shield compliant
• HIPAA
• PCI
• UK government ATO
• FISMA
• ISO 27001 and 9001
• Cyber
Essentials/Essentials +
• GDPR
• Microservices
• Elasticity & power
• Storage with data
sovereignty
• Analytics
• Quality management
The Art & Science of
Network Engineering
Security Top of
Mind at Every Stage
Leveraged
Services

7. #CPExpo
channelpartnersconference.com
Multiple Point Solutions Don’t Address CIO Security Needs
More cloud vendors = more platforms
= more security
concerns
= more data sources
= more compliance
frameworks

8. #CPExpo
channelpartnersconference.com
Point Solutions Don’t Meet CIO Communication Needs
81% of Companies recognize CX as a
competitive differentiator
(source: Dimension Data, 2017)
81% of CIOs believe IT is entering a new
era of customer‐driven initiatives
79% believe they’re the primary enabler
of customer experience
83% of customers prefer human
interaction over digital communication
channels

9. #CPExpo
channelpartnersconference.com
Enterprise Communications: First Two Waves
Point Cloud Products
Comms, Collaboration,
Contact Center
On‐Premise
Telephony
Video Conferencing
Contact Center
UCaaS CCaaS
Video
Meetings
Messaging
Wave 1 Wave 2
Productivity Increase
Lower TCO

10. #CPExpo
channelpartnersconference.com
Customer experience (CX) is fractured over different
communications channel, topics and employees
Because employee experience (EX) is fractured over
communications channels, systems of record and experts
“Can you
help me?”
“Let me
get back to
you.”

11. #CPExpo
channelpartnersconference.com
Enterprise Communications: Third Wave
Point Cloud Products
Comms, Collaboration,
Contact Center
On‐Premise
Telephony
Video Conferencing
Contact Center
UCaaS CCaaS
Video
Meetings
Messaging
Wave 1 Wave 2
One
System of
Engagement
One Cloud Engagement Solution
All Customer and Employee
Interactions
One Set of Data
One Analytics Engine
One Workflow Engine
One AppSystems of Record
Wave 3
Productivity Increase
Lower TCO
Revenue Acceleration
Even Lower TCO

12. #CPExpo
channelpartnersconference.com
Single Platform of Engagement Addresses CIO Needs

13. #CPExpo
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Data Is the New IT Currency

14. #CPExpo
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The Experience Is Everything

15. #CPExpo
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Key Takeaways
▪ Cloud is here to stay
▪ Customer experience is the new battlefield
– Employee experience drives customer experience
▪ “Let me solve this for you now”, rather than “Let me get back to you”
– The third wave of enterprise communications is here
▪ It’s (always been) all about the data!
▪ Channel partners that strengthen cloud skills and develop deeper
understanding will drive revenue and stay competitive

16. #CPExpo
channelpartnersconference.com
bryan.martin@8x8.com

17. THANK YOU!