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University
ofGalway.ie University
ofGalway.ie
The Sustainable
Strategic Advancement
of Academic Libraries: a
SWOT analysis
John Cox, University Librarian,
University of Galway
@johncoxnuig
University
ofGalway.ie
• The influence of library strengths, weaknesses, opportunities and threats (SWOT)
• The operating context
• Selection of academic library SWOT
• Implications of chosen SWOT
• A complex cocktail: some contradictions
• 10 possible strategic directions from which to choose
Outline
University
ofGalway.ie
The Influence of Academic Library SWOT
• Identity
• What an academic library is
• What we do
• How others see us
• Prospects
• Where we excel and struggle
• Our potential for advancement or decline
• Situation
• Our sustainability
• Our strategy
• Our position and positioning
University
ofGalway.ie
SWOT Interaction with Unstable Environment
Global Higher Education
• Funding
• Student recruitment
• Accountability
• Competition
• Hybrid learning
• Student mental health
• Covid/Future Pandemics
• Climate Change
• War
• Cost of Living
• Energy Shortages
• Artificial Intelligence
University
ofGalway.ie
• Long-term significance
• Macro scale
• External context
• Prominence in literature
• 4 per SWOT dimension, 16 total
• Overlaps and contradictions recognised, also local circumstances
Academic Library SWOT: selection criteria
University
ofGalway.ie
Strengths and their Influence
Strength Positives Counterweights Strategy Implications
Centrality Established proximity to scholarship and
institutional mission
Mid-campus location
Vital connector role
Risk of complacency and assumption of
support
Emphasise impact on academic success
Maximise social capital
Values Engendering of trust
Strongly aligned with public good agenda
Compatibility with campus community
Demanding standards to meet
May generate conflicts occasionally
Promote values
Link values-based actions to institutional
strategy
Collaboration Strong institutional citizenship, alignment
Productive, resource-effective partnerships
Significant investment needed
Less direct recognition
Communicate benefits
Assert library identity and credit
Reinvention Evolving value proposition
Versatile range of contributions and
connections
Value less solid and unique to library
Ongoing investment in legacy
commitments
Sell the change in role and contribution
Keep legacy functions under review
University
ofGalway.ie
Opportunities and their Influence
Opportunity Positives Counterweights Strategy Implications
Post-COVID New directions, faster changes, greater
flexibility
Higher status and value in the institution
Budget uncertainty
Digital-first costs and licencing issues
Seize moment for new recognition, flexibility
and agility
Digital
Scholarship
Deeper embedding in the research cycle
New roles as partners
Funding potential
Specialist skillsets harder to find, retain
Infrastructure costs
Advertise contribution clearly, using
language of partnership
Open
Scholarship
Momentum for systemic change
Libraries at centre
Open access impetus
Academic and publisher resistance Prioritise participation in push for change
locally and globally
Learning Space Transformed libraries central to learning
Supportive partnerships
Community, well-being roles
Level of capital investment needed Frame argument for library as prime
learning space in institutional and wider HE
contexts
University
ofGalway.ie
Weaknesses and their Influence
Weakness Negatives Counterweights Strategy Implications
Conservatism Delayed response to change, opportunity
Slow discontinuation of legacy activities
Inward focus
Similar mindset common on campus Encourage and embed experimental
mentality
Strengthen external engagement
Stakeholder
Misperceptions
Dated, narrow perceptions
Underestimation
Positive sentiment towards library still a
common default
Communicate impact on priorities of
institution effectively
Economics Decline in share of institutional budget
Dysfunctional journals market
Value harder to prove
Consortium purchasing
Journal costs in spotlight via open
scholarship
Cultivate deeper understanding by
stakeholders of costs, choices, value
Diversity Staffing profile unrepresentative of user
population
Collections bias
Very slow progress
Pressure applied by institutional and
societal focus on EDI
Commit resources to intentional diversity
plans as a priority
University
ofGalway.ie
Threats and their Influence
Threat Negatives Counterweights Strategy Implications
Declining
Position
Lower place and visibility in institutional
hierarchy and structures
Less influence, budget
Structural alignment with academic units
remains more common
Focus on priorities of the institution
Capitalise on status gains during COVID
Identity
Blurring
Unclear professional identity projected
Less distinctive brand
Dilution of credit
Longevity of library as an established
campus presence
Promote distinctive role, achievements, and
value proposition
Competition Harder to advance position, influence
and resourcing
Disintermediation
Enduring high levels of trust in library Balance collegiality with competition
focused on key areas
Assert uniqueness
Uncertainty Unstable backdrop for operations and
strategy
Changes in roles, jobs, control, user
behaviour
Previous track record of resilience and
adaptability
Embrace uncertainty and shape change
Use values as anchor
University
ofGalway.ie
• Centrality v Attention
• Goodwill v Resourcing
• Collaboration v Competition
• Service v Partnership
• Diversity v Homogeneity
A Complex Cocktail: some contradictions
University
ofGalway.ie
• Active positioning
• Understanding the operating environment deeply
• Being political
• Prioritising outward engagement
• Maximising social capital
• Communicating value and identity
• Addressing diversity deficits
• Leveraging change in scholarly communications
• Embracing uncertainty
• Maintaining long-term perspective
10 Possible Strategic Directions
University
ofGalway.ie
• Leverage strengths
• Address weaknesses
• Take opportunities
• Mitigate threats
The Ultimate Strategic Objective…
University
ofGalway.ie
Schlak, T., Corrall, S., & Bracke, P. (Eds.). (2022). The social future of academic
libraries: new perspectives on communities, networks, and engagement. London:
Facet.
Budd, J. M. (2018). The changing academic library: operations, culture, environments
(3rd ed.). Chicago: Association of College and Research Libraries.
Cox, J. (2018). Positioning the academic library within the institution: a literature
review. New Review of Academic Librarianship, 24 (3-4), pp. 217-241.
https://doi.org/10.1080/13614533.2018.1466342
References
University
ofGalway.ie
Thank you

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The Sustainable Strategic Advancement of Academic Libraries: a SWOT analysis

  • 1. University ofGalway.ie University ofGalway.ie The Sustainable Strategic Advancement of Academic Libraries: a SWOT analysis John Cox, University Librarian, University of Galway @johncoxnuig
  • 2. University ofGalway.ie • The influence of library strengths, weaknesses, opportunities and threats (SWOT) • The operating context • Selection of academic library SWOT • Implications of chosen SWOT • A complex cocktail: some contradictions • 10 possible strategic directions from which to choose Outline
  • 3. University ofGalway.ie The Influence of Academic Library SWOT • Identity • What an academic library is • What we do • How others see us • Prospects • Where we excel and struggle • Our potential for advancement or decline • Situation • Our sustainability • Our strategy • Our position and positioning
  • 4. University ofGalway.ie SWOT Interaction with Unstable Environment Global Higher Education • Funding • Student recruitment • Accountability • Competition • Hybrid learning • Student mental health • Covid/Future Pandemics • Climate Change • War • Cost of Living • Energy Shortages • Artificial Intelligence
  • 5. University ofGalway.ie • Long-term significance • Macro scale • External context • Prominence in literature • 4 per SWOT dimension, 16 total • Overlaps and contradictions recognised, also local circumstances Academic Library SWOT: selection criteria
  • 6. University ofGalway.ie Strengths and their Influence Strength Positives Counterweights Strategy Implications Centrality Established proximity to scholarship and institutional mission Mid-campus location Vital connector role Risk of complacency and assumption of support Emphasise impact on academic success Maximise social capital Values Engendering of trust Strongly aligned with public good agenda Compatibility with campus community Demanding standards to meet May generate conflicts occasionally Promote values Link values-based actions to institutional strategy Collaboration Strong institutional citizenship, alignment Productive, resource-effective partnerships Significant investment needed Less direct recognition Communicate benefits Assert library identity and credit Reinvention Evolving value proposition Versatile range of contributions and connections Value less solid and unique to library Ongoing investment in legacy commitments Sell the change in role and contribution Keep legacy functions under review
  • 7. University ofGalway.ie Opportunities and their Influence Opportunity Positives Counterweights Strategy Implications Post-COVID New directions, faster changes, greater flexibility Higher status and value in the institution Budget uncertainty Digital-first costs and licencing issues Seize moment for new recognition, flexibility and agility Digital Scholarship Deeper embedding in the research cycle New roles as partners Funding potential Specialist skillsets harder to find, retain Infrastructure costs Advertise contribution clearly, using language of partnership Open Scholarship Momentum for systemic change Libraries at centre Open access impetus Academic and publisher resistance Prioritise participation in push for change locally and globally Learning Space Transformed libraries central to learning Supportive partnerships Community, well-being roles Level of capital investment needed Frame argument for library as prime learning space in institutional and wider HE contexts
  • 8. University ofGalway.ie Weaknesses and their Influence Weakness Negatives Counterweights Strategy Implications Conservatism Delayed response to change, opportunity Slow discontinuation of legacy activities Inward focus Similar mindset common on campus Encourage and embed experimental mentality Strengthen external engagement Stakeholder Misperceptions Dated, narrow perceptions Underestimation Positive sentiment towards library still a common default Communicate impact on priorities of institution effectively Economics Decline in share of institutional budget Dysfunctional journals market Value harder to prove Consortium purchasing Journal costs in spotlight via open scholarship Cultivate deeper understanding by stakeholders of costs, choices, value Diversity Staffing profile unrepresentative of user population Collections bias Very slow progress Pressure applied by institutional and societal focus on EDI Commit resources to intentional diversity plans as a priority
  • 9. University ofGalway.ie Threats and their Influence Threat Negatives Counterweights Strategy Implications Declining Position Lower place and visibility in institutional hierarchy and structures Less influence, budget Structural alignment with academic units remains more common Focus on priorities of the institution Capitalise on status gains during COVID Identity Blurring Unclear professional identity projected Less distinctive brand Dilution of credit Longevity of library as an established campus presence Promote distinctive role, achievements, and value proposition Competition Harder to advance position, influence and resourcing Disintermediation Enduring high levels of trust in library Balance collegiality with competition focused on key areas Assert uniqueness Uncertainty Unstable backdrop for operations and strategy Changes in roles, jobs, control, user behaviour Previous track record of resilience and adaptability Embrace uncertainty and shape change Use values as anchor
  • 10. University ofGalway.ie • Centrality v Attention • Goodwill v Resourcing • Collaboration v Competition • Service v Partnership • Diversity v Homogeneity A Complex Cocktail: some contradictions
  • 11. University ofGalway.ie • Active positioning • Understanding the operating environment deeply • Being political • Prioritising outward engagement • Maximising social capital • Communicating value and identity • Addressing diversity deficits • Leveraging change in scholarly communications • Embracing uncertainty • Maintaining long-term perspective 10 Possible Strategic Directions
  • 12. University ofGalway.ie • Leverage strengths • Address weaknesses • Take opportunities • Mitigate threats The Ultimate Strategic Objective…
  • 13. University ofGalway.ie Schlak, T., Corrall, S., & Bracke, P. (Eds.). (2022). The social future of academic libraries: new perspectives on communities, networks, and engagement. London: Facet. Budd, J. M. (2018). The changing academic library: operations, culture, environments (3rd ed.). Chicago: Association of College and Research Libraries. Cox, J. (2018). Positioning the academic library within the institution: a literature review. New Review of Academic Librarianship, 24 (3-4), pp. 217-241. https://doi.org/10.1080/13614533.2018.1466342 References