The document discusses the role of Chief Medical Officers (CMOs) in leveraging social media and healthcare marketing to enhance their reach and establish thought leadership. It covers their responsibilities, the importance of creating credible content, and provides guidelines for effective social media engagement. Additionally, it emphasizes the need for a social media policy and training for CMOs to navigate the digital landscape effectively.

1. © 2002-2013 Nuance Communications, Inc. All rights reserved
The Socially Engaged
CMO
Nick van Terheyden, MD (aka @drnic1)
Chief Medical Information Officer
Nuance Communications, Inc
http://drnick.vanterheyden.com

2. © 2015 Nuance Communications, Inc. All rights reserved.
An exploration of Social media through the eyes of a Chief
Medical Officer and clinicians. How can they effectively
leverage resources in healthcare marketing and social
media. Learn about the roles, responsibilities and
activities of these clinical professionals and how they can
be effectively used to extend marketing reach and build
market thought leadership programs

3. © 2015 Nuance Communications, Inc. All rights reserved.
Results from HIMSS Social Media
Presentation

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Technology has become an
integral part
of our daily lives…

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6. © 2015 Nuance Communications, Inc. All rights reserved.

7. © 2015 Nuance Communications, Inc. All rights reserved.
7

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› Source: Caroline McSwain (http://carolinemcswain.wordpress.com/2010/10/25/the-internet-a-student%E2%80%99s-greatest-asset-or-worst-distraction/)
Talking
on phone
Surfing
the web?
Watching
television
Reading a
magazine
Listening
to music
Texting
a friend

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Except in
Healthcare

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– Introduction and Background
– The Chief Medical Officer (CMO)/CMIO
– Education and Training
– Creating Content and Using It
– Social Media
– Do and Don’t
Agenda

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The Chief Medical Information Officer
–CMO/CMIO
–Clinical and Non-Clinical Responsibilities
–Vendor and Non-Vendor

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Credibility

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– Presentation Skills
– Dealing with the Press
– Media Training
Education/Training

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–Blogs, Social Media and Beyond
–Shadow Writers
–Interviews, Press and Analysts
–Conferences and Speaking Engagements
Outbound Content

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– Start Small and Expand
– Help define the medium and explain the principles
– Explain the terminology, abbreviations and the tools
– Develop and Share a Social Media Policy
– Get them on the ladder and everyone else (top to bottom)
Social Media
The 12-word Social Media Policy from the Mayo Clinic
Don’t Lie
Don’t Pry
Don’t Cheat
Can’t Delete
Don’t Steal
Don’t Reveal

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–Over use
–Honesty = Credibility
–Trust
–Quotes
Dos and Don’t’s

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Post Education Results from HIMSS

19. © 2015 Nuance Communications, Inc. All rights reserved.
Nick van Terheyden, MD CMIO, Nuance Communications
Twitter http://twitter.com/drnic1
LinkedIn http://www.linkedin.com/in/nickvt
Voice of the Doctor http://drvoice.blogspot.com/
My Activity http://DrNick.vanterheyden.com
AboutMe http://about.me/obiwan
FaceBook http://profile.to/drnick
E-Mail drnick@nuance.com, drnic1@gmail.com
GoogleVoice (301) 355-0877
Questions
Where You Can Find Me

20. © 2014 Nuance Communications, Inc. All rights reserved.
Thank you