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The Social Spill

What Organizations Can
Learn from BP’s Social
Media Tactics After the
Deepwater Horizon Oil Spill

Nathan MacDonald
Reaction on Twitter
@BPGlobalPR
@BPGlobalPR
@BPGlobalPR
@BPGlobalPR
Facebook
Unified Command
Facebook
The New BP America
Facebook Account
YouTube
YouTube
YouTube
YouTube
YouTube
What can we learn from BP?
Be Active
Be Interesting
Be Humble
and Honest
Be Unprofessional
Reflection
The Fotographing Fat Kid
Thank You!
Nathan MacDonald
PR/Marketing Coordinator
Center for Leadership & Social Change
Florida State University
(850)645-8780
nmacdonald@admin.fsu.edu
@nathan_albert

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2013 Education Symposium & Expo - The Social Spill: What Organizations Can Learn from BP's Social Media Tactics

Editor's Notes

  1. Integrate!