This document outlines a communications plan for renewing members over 365 days. It discusses tracking renewal efforts and using multiple methods like direct mail, email, and phone calls. Research shows renewal rates increase with more contacts, up to seven contacts. Personal outreach also boosts renewals. A case study of the Tech Council of Maryland improved retention from 74% to 79% by implementing a year-long, multi-channel communication strategy with regular, personalized messages. Lessons learned include making membership renewal everyone's responsibility and using strong processes to target different audiences.