The document discusses consumers' relationships with brands through social media channels like email, Facebook, and Twitter. It explores reasons why consumers may "break up" or disengage with brands on these channels.
For email subscribers, the top reasons for unsubscribing included emails coming too frequently, content becoming repetitive or boring over time, and receiving too many emails. For Facebook fans, around half have "unliked" a company and over half expect marketing messages after liking a brand, though expectations vary by age and gender. The document advises brands to respect consumers' expectations and preferences on different channels to build lasting relationships.
The Social Break-Up - FEB2011 (Exact Target)Sociatria.com
La octava entrega de la serie "Suscribers, fans and followers" analiza en esta ocasión los motivos que llevan a los usuarios a darse de baja de una newsletter, Facebook o Twitter.
ExactTarget analiza los elementos diferenciadores de Twitter frente a otras redes sociales, su potencial para las interacciones marca-consumidor, etc. (en inglés)
The Social Break-Up - FEB2011 (Exact Target)Sociatria.com
La octava entrega de la serie "Suscribers, fans and followers" analiza en esta ocasión los motivos que llevan a los usuarios a darse de baja de una newsletter, Facebook o Twitter.
ExactTarget analiza los elementos diferenciadores de Twitter frente a otras redes sociales, su potencial para las interacciones marca-consumidor, etc. (en inglés)
En Chile existen alrededor de 4.000 restaurantes, concentrados principalmente en la Región Metropolitana y la Quinta Región.Si bien parte importante de éstos se especializan en “gastronomía chilena”, dentro de esta categoría se encuentran una amplísima gama de calidades y versiones, careciendo de una identidad cultural fuerte. Por el contrario, como lo que sucede en el caso de la “gastronomía peruana”, está desarrollado el concepto de patrimonio alimentario, lo que la hace reconocida a nivel mundial.
En Chile, ese tema está estudiándose, aunque de forma muy reciente. El presente trabajo, busca estudiar las preferencias de los consumidores en cuanto a restaurantes y testear una posible propuesta de comida chilena con sello de patrimonio alimentario nacional.
Hunter PR: The Six Food News Consumers You Need to KnowHunter PR
For the past eleven years, Hunter PR, a leading public relations agency in food, beverage and consumer packaged goods, has conducted an annual Food News Study highlighting the top food stories of the year according to Americans. Last year, with the help of our partners at Libran Research & Consulting, we began taking a deeper look at how Americans consume food-related information and the sources they most trust. From this data, six distinct archetypes of food news consumers emerged.
Meet the Six Food News Consumers You Need to Know. From the Multi-Media Foodie to the Media Averse, understanding the attitudes, behaviors, and media consumption habits of these groups can help food marketers focus their efforts accordingly and deepen their connection to the minds, hearts, and stomachs of their target consumer.
For additional information, contact us at foodnewsstudy@hunterpr.com and keep a look out in early December for the release of Hunter PR's 12th annual Food News Study.
Poznávací a pobytové zájezdy nejen po Evropě (Anglie, Francie, Norsko, Švýcarsko, Itálie, ...) ale i do exotických zemí jako Nepál, Bali, Etiopie, Indie, Maledivy, Brazílie, ... S námi se cestování a poznávání nových míst bát nemusíte.
PHPro presentation "plugin the power"-launch event Chili Publish v 4PHPro nv
Presentation showcasing Magento and other PHP integrations with Chili Publisher, presented by Kevin Hereman at the 6th of September 2013 during the "Plugin the Power" launch event of Chili Publisher version 4
Grupo hotelero español CIVITAS HOTELES. Presente con hoteles en Oviedo, Zaragoza, Cuenca, Vigo, Gijón, Barcelona,...
Hoteles en el centro de las ciudades
The Social Break-Up - FEB2011 (Exact Target)Mundo Ofertas
La octava entrega de la serie "Suscribers, fans and followers" analiza en esta ocasión los motivos que llevan a los usuarios a darse de baja de una newsletter, Facebook o Twitter. (inglés)
En Chile existen alrededor de 4.000 restaurantes, concentrados principalmente en la Región Metropolitana y la Quinta Región.Si bien parte importante de éstos se especializan en “gastronomía chilena”, dentro de esta categoría se encuentran una amplísima gama de calidades y versiones, careciendo de una identidad cultural fuerte. Por el contrario, como lo que sucede en el caso de la “gastronomía peruana”, está desarrollado el concepto de patrimonio alimentario, lo que la hace reconocida a nivel mundial.
En Chile, ese tema está estudiándose, aunque de forma muy reciente. El presente trabajo, busca estudiar las preferencias de los consumidores en cuanto a restaurantes y testear una posible propuesta de comida chilena con sello de patrimonio alimentario nacional.
Hunter PR: The Six Food News Consumers You Need to KnowHunter PR
For the past eleven years, Hunter PR, a leading public relations agency in food, beverage and consumer packaged goods, has conducted an annual Food News Study highlighting the top food stories of the year according to Americans. Last year, with the help of our partners at Libran Research & Consulting, we began taking a deeper look at how Americans consume food-related information and the sources they most trust. From this data, six distinct archetypes of food news consumers emerged.
Meet the Six Food News Consumers You Need to Know. From the Multi-Media Foodie to the Media Averse, understanding the attitudes, behaviors, and media consumption habits of these groups can help food marketers focus their efforts accordingly and deepen their connection to the minds, hearts, and stomachs of their target consumer.
For additional information, contact us at foodnewsstudy@hunterpr.com and keep a look out in early December for the release of Hunter PR's 12th annual Food News Study.
Poznávací a pobytové zájezdy nejen po Evropě (Anglie, Francie, Norsko, Švýcarsko, Itálie, ...) ale i do exotických zemí jako Nepál, Bali, Etiopie, Indie, Maledivy, Brazílie, ... S námi se cestování a poznávání nových míst bát nemusíte.
PHPro presentation "plugin the power"-launch event Chili Publish v 4PHPro nv
Presentation showcasing Magento and other PHP integrations with Chili Publisher, presented by Kevin Hereman at the 6th of September 2013 during the "Plugin the Power" launch event of Chili Publisher version 4
Grupo hotelero español CIVITAS HOTELES. Presente con hoteles en Oviedo, Zaragoza, Cuenca, Vigo, Gijón, Barcelona,...
Hoteles en el centro de las ciudades
The Social Break-Up - FEB2011 (Exact Target)Mundo Ofertas
La octava entrega de la serie "Suscribers, fans and followers" analiza en esta ocasión los motivos que llevan a los usuarios a darse de baja de una newsletter, Facebook o Twitter. (inglés)
Las ventajas del email marketing con respecto a otros medios 2.0. Más del 93% de los consumidores online están suscritos a boletines o newsletters de compañías de servicios.
Las ventajas del email marketing de cara a los usuarios es su familiaridad, la privacidad y la confianza que trasmite, la relevancia, su exclusividad y sobretodo su fácil manejo.
Supernova Media presents Email Marketing 101. Tips including: building your mailing list, preventing unsubscribers, integrating email and social media, SEO and mobile devices.
Principles Of Effective Email MarketingEric Salerno
Email provides one of the best returns on investment in the standard marketing arsenal, but are you doing all you can to get the most out of this medium? This presentation was developed for a workshop hosted by the Enterprise Center at Salem State College in Salem, MA. It is geared towards small businesses seeking to improve their email marketing techniques and maximize the return on their email investments.
Topics:
1) Why Email Marketing?
2) Trust, Reputation & Permission
3) Authentication
4) Know Thy Audience
5) Goals & Creating Calls to Action
6) Layout & Design Considerations
7) Testing & Real Experiments
8) Monitoring Performance
9) List Building Techniques
10) Ideas & What’s Next
The Hidden Metrics of Email Deliverability WebinarReturn Path
Are your marketing emails ending up in the spam folders at Gmail, Yahoo or Outlook.com? It could be due to subscriber engagement. Check our webinar to learn about the engagement metrics mailbox providers use - and don’t use - to determine if an email should be delivered to the inbox or spam folder.
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
Driving email engagement for non-profits.Sophia Latto
What is the role of email with constituents these days? Are people reading them at all? Should we be emailing and how does mobile fit in? In an ever-shifting online communications landscape, this session will explore where e-mail still has the greatest value in your marketing and fundraising efforts and will show you tips on how to optimize your email efforts.
Grow with HubSpot - Auckland - July 2016Ryan Bonnici
Join local marketers in your area for Grow with HubSpot, an event series that will teach you how to use inbound marketing to help your business achieve remarkable growth.
Top 5 Digital Marketing Hacks to Grow Your Business - UBT Sales & Marketing C...Ryan Bonnici
How do some businesses manage to grow and scale their content and marketing like rocket ships and other companies can barely get someone to share it? This presentation will go through the key components of a content marketing growth strategy that are leveraged by some of the most successful brands online. It will explore how to leverage content to grow your web visitors, leads and customers - that businesses of all sizes can learn from and implement immediately to help them grow their business fast.
Grow with HubSpot - Singapore - June 2016Ryan Bonnici
There’s no doubt that you have ambitious growth plans for your business, but is your digital marketing strategy set up to propel you towards meeting and exceeding those goals?
Grow with HubSpot Singapore is about helping you learn how to use inbound marketing to grow your business online. Learn how to create a robust inbound strategy to attract, convert, close and delight your prospective customers.
Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing MasterclassRyan Bonnici
There’s no doubt that you have ambitious growth plans for your business this year, but is your digital marketing strategy set up to propel you towards meeting (and hopefully exceeding) those goals?
Join us and learn how to use inbound marketing to grow your business online. In half a day, you’ll learn how to create a robust inbound strategy to attract, convert, close and delight your prospective customers.
http://offers.hubspot.com/grow-with-hubspot-melbourne
The Regional Marketer's Playbook - Asia Pacific - 2016Ryan Bonnici
Regional marketing is not just marketing at a regional level. It’s a highly nuanced discipline which involves combining hard data with soft skills, top-down strategy with grassroots customer engagement, consistent branding with uniquely local tonality.
The playbook provides insights from some of Asia's leading marketers, including:
- Paula Parkes, Mktg Director, Adobe
- Sandeep Pal, Mktg Director, Oracle
- Ryan Bonnici, Mktg Director, HubSpot
https://business.linkedin.com/marketing-solutions/c/16/4/regional-marketer-playbook
Top 5 Content Marketing Trends - ad:tech AustraliaRyan Bonnici
Marketing is a fast-moving industry by nature. Like most years, a whole lot has happened in the marketing world in 2015 – and we’re already seeing new trends emerge for 2016.
Not only is content marketing is becoming more localised and more personalised – new channels are revolutionising the way customers experience your brand. For example, Snapchat has exceeded many marketers’ expectations, now getting 4 billion video views per day — the same number as Facebook. We’re seeing a rise in wearable tech, which is giving marketers much more consumer data to work with.
It’s time to put these changes into perspective as we enter 2016. Join HubSpot marketing director Ryan Bonnici as he shares his insights around inbound marketing, and the top 5 content marketing trends he’s seeing in Australia.
Key Takeaways will include:
- How to create a killer on-page and off-page content strategy that can increase your quality website traffic by 3x.
- How personalised content can increase your traffic to lead conversion rate by 500%.
- How to nurture leads with real time content that can increase your average sale price, and decreases the length of your sales cycle.