SlideShare a Scribd company logo
ENTERPRISE
     GAMIFICATION


@stefanomizzella
Stefano Mizzella
              PhD, Social Media Strategist @OpenKnowledge




www.socialmediascape.org
Marketing
              Communication

                                                       Innovation




Game Design                               Social Business Design




          Collaboration                           Learning
                              Sales
GAMEFUL DESIGN
GAME
Agent of Disruption
How can I Empower my Employees?
#FUN   #WORK
#FUN   #WORK
#FUN   #WORK
If you can't measure it , you can't play it
Not everything that can be counted counts,
and not everything that counts can be
counted.
                              - Albert Einstein
EUSTRESS
Games are unnecessary obstacles
we volunteer to tackle
                           -Bernard Suits
The Psychological side of Gamification

                                                                                    High
motivating
 behavior
                                                                     Trigger

                                                                                                          Anxiety



                                                                                                                                          EL




                                                                                    Challenges
                                                           y                                                                            N
                                                        or                                                                            AN
     Motivation




                                                      t
                                                   jec                                                                              H
                                              l tra                                                                                C
                                            ra                                                                                 W
                                       av
                                         io
                                                                                                                           F LO
                                     h
                                   be

                                                                                                                                               Boredom



   boring                                                                           Low
 behavior

                  difficult                       Ability                   simple
                                                                                                 Low                           Skills                       High
                  behavior                                               behavior

                             Based on the BJ Fogg's Behavior Model                                     Based on the Mihály Csíkszentmihályi's Flow Theory
BE IN THE FLOW, BE IN THE ZONE
EXTRINSIC motivation   Points, Badges, Money




                  VERSUS



INTRINSIC motivation   Status, Reputation, Better Work, Better Company
We don't need no stinkin' badges!
                             -Jane McGonigal
1
    POINTIFICATION    Points, leaderboards, badges & crossed fingers




2
    GAMIFICATION     Game mechanics & dynamics to solve problems
                     and engage users




3
    GAMEFUL DESIGN   Platforms and experiences that empower players
                     to have the spirit of the gamer in real life.
MOTIVATIONS   ACTIONS    CHALLENGE        REPUTATION     IMPROVEMENTES   REWARDS




                        COLLABORATIVE GAME ENVIRONMENT
COLLABORATION
INFORMAL CONNECTIONS




 COLLABORATIVE TASKS




 MISSIONS TO COMPLETE




  AGILE COLLABORATION




      PEER VALIDATION




         MERITOCRACY
NITRO for JIVE

                 Nitro for Jive gives users a set of
                 missions to complete, each of which
                 exposes them to a critical piece of
                 functionality within the Jive platform.

                 Users earn points and unlock badges
                 for using and mastering these pieces
                 of functionality, and “level up” when
                 they hit key milestones.

                 Social elements like high score
                 tables, newsfeeds, and the ability to
                 display and share your status, drive
                 friendly competition and collaboration
                 among the user base.

                                                 -Bunchball
Salesforce Motivation




    A new menu item labeled Nitro provides key elements in gamification: points, badges, levels,
    leader boards, and real-time feedback mechanisms.
Rypple




    Rypple is a cloud-based social performance management platform built for coaching people to
    achieve their goals, giving meaningful recognition and providing real-time feedback.
RedCritter: Agile Project Management




   With RedCritter Tracker you'll earn badges and rewards for completing notable tasks. Your badges
   are displayed prominently on your profile. You can spend your reward points on perks in your
   company's Rewards Store.
SAP: Race to 1000 Series




   Instead of simply displaying the number of closed deals for each region for every period as bar or pie
   chart, this app races you through the data. It’s the gamification of sales analytics (Enterprise-
   Gamification.com).
giffgaff spread/recruit program




     “If you do something for us we'll say thanks and give you payback cash.
     Find a new member or help a giffgaffer in the community and we'll give you giffgaff payback
     points”.
INNOVATION
OPEN INNOVATION




      IDEA MANAGEMENT




             CO-DESIGN




   PREDICTION MARKETS




  NEW BUSINESS MODELS




INCREMENTAL/DISRUPTIVE
From big ideas, like healthier morning and food options
and bold coffee discussions, to smaller initiatives such
as a "reusable cold cup", in just a few short months My
Starbucks Idea has become a major force in helping
direct the future of the company (Grondswell).
Scottish Water is a public entity, a subsidiary of the
                                                              Scottish government, which manages the
                                                              infrastructure related to the distribution of water and
                                                              collection of waste water throughout Scotland. It has
                                                              3.700 resources in its employ.




A platform to extend and amplify employees participation in a company’s creative process
Implicit incentive mechanisms (reputation, visibility, status)   Explicit incentives (no real money, “just” a virtual currency)




9 months from the launch, the Innovation Pool counts 750 users and has generated over 330 new ideas
and/or suggestions for improvement. Out of those, 7 have already been validated and implemented under
tight deadlines. The sites receives on average about 10 posts (ideas, votes, comments) per day.
Crowdsourcing/co-creation (users create projects, try to get support)
+ open innovation (the partnership between Lego and Cuusoo).
Spigit FaceOff




        FaceOff allows consumers to contribute and vote on ideas that they’d like their favorite
        brands to pursue, and identifies ideas with the top potential for further development.
The Fiat Mio Project started in August 2009. Fiat
launched the website inviting people to help create a car
for the future, and design the world's first crowdsourced
car.
USER-DRIVEN Innovation
                              Operatore         12:00 PM
                                             Titolo pagina

                           http://www.dominio.com            Google




         versus



DESIGN-DRIVEN Innovation
LEARNING
COLLABORATIVE LEARNING




    INFORMAL LEARNING




 LEARNING COMMUNITIES




  IMMERSIVE EXPERIENCE




PERSONAL / SOCIAL FLOW




        SERIOUS GAMES
It teaches portion control and customer service in a cartoon-like simulation of a Cold Stone store.
Players scoop cones against the clock and try to avoid serving too much ice cream. The company says
more than 8,000 employees, or about 30% of the total, voluntarily downloaded the game in the first
week. (Business Week)
Through The Campaign for Nursing's Future, Johnson & Johnson supports the nursing
profession and helps nursing students nationwide make the often difficult transition from
student to practicing nurse (Brandgames.com).
An online portal connected to the car's dashboard lets drivers know how well they're conserving
energy, compared with other drivers in the region. The most efficient drivers are given virtual bronze,
silver, gold, and platinum medals (BusinessWeek).
Pass It On! is an online game of chance where you're encouraged to think about some of life's
important choices and the potential benefits of planning ahead. Not only can you learn about life
insurance while playing, but you can also have a chance to win a $25,000 or $15,000 cash prize.
SERIOUS GAMES
"We think this will be a fun way for people to learn about what it means to operate a manufacturing
plant, and at the same time, learn about what Siemens does here in the US" (Daryl Dulaney, CEO of
Siemens Industry).
Players quickly see how practical process improvements can help meet profitability, customer
satisfaction and environmental goals while addressing real problems faced by municipalities and
businesses today. And when they're done playing, they can compare scores with other players on
global scoreboards.
GAME FOR CHANGE
GAMING can make a better COMPANY
Zappos: delivering happiness




        An happy and gameful corporate culture is a powerful model for achieving success
3 THINGS TO RETHINK
SOCIAL

Business
Company            Customer
COLLABORATIVE


Organization
OPEN

Leadership
Management
              Business Models
            Organizational Models
 GAME for   Innovation Processes



Change
            Internal Collaboration
             External Interaction
                 Technology
                 Governance
                   Culture
                   Mindset
                    Ideas
GAME OVER
Stefano Mizzella
PhD, Social Media Strategist @OpenKnowledge


      stefano.mizzella@gmail.com


      www.socialmediascape.org

      @stefanomizzella


       in/stefanomizzella
Enterprise Gamification

More Related Content

Similar to Enterprise Gamification

Research Must Change: Stan Sthanunathan, VP, Marketing Strategy & Insights Th...
Research Must Change: Stan Sthanunathan, VP, Marketing Strategy & Insights Th...Research Must Change: Stan Sthanunathan, VP, Marketing Strategy & Insights Th...
Research Must Change: Stan Sthanunathan, VP, Marketing Strategy & Insights Th...
The Advertising Research Foundation
 
PI® Corporate Brochure
PI® Corporate BrochurePI® Corporate Brochure
PI® Corporate Brochure
hysookgimm
 
PI Corporate Brochure
PI Corporate BrochurePI Corporate Brochure
PI Corporate Brochure
rjthompson
 
SalesSchool - designing powerful VC pitches
SalesSchool - designing powerful VC pitchesSalesSchool - designing powerful VC pitches
SalesSchool - designing powerful VC pitches
Idea Transplant
 
Gamification: Techniques and its applications to enterprises by @brendalogy,a...
Gamification: Techniques and its applications to enterprises by @brendalogy,a...Gamification: Techniques and its applications to enterprises by @brendalogy,a...
Gamification: Techniques and its applications to enterprises by @brendalogy,a...
GameMaki by Gametize
 
Eventyret Apple (in Norwegian)
Eventyret Apple (in Norwegian) Eventyret Apple (in Norwegian)
Eventyret Apple (in Norwegian)
Engage // Innovate
 
Framing Games as Tools
Framing Games as ToolsFraming Games as Tools
Framing Games as Tools
sampokarjalainen
 
Australian Self-Medication Keynote Craig Rispin 13 Nov '12
Australian Self-Medication Keynote Craig Rispin 13 Nov '12Australian Self-Medication Keynote Craig Rispin 13 Nov '12
Australian Self-Medication Keynote Craig Rispin 13 Nov '12
Craig Rispin
 
Eo dvan rensburg keynote
Eo dvan rensburg keynoteEo dvan rensburg keynote
Eo dvan rensburg keynote
eophiladelphia
 
Eo dvan rensburg keynote
Eo dvan rensburg keynoteEo dvan rensburg keynote
Eo dvan rensburg keynote
Nerve2012
 
MVT Presentation Philippines v1.3
MVT Presentation Philippines v1.3MVT Presentation Philippines v1.3
MVT Presentation Philippines v1.3
Bong Bong
 
Infographic resume stage 2
Infographic resume   stage 2Infographic resume   stage 2
Infographic resume stage 2
Jonathan Anthony, MA, ABC
 
Eventyret Apple Haugesund
Eventyret Apple HaugesundEventyret Apple Haugesund
Eventyret Apple Haugesund
Engage // Innovate
 
Watson s win-in-gen-y watson and p&g (15-oct08)
Watson s win-in-gen-y watson and p&g (15-oct08)Watson s win-in-gen-y watson and p&g (15-oct08)
Watson s win-in-gen-y watson and p&g (15-oct08)
ECR Community
 
Millennials In The Workforce Ccd Slides
Millennials In The Workforce Ccd SlidesMillennials In The Workforce Ccd Slides
Millennials In The Workforce Ccd Slides
HospitalityHive.com
 
Millennials In The Workforce
Millennials In The WorkforceMillennials In The Workforce
Millennials In The Workforce
Mark Thompson
 
Hr Summit Biz Genius Presentation
Hr Summit Biz Genius PresentationHr Summit Biz Genius Presentation
Hr Summit Biz Genius Presentation
Sam Witteveen
 
Embracing Change, \'The New Economic Currency\'
Embracing Change, \'The New Economic Currency\'Embracing Change, \'The New Economic Currency\'
Embracing Change, \'The New Economic Currency\'
Master of Business Leadership (MBL) Inc.
 
Developing Social Enterprise
Developing Social EnterpriseDeveloping Social Enterprise
Developing Social Enterprise
NavigatorNic
 
What is Digital Strategy and Why Agencies Need It?
What is Digital Strategy and Why Agencies Need It?What is Digital Strategy and Why Agencies Need It?
What is Digital Strategy and Why Agencies Need It?
Ana Andjelic
 

Similar to Enterprise Gamification (20)

Research Must Change: Stan Sthanunathan, VP, Marketing Strategy & Insights Th...
Research Must Change: Stan Sthanunathan, VP, Marketing Strategy & Insights Th...Research Must Change: Stan Sthanunathan, VP, Marketing Strategy & Insights Th...
Research Must Change: Stan Sthanunathan, VP, Marketing Strategy & Insights Th...
 
PI® Corporate Brochure
PI® Corporate BrochurePI® Corporate Brochure
PI® Corporate Brochure
 
PI Corporate Brochure
PI Corporate BrochurePI Corporate Brochure
PI Corporate Brochure
 
SalesSchool - designing powerful VC pitches
SalesSchool - designing powerful VC pitchesSalesSchool - designing powerful VC pitches
SalesSchool - designing powerful VC pitches
 
Gamification: Techniques and its applications to enterprises by @brendalogy,a...
Gamification: Techniques and its applications to enterprises by @brendalogy,a...Gamification: Techniques and its applications to enterprises by @brendalogy,a...
Gamification: Techniques and its applications to enterprises by @brendalogy,a...
 
Eventyret Apple (in Norwegian)
Eventyret Apple (in Norwegian) Eventyret Apple (in Norwegian)
Eventyret Apple (in Norwegian)
 
Framing Games as Tools
Framing Games as ToolsFraming Games as Tools
Framing Games as Tools
 
Australian Self-Medication Keynote Craig Rispin 13 Nov '12
Australian Self-Medication Keynote Craig Rispin 13 Nov '12Australian Self-Medication Keynote Craig Rispin 13 Nov '12
Australian Self-Medication Keynote Craig Rispin 13 Nov '12
 
Eo dvan rensburg keynote
Eo dvan rensburg keynoteEo dvan rensburg keynote
Eo dvan rensburg keynote
 
Eo dvan rensburg keynote
Eo dvan rensburg keynoteEo dvan rensburg keynote
Eo dvan rensburg keynote
 
MVT Presentation Philippines v1.3
MVT Presentation Philippines v1.3MVT Presentation Philippines v1.3
MVT Presentation Philippines v1.3
 
Infographic resume stage 2
Infographic resume   stage 2Infographic resume   stage 2
Infographic resume stage 2
 
Eventyret Apple Haugesund
Eventyret Apple HaugesundEventyret Apple Haugesund
Eventyret Apple Haugesund
 
Watson s win-in-gen-y watson and p&g (15-oct08)
Watson s win-in-gen-y watson and p&g (15-oct08)Watson s win-in-gen-y watson and p&g (15-oct08)
Watson s win-in-gen-y watson and p&g (15-oct08)
 
Millennials In The Workforce Ccd Slides
Millennials In The Workforce Ccd SlidesMillennials In The Workforce Ccd Slides
Millennials In The Workforce Ccd Slides
 
Millennials In The Workforce
Millennials In The WorkforceMillennials In The Workforce
Millennials In The Workforce
 
Hr Summit Biz Genius Presentation
Hr Summit Biz Genius PresentationHr Summit Biz Genius Presentation
Hr Summit Biz Genius Presentation
 
Embracing Change, \'The New Economic Currency\'
Embracing Change, \'The New Economic Currency\'Embracing Change, \'The New Economic Currency\'
Embracing Change, \'The New Economic Currency\'
 
Developing Social Enterprise
Developing Social EnterpriseDeveloping Social Enterprise
Developing Social Enterprise
 
What is Digital Strategy and Why Agencies Need It?
What is Digital Strategy and Why Agencies Need It?What is Digital Strategy and Why Agencies Need It?
What is Digital Strategy and Why Agencies Need It?
 

More from Stefano Mizzella

5 things big companies can learn from startups
5 things big companies can learn from startups5 things big companies can learn from startups
5 things big companies can learn from startups
Stefano Mizzella
 
Co.Design e Co.Creation: la community come vettore di innovazione
Co.Design e Co.Creation: la community come vettore di innovazioneCo.Design e Co.Creation: la community come vettore di innovazione
Co.Design e Co.Creation: la community come vettore di innovazione
Stefano Mizzella
 
Innovation by Design
Innovation by Design  Innovation by Design
Innovation by Design
Stefano Mizzella
 
Social Media Monitoring e Brainstorming Strategico - Stefano Mizzella
Social Media Monitoring e Brainstorming Strategico -  Stefano MizzellaSocial Media Monitoring e Brainstorming Strategico -  Stefano Mizzella
Social Media Monitoring e Brainstorming Strategico - Stefano MizzellaStefano Mizzella
 
Life Sharing, Over Sharing (L'Uomo Vogue, Aprile 2012)
Life Sharing, Over Sharing (L'Uomo Vogue, Aprile 2012)Life Sharing, Over Sharing (L'Uomo Vogue, Aprile 2012)
Life Sharing, Over Sharing (L'Uomo Vogue, Aprile 2012)Stefano Mizzella
 
Il DNA di un Social Brand
Il DNA di un Social Brand  Il DNA di un Social Brand
Il DNA di un Social Brand
Stefano Mizzella
 
Enterprise Gamification Map
Enterprise Gamification MapEnterprise Gamification Map
Enterprise Gamification Map
Stefano Mizzella
 
The Social Corporate Revolution
The Social Corporate Revolution   The Social Corporate Revolution
The Social Corporate Revolution
Stefano Mizzella
 
Gamification for an Empowered Company
Gamification for an Empowered CompanyGamification for an Empowered Company
Gamification for an Empowered Company
Stefano Mizzella
 
Social Web e Impresa. Dall'Enterprise 2.0 al Social Business
Social Web e Impresa. Dall'Enterprise 2.0 al Social BusinessSocial Web e Impresa. Dall'Enterprise 2.0 al Social Business
Social Web e Impresa. Dall'Enterprise 2.0 al Social Business
Stefano Mizzella
 
Gamification. Le dinamiche del gioco applicate al business
Gamification. Le dinamiche del gioco applicate al businessGamification. Le dinamiche del gioco applicate al business
Gamification. Le dinamiche del gioco applicate al business
Stefano Mizzella
 
4sq + SCRM
4sq + SCRM4sq + SCRM
4sq + SCRM
Stefano Mizzella
 
Engagement Strategy - in 10 steps
Engagement Strategy - in 10 steps Engagement Strategy - in 10 steps
Engagement Strategy - in 10 steps
Stefano Mizzella
 
L'Enterprise 2.0 viene da Marte e il Social Media Marketing da Venere?
L'Enterprise 2.0 viene da Marte e il Social Media Marketing da Venere?L'Enterprise 2.0 viene da Marte e il Social Media Marketing da Venere?
L'Enterprise 2.0 viene da Marte e il Social Media Marketing da Venere?Stefano Mizzella
 
Life Sharing
Life SharingLife Sharing
Life Sharing
Stefano Mizzella
 
Web 2.0 Keywords
Web 2.0 KeywordsWeb 2.0 Keywords
Web 2.0 Keywords
Stefano Mizzella
 
Snack Culture? La dieta digitale degli studenti universitari
Snack Culture? La dieta digitale degli studenti universitariSnack Culture? La dieta digitale degli studenti universitari
Snack Culture? La dieta digitale degli studenti universitari
Stefano Mizzella
 
More Than Zero Festival - I tool del web 2.0
More Than Zero Festival - I tool del web 2.0More Than Zero Festival - I tool del web 2.0
More Than Zero Festival - I tool del web 2.0
Stefano Mizzella
 
Manuel Castells - La città delle reti
Manuel Castells - La città delle retiManuel Castells - La città delle reti
Manuel Castells - La città delle retiStefano Mizzella
 
2.0 o Perpetual Beta? Le trasformazioni del Web tra Social Networking e User ...
2.0 o Perpetual Beta? Le trasformazioni del Web tra Social Networking e User ...2.0 o Perpetual Beta? Le trasformazioni del Web tra Social Networking e User ...
2.0 o Perpetual Beta? Le trasformazioni del Web tra Social Networking e User ...Stefano Mizzella
 

More from Stefano Mizzella (20)

5 things big companies can learn from startups
5 things big companies can learn from startups5 things big companies can learn from startups
5 things big companies can learn from startups
 
Co.Design e Co.Creation: la community come vettore di innovazione
Co.Design e Co.Creation: la community come vettore di innovazioneCo.Design e Co.Creation: la community come vettore di innovazione
Co.Design e Co.Creation: la community come vettore di innovazione
 
Innovation by Design
Innovation by Design  Innovation by Design
Innovation by Design
 
Social Media Monitoring e Brainstorming Strategico - Stefano Mizzella
Social Media Monitoring e Brainstorming Strategico -  Stefano MizzellaSocial Media Monitoring e Brainstorming Strategico -  Stefano Mizzella
Social Media Monitoring e Brainstorming Strategico - Stefano Mizzella
 
Life Sharing, Over Sharing (L'Uomo Vogue, Aprile 2012)
Life Sharing, Over Sharing (L'Uomo Vogue, Aprile 2012)Life Sharing, Over Sharing (L'Uomo Vogue, Aprile 2012)
Life Sharing, Over Sharing (L'Uomo Vogue, Aprile 2012)
 
Il DNA di un Social Brand
Il DNA di un Social Brand  Il DNA di un Social Brand
Il DNA di un Social Brand
 
Enterprise Gamification Map
Enterprise Gamification MapEnterprise Gamification Map
Enterprise Gamification Map
 
The Social Corporate Revolution
The Social Corporate Revolution   The Social Corporate Revolution
The Social Corporate Revolution
 
Gamification for an Empowered Company
Gamification for an Empowered CompanyGamification for an Empowered Company
Gamification for an Empowered Company
 
Social Web e Impresa. Dall'Enterprise 2.0 al Social Business
Social Web e Impresa. Dall'Enterprise 2.0 al Social BusinessSocial Web e Impresa. Dall'Enterprise 2.0 al Social Business
Social Web e Impresa. Dall'Enterprise 2.0 al Social Business
 
Gamification. Le dinamiche del gioco applicate al business
Gamification. Le dinamiche del gioco applicate al businessGamification. Le dinamiche del gioco applicate al business
Gamification. Le dinamiche del gioco applicate al business
 
4sq + SCRM
4sq + SCRM4sq + SCRM
4sq + SCRM
 
Engagement Strategy - in 10 steps
Engagement Strategy - in 10 steps Engagement Strategy - in 10 steps
Engagement Strategy - in 10 steps
 
L'Enterprise 2.0 viene da Marte e il Social Media Marketing da Venere?
L'Enterprise 2.0 viene da Marte e il Social Media Marketing da Venere?L'Enterprise 2.0 viene da Marte e il Social Media Marketing da Venere?
L'Enterprise 2.0 viene da Marte e il Social Media Marketing da Venere?
 
Life Sharing
Life SharingLife Sharing
Life Sharing
 
Web 2.0 Keywords
Web 2.0 KeywordsWeb 2.0 Keywords
Web 2.0 Keywords
 
Snack Culture? La dieta digitale degli studenti universitari
Snack Culture? La dieta digitale degli studenti universitariSnack Culture? La dieta digitale degli studenti universitari
Snack Culture? La dieta digitale degli studenti universitari
 
More Than Zero Festival - I tool del web 2.0
More Than Zero Festival - I tool del web 2.0More Than Zero Festival - I tool del web 2.0
More Than Zero Festival - I tool del web 2.0
 
Manuel Castells - La città delle reti
Manuel Castells - La città delle retiManuel Castells - La città delle reti
Manuel Castells - La città delle reti
 
2.0 o Perpetual Beta? Le trasformazioni del Web tra Social Networking e User ...
2.0 o Perpetual Beta? Le trasformazioni del Web tra Social Networking e User ...2.0 o Perpetual Beta? Le trasformazioni del Web tra Social Networking e User ...
2.0 o Perpetual Beta? Le trasformazioni del Web tra Social Networking e User ...
 

Recently uploaded

8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
➑➌➋➑➒➎➑➑➊➍
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
TTop Threads
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
IMG_20240615_091110.pdf dpboss guessing
IMG_20240615_091110.pdf dpboss  guessingIMG_20240615_091110.pdf dpboss  guessing
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Operational Excellence Consulting
 
Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
PennapaKeavsiri
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
APCO
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
dazzjoker
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
taqyea
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
obriengroupinc04
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics Update
RedSeer
 
Efficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web ApplicationsEfficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web Applications
Harwinder Singh
 
Lukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptxLukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptx
pavelborek
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
katiejasper96
 
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Niswey
 
Pro Tips for Effortless Contract Management
Pro Tips for Effortless Contract ManagementPro Tips for Effortless Contract Management
Pro Tips for Effortless Contract Management
Eternity Paralegal Services
 
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
ISONIKELtd
 

Recently uploaded (20)

8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN8328958814KALYAN MATKA | MATKA RESULT | KALYAN
8328958814KALYAN MATKA | MATKA RESULT | KALYAN
 
Profiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdfProfiles of Iconic Fashion Personalities.pdf
Profiles of Iconic Fashion Personalities.pdf
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
IMG_20240615_091110.pdf dpboss guessing
IMG_20240615_091110.pdf dpboss  guessingIMG_20240615_091110.pdf dpboss  guessing
IMG_20240615_091110.pdf dpboss guessing
 
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan ChartSatta Matka Dpboss Kalyan Matka Results Kalyan Chart
Satta Matka Dpboss Kalyan Matka Results Kalyan Chart
 
Innovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & InnovationInnovation Management Frameworks: Your Guide to Creativity & Innovation
Innovation Management Frameworks: Your Guide to Creativity & Innovation
 
Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
 
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
 
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
 
Discover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling ServiceDiscover the Beauty and Functionality of The Expert Remodeling Service
Discover the Beauty and Functionality of The Expert Remodeling Service
 
State of D2C in India: A Logistics Update
State of D2C in India: A Logistics UpdateState of D2C in India: A Logistics Update
State of D2C in India: A Logistics Update
 
Efficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web ApplicationsEfficient PHP Development Solutions for Dynamic Web Applications
Efficient PHP Development Solutions for Dynamic Web Applications
 
Lukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptxLukas Rycek - GreenChemForCE - project structure.pptx
Lukas Rycek - GreenChemForCE - project structure.pptx
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
 
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
 
Pro Tips for Effortless Contract Management
Pro Tips for Effortless Contract ManagementPro Tips for Effortless Contract Management
Pro Tips for Effortless Contract Management
 
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf
 

Enterprise Gamification

  • 1. ENTERPRISE GAMIFICATION @stefanomizzella
  • 2. Stefano Mizzella PhD, Social Media Strategist @OpenKnowledge www.socialmediascape.org
  • 3. Marketing Communication Innovation Game Design Social Business Design Collaboration Learning Sales
  • 4.
  • 7. How can I Empower my Employees?
  • 8. #FUN #WORK
  • 9. #FUN #WORK
  • 10. #FUN #WORK
  • 11. If you can't measure it , you can't play it
  • 12. Not everything that can be counted counts, and not everything that counts can be counted. - Albert Einstein
  • 13. EUSTRESS Games are unnecessary obstacles we volunteer to tackle -Bernard Suits
  • 14. The Psychological side of Gamification High motivating behavior Trigger Anxiety EL Challenges y N or AN Motivation t jec H l tra C ra W av io F LO h be Boredom boring Low behavior difficult Ability simple Low Skills High behavior behavior Based on the BJ Fogg's Behavior Model Based on the Mihály Csíkszentmihályi's Flow Theory
  • 15. BE IN THE FLOW, BE IN THE ZONE
  • 16. EXTRINSIC motivation Points, Badges, Money VERSUS INTRINSIC motivation Status, Reputation, Better Work, Better Company
  • 17. We don't need no stinkin' badges! -Jane McGonigal
  • 18. 1 POINTIFICATION Points, leaderboards, badges & crossed fingers 2 GAMIFICATION Game mechanics & dynamics to solve problems and engage users 3 GAMEFUL DESIGN Platforms and experiences that empower players to have the spirit of the gamer in real life.
  • 19. MOTIVATIONS ACTIONS CHALLENGE REPUTATION IMPROVEMENTES REWARDS COLLABORATIVE GAME ENVIRONMENT
  • 21. INFORMAL CONNECTIONS COLLABORATIVE TASKS MISSIONS TO COMPLETE AGILE COLLABORATION PEER VALIDATION MERITOCRACY
  • 22. NITRO for JIVE Nitro for Jive gives users a set of missions to complete, each of which exposes them to a critical piece of functionality within the Jive platform. Users earn points and unlock badges for using and mastering these pieces of functionality, and “level up” when they hit key milestones. Social elements like high score tables, newsfeeds, and the ability to display and share your status, drive friendly competition and collaboration among the user base. -Bunchball
  • 23. Salesforce Motivation A new menu item labeled Nitro provides key elements in gamification: points, badges, levels, leader boards, and real-time feedback mechanisms.
  • 24. Rypple Rypple is a cloud-based social performance management platform built for coaching people to achieve their goals, giving meaningful recognition and providing real-time feedback.
  • 25. RedCritter: Agile Project Management With RedCritter Tracker you'll earn badges and rewards for completing notable tasks. Your badges are displayed prominently on your profile. You can spend your reward points on perks in your company's Rewards Store.
  • 26. SAP: Race to 1000 Series Instead of simply displaying the number of closed deals for each region for every period as bar or pie chart, this app races you through the data. It’s the gamification of sales analytics (Enterprise- Gamification.com).
  • 27. giffgaff spread/recruit program “If you do something for us we'll say thanks and give you payback cash. Find a new member or help a giffgaffer in the community and we'll give you giffgaff payback points”.
  • 29. OPEN INNOVATION IDEA MANAGEMENT CO-DESIGN PREDICTION MARKETS NEW BUSINESS MODELS INCREMENTAL/DISRUPTIVE
  • 30. From big ideas, like healthier morning and food options and bold coffee discussions, to smaller initiatives such as a "reusable cold cup", in just a few short months My Starbucks Idea has become a major force in helping direct the future of the company (Grondswell).
  • 31. Scottish Water is a public entity, a subsidiary of the Scottish government, which manages the infrastructure related to the distribution of water and collection of waste water throughout Scotland. It has 3.700 resources in its employ. A platform to extend and amplify employees participation in a company’s creative process
  • 32. Implicit incentive mechanisms (reputation, visibility, status) Explicit incentives (no real money, “just” a virtual currency) 9 months from the launch, the Innovation Pool counts 750 users and has generated over 330 new ideas and/or suggestions for improvement. Out of those, 7 have already been validated and implemented under tight deadlines. The sites receives on average about 10 posts (ideas, votes, comments) per day.
  • 33. Crowdsourcing/co-creation (users create projects, try to get support) + open innovation (the partnership between Lego and Cuusoo).
  • 34. Spigit FaceOff FaceOff allows consumers to contribute and vote on ideas that they’d like their favorite brands to pursue, and identifies ideas with the top potential for further development.
  • 35. The Fiat Mio Project started in August 2009. Fiat launched the website inviting people to help create a car for the future, and design the world's first crowdsourced car.
  • 36. USER-DRIVEN Innovation Operatore 12:00 PM Titolo pagina http://www.dominio.com Google versus DESIGN-DRIVEN Innovation
  • 38. COLLABORATIVE LEARNING INFORMAL LEARNING LEARNING COMMUNITIES IMMERSIVE EXPERIENCE PERSONAL / SOCIAL FLOW SERIOUS GAMES
  • 39. It teaches portion control and customer service in a cartoon-like simulation of a Cold Stone store. Players scoop cones against the clock and try to avoid serving too much ice cream. The company says more than 8,000 employees, or about 30% of the total, voluntarily downloaded the game in the first week. (Business Week)
  • 40. Through The Campaign for Nursing's Future, Johnson & Johnson supports the nursing profession and helps nursing students nationwide make the often difficult transition from student to practicing nurse (Brandgames.com).
  • 41. An online portal connected to the car's dashboard lets drivers know how well they're conserving energy, compared with other drivers in the region. The most efficient drivers are given virtual bronze, silver, gold, and platinum medals (BusinessWeek).
  • 42. Pass It On! is an online game of chance where you're encouraged to think about some of life's important choices and the potential benefits of planning ahead. Not only can you learn about life insurance while playing, but you can also have a chance to win a $25,000 or $15,000 cash prize.
  • 44. "We think this will be a fun way for people to learn about what it means to operate a manufacturing plant, and at the same time, learn about what Siemens does here in the US" (Daryl Dulaney, CEO of Siemens Industry).
  • 45. Players quickly see how practical process improvements can help meet profitability, customer satisfaction and environmental goals while addressing real problems faced by municipalities and businesses today. And when they're done playing, they can compare scores with other players on global scoreboards.
  • 47. GAMING can make a better COMPANY
  • 48. Zappos: delivering happiness An happy and gameful corporate culture is a powerful model for achieving success
  • 49. 3 THINGS TO RETHINK
  • 53. Management Business Models Organizational Models GAME for Innovation Processes Change Internal Collaboration External Interaction Technology Governance Culture Mindset Ideas
  • 55. Stefano Mizzella PhD, Social Media Strategist @OpenKnowledge stefano.mizzella@gmail.com www.socialmediascape.org @stefanomizzella in/stefanomizzella