What Marge and Homer Simpson where real people, how would their buyer persona look like? Just something I did as a way of reliving the stress of generally not knowing what is happening in real life much less the crazy year of 2016.

1. BACKGROUN
D
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2. IF MARGE AND HOMER
SIMPSON WERE BUYERS…
MY STORY
For those of you who do not read my
blog
www.wongpinepple.wordpress.com
would not know that I am about to
complete a 12 week part-time course
on digital marketing.
As part of the marking criteria, I am
supposed to create a final
presentation on the assignment
allocated to my group.
In the past 3 months I have been put
through hell trying to figure out what
is “KEYWORDS” and “BUYER
PERSONA” and I am not sure I got it.
Whatever may be the case, I
present you Marge and Homer
Simpson…

3. MARGE
SIMPSON
2

4. MARKETING MANAGER –
MARGE
BACKGROUND:
• SME Brand Marketing Manager
• Company has limited budget for any
marketing activities
• Staff <100; Annual Turnover < $5
Million
• Been with the company 5 years after
returning to the job market as a home
maker
DEMOGRAPHICS:
• Female
• 40-50 years old, Married, 3 children, 1
dog
• Combined Annual Income of $80,000
half of which is the husband’s income
• Lives in a sub-urban home in need of a
renovation
IDENTIFIERS:
• Stressed for time; career driven
• Juggles many commitments
• Caring, understanding and nurturing
towards family
• Can be short-tempered as nurturing of 3
children is difficult

5. MARKETING MANAGER –
MARGE
GOALS:
• Show ROI on previous year’s marketing
so as to continue marketing efforts this
year
• Create buy-in for campaign so as to
raise morale and brand image
CHALLENGES:
• Budget management, metrics reporting
• Learning of change management tactics
as well as new digital marketing
knowledge to transition into digital
marketing
HOW WE HELP:
• Big Influencers show a single
comprehensive view of the stable of
influencers that we have measured
against interest areas, current social
media presence & detailed performance
metrics with each new job
• Platform that allows for direct
communication between blogger and
brand so correspondence & selection
criteria can mirror Co’s goal to show ROI

6. MARKETING MANAGER –
MARGE
REAL QUOTES:
• “We are still very much stuck in
traditional marketing so we
need something that is so
simple that no training is
needed but so far we have
found none”.
COMMON OBJECTIONS:
• “You are so new- we don’t know
if we can trust you”
• “I do not want to have to
manage another system- trying
to get my boss & staff onboard
is already difficult enough – no
more work please”.

7. MARKETING MANAGER –
MARGE
MARKETING MESSAGING:
• Instant focus group as
bloggers are young adults
and relatively more open
to start-ups & SMEs.
ELEVATOR PITCH:
• There is a ready group of
bloggers to drive the brand
awareness of a brand that
is relatively unknown.
• Because Big Influencers is
a social media platform
where sharing and metrics
capturing is there, no
separate system or
extensive training is
needed.

8. HOMER
SIMPSON
3

9. AMATEUR BLOGGER– HOMER
BACKGROUND:
• Works in a Nuclear Power Plant
• Sees himself as humorous and creatively
brilliant with no outlet for expression
• Recently found out about blogger and
wonders if he could turn it into a full time
job so that he can stay home all day
• LOVES food
DEMOGRAPHICS:
• Male
• 40-50 years old, Married, 3 children, 1
dog
• Combined Annual Income of $80,000 half
of which is the husband’s income
• Lives in a sub-urban home in need of a
renovation
IDENTIFIERS:
• Juggles many commitments but is
relatively stress free
• Happy go-lucky
• Stable job with a loving family

10. AMATUER BLOGGER– HOMER
GOALS:
• Wants to use his creativity as a money
making opportunity – job transitioning
• Fame Fast- leverage on big brands
willing to pay for his humorous insights
CHALLENGES:
• Somewhat Technologically proficient
since he is working in a nuclear plant,
but will need some training on how to
create an interesting blog detailing his
daily adventures
HOW WE HELP:
• Big Influencers has a stable of brand
owners and seasoned bloggers who will
give insights to up and coming bloggers
like Homer on how to go about in
starting a money-making, award winning
blog

11. AMATEUR BLOGGER– HOMER
REAL QUOTES:
• “I am smart and creative but
lazy- this better be too much
work”.
COMMON OBJECTIONS:
• “You are so new- we don’t know
if we can trust you”
• “My wife will hate me quitting
my job so this must be
something she she’s the
benefits of”.

12. AMATEUR BLOGGER– HOMER
MARKETING MESSAGING:
• We will assist you in
building your online
persona while giving you
the tools to curate your
insights and turn it into
cash
ELEVATOR PITCH:
• Because everything
happens on our platform –
the storytelling process, to
tracking of your blogging
frequency, performance
and how much you are
paid each sponsored post;
you don’t have to do all
the grunt work, we have
already done it for you.

13. THE
AUTHOR
-SOON-TO-BE
TORTURED FULL-
TIME STUDENT
-TOOK DIGITAL
MARKETING COURSE
ON A WHI
@BIRDINANET
WONGPINEAPPLE@
WORDPRESS.COM
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