The selected product for this analysis is the Mayo Clinic Healthy Living Program 1. Strengths The first strength of this program is that it is a science-based, outcome-focused program that uses extensive research by Mayo Clinic experts to transform healthy living lifestyles of both Mayo Clinic patients and Rochester visitors. This means that patients can enjoy a program that has been tested and is bound to be successful. Second, the program uses a combination of the knowledge and experience of Mayo Clinic experts and state-of-the-art wellness facility to provide users with the best experience. Lastly, the program is individualized to the user as it is centered on their goals and budget. This is beneficial to patients because all people are not the same. The program is specialized to meet the specific goals of the patients, whether they are trying to manage a chronic condition, lose weight, manage pain, or simply attempt to live their best life possible. After completing the program, patients are also offered follow-up services to check on their progress. 2. Weaknesses The first weakness of this program is that it can be quite expensive since most often than not, it is not covered by the insurance companies. Of course, the information on the website advises patients to call their insurance providers, but the reality is that the patients are forced to pay cash to enroll in the program. Second, it can be time-consuming hence not ideal for those who run a very busy schedule. The program requires a complete change of habits all the way from how people eat to how they shop. Furthermore, patients are expected to check-in with their professional advisors every so often hence missing sessions will make the program unsuccessful. Lastly, one has to be in Rochester, MN, to enjoy the program. This means that most people are geographically disadvantaged. 3. Opportunities There is an opportunity to embark on additional research in the areas of nutrition, resiliency, physical activity and stress management. The health facility can join efforts with external experts to improve the program. Secondly, there is a lot of opportunity in the online community. Since not everyone can make it to Rochester, coming up with an online version of the program with a 24-hour support service will be beneficial to both the organizations and patients located in other parts of the globe. Lastly, the management can consider taking the program to organizations as part of their wellness plan. From experience, most organizations will be more than willing to enroll their staff in the program. 4. Threats Competition from organizations offering the same services at a lower rate or even for free. Since healthy living is taking over people's lives, many organizations are offering wellness programs at very low prices. Second, with the influx of more similar programs, the Mayo Clinic Wellness program might experience a turnover. Changes in insurance plans pose another threat for enro.

1. The selected product for this analysis is the Mayo Clinic
Healthy Living Program
1. Strengths
The first strength of this program is that it is a science-based,
outcome-focused program that uses extensive research by Mayo
Clinic experts to transform healthy living lifestyles of both
Mayo Clinic patients and Rochester visitors. This means that
patients can enjoy a program that has been tested and is bound
to be successful. Second, the program uses a combination of the
knowledge and experience of Mayo Clinic experts and state-of-
the-art wellness facility to provide users with the best
experience. Lastly, the program is individualized to the user as
it is centered on their goals and budget. This is beneficial to
patients because all people are not the same. The program is
specialized to meet the specific goals of the patients, whether
they are trying to manage a chronic condition, lose weight,
manage pain, or simply attempt to live their best life possible.
After completing the program, patients are also offered follow-
up services to check on their progress.
2. Weaknesses
The first weakness of this program is that it can be quite
expensive since most often than not, it is not covered by the
insurance companies. Of course, the information on the website
advises patients to call their insurance providers, but the reality
is that the patients are forced to pay cash to enroll in the
program. Second, it can be time-consuming hence not ideal for
those who run a very busy schedule. The program requires a
complete change of habits all the way from how people eat to

2. how they shop. Furthermore, patients are expected to check-in
with their professional advisors every so often hence missing
sessions will make the program unsuccessful. Lastly, one has to
be in Rochester, MN, to enjoy the program. This means that
most people are geographically disadvantaged.
3. Opportunities
There is an opportunity to embark on additional research in the
areas of nutrition, resiliency, physical activity and stress
management. The health facility can join efforts with external
experts to improve the program. Secondly, there is a lot of
opportunity in the online community. Since not everyone can
make it to Rochester, coming up with an online version of the
program with a 24-hour support service will be beneficial to
both the organizations and patients located in other parts of the
globe. Lastly, the management can consider taking the program
to organizations as part of their wellness plan. From experience,
most organizations will be more than willing to enroll their staff
in the program.
4. Threats
Competition from organizations offering the same services at a
lower rate or even for free. Since healthy living is taking over
people's lives, many organizations are offering wellness
programs at very low prices. Second, with the influx of more
similar programs, the Mayo Clinic Wellness program might
experience a turnover. Changes in insurance plans pose another
threat for enrollment in the program because most patients are
forced to pay cash despite them being insured. There is also the
threat of other fitness centers with better facilities which may
attract people living in the same locality.
Proposed additional service for the organization
In addition to taking care of the physical health of patients,
Mayo Clinic's healthy living program should also focus on

3. mental health. Healthy Hopkins Wellness Services has a very
well-researched mental health program and it has been deemed
successful. Many patients enroll in it because, in addition to
being effective, it is also free for patients!
This can be seen as a good way of giving back to the
community.
T
he selected product for this analysis is the Mayo Clinic Healthy
Living Program
1.
Strengths
The first strength of this program is that it is a science
-
based, outcome
-
focused program
that uses extensive research by Mayo Clinic experts to
transform healthy living lifestyles of
both Mayo Clinic patients and Rochester visitors.
This means that patien

4. ts can enjoy a
program that has been tested and is bound to be successful.
Second, the program uses a
combination of the knowledge and experience of Mayo Clinic
experts and state
-
of
-
the
-
art
wellness facility to provide users with the best experience. Lastl
y, the program is
individualized to the user as it is centered on their goals and
budget. This is beneficial to
patients because all people are not the same. The program is
specialized to meet the
specific goals of the patients, whether they are trying to
manage a chronic condition, lose
weight, manage pain, or simply attempt to live their best life
possible.
After completing the
program, patients are also offered follow
-
up services to check on their progress.
2.
Weaknesses
The first weakness of this program
is that it can be quite expensive since most often than

5. not, it is not covered by the insurance companies. Of course, the
information on the website
advises patients to call their insurance providers, but the reality
is that the patients are
forced to pay
cash to enroll in the program. Second, it can be time
-
consuming hence not
ideal for those who run a very busy schedule. The program
requires a complete change of
habits all the way from how people eat to how they shop.
Furthermore, patients are
expected t
o check
-
in with their professional advisors every so often hence missing
sessions
will make the program unsuccessful. Lastly, one has to be in
Rochester, MN, to enjoy the
program. This means that most people are geographically
disadvantaged.
3.
Opportunities
There is an opportunity to embark on additional research in the
areas of nutrition,
resiliency, physical activity and stress management. The health
facility can join efforts with
external experts to improve the program. Secondly, there is a lot
of opportu
nity in the
online community. Since not everyone can make it to Rochester,

6. coming up with an online
version of the program with a 24
-
hour support service will be beneficial to both the
organizations and patients located in other parts of the globe.
Lastly,
the management can
consider
taking the program to organizations as part of their wellness
plan. From
experience, most organizations will be more than willing to
enroll their staff in the
program.
4.
Threats
Competition from organizations offering the same
services at a lower rate or even for free.
Since healthy living is taking over people's lives, many
organizations are offering wellness
programs at very low prices.
Second, with
the influx of more similar programs, the Mayo
The selected product for this analysis is the Mayo Clinic
Healthy Living Program

7. 1. Strengths
The first strength of this program is that it is a science-based,
outcome-focused program
that uses extensive research by Mayo Clinic experts to
transform healthy living lifestyles of
both Mayo Clinic patients and Rochester visitors. This means
that patients can enjoy a
program that has been tested and is bound to be successful.
Second, the program uses a
combination of the knowledge and experience of Mayo Clinic
experts and state-of-the-art
wellness facility to provide users with the best experience.
Lastly, the program is
individualized to the user as it is centered on their goals and
budget. This is beneficial to
patients because all people are not the same. The program is
specialized to meet the
specific goals of the patients, whether they are trying to manage
a chronic condition, lose
weight, manage pain, or simply attempt to live their best life
possible. After completing the
program, patients are also offered follow-up services to check
on their progress.
2. Weaknesses
The first weakness of this program is that it can be quite
expensive since most often than
not, it is not covered by the insurance companies. Of course, the
information on the website
advises patients to call their insurance providers, but the reality
is that the patients are
forced to pay cash to enroll in the program. Second, it can be
time-consuming hence not
ideal for those who run a very busy schedule. The program
requires a complete change of

8. habits all the way from how people eat to how they shop.
Furthermore, patients are
expected to check-in with their professional advisors every so
often hence missing sessions
will make the program unsuccessful. Lastly, one has to be in
Rochester, MN, to enjoy the
program. This means that most people are geographically
disadvantaged.
3. Opportunities
There is an opportunity to embark on additional research in the
areas of nutrition,
resiliency, physical activity and stress management. The health
facility can join efforts with
external experts to improve the program. Secondly, there is a lot
of opportunity in the
online community. Since not everyone can make it to Rochester,
coming up with an online
version of the program with a 24-hour support service will be
beneficial to both the
organizations and patients located in other parts of the globe.
Lastly, the management can
consider taking the program to organizations as part of their
wellness plan. From
experience, most organizations will be more than willing to
enroll their staff in the
program.
4. Threats
Competition from organizations offering the same services at a
lower rate or even for free.
Since healthy living is taking over people's lives, many
organizations are offering wellness
programs at very low prices. Second, with the influx of more
similar programs, the Mayo

9. Running head: BELLEVUE HOSPITAL
1
BELLEVUE HOSPITAL
Bellevue Hospital
Maria Williams
Southern New Hampshire University
11/16/2019
Bellevue Hospital

10. Bellevue Hospital and Its Current Services
Bellevue Hospital is a non-profit making organization that is
locally owned. It offers a range of services whose aim is better
healthcare of the community. To begin with, the hospital offers
a range of ambulatory services on-site. They provide patients
with high quality and convenient care in outpatient and private
setting. Most patients do not like receiving medication through
oral, injection, or infusion, but prefer the use of IV. Bellevue
Hospital also offers aquatic therapy, which provides patients
with a chance to receive therapeutic services with low impact. It
has been proven that pain is typically minimized or eliminated
in aquatic therapy since the body is supported by water, which
in turn offloads the weight directed at joints.
Additionally, the hospital provides cardiac rehabilitation
services for clients who have already undergone surgery and are
recovering. This program seeks to speed up the recovery of the
patients and also minimize the chances of it re-occurring in the
future. Patients learn how to improve physical fitness and
exercise through this program (Stiehl, 2017). Also, the hospital
offers specialized education for diabetic patients to help them
create and maintain a healthy lifestyle through topics such as
monitoring, education, medication, exercise, and diet. Bellevue
Hospital, also using advanced technology, offers diagnostic
imaging convenient services that fit various needs of a whole
family.
Moreover, it provides family health services through different
appointments, and they often accept new patients. Their
rehabilitation team can complete services that are related to
work for families so that they improve their safety and health,
productivity, minimize injuries, and reduce costs. Besides, the
hospital gives full lactation services, and they support the rights
of the baby to breastfeed.
Ways the Organization’s Mission, Vision, and Goals Serve Its
Stakeholders
The mission statement helps the stakeholders by taking care of
the patients. Bellevue works to prevent illness, treat the injured,

11. and heal the sick among its stakeholders (William, N. R., &
Joan, R. (2015). In addition, through their mission, they protect
their trust so that it can be a progressive and quality healthcare
facility. Using its vision statement, the hospital ensures that its
stakeholders have the necessary resources which could help
them attain high health levels throughout life. In addition, they
can benefit from the hospital through its courage, integrity,
compassion, and respect for their confidentiality and
individuality. Bellevue hospital is also progressive in its
provision and anticipation of future health services. Finally, the
hospital is reliable and always available to serve the community
whenever they need it.
The Current Target Market of Bellevue Hospital
The target market for this hospital currently is substance use
disorder patients. To reach them, the hospital has formed a task
force that would help it find ways in which it can achieve this
group. People in this group usually start using drugs for a
desire to experiment with them; then, they go on to consume
them occasionally, and finally, they end up using them
intensively and sometimes developing a substance use disorder.
This progression is complex and is only partially known. The
process depends on the interactions between the substance, the
user, and the environment. Treatment of this disorder varies
depending on the substance and circumstances. The specific
treatment depends on the drug consumed, but usually consists of
advice and sometimes requires the use of other substances. The
support of the family and the support groups helps to maintain
the person's commitment to interrupting consumption. Since the
sharing of needles is a frequent cause of HIV infection,
programs to reduce their incidence are carried out. Its objective
is to reduce the infections due to the use of drugs in which they
cannot stop using them. Therefore, consumers are given sterile
needles and syringes so that they do not reuse those of other
users. This strategy helps reduce the transmission and costs to
society of HIV infection and hepatitis.

12. References
William, N. R., & Joan, R. (2015). The history of the Bellevue
Hospital chest service (1903–2015). Annals of the American
Thoracic Society, 12(10). Retrieved from
https://www.atsjournals.org/doi/full/10.1513/AnnalsATS.20150
6-370PS
Stiehl, C. (2017, January 10). The Most Bizarre & Inspiring
Stories from America's Oldest Public Hospital & Psych Ward.
Retrieved from
https://www.thrillist.com/health/nation/bellevue-hospital-nyc-
psych-ward-crazy-true-stories-history
IHP 510 Module Four Worksheet

13. For this task, you will complete a SWOT analysis to determine
the strengths, weaknesses, opportunities, and threats of a
specific healthcare organization’s service or product. Based on
your SWOT analysis, you will then propose an additional
service or product to market for the organization, while also
comparing your additional service or product to a competing
healthcare organization’s service or product.
This task is designed to provide practice for the analysis,
service proposal, and competition analysis that you will
complete as part of Final Project Milestone Two in Module
Five.
To complete this worksheet, first review the module resources.
Part I. Complete the SWOT for the selected organization.
1. List at least 3 strengths and explain what makes them
strengths.
2. List at least 3 weaknesses and explain what makes them
weaknesses.
3. List at least 3 opportunities and explain what makes them
opportunities.
4. List at least 3 threats and explain what makes them threats.

14. Be sure to apply instructor feedback on this worksheet task to
your Final Project Milestone Two, due in Module Five,
especially the sections on the situational analysis, service
proposal, and competition analysis that you will need to
consider when completing your final healthcare marketing and
communication plan.
IHP 510 Final Project Milestone Two Guidelines and Rubric
Situational Analysis
Overview: For Final Project Milestone One, you analyzed
Bellevue Hospital, and in your Module Four Worksheet, you
practiced completing a very basic SWOT
analysis. Now, for this second milestone, due in Module Five,
you will conduct a full situational analysis to identify the
internal and external market factors that
impact the Bellevue Hospital, propose a service to market for
the organization, and generate a marketing goal for this
proposed service.
Prompt: First, review the text readings and course resources you
have so far studied. In addition, review your Final Project
Milestone One and Module Four
Worksheet submissions and instructor feedback to those

15. submissions. The SWOT analysis you completed in the Module
Four Worksheet is one method by which
to conduct a situational analysis. Use this process to assist you
as you complete the situational analysis in this milestone. Also
refer back to the Bellevue:
Community Health Needs Assessment to inform your analysis.
Next, in 2 to 3 pages, conduct a situational analysis that
analyzes the internal and external market factors that impact
Bellevue Hospital. In addition, propose a
service to market for the organization and develop marketing
goals for this proposed service. The paper should explain how
the proposed marketing goals align
with the mission, vision, and strategic goals of the organization.
Keep in mind that your marketing goals should follow the
SMART goal framework (specific,
measurable, achievable, realistic, and timely).
The following critical elements must be addressed:
I. Situational Analysis: In this section of the marketing plan,
you will be conducting a needs analysis to identify and propose
a service for the organization.
A. Analyze the internal and external market factors impacting
the healthcare organization.
B. Propose a service to market for this organization. Include an
explanation as to whether it is addressing an opportunity or
weakness from the
market factor analysis.
C. Develop a marketing goal for the proposed service, applying
the SMART goal framework.
D. Justify the alignment of the marketing goal to the mission,
vision, and strategic goals of the organization.

16. E. Analyze the competition for the proposed service.
F. Evaluate how the current marketing strategies used by the
organization adhere to industry ethical criteria.
Refer to your completed Final Project Milestone One and
Module Four Worksheet, as well as to the text readings and
other course resources to support your
responses. Be sure to incorporate instructor feedback on this
milestone submission into your final project.
https://learn.snhu.edu/d2l/lor/viewer/view.d2l?ou=6606&loIdent
Id=6389
https://learn.snhu.edu/d2l/lor/viewer/view.d2l?ou=6606&loIdent
Id=6389
Rubric
Guidelines for Submission: This milestone should be submitted
as a Word document, 2 to 3 pages in length, double-spaced,
using 12-point Times New Roman
font, one-inch margins, and the latest edition of the APA
manual for formatting and citations.
Critical Elements Proficient (100%) Needs Improvement (75%)
Not Evident (0%) Value
Situational Analysis:
Market Factors
Analyzes the internal and external

17. market factors impacting the
healthcare organization
Analyzes the internal and external
market factors impacting the
healthcare organization, but
analysis is incomplete or unclear
Does not analyze the internal and
external market factors impacting
the healthcare organization
15
Situational Analysis:
Propose a Service
Proposes a service to market for
this organization, explaining
whether service is addressing an
opportunity or weakness based
on market factor analysis
Proposes a service to market for
this organization, explaining
whether service is addressing an
opportunity or weakness based
on market factor analysis, but
response has gaps in detail,
clarity, or logic
Does not propose a service to
market for this organization
15

18. Situational Analysis:
Marketing Goal
Develops a marketing goal for the
proposed service, applying the
SMART goal framework
Develops a marketing goal for the
proposed service, applying the
SMART goal framework, but goal
is incomplete or unclear, or
framework is applied inaccurately
Does not develop a marketing
goal for the proposed service
15
Situational Analysis:
Alignment of Goal
Justifies the alignment of the
marketing goal to the mission,
vision, and strategic goals of the
organization
Justifies the alignment of the
marketing goal to the mission,
vision, and strategic goals of the
organization, but response is
incomplete or unclear
Does not justify the alignment of
the marketing goal to the mission,
vision, and strategic goals of the
organization

19. 15
Situational Analysis:
Competition
Analyzes the competition for the
proposed service
Analyzes the competition for the
proposed service, but with gaps in
detail, clarity, or accuracy
Does not analyze the competition
for the proposed service
15
Situational Analysis:
Ethical Criteria
Evaluates how current marketing
strategies adhere to industry
ethical criteria
Evaluates how current marketing
strategies adhere to industry
ethical criteria, but with gaps in
detail, clarity, or accuracy
Does not evaluate how current
marketing strategies adhere to
industry ethical criteria
15

20. Articulation of Response Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact readability
and articulation of main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
10
Total 100%