Many effective press campaigns return to human-to-human marketing. People want to connect with people, not just logos or brand names. This strategy really works! So here you can find a complete guidebook about "The secret to getting press coverage as a startup." Here's a sneak peek of what's in store: 💻 Type of media to connect with as a startup founder 📝 Crafting the perfect story for reporters 📰 Press release structure in the nutshell 🛫 Get ready to takeoff 🛠️ Tools that can help you in breaking the news 👥 Use power of your network to get access to journalists 🚫 Steering clear of common pitfalls in press campaigns 🏁 Conclusions

1. Wojciech Drewczynski
The Secret to Getting
Press Coverage as a
Startup
+40 tips that will help you break
the news

2. Wojciech Drewczynski
I got my first press coverage when
I was 11 years old.
That experience taught me an
important lesson that resonates
with me today: anyone, regardless
of age or experience, can get
press coverage with the right
strategy.

3. Wojciech Drewczynski
Here's the truth: many effective
press campaigns return to
human-to-human marketing.
People want to connect with
people, not just logos or brand
names.
This strategy really works!
So here you can find a complete
guidebook about "The secret to
getting press coverage as a
startup."

4. Local news
Specialist press
National publications
International press
Industry-specific publications
Business news outlets
National startup organizations
News aggregators
Newsletters
Many media might be interested in publishing
a press release about your world-changing
startup.
Wojciech Drewczynski
Type of media to connect with as
a startup founder

5. Product launch
Fundraising stories
Partnership announcement
Significant deals
Awards and recognition
Company milestones
Executive appointments
Industry trends and insights
As a startup founder, you can spread various
types of information to the world:
Wojciech Drewczynski
Crafting the perfect story for
reporters

6. 2
Wojciech Drewczynski
Press release structure in the
nutshell
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4
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7
1 1. Your team high quality photo
2. Killer headline
3. Key insights in bulletpoints
4. Intro paragraph
5. Data, numbers, more insights
6. Quotes
7. Boilerplate
8 8. Contact data

7. Research the right journalists and
bloggers for your industry
Give journalists a heads-up that you'll be
publishing a press release a few days in
advance
Personalize your pitch to the journalist
Use data and numbers
Include quotes
Use visuals
Be responsive
Keep your pitch concise and to the point
Offer exclusivity
Say: Thank you!
Wojciech Drewczynski
Get ready to takeoff

8. Wojciech Drewczynski
When trying to access some
journalists, you won't need to
have Jedi force. Instead of that,
use your network. So many people
could match you with the right
people: your teammates,
investors, startup community
members, freelancer journalists
or ... PR agencies.

9. Killer headlines: Jasper, ChatGPT
Text improvement: Grammarly,
Hemmingway
Distribution to journalists: Prowly
Media monitoring: Brand24
Topics analysis: BuzzSumo, Google
Trends
Wojciech Drewczynski
Tools that can help you in
breaking the news

10. Avoid mass e-mail blast
Don't focus too much on your startup or
product
Don't overhype your story
Don't be too aggressive
Journalists work on tight deadlines -
respect their timelines
Make sure that your emails are
professional and free of errors
Wojciech Drewczynski
Steering clear of common
pitfalls in press campaigns

11. People want to connect with people, not
just logos or brand names
Keep it short and to the point
Offer something fresh or unique to pay
their attention
Use a conversational tone
Include quotes from your team
Highlight the most important information
Use visuals to support your message
Make sure it's easy to read and visually
appealing
Wojciech Drewczynski
Conclusions

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Wojciech Drewczynski