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Product Management in Pharmaceutical Industry.pptx

The document discusses product management in the pharmaceutical industry, outlining the career progression from product executives to president of sales and marketing. It highlights key areas of knowledge required for effective product management, such as product planning, strategy, and marketing, while also addressing the importance of understanding market dynamics and user experience. Additionally, the document mentions various strategic considerations and frameworks relevant to the industry.

Leadership & Management◦
Related topics:
Pharmaceutical Industry• product-management• Market Research•Marketing Strategies• Financial Planning•
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BP803ET. PHARMA MARKETING MANAGEMENT Product Management in Pharmaceutical Industry Presented by Preetham Anton Alphonse B. Pharm IV-Year VIII-Sem 560020511563
Product executives (1- or 2-years experience) or sometimes Management trainee (fresher) Associate product manager (3 to 5 years experience) Group product manager (5 to 8 years experience), Marketing manager (9 to 12 years experience), General manager (12 to 15 years experience) Director marketing or sales and marketing, (15 to 18 years experience) President of sales and marketing (19 to 22 or more years of experience) Product manager (3 to 5 years experience), VP of sales and marketing (19 to 22 or more years of experience
PRODUCT MANAGEMENT Involves • Product planning, • Marketing, • Strategy, and • Creative insights. Crucial role for pharmaceutical firms. Skill set to identify gaps for improved product management. (Anusha K et.al 2017)
Product Management in Pharmaceutical Industry 1.Core Knowledge Areas 2.Supporting Knowledge Areas
1.Vision and Leadership 2.Product life cycle management 3.Product strategy and Market research 4.Business Model and Financials 5.Product Roadmap 6.User experience and product backlog 1.CORE KNOWLEDGE AREAS
2.Description of The Business 3.Product forecast 4.Product Road Map Matrix 5.Quality to be built in both products and processes 6.Allocation of resources 7.Patent Portfolio 1.Product descriptions and status reports PRODUCT ROADMAP
1.General Market Knowledge 2.Development Technologies 3.Marketing 4.Sales and Support 5.Project/Release management 6.Process 2.SUPPORTING KNOWLEDGE AREAS
Anti-infectives Cardio-vascular Drugs Gastro - Intestinal Vitamins and Minerals and Respiratory
1.Radical Vs. Incremental strategies 2.In Source Vs. Open Source Strategies 3.External Vs Internal Strategies 4.Protection Vs. Diffusion Strategies among thes strategy can be implemented by a firm. Strategies of General Market Knowledge
1.Product 2.Price 3.Place 4.Promotion Philip Kotler American author and consultant 4P’S OF MARKETING
SALE ROAD MAP 1.Lead Discovery 2.Scheduling a Meeting 3.Identifying Needs 4.Delivery of Proposal 5.Price Negotiation
CONCLUSION Product vision and leadership. Product Strategy, Product road map Product marketing and sales Project management
Reference Anusha K, Priya PK, Kumar VP. Pharmaceutical product management. The Pharma Innovation. 2017 Nov 1;6(11, Part B):112.