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Re-looking The Purchase Funnel
                        Consumers now enter the funnel anywhere




             Brand Driven Messaging
                                           Awareness
                                            (Media)
  Consumer Engagement and Influence    Relationship/ Engagement
                                             (Social Media)
                                                                  Opinion        Preference


Consumer Engagement and Influence         Search & Shopping
           Brand Driven Messaging        (OEM & 3rd party,
                                              Reviews)
                                                                       Consideration
       Advocacy and
      word-of-mouth
        now heavily
      influences new                          Purchase
        consumers




                                             Advocacy


                                              Loyalty

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The role of social media in the Purchase Funnel

  • 1.
  • 2.
  • 3. Re-looking The Purchase Funnel Consumers now enter the funnel anywhere Brand Driven Messaging Awareness (Media) Consumer Engagement and Influence Relationship/ Engagement (Social Media) Opinion Preference Consumer Engagement and Influence Search & Shopping Brand Driven Messaging (OEM & 3rd party, Reviews) Consideration Advocacy and word-of-mouth now heavily influences new Purchase consumers Advocacy Loyalty